Successfully reported this slideshow.

LH Brand BookFINAL

191 views

Published on

  • Be the first to comment

  • Be the first to like this

LH Brand BookFINAL

  1. 1. Legacy Health Brand Book Guidelines for maintaining our identity MAC-4536-0414©2014
  2. 2. Legacy Health | Brand BookApril 2014 Table of contents President’s letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 The Legacy brand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Graphic standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Logos and names Legacy Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Size and color requirements . . . . . . . . . . . . . . . . . 7 Unacceptable uses . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Other logos (medical center, etc.) . . . . . . . . . . . . . . 12 Using Legacy service/department names with logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Logo file naming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Co-branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Legacy brand design specifications Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Typography (fonts) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Stationery guidelines Business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Note cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Folders with pockets . . . . . . . . . . . . . . . . . . . . . . . . . 34 Apparel and promotional items . . . . . . . . . . . . . . . 35 Presentation guidelines Powerpoint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Word preprints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Marketing communications Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 Direct mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Brochures and other printed matter . . . . . . . . . . 58 Banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Computer screens . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Websites Legacyhealth.org Internet (public) . . . . . . . . . . . . 71 MyLegacy intranet (employees) . . . . . . . . . . . . . . 72 Social media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 Videos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75 Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76 Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
  3. 3. Legacy Health | Brand Book 2April 2014 President’s letter Legacy Health is known for its quality, responsibility, professionalism and community dedication. This reputation has been earned by the hard work and commitment of Legacy employees over the years. An important way to reinforce these attributes is to have a consistent, unified and professional identity. An identity is an organization’s look, feel, tone and voice; it influences how the public perceives an organization. The identity is central to any communication effort and must be applied consistently to convey a single message that is in line with Legacy Health’s mission, vision and values. To say it another way: how we present ourselves to the public makes a difference. This matter is not to be taken lightly — it helps shape who we are and who we want to be. We must realize that to achieve our best, we must present ourselves at our best. This guidebook should help, by giving you clear instructions on how to best present Legacy. Thank you for supporting our image and making Legacy an outstanding organization. Sincerely, George J. Brown, M.D. President, CEO Legacy Health
  4. 4. Legacy Health | Brand Book 3April 2014 The Legacy brand We believe Legacy Health has a unique story to tell. And when we tell that story, we can leave a lasting impression. By following the identity standards in this guide, you can help communicate Legacy’s brand and help the organization become more well-known and respected. Following the brand As part of the brand, Legacy has developed a simple tagline that gives everyone a feel for who we are. “Our legacy is yours” indicates that Legacy belongs to the community, and that the legacy we leave is improved health for all. Legacy Health has one tagline: Our legacy is yours. Creating new or different taglines only serves to dilute Legacy’s brand and awareness. All programs, services, clinics and other entities should use the Our legacy is yours tagline. Legacy’s mission statement complements our brand and tagline: “Our legacy is good health, for our peo- ple, our patients, our communities, our world.” These words serve as a reminder of the special place we have in the world. They concentrate on the present and define who we are. Please note: Legacy has one mission. Departments and service lines should use such terms as “goals” rather than “mission” if stating specific aims that differ from Legacy’s mission. Example: The goal of Legacy Creative Services is to exceed our customers’ expectations and to support Legacy’s mission.
  5. 5. Legacy Health | Brand Book 4April 2014 Graphic standards One of the best ways to maintain a consistent identity is through graphic standards, such as those found in this guidebook. These standards are designed to help Legacy Health maintain its graphic identity with patients, physicians, staff and the public at large. It is a reference book for applying graphic standards in a variety of media and formats. It also provides guidelines for written communication. Feel free to contact Legacy Community Relations and Marketing if you undertake a communication project, even a small one, for guidance in applying these standards. For resources for communication projects, see “Community Resources and Marketing” on the MyLegacy intranet. Please, no exceptions to these guidelines unless approved by Legacy Community Relations and Marketing. Please see Legacy policy 100.61. Legacy Community Relations and Marketing 1919 N.W. Lovejoy St. Portland, OR 97209 503-415-5723 telephone 503-415-5954 fax creative@lhs.org
  6. 6. Legacy Health | Brand Book 5April 2014 The Legacy Health logo Key to our visual identity is the Legacy Health logo. The logo is an organization’s official identifying mark; it establishes a clear identity. Therefore, it should be treated con- sistently and properly in every usage. The Legacy Health logo and all approved variations (see pages 12–14) are the only logos used by Legacy Health and its facilities, departments, programs and projects. The Legacy Health logo consists of two elements: the logomark and the logo- type. The logomark is the visual element; the logotype represents the words. The logomark and the logotype are always placed together; neither the logotype nor the mark should be used alone. Please do not alter, change or modify them. The Legacy Health logo uses three PMS col- ors — PMS 485 red, PMS 294 blue and black — for printing and should retain the colors shown here. The vertical format (to the upper right) is the preferred format for the logo. Please note the proportions of the logomark and logotype and keep those consistent. The horizontal format (to the lower right) is acceptable when working in an application in which the vertical format does not fit. Please note the proportions of the logomark and logotype and keep those consistent. Primary logo — Vertical Secondary use logo — Horizontal Logomark Logo Logo Logomark Logotype Logotype
  7. 7. Legacy Health | Brand Book 6April 2014 Minimum space Minimum Clear Space For proper visibility of the Legacy Health logo, please allow for adequate clear space around the logo. Use a clear space equal in height from the bottom of the red square to the top of the blue cube, as shown. No text, images or other marks should appear in this clear space. Clear space Clear space Clear space Clear space
  8. 8. Legacy Health | Brand Book 7April 2014 Important in using the Legacy Health logo is presenting it at the proper size. Note: Sizing is case specific; the following are general rec- ommended sizes. Logo size requirements General recommended size Primary logo — Vertical Minimum size .689" width 17.5 mm .375" width 9.525 mm
  9. 9. Legacy Health | Brand Book 8April 2014 Some formats or usages don’t support the preferred use of the Legacy Health logo in full color. They are as follows: One color Some projects may use only one or two colors. In this case, use the logo in one color blue (PMS 294) or black. See the examples at right. Reversed t ype Some formats make it so the logo cannot be seen without reversing it. In this case, use the logo reversed in white against a black or dark- toned background. See other examples on the next page of the Legacy logo in reversed type. Note: Randall Children’s Hospital Logo The Randall Children’s Hospital logo can be reproduced in full color, in one color (black or PMS Process Blue), or reversed out of a back- ground color or picture (white). The Randall Children’s Hospital logo should not be repro- duced in the Legacy blue (PMS 294). Secondary use color options One color (PMS 294 blue or black) One color (PMS Process Blue or black) Reversed type Reversed type
  10. 10. Legacy Health | Brand Book 9April 2014 When the Legacy Health or the Randall Chil- dren’s Hospital logo needs to be used in a value of black or other dark colors, use the diagram at the right to achieve sufficient contrast. For background values between 0 and 20 percent, use the primary three-color logo or secondary logo. For values ranging from 30 to 40 percent, use the one-color black logo. For values from 50 to 100 per- cent, use the reversed logo. The logo on contrast 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  11. 11. Legacy Health | Brand Book 10April 2014 Printing the Legacy Health or the Randall Children’s Hospital logo on the proper back- ground helps maintain a strong graphic iden- tity. An overpowering color or pattern can diminish the logo’s readability and its effec- tiveness. Acceptable contrasts The Legacy Health logo can be used over a background image or pattern only if there is sufficient contrast to distinguish the logo from background. If the logo must be placed on a dark back- ground, use a reverse version of the logo. Refer to the recommendations (on the pre- vious page) to review acceptable ranges for using reverse version of logo. The logo on backgrounds Preferred contrasts Unacceptable Never use the logo over a color that makes it difficult to read. Never use the logo over a background that makes it difficult to read. A light, solid background color is acceptable contrast for the logo. A pattern that does not fight the contrast of the logo and shows optimum legibility is acceptable. Never use the logo over an image in a way that makes it difficult to read. Never add a white box behind the logo to achieve acceptable contrast.
  12. 12. Legacy Health | Brand Book 11April 2014 protecting the logo Always follow the rules for using the Legacy Health logo discussed in this guide. The following are examples of using the logo incorrectly. Also, the kite (logomark) should not be separated from Randall Children’s Hospital (logotype) except in rare cases due to space constraints, and also approved by Legacy Community Relations and Marketing. Unacceptable uses Never substitute the logotype with a different font. Never add effects such as drop shadows, textures or bevels to the logo. Never outline elements of the logo. Never use the logomark alone, without the logotype. Never re size any portion of the logo- mark or logotype. Never reverse the order of the logo- mark and the logotype. Never alter the approved colors of the Legacy Health logo. Never stretch the proportions of the Legacy Health logo. Never alter the approved colors of the Legacy Health logo. Never replace the words “Legacy” or “Health” with other words. Never add effects such as a glow. Never add a white box behind the logo to achieve contrast on a dark background.
