The proposal is for a video game-style tour guide of York aimed at 16-24 year olds interested in gaming and leisure activities. The guide would be in the form of a mobile game where teams compete in quests at popular York locations. Research will include analyzing demographics of 16-24 year old gamers and surveying them to design an appealing tour. The project's effectiveness will be evaluated based on the guide's popularity and social media commentary. This will help the student's media career by teaching audience focus and innovation.