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Client Briefing
Client: Salford City College Sports Academy
Contacts: Phil Arbelo-Dolan - Sports
Development Manager and Neil Hayden -
Sports Coach
Current Logo
Background
Salford City College Sports Academy provides first class
sporting opportunities in association with local teams and
sports people. Students will have the opportunity to:
•Develop sporting skills
•Represent the college in competitions and leagues
•Be trained by professionals from the sporting world
•Learn new skills
•Have fun and keep fit
•Attend annual sportsperson dinner
Students on any programme of study at the college are
able to join the Sports Academies and have the
opportunity to compete in local and national
competitions.
Clients Needs
Current logo not fit for purpose as it is seen as bland. The
revised branding should:
Work across all of the Academy’s activities – sporting and
reporting – and mustn’t relate to any single area or site.
The Academy is constantly expanding.
Be modern and trendy.
Appeal to a youthful audience.
Be simple and eye-catching.
Colour options are flexible, but bear in mind the current
SCC colours and the fact that the SCC sports kit is blue.

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Client Briefing

  • 1. Client Briefing Client: Salford City College Sports Academy Contacts: Phil Arbelo-Dolan - Sports Development Manager and Neil Hayden - Sports Coach Current Logo
  • 2. Background Salford City College Sports Academy provides first class sporting opportunities in association with local teams and sports people. Students will have the opportunity to: •Develop sporting skills •Represent the college in competitions and leagues •Be trained by professionals from the sporting world •Learn new skills •Have fun and keep fit •Attend annual sportsperson dinner Students on any programme of study at the college are able to join the Sports Academies and have the opportunity to compete in local and national competitions.
  • 3. Clients Needs Current logo not fit for purpose as it is seen as bland. The revised branding should: Work across all of the Academy’s activities – sporting and reporting – and mustn’t relate to any single area or site. The Academy is constantly expanding. Be modern and trendy. Appeal to a youthful audience. Be simple and eye-catching. Colour options are flexible, but bear in mind the current SCC colours and the fact that the SCC sports kit is blue.