  13. 13. Legacy Health | Brand Book 12April 2014 Legacy Health features five distinct medical centers, plus a children’s hospital. Because these medical centers repre- sent our core business, they merit a strong identity: a logotype that is tied to the Legacy logo. See page 8 for color use options. Randall children’s hospital The brand awareness of Randall Children’s Hospital at Legacy Emanuel requires special attention. By giving the hos- pital a separate but connected graphic identity, we can emphasize that we are “the” center for children’s health care in our region. The hospital’s name is “Randall Children’s Hospital at Legacy Emanuel.” However, for federal compliance reasons the “at” is not part of the logotype. Medical center logos Primary logo — Horizontal Secondary use logo — Vertical
  14. 14. Legacy Health | Brand Book 13April 2014 Legacy Health also contains a few, distinct entities that warrant association with the Legacy logo. That is because they generally serve different audiences, are separate loca- tions or are different legal or business entities. They are the only exceptions allowed: Legacy Hospice Legacy Laboratory Ser vices Legacy Medical Group LEGACY RESEARCH INSTITUTE Other approved logos
  15. 15. Legacy Health | Brand Book 14April 2014 Use the “Proud Partner” logo to represent the partnership between RCH and Legacy sister hospitals, e.g., Children’s Emergency Depart- ment at Salmon Creek. It can also be used for combined children’s and adult services within the Legacy system such as Legacy Oregon Burn Center. Use the “Proud Member“ logo to represent clinical partnerships between RCH and non- Legacy hospitals, such as the hospitalist program with Good Samaritan Hospital in Corvallis. We are considering visual identity or logos for services and clinics associated with Randall Children’s Hospital but not on the campus. Please consult with Community Relations and Marketing. Special cases using the Randall Children’s Hospital logo
  16. 16. Legacy Health | Brand Book 15April 2014 Essential to building a successful identity and name awareness is emphasizing the name “Legacy Health” and its medical centers. In most cases, the names of other Legacy entities, such as centers, clinics and services, should be secondary. This means the names of institutes, centers, services, departments or other entities are not used with the logomark or in logoype. These names will appear in other locations on vari- ous promotional and educational materials. Program and project names must not be used with the logo or as logotype. The name may be used in text on a printed piece, but the piece must also include the Legacy Health logo. For questions on naming, please refer to the “Legacy naming guidelines” document on the MyLegacy intranet. Using Legacy names with the logo KERN CRITICAL CARE UNIT LEGACY BREAST H E A L T H C E N T E R Unacceptable Legacy names with logo Acceptable use of Legacy names with logo Award-winning breast care Legacy Health Breast Health Centers MammographyandBreastHealth Among the nation’s best Legacy Cancer Institute ranks among the best cancer programs in the country, according to the American College of Surgeons. Legacy has won multiple quality awards: • Legacy Breast Health Centers are accredited by the American College of Radiology as Breast Imaging Centers of Excellence. • Legacy was the first hospital system in the United States to be accredited as a Network Cancer Program by the American College of Surgeons. • Each breast center and mammography site undergoes a rigorous evaluation and review of its performance and compliance with program standards. • Legacy Breast Health Center–Good Samaritan and Legacy Breast Health Center–Meridian Park are accredited by the National Accreditation Program for Breast Centers, administered by the American College of Surgeons. This distinction is given only to facilities that provide the best quality care to patients with diseases of the breast. Legacy Breast Health Center–Good Samaritan 1040 N.W. 22nd Ave., Building 2, lower level Portland, OR 97210 503-413-8114 Legacy Breast Health Center–Meridian Park 19300 S.W. 65th Ave. Tualatin, OR 97062 503-413-7800 Legacy Breast Health Center–Mount Hood 24988 S.E. Stark St., Medical Office Building 3, Suite 100 Gresham, OR 97030 503-413-7800 Legacy Breast Health Center–Salmon Creek Medical Office Building B, Suite 150 2101 N.E. 139th St. Vancouver, WA 98686 360-487-1800 Digital mammography services are also available at Legacy Emanuel, Legacy Medical Group– St. Helens and Legacy Medical Group–Women’s Specialties in West Linn. Visit our website for more information. Our legacy is yours. Legacy Health strives to make responsible printing and paper choices that minimize our effect on natural resources. Legacy Breast Health Centers www.legacyhealth.org/breasthealthcenters BHC-0004-0813©2013 www.facebook.com/legacyhealth
  17. 17. Legacy Health | Brand Book 16April 2014 Logo file naming For ease of access to a variety of users and vendors, we follow a consistent naming convention for electronic files of the logo. Individual files of the most frequently requested logos are posted on legacyhealth.org. lh_logo_horz_wht.tif Legacy entity Layout orientation Color File format Legacy entity: lh (legacy health) lhos (legacy hospice) lls (legacy laboratory services) lmg (legacy medical group) lri (legacy research institute) emc (emanuel medical center) gsmc (good samaritan medical center) mpmc (meridian park medical center) mhmc (mount hood medical center) scmc (salmon creek medical center) rch (randall children’s hospital) Layout orientation: vert (vertical) horz (horizontal) File Format: .eps .jpg .tif .ai COlor: blk (black) wht (white) blu (pms 294) spot (Pantone match) 4cp (4 color process) rgb (red green blue-light)
  18. 18. Legacy Health | Brand Book 17April 2014 Co-branding Legacy occasionally produces communica- tion material that is “co-branded,” promoting two or more organizations or two or more Legacy service lines; see the samples. These relationships and the use of multi­ ple logos are varied and can be complex because of legal requirements; contractual agreements; marketing, business or strategic needs; or other reasons. Please seek assis- tance from Legacy Commu­nications and Marketing in this matter.
  19. 19. Legacy Health | Brand Book 18April 2014 Another important component of an effec- tive graphic identity is the consistent use of colors across media types and printing pro- cesses. There are three colors incorporated into the Legacy Health logo as noted below. Different media use different formulas or codes to ensure the blue, red and black appear cor- rectly. Legacy Creative Services will work with various vendors on these formulas. P M S Co lo r s PMS colors, sometimes referred to as “spot colors,” are used in printing. Color equivalent PMS 294 PMS 485 PMS Black Pantone Matching System (PMS) name Color sample Used by R-G-B equivalent Hex equivalent PMS 294 Legacy Health and system-wide services (including Legacy Laboratory Services) 0-85-150 003F87 PMS 4545 Accent color 240-229-199 E5DBBA PMS Process Blue Randall Children’s Hospital 1-47-207 012FCF PMS 542 Legacy Emanuel 87-160-2111 6693BC PMS 259 Legacy Good Samaritan 120-29-125 72166B PMS 376 Legacy Meridian Park 141-199-63 7FBA00 PMS Green Legacy Mount Hood 0-168-143 00A88F PMS 138 Legacy Salmon Creek 246-160-25 D88C02 PMS 450 Legacy Medical Group 102-101-47 60542B CMYK CMYK colors, sometimes referred to as “four-color process,” are colors built from cyan, magenta, yellow and black and are used in printing. RGB RGB colors is a system of colors (red, green and blue) used in screen presentations, such as a Web page or presentation program. Hex values Hex values are used for Web and interactive use only.
  20. 20. Legacy Health | Brand Book 19April 2014 Official Fonts Consistent typography is a vital element to a strong graphic identity. Legacy Health has three official fonts used in marketing materials: Memphis Light, The Mix Semibold and Myriad Light. These fonts are available only to Legacy Creative Services. Each of these fonts is part of a larger typeface family with various weights and styles. For employees creating their own documents, Arial is the preferred font. Templates are available in Microsoft Word and Power- Point incorporating the correct use of that font (see pages 49–50). Headline Font Memphis Light is a clean and contemporary font that occasionally is used for headlines in print work, such as ads and billboards. Headline, Secondary Headline and Wordmark Font The Mix Semi-bold is both easy-to-read and represents stability. It is used in the logotype of the Legacy logomark and is also used for head- lines and secondary headlines, taglines and hos- pital type treatments. Body copy Font Myriad Light is a clean, easy-to-read font. Myriad Light is used for body copy. Employee PC font ARIAL is a sans-serif typeface that is packaged with all versions of Microsoft Windows. It is one of the most widely used fonts of the last 30 years. Typographic styles Headline font Headline, secondary headline and wordmark font Body copy font Employee PC font abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefgh ij klmnopqrstuvwxyz abcdefghijk lmnopqrstuvwx yz abcdefghijklmnop q rstu v w x y z abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
  21. 21. Legacy Health | Brand Book 20April 2014 Stationery guidelines b u s i n e ss ca r d s Consistency in our business cards helps maintain our image. Because of space constraints, we only use the Legacy Health logo and the kite on business cards; no logos from the medical centers or other Legacy entities. Using the kite without the Randall Children’s Hospital logotype on business cards is one of the few cases in which it is permissible to separate the kite from the logotype. Legacy provides different templates for the front and back of business cards. Examples are shown here and on the following pages. Our vendor has the appropri- ate specifications and all versions available. The order form for business cards is on the MyLegacy intranet; search “business cards.” Note: Examples are shown at reduced size. General Legacy Health 1919 N.W. Lovejoy St. Portland, OR 97209 503.415.5734 phone 503.415.5780 fax rodewitt@lhs.org email www.legacyhealth.org Robert E. DeWitt Senior Vice President Chief Legal Officer Legacy Mount Hood Medical Center 24988 S.E. Stark Gresham, OR 97030 503.674.1478 phone 503.938.7970 pager 503.674.1356 fax jabaker@lhs.org email www.legacyhealth.org Jennifer A. Baker, RT(R) (CV), BS Manager Legacy Imaging Services Legacy Salmon Creek Medical Center 2211 N.E. 139th St. Vancouver, WA 98686 360.487.5226 phone 360.408.0697 pager 503.938.8788 pager thazen@lhs.org email www.legacyhealth.org Teresia Hazen, MEd, HTR, QMHP Registered Horticultural Therapist Legacy Rehabilitation Services Randall Children’s Hospital Legacy Emanuel 2801 N. Gantenbein Ave. Portland, OR 97227 503.413.4367 phone 503.381.2822 mobile 503.413. 2428 pager bsnodgrass@lhs.org email www.legacyhealth.org Barbara S. Snodgrass Admitting Telecom & Interpreter Services Medical center Legacy Emanuel Medical Center 2801 N. Gantenbein Ave., Suite 3015 Portland, OR 97227 Legacy Good Samaritan Medical Center 1015 N.W. 22nd Ave., Suite 529 Portland, OR 97210 503.413.6507 phone 503.413.8103 fax thazen@lhs.org email www.legacyhealth.org/gardens Teresia Hazen, MED, HTR, QMPH Registered Horticultural Therapist Coordinator of Therapeutic Gardens & HT Legacy also has standards for business cards, letterhead and envelopes.
