The story would show a fire alarm going off in a building that a group of people cannot get to stop, with the main purpose being to show that in this situation one should call the fire safety company to resolve any issues with the alarm. I would create an entertaining advert that dramatizes the scenario, making it seem like the faulty alarm is being reported on as a bomb threat requiring the quick and decisive response of the fire safety company to disarm and fix it, advertising their skills while fitting with the requested story concept.