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Clever final
- 2. Mark
- 3. Customer Pain Online Learning: • Static • Boring • Time-Consuming Time is Money!
- 5. Value Proposition Clever University empowers us to learn: • through experience • online communities • interactive learning • social gamification
- 6. Learning Modules Interactivity Simulation Engagement Gaming Mechanics
- 10. Differentiation
- 11. Competitive Advantage Proprietary Technology for Dissemination of Content Exclusive Contracts "Sticky" Factor
- 12. Market Potential “Expected to reach $ over $2.8 billion in direct spending in the US by 2016.” t NYC Gamification Summit: M2 Research
- 13. Business Model Monthly Subscriptions Individual Modules Advertising & Sponsorships
- 14. Return Comparisons & Concept Validation
- 15. Code School Revenue $250K since ’10 90K Users
- 16. Treehouse Monthly sales $175,000 (12.11) Debut 2010
- 17. CodeAcademy $2.5M in VC Closed Oct. ’10 850K Users since Aug ‘11
- 18. How Do You Prefer to Learn?
- 19. Our Team Bernard Worthy (Vision & Strategy) Ben Mickey (Strategy & Operations) Michael Lee (Developer) Elliot Strunk (Designer) Daniel Wilson(Developer) Ben Freeberg (Strategy & Economics)
Editor's Notes
- Raise your hand if you know someone that is out of work, looking for something else, or just likes to build on their skils? Some like Marketable Mark. So you have a few options. You could go back to school, but that ’s costly and time consuming. Or you could try online learning.
- But, online learning is pretty static. You watch that video on iTunes U, but then what? There is no engagement with the class, no mastery of the skills. Your experience is flat.
- So our target market is the working population. We want to help Mark help himself. And we will do just that with Clever.
- Clever U empowers us to learn through experience via online communities by combining interactive learning with social gamification.
- Studies show that Motivation, Engagement, and Reward are the missing elements of gaining new knowledge and these are the core elements of a gaming experience. So that is exactly how you learn at Clever U.
- Clever U empowers us to learn through experience via online communities by combining interactive learning with social gamification.
- You join our online Business School Community.
- You start to get engaged in the community and sign up for finance courses. Now you are exposed to world-class community-generated educational content right on your mobile device.
- But our differentiation is that your finance class uses stock market simulation, missions, levels, and earnings competitions to drive your engagement to financial understanding.