Social Media Case Study: Shopaholic Spotted - A Marketing Campaign by Wooplr
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Wooplr is a social shopping platform that allows users to share their shopping experiences and purchases online. To promote the platform, Wooplr ran a campaign called "Shopaholic Spotted" at a large flea market in Bangalore. At the market, Wooplr representatives took Polaroid photos of women shoppers and their purchases. The photos included information about Wooplr and invites to sign up. Over 100 women signed up for Wooplr after the event, and 72 added shopping recommendations in the following week, helping grow Wooplr's social media presence. The campaign was successful in introducing Wooplr to its target audience of women shoppers.
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Social Media Case Study: Shopaholic Spotted - A Marketing Campaign by Wooplr
- 1. SHOPAHOLIC SPOTTED so many shoppers, find out how we got 'em. wooplr.com
- 2. SHOPPING fact & WOMEN findin g Women love to shop. But, what do they love even more? Sharing that happiness by telling their 1 friends about it Getting compliments on their 2 purchases Finding out what others are buying and 3 where they are buying it from?
- 3. HOW DOES WOOPLR MAKE IT HAPPEN? Gives shoppers a way to experience 1 that joy & sociability of shopping Easy way to show off their shopping finds 2 in fashion, décor & food They can follow other shoppers whose 3 tastes match theirs
- 4. WHAT WE DID TO REACH OUT TO THE WOMEN SHOPPER THE SHOPAHOLIC SPOTTED CAMP
- 5. THE venue SOUL SUNDAY SANTE Temple Tree Resort, Bangalore Lots of women shoppers flock to → Bangalore’s biggest flea market 200 stalls selling everything – from → cupcakes to shoes, clothes, art, and live music & fashion shows to go with it → The perfect setting for our campaign
- 7. campaig n partne r
- 8. THE IDEA A REAL-WORLD INSTAGRAM EXPERIENCE In the age of Instagram, doing something that creates a real smile on somebody's face is way much cooler than just adding a filter. …and we did just that!
- 9. instant magic connect As shoppers tried out the accessories, They posed And we snapped their joy with our Polaroid Instant Camera
- 10. instant magic connect We snapped a memory from their shopping spree which otherwise is soon forgotten. The polaroid meant they could carry this memory with them. Wooplr enables them to do this online.
- 11. instant magic connect We then told them what Wooplr is about and gave them instant invites. The shoppers started off by recommending the accessories they had just bought on Wooplr.com
- 14. JAINA SPORTS THE CHAIN SHE JUST BOUGHT PRANOVI’S SMILE SAYS
- 15. OUR TAKEAWAY 120 new likes on our facebook page in 3 days 103women signed-up 72 shopping recommendations added in 3 days → Virality Quotient of facebook post 16.64%
- 16. SHOPAHOLIC SPOTTED WOOPLR.COM
- 18. ABOUT WOOPLR • Shoppers like to share the joy of shopping by sharing what they bought • And women especially, love to show off their shopping finds • Wooplr brings back the joy & sociability in shopping by giving shoppers an online platform to share their happiness.
- 19. THE SHOPAHOLIC SPOTTED CAMPAIGN • Wooplr is by invite-only currently • In order to get the right users on the platform, the Shopaholic Spotted campaign was executed • Objective: To get women shoppers in the age-group 16 to 40 to sign-up on Wooplr.com
- 20. WHEN, WHERE & WHY WHEN • October 28th, 2012 WHERE • The Sunday Soul Sante • Bangalore’s biggest flea market WHY • Close to 15,000 footfalls – mostly women – shopping for fashion & décor products
- 21. EXECUTION • Setup base at the No Strings Attached stall – a jewelry label from Bangalore • Shoppers were snapped with an instant camera as they tried out the accessories • The polaroid was given to the shoppers • The cover of the polaroid snap had the details on Wooplr and their invite link to sign-up • The just-snapped-shoppers loved the concept and couldn’t wait to upload the photo once they signed up!
- 22. RESULTS • Over 100 women signed-up on Wooplr • In the following week, • 72 shopping recommendations added by the new users • Wooplr’s facebook page received 120 new likes • The facebook post had a virality quotient of 16.64%
- 23. CONTACT Queries? Contact • Praveen Rajaretnam (Co-founder) • Mobile: 99860 11856 • Email: praveen@wooplr.com
- 24. THANK YOU