  22. 22. Legacy Health | Brand Book 21April 2014 Business Cards Stationery guidelines Services + medical center Large-print format business card Legacy Medical Group locations Legacy Medical Group–West Linn 2020 Eighth Ave., Suite B West Linn, OR 97068 503.655.3320 phone 503.4134898 fax www.legacyhealth.org Legacy Medical Group–Foot & Ankle Legacy Emanuel Medical Center 2800 N.Vancouver Ave., Suite 130 Portland, OR 97210 Legacy Good Samaritan Medical Center 222 N.W. Lovejoy St., Suite 419 Portland, OR 97210 503.413.2005 phone 503.413.3699 fax www.legacyhealth.org Jared K. Remmers, DPM Podiatry Legacy Cardiac Rehabilitation Legacy Mount Hood Medical Center 24988 S.E. Stark St., Suite 130 Gresham, OR 97030 503.674.1590 phone 503.674.1356 fax www.legacyhealth.org Liz Ames, RN Jill Wright, RN Legacy Devers Eye Institute 1040 N.W. 22nd Ave., Suite 200 Portland, OR 97210 503.413.8498 phone 503.413.6937 fax www.legacyhealth.org Shari Katz, MA Vision Rehabilitation Therapist KIDS Team Mobile ICU Randall Children’s Hospital Legacy Emanuel 2801 N. Gantenbein Ave. Portland, OR 97227 1.800.500.9111 transport activation 503.413.4392 office phone 503.413.4913 fax kidsteam@lhs.org email www.legacyhealth.org
  23. 23. Legacy Health | Brand Book 22April 2014 Business Cards Most business cards for Legacy Health employees are blank on the back. However, for certain positions or for information for patients, Legacy Health offers an option for the back of business cards. Our vendor for business cards has the appropriate specifications. Stationery guidelines Business card back — Appointment Business card back — with provider-based info Custom backs Business card back — Appointment — Large-print Business card back — with provider-based info Appointment — Large-print See the Legacy Health Gardens at www.legacyhealth.org/gardens Our legacy is good health for our people, our patients, our communities and our world. The objectives of the employee resource groups: • Support human resources in recruiting a diverse workforce that represents the communities we serve and our world. • Sustain an equitable and inclusive work environment for all employees. • Identify opportunities for expanding Legacy’s business and services to the communities.
  24. 24. Legacy Health | Brand Book 23April 2014 Stationery guidelines printed letterhead Letterhead and envelopes also uphold Legacy Health graphic identity standards. The specifications are shown in this section. Please note that letterhead is only available with full-color logos, not one-color. When formatting your letter, please use the font Arial regular for your text. To develop stationery for your department, you must first fill out a Printing Request Form, available on the MyLegacy intranet (search for “printing request”). Follow the instructions on the form. Purchasing will assign a Lawson number to your stationery item and will have Legacy’s forms and stationery vendor design the item and route a proof for approval. If you have stationery on hand and wish to order more, refer to the six-digit Lawson number on the item and order through e-Buy. Legacy Health general letterhead: 8.5" × 11" Legacy Health 1919 N.W. Lovejoy St. Portland, OR 97209 503.415.5600 phone 503.415.5899 fax legacy health | Our legacy is yours. | www.legacyhealth.org May 6, 2009 Recipient Title Address City, State, Zip To whom it may concern, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris dictum malesuada commodo. Ut vehicula nibh at mauris interdum quis aliquet elit sollicitudin. Proin condimentum neque sed neque semper imperdiet. Vestibulum ut libero a felis rutrum blandit non et nisi. Donec pretium pulvinar metus vel cursus. Ut vel est sed turpis luctus commodo. Nam lectus justo, blandit sed convallis nec, ullamcorper quis nunc. Praesent nec felis nibh. Quisque a augue neque. Sed sit amet magna vitae libero mollis gravida quis sed dui. Phasellus nec elit vulputate sapien convallis adipiscing quis non nibh. Nulla facilisi. Mauris et pretium erat. Morbi a elit mi, vel interdum felis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nam tortor justo, euismod eu tincidunt vitae, euismod non massa. In id elit tortor, non rhoncus neque. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur varius lacinia metus, elementum malesuada magna hendrerit sed. Praesent dui nibh, feugiat nec tempus sed, elementum sed ipsum. Fusce adipiscing, neque nec fringilla commodo, ante erat consectetur mi, in bibendum turpis sapien viverra dolor. Nullam gravida enim nibh. Fusce dolor purus, lobortis ac tempus vehicula, sagittis vel purus. Pellentesque ut neque at felis imperdiet blandit. Nulla facilisi. Curabitur eget nulla sit amet metus mollis eleifend. In aliquet, velit vel consectetur consequat, eros mi ultrices nunc, tempor porta velit lorem a orci. Nam tincidunt turpis eget eros placerat a semper nisi rutrum. Nulla sit amet magna nisl. Morbi mattis, lacus sit amet rhoncus dapibus, nisi arcu mattis neque, eget iaculis nisl elit tincidunt ipsum. Ut turpis mauris, laoreet ac condimentum vitae, sagittis ornare sem. Sed tristique ultrices odio, tempor convallis lectus laoreet id. Maecenas eu dui leo. Ut congue est eu lectus cursus id tempor eros luctus. Fusce consectetur malesuada aliquam. Praesent cursus luctus luctus. Suspendisse cursus elemen- tum quam ac pulvinar. Donec ac neque non risus sodales pulvinar. Nulla placerat dolor sed turpis tincidunt feugiat. Vestibulum purus magna, sodales eu pretium at, malesuada in elit. Curabitur non nulla sapien. Mauris dapibus enim in ante lacinia eu faucibus nunc vestibulum. Mauris id purus vel lacus interdum auctor in eget ante. Sed urna dui, ultricies ac molestie quis, pellentesque et velit. Ut id tellus non velit dignissim pretium nec at est. Praesent vel orci in eros tempus tristique. Sincerely, Sender Body of letter should begin 2.25"from top of the page. Leave seven blank linesat top of word document 1 margin from bottom of page Line 8 Line 10 Line 11 Line 12 Line 13 Line 14-15: Space Line 16: Begin letter 1 margin from left side of page 1.38 margin from right side of page Note: Body of letter is intentionally offset from the left edge of Legacy Health logo to help the logo stand out. Lawson number for reordering XXXXXX
  25. 25. Legacy Health | Brand Book 24April 2014 printed letterhead Stationery guidelines Legacy Good Samaritan Hospital 1015 N.W. 22nd Ave. Portland, OR 97210 503.413.7711 phone 503.413.6749 fax legacy health | Our legacy is yours. | www.legacyhealth.org H E A L T H LEGACY M E D I C A L C E N T E R GOOD SAMARITAN Medical center letterhead: 8.5 × 11 legacy health | Our legacy is yours. | www.legacyhealth.org Legacy Medical Group–West Linn 2020 Eighth Ave., Suite B West Linn, OR 97068 503.655.3320 phone 503.4134898 fax XXXXXX
  26. 26. Legacy Health | Brand Book 25April 2014 printed letterhead Stationery guidelines legacy health | Our legacy is yours. | www.legacyhealth.org H E A L T H LEGACY M E D I C A L C E N T E R GOOD SAMARITAN Legacy Transplant Services Legacy Good Samaritan Hospital 1040 N.W. 22nd Ave., Suite 430 Portland, OR 97210 503.413.6555 phone 503.413.6563 fax 877.622.8030 toll free Jane Smith, M.D. Surgical Director Joe Smith, M.D. Medical Director Joan Doe, M.S., R.N. Transplant Social Worker John Doe Data Analyst Medical center + service letterhead: 8.5 × 11 legacy health | Our legacy is yours. | www.legacyhealth.org Legacy Medical Group–West Linn 2020 Eighth Ave., Suite B West Linn, OR 97068 503.655.3320 phone 503.4134898 fax XXXXXX
  27. 27. Legacy Health | Brand Book 26April 2014 printed letterhead Stationery guidelines Legacy Medical Group letterhead: 8.5 × 11 325006
  28. 28. Legacy Health | Brand Book 27April 2014 printed letterhead Stationery guidelines Legacy Medical Group letterhead with provider-based designation, 8.5 × 11 304296 A department of Legacy Meridian Park Medical Center
  29. 29. Legacy Health | Brand Book 28April 2014 printed letterhead Stationery guidelines Legacy Medical Group letterhead with multiple locations, 8.5 × 11 285647
  30. 30. Legacy Health | Brand Book 29April 2014 printed letterhead Stationery guidelines Randall Children’s Hospital + service letterhead: 8.5 × 11 316049186346
  31. 31. Legacy Health | Brand Book 30April 2014 standard size envelopes Our vendor for forms and stationery has the appropriate specifications for envelopes. The specifications are shown in this section. Please note that envelopes are only available with full-color logos, not one-color. Stationery guidelines Legacy Breast Health Center−Salmon Creek Legacy Salmon Creek Medical Center 2101 N.E. 139th St., Suite 150 Vancouver, WA 98686 RETURN SERVICE REQUESTED 280199 Legacy Health 1919 N.W. Lovejoy St. Portland, OR 97209 RETURN SERVICE REQUESTED 173590 Legacy Health 1919 N.W. Lovejoy St. Portland, OR 97209 RETURN SERVICE REQUESTED 173590 No. 10 envelope: 9.5 × 4.125
  32. 32. Legacy Health | Brand Book 31April 2014 standard size envelopes Stationery guidelines No. 10 envelope: 9.5 × 4.125 Randall Children’s Hospital Legacy Emanuel 2801 N. Gantenbein Ave. Portland, OR 97227 RETURN SERVICE REQUESTED 197042 Pediatric Urology Clinic Randall Children’s Hospital Legacy Emanuel 501 N. Graham St., Suite 500 Portland, OR 97227 RETURN SERVICE REQUESTED 292088 Children’s Cancer and Blood Disorders Program Randall Children’s Hospital Legacy Emanuel 2801 N. Gantenbein Ave., Third Floor Portland, OR 97227 RETURN SERVICE REQUESTED 215302
