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“Click to add title”...Some thoughts on presenting
                              Michael Edson
     Director, Web and New Media Strategy
   Smithsonian Institution, Office of the CIO
                                April 2, 2013
What you do with
this is a matter of
I have given a lot of presentations
I have made mistakes in judgment and execution




http://www.flickr.com/photos/airforceone/4724520242/ ”Air Force One” by Stefano Petroni CC-NC-BY
I have felt disappointment and humiliation

http://www.flickr.com/photos/51493609@N00/2849352139/ (used with permission of the photographer)
Here are
                        5 things
                     I’ve learned




Photo (C) Dan Hill (used with permission) http://www.flickr.com/photos/cityofsound/5099410640/in/photostream/
Still from High Noon (1952) http://en.wikipedia.org/wiki/High_Noon
1. Take a stand




         Still from High Noon (1952) http://en.wikipedia.org/wiki/High_Noon
1. Take a stand



          You get paid (with time, attention,
          the cost of travel, the opportunity
          cost of not being somewhere else)
            to say something meaningful.

So take a stand and tell us what you believe in.
                                  Still from High Noon (1952) http://en.wikipedia.org/wiki/High_Noon
1. Take a stand


   No
             Passive voice
             Navel gazing
           Passing the buck
(e.g. “Museums should be more open...”)



                          Still from High Noon (1952) http://en.wikipedia.org/wiki/High_Noon
1. Take a stand


 Yes
              Active voice
       Work on stuff that matters
           Own the solutions
 (e.g. “Museums should be more open
          in these 5 ways...”)



                         Still from High Noon (1952) http://en.wikipedia.org/wiki/High_Noon
Taking a stand in
public changes you,
and accelerates
real learning
2. Prepare
2. Prepare
          Jerry Seinfeld, the richest and
         most famous comic in America,
        regularly performs at small clubs
         in front of 10 people to practice
               and perfect his craft.
Seinfeld will nurse a single joke for years,
                                                                                                                 amending, abridging and reworking it
                                                                                                                 incrementally, to get the thing just so.
                                                                                                                 “It’s similar to calligraphy or samurai,” he
                                                                                                                 says. “I want to make cricket cages. You
                                                                                                                 know those Japanese cricket cages? Tiny,
                                                                                                                 with the doors? That’s it for me: solitude
                                                                                                                 and precision, refining a tiny thing for
                                                                                                                 the sake of it.”

                                                                                                                 When he can’t tinker, he grows anxious.
                                                                                                                 “If I don’t do a set in two weeks, I feel it,”
                                                                                                                 he said. “I read an article a few years ago
                                                                                                                 that said when you practice a sport a lot,
                                                                                                                 you literally become a broadband: the
                                                                                                                 nerve pathway in your brain contains a
                                                                                                                 lot more information. As soon as you
                                                                                                                 stop practicing, the pathway begins
                                                                                                                 shrinking back down. Reading that
                                                                                                                 changed my life. I used to wonder, Why
                                                                                                                 am I doing these sets, getting on a stage?
                                                                                                                 Don’t I know how to do this already? The
                                                                                                                 answer is no. You must keep doing it. The
                                                                                                                 broadband starts to narrow the moment
                                                                                                                 you stop.”




http://www.nytimes.com/2012/12/23/magazine/jerry-seinfeld-intends-to-die-standing-up.html?pagewanted=all&_r=1&
3. Don’t spread BS




Photo cc-by Michael Edson, from On Bullshit by H. G. Frankfurt
3. Don’t spread BS



  There’s too much junk thought
  In the world already: Say what you
  know, do your homework, and check
  your facts. Subject your own work to
  the best BS detector you can find.



Photo cc-by Michael Edson, from On Bullshit by H. G. Frankfurt
4. Do build a foundation


                                                                                           ~ 22 years




Darwin Online: http://darwin-online.org.uk/EditorialIntroductions/vanWyhe_notebooks.html    http://darwin-online.org.uk/content/frameset?itemID=PC-Virginia-Francis-F373&viewtype=image&pageseq=1
4. Do build a foundation
               • Footnote and hyperlink
                 your assertions
               • Be clear and complete, so
                 others can build on what
                 you know
               • Format your slides for
                 slideshare
               • Record your talk and
                 publish a transcript
4. Do build a foundation
               “The genius of Darwin wasn’t
               that he thought of modification
               with descent, it’s that he wrote
               it down in such a way that the
               idea would never drift away
               again...”

                   {I don’t know the source for this,
                             but I read it years ago...}
5. Keep trying
                              “You could write the entire history of science in the last
                               50 years in terms of papers rejected by Science or Nature.”


                                 Paul C. Lauterbur, Nobel prize winner for his original research on magnetic
                                 resonance imaging. His seminal paper was rejected by the journal Nature in 1973.
                                 Quoted in Kevin Davies article Public Library of Science Opens Its Door (found via
                                 Scott Berkun’s The Myths of Innovation , p.54.)




http://usingdata.tumblr.com/post/31654556655/you-could-write-the-entire-history-of-science-in
Adapted from Untitled, Rebecca Siegel, http://www.flickr.com/photos/grongar/4966015822 CC-BY
In a lot of professions, conferences are
                                  about professional advancement,
                                  dominance displays, and ego.




