Monitoring is great. So are logs. But when all your dashboards are red and your inbox is full of alerts, how do you separate the noise from an actual emergency? With a dirty park, it becomes easier for teams to add more garbage to the pile compounding the problem. In this talk I will walk you through the approach I'm using to help my company move toward 0 error logs. Lack of visibility and lack of ownership have left us with millions and millions of error logs monthly most of which are useless noise. I'll take you through some of the technology choices we made to make error logs easier to consume and harder to avoid. I'll also share my learning on how to drive motivation for a project that feels never-ending.