  33. 33. Legacy Health | Brand Book 32April 2014 Legacy Health 1919 N.W. Lovejoy St. Portland, OR 97209 RETURN SERVICE REQUESTED 173590 Stationery guidelines Various sizes OTHER SIZEs for envelopes Envelopes are available to order in 10 × 13, 9 × 12 and 6 × 9. If you require a different size, please contact Legacy Community Relations and Marketing. Business reply mail Business Reply Mail (BRM) envelopes are also available. To request a BRM envelope, contact Belinda Larsen at Legacy Good Samaritan. She will request the proper artwork from the U.S. Postal Service — it will be in the proper format, with an exclusive ZIP+4 code and barcode. A Lawson number will be assigned to the BRM envelope and available to order through Lawson. The ZIP+4 code is different from the regu- lar delivery ZIP+4 and is assigned to your Legacy location only for business reply mail and must not be used on regular mail. The ZIP+4 will help the USPS to identify each piece and charge mailing cost to an account funded by Materials Service Operations. Randall Children’s Hospital Legacy Emanuel 2801 N. Gantenbein Ave. Portland, OR 97227 RETURN SERVICE REQUESTED 335636 LEGACY MEDICAL GROUP - PULMONARY LEGACY EMANUEL MEDICAL CENTER 501 N GRAHAM ST STE 260 PORTLAND OR 97227-9919 NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY MAILRO,DNALTROPLIAMSSALC-TSRIF PERMIT NO. 56 POSTAGE WILL BE PAID BY ADDRESSEE 335401 XXXXXX
  34. 34. Legacy Health | Brand Book 33April 2014 We use two styles of note cards, shown here, which can be used for thank you notes, invi- tations, employee recognition notes as well as notes to clients, patients or others. To order note cards and envelopes, use the Law- son order numbers listed below each item. Note cards Ourlegacyisyours. www.legacyhealth.org Ourlegacyisyours. www.legacyhealth.org Ourlegacyisyours. www.legacyhealth.org Ourlegacyisyours. www.legacyhealth.org Ourlegacyisyours. www.legacyhealth.org Note card_general:6.25”x 9” Lawson 292154 Lawson 293646 Lawson 292153
  35. 35. Legacy Health | Brand Book 34April 2014 Our Legacy-branded folders with pockets are useful for many communication purposes. We have a few versions available, as shown. These can be ordered through Lawson. Please note that Legacy Creative does not make customized folders. Folders with pockets Legacy Health Ourmission Ourlegacyis goodhealthfor: •Ourpeople •Ourpatients •Ourcommunities •Ourworld Our legacy is yours. MAC-4423-1111©2011304110 Legacy Medical Group 1919 N.W. Lovejoy St. Portland, OR 97209 503-415-5600 Legacy Emanuel Medical Center Randall Children’s Hospital at Legacy Emanuel 2801 N. Gantenbein Ave. Portland, OR 97227 503-413-2200 Legacy Good Samaritan Medical Center 1015 N.W. 22nd Ave. Portland, OR 97210 503-413-7711 Legacy Meridian Park Medical Center 19300 S.W. 65th Ave. Tualatin, OR 97062 503-692-1212 Legacy Mount Hood Medical Center 24800 S.E. Stark St. Gresham, OR 97030 503-674-1122 Legacy Salmon Creek Medical Center 2211 N.E. 139th St. Vancouver, WA 98686 360-487-1000 Legacy Research Institute 1225 N.E. Second Ave. Portland, OR 97232 503-413-2150 Legacy Laboratory Services 1225 N.E. Second Ave. Portland, OR 97232 503-413-5000 Client Services: 503-413-1234 or 1-877-270-5566 Legacy Hospice Services 815 N.E. Davis St. Portland, OR 97232 503-220-1000 www.legacyhealth.org Legacy Health Legacy Health Ourmission Ourlegacyis goodhealthfor: •Ourpeople •Ourpatients •Ourcommunities •Ourworld Our legacy is yours. MAC-4358-0512©2012251534 Legacy Emanuel Medical Center 2801 N. Gantenbein Ave. • Portland, OR 97227 503-413-2200 Randall Children’s Hospital at Legacy Emanuel 2801 N. Gantenbein Ave. • Portland, OR 97227 503-276-6500 Legacy Good Samaritan Medical Center 1015 N.W. 22nd Ave. • Portland, OR 97210 503-413-7711 Legacy Meridian Park Medical Center 19300 S.W. 65th Ave. • Tualatin, OR 97062 503-692-1212 Legacy Mount Hood Medical Center 24800 S.E. Stark St. • Gresham, OR 97030 503-674-1122 Legacy Salmon Creek Medical Center 2211 N.E. 139th St. • Vancouver, WA 98686 360-487-1000 Legacy Hospice 815 N.E. Davis St. • Portland, OR 97232 503-220-1000 Legacy Laboratory Services 1225 N.E. Second Ave. • Portland, OR 97232 503-413-5000 Client Services: 503-413-1234 or 1-877-270-5566 Legacy Medical Group 1919 N.W. Lovejoy St. • Portland, OR 97209 503-415-5600 Legacy Research Institute 1225 N.E. Second Ave. • Portland, OR 97232 503-413-2150 www.legacyhealth.org Legacy Health Randall Children’s Hospital at Legacy Emanuel Ourmission Ourlegacyis goodhealthfor: •Ourpeople •Ourpatients •Ourcommunities •Ourworld Our legacy is yours. Legacy Health Legacy Medical Group 1919 N.W. Lovejoy St. Portland, OR 97209 503-415-5600 Legacy Emanuel Medical Center Randall Children’s Hospital at Legacy Emanuel 2801 N. Gantenbein Ave. Portland, OR 97227 503-413-2200 Legacy Good Samaritan Medical Center 1015 N.W. 22nd Ave. Portland, OR 97210 503-413-7711 Legacy Meridian Park Medical Center 19300 S.W. 65th Ave. Tualatin, OR 97062 503-692-1212 Legacy Mount Hood Medical Center 24800 S.E. Stark St. Gresham, OR 97030 503-674-1122 Legacy Salmon Creek Medical Center 2211 N.E. 139th St. Vancouver, WA 98686 360-487-1000 Legacy Research Institute 1225 N.E. Second Ave. Portland, OR 97232 503-413-2150 Legacy Laboratory Services 1225 N.E. Second Ave. Portland, OR 97232 503-413-5000 Client Services: 503-413-1234 or 1-877-270-5566 Legacy Hospice Services 815 N.E. Davis St. Portland, OR 97232 503-220-1000 www.legacyhealth.org CHC-4470©2011295407 Legacy Health 9 × 12, four-color Lawson 251534 Randall Children’s Hospital 9 × 12, four-color Lawson 295407 Legacy Health 9 × 12, two-color Lawson 304110
  36. 36. Legacy Health | Brand Book 35April 2014 Apparel and promotional items Legacy Health’s employees are our best ambassadors. Therefore, when we are out in the community with clothing and other apparel, it is important those items uphold Legacy Health’s graphic identity standards. Many Legacy items are ordered through the Legacy Company Store, on the MyLegacy intranet. The Legacy Company Store is operated by our preferred vendor and follows the appropriate specifications. For community events, we have two styles of T-shirts available through the Legacy Company Store. Please do not request unique T-shirts with slogans other than “Our legacy is yours.” Following are examples of logo usage. • Whenever possible, the Legacy logo is imprinted in the full Legacy Health colors (blue, red and black). If the Legacy logo is to be imprinted on a dark fabric that would not provide sufficient contrast for the approved one-color options, a white logo may be used. On apparel using only one color, the logo should be in black, blue or white. • It is acceptable to use the Legacy medical center logo on apparel and promotional items where space permits. For specific departments, units, centers and other entities in clothing, the names are placed on the opposite chest from the logo. If space on small items is too tight for a logo, the words only can be used. • Please do not use personal names, titles, credentials or slogans on apparel and promotional items. • Graphics are typically applied to apparel by screenprinting or embroidery. Due to the production process, screenprinting is able to reproduce smaller details than embroidery. Typography and graphics used in the embroidery process often demand larger artwork to be clearly readable. • For special events or other limited uses that seek to differ from these standards, please make a request through Legacy Community Relations and Marketing.
  37. 37. Legacy Health | Brand Book 36April 2014 Legacy Wound Care Center Apparel and promotional items short-sleeve T-shirt Note: Embroidery is available for T-shirts; however, specifications for embroidery vary. Consult Legacy Marketing for details. Front left chest: Legacy Health logo (horizontal) Light color T-shirts Use three-color or one-color logo Mid-tone color T-shirts Use one-color logo Dark color T-shirts Use reversed logo Back neck: Legacy Health logo (vertical) Front chest: Legacy Health logo (horizontal) + department Back center: Legacy Health logo (vertical) Front right sleeve: Legacy Health logo (vertical) Acceptable logo usage for fabric color range Screenprint Fabric Colors: Light color fabric: Use three-color, one-color blue (PMS 294), one-color black. Mid-tone fabric: Use one-color blue (PMS 294), one-color (black) or reversed logo (white). Dark color: Use reversed logo (white).
  38. 38. Legacy Health | Brand Book 37April 2014 Department of Oncology Kern Critical Care Unit Apparel and promotional items short-sleeve T-shirt, medical center logo Screenprint Fabric Colors: Light color fabric: Use three-color, one-color blue (PMS 294), one-color black or one-color (PMS Process Blue) for Randall Children’s. Mid-tone fabric: Use one-color blue (PMS 294), one-color (black), one-color (PMS Process Blue) for Randall Children’s or reversed logo (white). Dark color: Use reversed logo (white). Front left chest: Randall Children’s Hospital logo Front left chest: Medical center logo Back neck: Randall Children’s Hospital logo Front chest: Randall Children’s Hospital logo + department Back center: Randall Children’s Hospital logo Front chest: Medical center logo + department
  39. 39. Legacy Health | Brand Book 38April 2014 Legacy W ound Care Center Legacy Wound Care Center Legacy Wound Care Center Kern Critical Care Unit Apparel and promotional items Long-sleeve T-shirt Front left chest: Legacy Health logo (horizontal) Back neck: Legacy Health logo (vertical) Front left chest: Legacy Health logo (horizontal) Sleeve: Department Back center: Legacy Health logo (vertical) Front chest: Legacy Health logo (horizontal) + department Front chest: Medical center logo + department Front left chest: Legacy Health logo (horizontal) Back center: Department Screenprint Fabric Colors: Light color fabric: Use three-color, one- color blue (PMS 294), one-color (black) or one-color (PMS Process Blue) for Randall Children’s. Mid-tone fabric: Use one-color blue (PMS 294), one-color (black), one-color (PMS Process Blue) for Randall Children’s or reversed logo (white). Dark color: Use reversed logo (white).
