2. Cleveland HUG Updates
• In early December, HubSpot introduced Marketing Grader:
• HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
• Tool URL: http://marketing.grader.com/
• HubSpot blog articles on Performable:
• 4 Ways Marketing Automation Will Shorten Your Sales Cycle
• 10 Do’s and Don’ts of A/B Testing
• Kuno Creative blog article on Performable:
• 3 Compelling Reasons to Upgrade to HubSpot Enterprise
Twitter: #CleHUG
3. HubSpot Enterprise
• In June 2011, HubSpot acquired marketing automation company,
Performable.
• Integration of Performable HubSpot Enterprise
• HubSpot Enterprise Suite of Advanced Marketing Tools:
• Advanced Landing Pages
• Advanced Analytics
• Advanced Lead Nurturing
Twitter: #CleHUG
4. HubSpot Enterprise
Benefits to HubSpot Users
• Enables agencies to serve larger accounts since the platform is scalable with
processing large amounts of data.
• Enables consultants to dig deeper into the sales funnel to convert website
visitors to leads.
• Enables marketers to determine what behaviors are more likely to
contribute to customers making a purchasing decision.
• Enables companies’ marketing and sales teams to automate follow up with
leads based on behavior triggers.
• Enables A/B testing of landing pages to assess which page layouts, CTA’s
and images are more likely to lead visitors to a conversion or desired
action.
Twitter: #CleHUG
6. HubSpot Enterprise
Advanced Landing Pages
• Get Started
Quickly
• Import Existing
Landing Page
Designs
Twitter: #CleHUG
7. HubSpot Enterprise
Advanced Landing Pages
Version A Version B
Twitter: #CleHUG
8. HubSpot Enterprise
Advanced Landing Pages
Version A Version B
Twitter: #CleHUG
9. HubSpot Enterprise
Advanced Landing Pages
Version A Version B
Twitter: #CleHUG
10. HubSpot Enterprise
Advanced Marketing Analytics
• Setup of behavior-based events
• Analytics reports provide in-depth detail on what experiences/actions
influence a lead to make a purchasing decision or desired action.
Twitter: #CleHUG
13. HubSpot Enterprise
Advanced Lead Nurturing
• Advanced marketing automation
• Set to launch from four types of behaviors:
• Visited URL
• Clicked element
• Submitted a form
• Custom event
• Multi-channel integration
• Social Media — Twitter, Facebook, Ning
• Help Desks — Zendesk, Tender, Assistly
• Online Payments — Recurly, Chargify, Shopify
• CRMs — Salesforce, Surgar, Open APIs
Twitter: #CleHUG
14. HubSpot Enterprise
Advanced Lead Nurturing
• Advanced marketing automation is found under “Convert”
Twitter: #CleHUG
15. Thank You!
Dia Dalsky Chris Knipper
(216) 812-3955 (440) 934-3690
dia@pr2020.com chris@kunocreative.com
@DiaDalsky @ChrisKnipper
www.PR2020.com www.kunocreative.com