Adapted from Untitled, Rebecca Siegel, http://www.flickr.com/photos/grongar/4966015822 CC-BY
But we’re different. We’re building something
                                   together for the public good. It’s a big, difficult
                                   job, and everyone needs to contribute.
                                                                                               WE NEED EACH OTHER.
                                                                                                        WE NEED YOUR HELP.




Adapted from Untitled, Rebecca Siegel, http://www.flickr.com/photos/grongar/4966015822 CC-BY
@mpedson
Slideshare.net/edsonm

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"Click to Add Title"/ Thoughts on Presenting

  • 1. “Click to add title”...Some thoughts on presenting Michael Edson Director, Web and New Media Strategy Smithsonian Institution, Office of the CIO April 2, 2013
  • 2. What you do with this is a matter of
  • 3. I have given a lot of presentations
  • 4. I have made mistakes in judgment and execution http://www.flickr.com/photos/airforceone/4724520242/ ”Air Force One” by Stefano Petroni CC-NC-BY
  • 5. I have felt disappointment and humiliation http://www.flickr.com/photos/51493609@N00/2849352139/ (used with permission of the photographer)
  • 6. Here are 5 things I’ve learned Photo (C) Dan Hill (used with permission) http://www.flickr.com/photos/cityofsound/5099410640/in/photostream/
  • 7. Still from High Noon (1952) http://en.wikipedia.org/wiki/High_Noon
  • 8. 1. Take a stand Still from High Noon (1952) http://en.wikipedia.org/wiki/High_Noon
  • 9. 1. Take a stand You get paid (with time, attention, the cost of travel, the opportunity cost of not being somewhere else) to say something meaningful. So take a stand and tell us what you believe in. Still from High Noon (1952) http://en.wikipedia.org/wiki/High_Noon
  • 10. 1. Take a stand No Passive voice Navel gazing Passing the buck (e.g. “Museums should be more open...”) Still from High Noon (1952) http://en.wikipedia.org/wiki/High_Noon
  • 11. 1. Take a stand Yes Active voice Work on stuff that matters Own the solutions (e.g. “Museums should be more open in these 5 ways...”) Still from High Noon (1952) http://en.wikipedia.org/wiki/High_Noon
  • 12. Taking a stand in public changes you, and accelerates real learning
  • 14. 2. Prepare Jerry Seinfeld, the richest and most famous comic in America, regularly performs at small clubs in front of 10 people to practice and perfect his craft.
  • 15. Seinfeld will nurse a single joke for years, amending, abridging and reworking it incrementally, to get the thing just so. “It’s similar to calligraphy or samurai,” he says. “I want to make cricket cages. You know those Japanese cricket cages? Tiny, with the doors? That’s it for me: solitude and precision, refining a tiny thing for the sake of it.” When he can’t tinker, he grows anxious. “If I don’t do a set in two weeks, I feel it,” he said. “I read an article a few years ago that said when you practice a sport a lot, you literally become a broadband: the nerve pathway in your brain contains a lot more information. As soon as you stop practicing, the pathway begins shrinking back down. Reading that changed my life. I used to wonder, Why am I doing these sets, getting on a stage? Don’t I know how to do this already? The answer is no. You must keep doing it. The broadband starts to narrow the moment you stop.” http://www.nytimes.com/2012/12/23/magazine/jerry-seinfeld-intends-to-die-standing-up.html?pagewanted=all&_r=1&
  • 16. 3. Don’t spread BS Photo cc-by Michael Edson, from On Bullshit by H. G. Frankfurt
  • 17. 3. Don’t spread BS There’s too much junk thought In the world already: Say what you know, do your homework, and check your facts. Subject your own work to the best BS detector you can find. Photo cc-by Michael Edson, from On Bullshit by H. G. Frankfurt
  • 18. 4. Do build a foundation ~ 22 years Darwin Online: http://darwin-online.org.uk/EditorialIntroductions/vanWyhe_notebooks.html http://darwin-online.org.uk/content/frameset?itemID=PC-Virginia-Francis-F373&viewtype=image&pageseq=1
  • 19. 4. Do build a foundation • Footnote and hyperlink your assertions • Be clear and complete, so others can build on what you know • Format your slides for slideshare • Record your talk and publish a transcript
  • 20. 4. Do build a foundation “The genius of Darwin wasn’t that he thought of modification with descent, it’s that he wrote it down in such a way that the idea would never drift away again...” {I don’t know the source for this, but I read it years ago...}
  • 21. 5. Keep trying “You could write the entire history of science in the last 50 years in terms of papers rejected by Science or Nature.” Paul C. Lauterbur, Nobel prize winner for his original research on magnetic resonance imaging. His seminal paper was rejected by the journal Nature in 1973. Quoted in Kevin Davies article Public Library of Science Opens Its Door (found via Scott Berkun’s The Myths of Innovation , p.54.) http://usingdata.tumblr.com/post/31654556655/you-could-write-the-entire-history-of-science-in
  • 22. Adapted from Untitled, Rebecca Siegel, http://www.flickr.com/photos/grongar/4966015822 CC-BY
  • 23. In a lot of professions, conferences are about professional advancement, dominance displays, and ego. Adapted from Untitled, Rebecca Siegel, http://www.flickr.com/photos/grongar/4966015822 CC-BY
  • 24. But we’re different. We’re building something together for the public good. It’s a big, difficult job, and everyone needs to contribute. WE NEED EACH OTHER. WE NEED YOUR HELP. Adapted from Untitled, Rebecca Siegel, http://www.flickr.com/photos/grongar/4966015822 CC-BY