  40. 40. Legacy Health | Brand Book 39April 2014 Pediatric Intensive Care Unit Legacy Good Samaritan Medical Center Kern Critical Care Unit Apparel and promotional items polo shirts Note: Text and logos are embroidered (stitched) instead of screenprinted. Embroidery Fabric Colors: Light color fabric: Use three-color, one- color blue (PMS 294), one-color (black) or one-color (PMS Process Blue) for Randall Children’s. Mid-tone fabric: Use one-color blue (PMS 294), one-color (black), one-color (PMS Process Blue) for Randall Children’s or reversed logo (white). Dark color: Use reversed logo (white). Front left chest: Legacy Health logo (horizontal) Front chest: Randall Children’s Hospital logo (vertical) + department name Front chest: Legacy Health logo (horizontal) + medical center + department Sleeve: Legacy Health logo (horizontal) Acceptable logo usage for fabric color range
  41. 41. Legacy Health | Brand Book 40April 2014 Legacy Wound Care Center Legacy Wound Care Center Legacy Wound Care Center Legacy Good Samaritan Medical Center Kern Critical Care Unit Apparel and promotional items button-down shirts Embroidery Fabric Colors: Light color fabric: Use three-color, one- color blue (PMS 294), one-color (black) or one-color (PMS Process Blue) for Randall Children’s. Mid-tone fabric: Use one-color blue (PMS 294), one-color (black), one-color (PMS Process Blue) for Randall Children’s or reversed logo (white). Dark color: Use reversed logo (white). Front left chest: Legacy Health logo (horizontal) Front chest: Legacy Health logo (horizontal) + department Front chest: Legacy Health logo (horizontal) + Medical center + department Acceptable logo usage for fabric color range
  42. 42. Legacy Health | Brand Book 41April 2014 Apparel and promotional items vests Medical center names and departments can be added on the right side of vests. Legacy Wound Care Center Acceptable logo usage for fabric color range Front left chest: Randall Children’s Hospital logo (vertical) Front chest: Legacy Health logo (horizontal) + department Embroidery Fabric Colors: Light color fabric: Use three-color, one- color blue (PMS 294), one-color (black) or one-color (PMS Process Blue) for Randall Children’s. Mid-tone fabric: Use one-color blue (PMS 294), one-color (black), one-color (PMS Process Blue) for Randall Children’s or reversed logo (white). Dark color: Use reversed logo (white).
  43. 43. Legacy Health | Brand Book 42April 2014 Environmental Waste Management Apparel and promotional items hats Because of size constraints, please contact Legacy Creative Services with requests for department or other names on hats. Acceptable logo usage for fabric color range Front center: Legacy Health logo (horizontal) Legacy Health logo and department name Embroidery Fabric Colors: Light color fabric: Use three-color, one- color blue (PMS 294), one-color (black) or one-color (PMS Process Blue) for Randall Children’s. Mid-tone fabric: Use one-color blue (PMS 294), one-color (black), one-color (PMS Process Blue) for Randall Children’s or reversed logo (white). Dark color: Use reversed logo (white).
  44. 44. Legacy Health | Brand Book 43April 2014 Cancer Services Human Resources Apparel and promotional items backpacks Legacy Health graphic identity standards should be upheld on any item imprinted with the Legacy logo. These examples show proper placement of logos and names. Our vendor has specifications. A wide variety of products are available for ordering.
  45. 45. Legacy Health | Brand Book 44April 2014 Apparel and promotional items tote bags, messenger bags, shopping bags Day Treatment UnitLegacy Wound Care Center padfolio
  46. 46. Legacy Health | Brand Book 45April 2014 Apparel and promotional items BEVERAGE CONTAINERS Congratulations Epic Team Neonatal Intensive Care Unit Legacy Medical Group–Canby
  47. 47. Legacy Health | Brand Book 46April 2014 Apparel and promotional items pens and pencils org
  48. 48. Legacy Health | Brand Book 47April 2014 Apparel and promotional items BADGE HOLDERS
  49. 49. Legacy Health | Brand Book 48April 2014 Apparel and promotional items miscellaneous Lip balm Flash drive Lanyards
  50. 50. Legacy Health | Brand Book 49April 2014 Presentation guidelines To help maintain Legacy Health’s brand identity in presenta- tions, appropriate PowerPoint templates are available. Please do not modify the templates. There are two templates available on the MyLegacy intranet: • Legacy Health branding PowerPoint template • Randall Children’s Hospital branding Power­Point template A how-to guide to using the templates is also available. Templates and instructions are available on the MyLegacy intranet at Administrative Services Community Relations and Marketing Resources. Cover slide Title slide Text and picture slide Cover slide: Randall Children’s Hospital Bulleted list slide Thank you slide
  51. 51. Legacy Health | Brand Book 50April 2014 Microsoft Word and preprint template guidelines Preprint templates let Legacy employees create a short document or info sheet for internal or external use. The templates incor- porate the key brand elements: logo, fonts, colors and the “wave.” They are available in horizontal and vertical formats for Legacy Health and for each Legacy medical center and major facility. Templates are available in two forms: • Preprints — employees can order and then imprint text on these pages just as with tra- ditional stationery. Only the vertical formats are available in a printed version. The preprints are orderable through Lawson (order numbers are available on MyLegacy at Administrative Services Community Relations and Marketing How to order). • Microsoft Word templates — electronic files with the branding elements embedded in the template (ideal when emailing or print- ing a small quantity of copies). Download the Microsoft Word templates from the MyLegacy intranet site at Adminis- trative Services Community Relations and Marketing Resources. Headline-18 point text- keep flush left Thank you for using this template to create Legacy Health documents that follow the Legacy standards for our logo, appropriate colors and text fonts. You can use this template for both internal documents (for Legacy employees) and for external audiences. To create your document, start by clicking on the appropriate template on the Legacy intranet, then choose File Save as to save it to your computer. Then replace the text you are reading now with your text. Legacy’s standard font is Arial — please continue to use that font in your document. This text is 11 point Arial — you can make it smaller. However, for readability we recommend a minimum size of 10 point Arial. All headlines and body copy should be flush left. We also recommend breaking up long text with subheads, like the examples below. Subhead: bold, same size as text; flush left Your text will automatically jump to the second page if it extends past the Legacy Health logo below (leave at least ¼ inch between your text and the Legacy Health logo). If you don’t need a second page in your document, you can delete it: • first, highlight and delete the text box on the next page • then click near the right bottom edge of the page to be deleted, and use the Edit menu / Cut command to delete. Delete with care, however, because once you delete page two, it’s not possible to add it back. The rest of this template uses “Greek” text. Just paste your text over it (to preserve the font and format, use the Edit-Paste Special-Unformatted Text command) Vtelectiis quiamet rem si officia si quia aut aut et vellignimi, ut et aut officimpore sitiorum veni to. Subhead Dustrum et, que venis simendi suntorro odiciies arum ius, is magnim quoditature placerc Legacy Health and medical center preprints, 8.5 × 11 Microsoft Word template with Legacy footer, 8.5 × 11 Legacy Health and medical center Microsoft Word templates with Legacy wave, 8.5 × 11 and 11 × 8.5 Headline-18 point text- keep flush left Thank you for using this template to create Legacy Health documents that follow the Legacy standards for our logo, appropriate colors and text fonts. You can use this template for both internal documents (for Legacy employees) and for external audiences. To create your document, start by clicking on the appropriate template on the Legacy intranet, then choose File Save as to save it to your computer. Then replace the text you are reading now with your text. Legacy’s standard font is Arial — please continue to use that font in your document. This text is 11 point Arial — you can make it smaller. However, for readability we recommend a minimum size of 10 point Arial. All headlines and body copy should be flush left. We also recommend breaking up long text with subheads, like the examples below. Subhead: bold, same size as text; flush left Your text will automatically jump to the second page if it extends past the Legacy Health logo below (leave at least ¼ inch between your text and the Legacy Health logo). The rest of this template uses “Greek” text. Just paste your text over it (to preserve the font and format, use the Edit-Paste Special-Unformatted Text command)
  52. 52. Legacy Health | Brand Book 51April 2014 Photography The use of photographs adds an important element to Legacy communication material. However, there are several issues to consider regarding photography: Brand standards Legacy seeks to use photography that follows our brand. The photography style represents the people of our region and system, images that are candid and personal. They inten- tionally reflect the outcomes of Legacy, which are achieved through the people, progress, quality and responsibility of the system. Culturally appropriate/diversity Photography should be appropriate to and reflect the audi- ence and message we are delivering; we attempt to feature diversity in our photography. Custom photography vs. stock photography For many projects, stock (or purchased) photography is the best solution. It is cost-effective; usage rights are often unlimited or broad. In addition, general consumers can’t tell the difference between a real patient or a potential patient — it’s more about the message the photo conveys. Some- times it is necessary to do custom photography to show unique services we offer, highlight our facilities and other specific purposes. Consumer marketing When marketing to consumers, we focus on the outcome and overall good health. Research shows consumers are more interested in getting back to living their lives to the fullest possible and are less interested in seeing photos of doctors or photos that are very clinical or technical in nature. Physician/health care professional marketing When marketing to health care providers and other profes- sionals, it’s appropriate to be more specific in the photos used. Professionals want to see other professionals and are interested in and understand the technical side of treat- ments offered. Supplied photography We discourage people from taking their own photos for Legacy material because it is difficult to maintain quality and consistency with the rest of our photo library. In certain continued on next page
  53. 53. Legacy Health | Brand Book 52April 2014 Photography cases, it may be appropriate. In any case, please follow the guidelines below on obtaining the appropriate consents on all photos. Usage rights It’s important to note that photos and other artwork are governed by copyright law, so we require that prior appropriate documentation is on file before using or re-using any items. Legacy Creative Services can assist you with this. • Patients and families — In compliance with HIPAA regulations, we must have a current signed patient release form on file with Legacy Creative of any patient appearing in photography in Legacy material. We also need signed consents from any family members. The consent must include details about what uses the patient has approved; the form can’t be for general/unspecified use. • Staff and physicians — Although we are not required to get a signed consent, it’s good practice to do so or, at a minimum, document consent. • Photographer rights — When Legacy contracts with professional photographers for custom photography, we negotiate the terms of how, when and where we can use those photos. Legacy does not own the photos outright. • Many stock photography sites offer photos at very reasonable prices and sometimes unlimited usage. Rights vary widely across stock photo companies and by individual photos, so read the terms carefully. • Photos and other art on websites on the Internet are protected as well; websites usually include policies on their sites to inform visitors about usage rights. If you find a photo you’re interested in using, you need to research the rights through that organization, secure written permission for use and keep documentation of those rights. • Historical — Copyright law protects historical photos taken after 1923. Just because Legacy may have prints of historical photos in its files does not necessarily mean we own them or still have rights to use them. We need to have documentation that demonstrates ownership and/or usage rights. Please contact Legacy Creative at creative@lhs.org for questions on historical photos.
  54. 54. Legacy Health | Brand Book 53April 2014 Advertising P r i n t Print ads are for use in a variety of maga- zines, newspapers and other publications. We offer four different types of ads to cover a variety of needs. Tier 1 — General Brand ad The four-color Tier 1 General Brand ad is used to promote Legacy as a system. Tier 2 — Service Line ad The four-color Tier 2 Service Line ad is used to promote new services/technology, strate- gic service lines, new clinics, etc. Within this ad, it’s important to include a call-to-action to spur the public to make an appointment, choose a new provider, schedule a consulta- tion, sign up for a Community Health Educa- tion (CHE) class, access the web or take other action. The regular size ad lists up to two CHE classes; the tall size lists up to five. This ad is sometimes part of integrated marketing campaigns with direct mail components. Tier 3 — Community Health Education (CHE) Standard ad The Tier 3 CHE Standard ad is used to pro- mote a general stand-alone education class, and is usually black and white. Tier 4 — Small Print ad The Tier 4 Small Print ad is used to promote and create awareness of Legacy Health as a system. These ads are used often in pub- lications for special events or chamber of commerce directories that are sponsored or supported by Legacy Health. The ads can be black and white or four-color depending on the publication’s requirements. We have standard messaging for diversity, sustainabil- ity, community benefit and Legacy Health system statements for Tier 4 ads. www.legacyhealth.org My voice, my life... my legacy. This is me singing with the guys. This is me with my girls. And this is the doctor who saved my life when I had a stroke. He and his team helped me find my strength. Here I am, paying it forward. This is my life. And this is my legacy. Legacy Health is your locally owned health care partner. Our legacy is yours. AD-0928©2013 Thank you, Lift Urban Portland, a community of volunteers who helps neighbors in need. AD-0928©2013 Tier 1 — General brand ad Tier 2 — Service line ads Tier 2 — Service line ad, tall Tier 3 — CHE standard ad Tier 4 — Small print ad Learn about pelvic issues Are you facing pain, heavy bleeding, frequent urination, hysterectomy, fibroid removal or uterine prolapse surgery? Legacy Health features board-certified OB/GYN doctors who are helping women of all ages with these issues. Among the options is robotic-assisted surgery, which offers less pain and quicker recovery than traditional surgery. Legacy is a regional leader in robotic surgery. (Please visit www.legacyhealth.org/roboticsurgery.) To learn more, please attend a free talk in your community. Our legacy is yours. www.legacyhealth.org AD-0562©2010 Free class. Are Pelvic Issues Affecting Your Quality Of Life? Monday, Nov. 15 • 7:30–9 p.m. Legacy Emanuel Medical Center To register, call 503-335-3500 or visit www.legacyhealth.org/classes AD-0566©2010 New options for pelvic issues. Feel better at any age Are pelvic issues affecting your quality of life? Are you facing pain, heavy bleeding, frequent urination, hysterectomy, fibroid removal or uterine prolapse surgery? A regional leader in robotic surgery, Legacy Health features board-certified OB/GYN doctors who are helping women of all ages with these issues through a range of surgical and non-surgical treatments. Among the options is robotic-assisted surgery, a procedure that results in less pain and quicker recovery than traditional surgery. (Please visit www.legacyhealth.org/roboticsurgery.) To learn about solutions for these common issues, please attend a free talk in your community. Our legacy is yours. www.legacyhealth.org AD-0562©2010 Free class. Are Pelvic Issues Affecting Your Quality Of Life? Wednesday, Nov. 3 • 6:30 p.m. Legacy Meridian Park • Tualatin Wednesday, Nov. 3 • 6:30 p.m. Legacy Salmon Creek • Vancouver Tuesday, Nov. 9 • 6:30 p.m. Legacy Good Samaritan • NW Portland Monday, Nov. 15 • 7:30 p.m. Legacy Emanuel • N/NE Portland To register, call 503-335-3500 (OR) or 360-487-3500 (WA) or visit www.legacyhealth.org/classes Our legacy is yours. With six hospitals, including Legacy Meridian Park Medical Center in Tualatin, more than 50 clinics, lab, research and hospice facilities, Legacy Health offers compassionate and complete care for all. AD-0871©2013 www.legacyhealth.org/meridianpark Foot Care and Repair for Runners Prevention and treatment of foot injuries Running season is here! Whether you’re training for a marathon, just starting a running program or somewhere in between, you can benefit from one of these free educational talks. Join podiatrist Jared Remmers, DPM, from Legacy Medical Group– Foot and Ankle, as he covers foot anatomy; the most common causes of foot pain in runners, including plantar faciitis, stress fracture and shinsplints; home care; when to see a doctor; and choosing proper footwear. A Legacy Health physical therapist will discuss ways to maintain strength and flexibility to prevent foot injury. This talk is offered in partnership with Oregon Athletic Clubs. Both members and non-members are invited to attend. Wednesday, April 14, 2010, 6 – 7:30 p.m. RiverPlace Athletic Club 0150 S.W. Montgomery St. Portland, OR 97201 Wednesday, April 21, 2010, 6:30 – 8 p.m. Hawthorn Farm Athletic Club 4800 N.E. Belknap Ct. Hillsboro, OR 97124 FREE Preregistration is required. Please call 503-335-3500 to register for the location of your choice. www.legacyhealth.org CHE-0122
  55. 55. Legacy Health | Brand Book 54April 2014 Advertising ot h e r In addition to print advertising, examples of other advertising are included here. This is my Legacy. Billboard Digital billboard Transit TV and radio Clothing Online ad
  56. 56. Legacy Health | Brand Book 55April 2014 Advertising V e h i cl e s Occasionally we produce advertising to be placed on vehicles. Here are some examples. Lab car Legacy Rehabilitation Institute of Oregon car Randall Children’s Hospital at Legacy Emanuel ambulance Utility van Utility truck Utility truck Shuttle
  57. 57. Legacy Health | Brand Book 56April 2014 Direct Mail: Customer Relationship Management (CRM) There are two different processes for produc- ing direct mail pieces: CRM and in-house. CRM pieces are more demographic-specific and mailed to targeted mailing lists through an outside organization. These four-color pieces can be personalized by name, tar- geted to a demographic, personalized with Google maps and feature rectangular-shaped photos. Folded “D” direct mail card 8.5 × 5.5 mail size Plain front folded direct mail card 8.5 × 5.5 mail size Standard “A” direct mail card 9 × 6 two-sided See inside: free classes with orthopedic specialists Get back in the game www.legacyhealth.org Happy Birthday baby! www.legacyhealth.org (Name of medical center where baby was born) and Randall Children’s Hospital at Legacy Emanuel want to help you celebrate your child’s first birthday. Visit (pURL) for a $10 gift certificate toward a Snapfish photo book, cards or other merchandise. While there, also find: • Tips for healthy eating and kid-friendly snack ideas • Home and toy safety information • Games to help your toddler develop his or her motor skills • Parenting classes And, please remember Randall Children’s Hospital at Legacy Emanuel is always here, should you ever need us. Our legacy is yours.
  58. 58. Legacy Health | Brand Book 57April 2014 Standard direct mail pieces are four-color pieces that do not accommodate variable data, but do feature silhouette photos. C HE P o stca r d D i r e ct M a i l e r The CHE postcard direct mail piece can be used in conjunction with the Tier 3 CHE standard ad to promote a general stand- alone education class. The cards can be one- or two-color. Direct Mail: Standard Folded direct mail card Open 8.5 × 11 Closed 8.5 × 5.5 Large direct mail card (consumer) 11.5 × 6.125 CHE direct mail card 8.5 × 5.5 Standard direct mail card (consumer) 9 × 6 Standard direct mail card (provider) 9 × 6 Find your Legacy on the westside Legacy Health 1919 N.W. Lovejoy St. Portland, OR 97209 www.legacyhealth.org www.legacyhealth.org AMB-4592©2013 Find your family’s Legacy on the westside Join us for the grand opening of Legacy Medical Group–Cornell. May 17, 7–8:30 a.m. Refreshments, ribbon cutting and tours. Nonprofit U.S. Postage PAID Permit No. 11 Portland, OR Convenient health care, close to home Now you can get Legacy Health’s expert care on Portland’s westside. Our two new locations: Legacy Medical Group–Cornell and Legacy Medical Group–Forest Heights offer primary care for all ages, as well as an online system that makes it easy for you to communicate directly with your doctor, view test results, request prescription refills and more. Visit www.legacyhealth.org/cornell or www.legacyhealth.org/forestheights for more information. www.legacyhealth.org AMB-4622©2013 What you don’t know can hurt you. Heart screening for teen athletes www.legacyhealth.org/TACS Even kids who seem healthy and have passed a physical may have heart problems. This can lead to sudden cardiac arrest. Save the date for our sixth annual Teen Athlete Cardiac Screening. We will check students ages 13–19 for potential heart problems. This low-cost screening takes about an hour. It includes an electrocardiogram (ECG); height, weight, body mass index (BMI) measurements; and a cardiac physical exam. Cardiologists, pediatricians and health care professionals perform the test, and you will get results at the screening. A parent or guardian must accompany all participants. This screening does not take the place of a school-mandated physical. Save the date! Saturday, Oct. 20, 2012 8:30 a.m.–2 p.m. adidas Village Portland, OR Cost: $10 Preregistration required Registration opens July 23 Details at: www.legacyhealth.org/TACS How your patients are screened matters 3-D mammography finds more cancers, earlier Nearly all women survive breast cancer if it is found early — the five-year survival rate for localized breast cancer is 98 percent. Mammography is the key to early detection. 3-D mammography reveals more, so more cancers are caught earlier. And, there are fewer call-backs with less anxiety for your patients. 3-D technology is especially useful for the approximately 50 percent of women with dense breasts. In Portland, 3-D mammography is only available at Legacy Breast Health Center–Good Samaritan. Like Legacy Good Samaritan, all four Legacy Breast Health Centers are accredited for excellence by the American College of Radiologists. For an appointment: 503-413-8114. www.legacyhealth.org/mammography 2-D compared to 3-D Mammography view of a breast cancer tumor, as seen in 2-D and 3-D IMG-4228©2012 Interested in weight-loss surgery? Attend a free information session with Jay Jan, M.D., FACS, a surgeon with Legacy Weight and Diabetes Institute. Dr. Jan is a board-certified general surgeon who completed special training in bariatric surgery. You will learn about the different types of surgeries, how they work, the typical weight loss with each surgery as well as the risks and benefits. There will be time to ask Dr. Jan questions. Weight-loss surgery information session Wednesday, Sept. 11, 2013 6-7 p.m. Legacy Salmon Creek Medical Center Conference room CD 2211 N.E. 139th St. Vancouver, WA 98686 FREE. Registration is required. Sign up online at www.legacyhealth.org/classes or call 503-413-7557. WDI-0015©2013
  59. 59. Legacy Health | Brand Book 58April 2014 Brochures, rack cards and info sheets 4 × 9 Co n s u m e r a n d Pat i e n t B r o c h u r e The standard-size brochure is used to convey information to consumers and patients. This brochure most often holds stock photog- raphy of consumers living life. This format has three panels and folds over twice; also known as a tri-fold. Specializing in women’s health Legacy Medical Group– Urogynecology Women’sPelvicHealth Testing for hearing, dizziness and balance disorders Legacy Health AudiologyandVestibularTesting Because play helps kids heal ChildLife 4 × 9 Consumer brochure, four-color 4 × 9 Provider brochure, four-color 4 × 9 Patient brochure, two-color 4 × 9 P r o v i d e r B r o c h u r e The standard-size brochure can also be used to convey information to physicians. The provider brochure has fewer brand elements and is more clinically focused. This format has three panels and folds over twice; also known as a tri-fold. Why work at Legacy Health? At Legacy Health we say,“Our legacy is yours,”but why would you want to create your legacy with us? Legacy Health employees enjoy: • Living in beautiful Portland, Oregon, named America’s “Best Big City”by Money Magazine • Working for the area’s largest nonprofit, local health care organization renowned for its role in caring for the community. Legacy Health is a leader in charity care and unpaid costs of care, providing approximately $205 million a year to community members in need. • An expansive offering of both clinical and non-clinical careers, as well as excellent benefits (continued) 4 × 9 Rack card 4 × 9 Rack C a r d This is the format used for all provider biog­ raphies (see page 61), as well as for subjects requiring less communication than a bro- chure warrants. Rack cards can be one-sided or two-sided.
  60. 60. Legacy Health | Brand Book 59April 2014 Brochures, rack cards and info sheets 8.5 × 11 Info sheet Offering our partners access to expertise Overview At Legacy Health, it is our vision to be essential to the health of the region. The Legacy Telehealth Program provides the infrastructure, coordination and support necessary to exchange medical information electronically between Legacy’s hospitals and providers and our medical partners throughout the region – all with the goal of improving the health of the patients we serve. This exchange includes: • Direct patient care • Referral services • Consultations • Exchange of medical records and test results • Ongoing patient monitoring • Continuing medical education Benefits Through Legacy Telehealth, community hospitals and rural providers have 24/7 access to Legacy’s expert emergency physicians and our full range of adult and pediatric specialists and sub-specialists. This access helps facilitate prompt and accurate diagnosis, as well as the development and implementation of appropriate treatment plans. Telehealth also contributes to improved clinical outcomes and increased patient satisfaction. Launch of Telemedicine Legacy recently partnered with InTouch Health to invest in the equipment for telemedicine. Using RP-LiteTM Remote Presence technology, Legacy physicians now perform comprehensive real-time consultations with patients in remote locations. Legacy Health Launches Telehealth Image Courtesy of InTouch Health Telemedicine allows us to extend our expertise to a broad range of locations: clinics, emergency rooms, rural hospitals, long-term care communities and more. The first phase of Legacy’s telemedicine service is under way, focused on our expertise in these areas: • Stroke • Pediatric intensive care • Burn • Pulmonology Additional opportunities • Trauma • Cardiology • Maternal-fetal medicine • Ophthalmology • Pathology About the RP-Lite Remote Presence technology • FDA-cleared • Mobile unit is easily moved by hospital staff to a patient’s bedside or other location • Patented two-way audio/video communication • Seamless interface and control by remote physician • Stethoscope and privacy handset • Immersive and directional audio modes designed for health care environments For more information, please contact Joe Yoder, manager, Legacy One Call and Outreach Services, 503-413-2109 or jyoder@lhs.org MAC-4384 MAC-4384 Telehealth Fact Sheet.indd 1 4/21/10 3:55 PM CMEConference:Thursday,Aprill11,2013 2nd Annual Topics in Pediatric Emergency and Critical Care Medicine Guiding you through prostate brachytherapy Legacy Health ProstateBrachytherapy WILLAMETTERIVER North to Seattle Salem Rose Quarter Broadway/Weidler Exit 302A Banfield 5 5 30 5 405 405 26 84 Legacy Emanuel Medical Center Randall Children’s Hospital at Legacy Emanuel What’s that building with the kite on it? AboutOurNewHome CHC-4453©2011 Our legacy is yours. Legacy Health strives to make responsible printing and paper choices that minimize our effect on natural resources. Randall Children’s Hospital at Legacy Emanuel 2801 N. Gantenbein Ave. • Portland, OR 97227 Phone: 503-413-2200 www.legacyhealth.org/kidsonly www.facebook.com/legacychildrens Opening February 2012 • The new building features a terrace garden, giving the Legacy Emanuel campus five such gardens and expanding Legacy’s role as an international pioneer in the use of healing gardens. • The hospital is quiet by design — special design features and the elimination of overhead messages reduce noise. • A combination of soothing and uplifting color schemes feature the Pacific Northwest’s geography, using coast, valley, mountain and desert themes. • A one-of-a-kind art collection selected specifically to promote a healing environment. Caring for the community Randall Children’s Hospital has a mission to improve the health of our community and our world. Our new home meets this mission by: • Providing specialized care for the sickest and most vulnerable children in Oregon and from throughout the Pacific Northwest. • Contributing to neighborhood development — rebuilding our streets with new lighting, landscaping and walkways. • Incorporating dozens of sustainable design features in the hospital. For example, rainwater is collected on the roof to create a fountain in the terrace garden. • Offering award-winning safety programs — car safety seat checks, bicycle helmet fittings, burn safety classes, teen driving classes, a“Safety Store” for home products and much more. Learn more and take a virtual tour of our new home: www.legacyhealth.org/ newhome 5.5 × 8.5 Provider brochure, four-color 5.5 × 8.5 Patient brochure, two-color 5.5 × 8.5 Consumer brochure, four-color 5.5 × 8.5 Co n s u m e r a n d P r o v i d e r B r o c h u r e This is a large brochure format, often used for subjects requiring more information than can fit into the 4 × 9 size. For a provider audience, this size brochure can be used to communicate about Continuing Medical Education classes. For a patient audience, this size is useful for patient education. 8.5 × 11 I n f o S h e e t An info sheet is used to communicate details about any topic. The info sheet can be one- sided or two-sided, and can stand on its own or accompany other materials inside a pocket folder.
  61. 61. Legacy Health | Brand Book 60April 2014 G u i d e b o o ks Guidebooks are useful for conveying in- depth information on a particular subject, program or service, and are most often used for patient education. We offer guidebook formats for both physicians and consumers. Cover color depends on the target audi- ence, and the insides are one- or two-color, depending on the target audience and type of information included. Guidebooks A patient’s guide to heart health PatientEducation Legacy Mount Hood Medical Center 9 × 11.25 Consumer 9 × 12 Provider
  62. 62. Legacy Health | Brand Book 61April 2014 P r o v i d e r B i o — Rack C a r d Provider bio rack cards are four-color and used to summarize an employed provider’s professional history applicable to their cur- rent position with Legacy. Provider-based clinics are designated as such by a line of copy underneath the clinic name in the shaded address box (see example). P r o v i d e r B i o — D i r e ct M a i l C a r d The four-color self-mailing card has the same information as the provider bio rack card along with a headline on one side and all the necessary info for mailing on the other side. These are used in limited cases to help pro- mote new specialists to a referral audience. M u lt i pl e P r o v i d e r B i o S h e e t The multiple provider bio sheet holds biog- raphies for multiple providers. These are usu- ally four-color. Provider bio cards and sheets A board-certified surgeon, Dr. Jan received a medical degree from Jefferson Medical College in Philadelphia and completed an internship and residency at the University of California, San Francisco. He completed a clinical fellowship in advanced laparoscopic and bariatric surgery at Legacy Health. He is a diplomate of the American Board of Surgery and a fellow of the American College of Surgeons. Dr. Jan’s clinical interests include minimally invasive surgery, gastrointestinal surgery, treatment of hernias, endocrine/ thyroid/parathyroid surgery, and weight-loss surgery. Legacy Medical Group–Tualatin 19875 SW 65th Ave., Suite 100 • Tualatin, OR 97062 Phone: 503-692-7785 • Fax: 503-885-1393 Jay C. Jan, M.D., FACS General Surgery Jay C. Jan, M.D., FACS welcoming new patients Legacy Medical Group–General Surgery Good Samaritan Building 3 1130 N.W. 22nd Ave., Suite 500 • Portland, OR 97210 Phone: 503-413-5725 • Fax: 503-413-5726 www.legacyhealth.org/generalsurgery Physician Bio CARD - body copy - below photo. Met iure m. Dui blan henit ilit la feumsandre minim euiam. Lis at. Ut etue conulput wisis alisissent am, sed tat ut alit dunt esting et, quat. Idunt at lorem iure doloreet lorer irit lan vulluptat ad ming eugue feum ex esto consequ issequisis nonse magnis nit volortinibh et etum aut in ullan vullam velis erit ip ex exercidunt am eum velisim inis ea faccum do core vendre tie et euis. Praese eros alis num dionseq uametuer ad min hendit la alit loborem alit nos alisim dolore mod magna faciliqui tet, sim ver irit, cor susci er sequisl in veliqu. Physician’s Name, M.D. Title of Specialty Legacy Medical Group–Xxxxx Address, Street, Suite • City, State, Zip Phone: XXX-XXX-XXXX • Fax: XXX-XXX-XXXX www.legacyhealth.org/xxxxxxx AMB-XXXX©20XX ©06/2013 Family Medicine Karolina Krawczyk-Faler, M.D. Legacy Medical Group–Canby A department of Legacy Meridian Park Medical Center 1433 S.E. First Ave., Suite 101 • Canby, OR 97013 Phone: 503-525-7600 • Fax: 503-525-7601 www.legacyhealth.org/canby Dr. Krawczyk-Faler is a primary care doctor with Legacy Medical–Canby. Dr. Krawczyk-Faler completed her medical degree at Poznan University of Medical Sciences in Poznan, Poland, followed by a family medicine residency at Providence Family Medicine in Spokane, Wash. Dr. Krawczyk-Faler has clinical interests in urgent care, teaching and alternative treatments. Away from medicine, she enjoys traveling, hiking, spending time with family, cooking, music and yoga. LMG provider bio direct mail card 4.5 × 10 LMG provider bio rack card 4 × 9 RCH provider bio rack card 4 × 9 LMG provider- based clinic bio rack card 4 × 9 Multiple provider bio sheet 8.5 × 11 Physician Bio CARD - body copy - below photo. Met iure m. Dui blan henit ilit la feumsandre minim euiam. Lis at. Ut etue conulput wisis alisissent am, sed tat ut alit dunt esting et, quat. Idunt at lorem iure doloreet lorer irit lan vulluptat ad ming eugue feum ex esto consequ issequisis nonse magnis nit volortinibh et etum aut in ullan vullam velis erit ip ex exercidunt am eum velisim inis ea faccum do core vendre tie et euis. Praese eros alis num dionseq uametuer ad min hendit la alit loborem alit nos alisim dolore mod magna faciliqui tet, sim ver irit, cor susci er sequisl in veliqu. Physician’s Name, M.D. Title of Specialty Legacy Medical Group–Xxxxx Address, Street, Suite • City, State, Zip Phone: XXX-XXX-XXXX • Fax: XXX-XXX-XXXX www.legacyhealth.org/xxxxxxx AMB-XXXX©20XX
  63. 63. Legacy Health | Brand Book 62April 2014 Newsletters Legacy produces newsletters for both inter- nal and external audiences, distributed both printed and via email. Electronic newsletters should follow Legacy’s graphic guidelines by using a standard mast- head, the Legacy color palette and the stan- dard font (Arial). Legacy produces a limited number of external newsletters. All external newslet- ters (electronic and printed) are managed through the Community Relations and Mar- keting team, both for messaging and graphic consistency. For internal newsletters, use the Microsoft Word templates for Legacy Health or a par- ticular site. These templates are available on the intranet (search for “Word template”). However, before starting a new newsletter, consider whether the intranet or existing publications (Insight or site eNews publi- cations) can deliver the information. When starting a newsletter, consider the frequency and whether there are sufficient resources to sustain it over time. Printed newsletter (external) e-Newsletter (external) e-Newsletter (internal) demand must be put on the muscle as it gets stronger in order to continue building muscle. Progressive resistive exercises can be done with free weights, bands, weight machines, your own bodyweight or the resis- tance of water. There is no perfect exercise program, no one- size-fits-all plan. The key is finding an activity that you enjoy, at a level you can maintain over time, and one that does not aggravate pain. If that sounds pretty simple, it’s because it is. News and information from Legacy Good Samaritan Weight Management Institute Fall 2010 your neighborhood or walk- ing on your lunch hour at work. At first, it can be for short periods. Walking for 10 minutes three times a day is as beneficial to your health as one 30-minute walk. As we become more fit, we can do more activity with greater frequency. A good workout program would include moderate level aerobic activities, stretching and strengthening. Aerobic exercise helps with cardiac fitness as well as burning calories. While losing weight, it is best to keep your aerobic activity at a moderate level. Stretching helps to lengthen your muscles and prevent injury and pain. Strengthening or progres- sive resistive exercises help to build muscle and slow the loss of muscle associated with weight loss and aging. Progressive resistive exercise means a greater Finding the right exercise plan is the key to success With so many exercise options available these days — from aerobics class to Zumba® dance fitness — how do you find the best fit? The answer depends on your individual goal, your physical ability, your pain level and the activities you enjoy. What is important is that you start at an appropriate level of activity for you personally. That can be something as simple as walking in Inside this issue A note from Dr. Patterson. . . . 2 New staff members. . . . . . . . 2 Patient successes. . . . . . 3–4 Balloons tested in clinical trial. . . 5 The key is finding an activity that you enjoy, at a level you can maintain over time, and one that does not aggravate pain. The mission of Legacy Good Samaritan Weight Management Institute is to change lives through compassionate weight management. Changing Lives Inside this issue; not always a full table of contents Masthead
  64. 64. Legacy Health | Brand Book 63April 2014 We offer a variety of both Post-It (sticky backside) and non-sticky notepads, which are easily customizable to incorporate a medical center name, provider name or pro- gram name. Color varies by medical center or other Legacy entity. Notepads It’s okay to ask. Please write down questions. Xxxxxxx Xxxxxxxxxxx Medical Center 24800 S.E. Stark St. Gresham, OR 97030 503-674-1122 www.legacyhealth.org ABC-0123©2010 It’s okay to ask. Please write down questions and comments. Xxxxxxx Xxxxxxxxxxx Medical Center 24800 S.E. Stark St. Gresham, OR 97030 503-674-1122 www.legacyhealth.org ABC-0123©2010 Large notepad 5.5 × 8.5 Small notepad 4.5 × 6 Medium notepad 5 × 7 Post-It notepad 4 × 6 Post-It notepad 5 × 3 Legacy Total Joint Center—Salmon Creek 503-124-4567 www.legacyhealth.org JOB-XXXX©2010 Legacy Total Joint Center—Salmon Creek 503-123-4567 www.legacyhealth.org ABC-XXXX©2010 Gastroenterology Program 503-124-4567 www.legacyhealth.org ABC-0123©2010
  65. 65. Legacy Health | Brand Book 64April 2014 There are three common poster sizes: small, 8.5 × 11; medium, 11 × 17; and large, 24 × 36. They are four-color and incorpo- rate the Legacy Health web address, a footer listing all Legacy Health medical centers and an appropriate logo. Posters www.facebook.com/legacychildrens www.legacyhealth.org/kidsonly CHC-4542©2013 www.legacyhealth.org From a rustic beginning... to leading-edge medicine GSH-0062©2013 On a beautiful late spring afternoon in 1874, some 280 Portlanders ventured by horse-drawn carriage to a forested site northwest of the city for a special ceremony: the beginning of Good Samaritan Hospital. The founder was the Rev. B. Wistar Morris, who came from Philadelphia to become the Episcopal Bishop of Oregon. He believed that caring for the sick was “eminently Christian work”and raised money to build the hospital. When the hospital opened in 1875 with 25 beds and a staff of five, it had neither electricity nor an elevator. In the early days, cows grazed in the pasture behind the hospital and provided milk for the staff and the patients. Good Sam today Legacy Good Samaritan, a modern medi- cal center still on the site on which it was built, today has 259 available beds and a staff of more than 1,400. While the city has grown around it into an urban envi- ronment, Legacy Good Samaritan is now the home of leading-edge surgeries and procedures in such areas as heart disease, kidney transplant and eye treatment, plus institutes for cancer care, weight loss, rehabilitation and more. www.legacyhealth.org/meridianpark Sugar and salt: Consider the source You may be consuming sugar and salt without even knowing it. The following nutrition facts may surprise you. Sugar Look at the amount of sugar in these popular drinks. Salt Here are the top 10 foods the salt in our diets comes from: 1. Breads and rolls 2. Cold cuts/cured meats 3. Pizza 4. Poultry 5. Soups 6. Sandwiches 7. Cheese 8. Pasta-mixed dishes 9. Meat-mixed dishes 10. Savory (salty) snacks Our sources of dietary salt are: 1. Processed foods = 72% 2. Salt added at the table = 20% 3. Drugs and water = 8% Information adapted from the Preventive Cardiovascular Nurses Association (PCNA) content MPH-4321©2013 Drink Typical serving Calories Teaspoons sugar Jamba Juice, Strawberries Wild 22 oz 370 19 Arizona Iced Tea, Lemon 24 oz 270 18 Pepsi (regular) 20 oz 250 17 Coke (regular) 20 oz 240 16 Rockstar Energy Drink 16 oz 280 16 Starbucks, Grande Mocha Frappuccino (no whipped cream) 16 oz 290 15 Monster Energy Drink 16 oz 200 14 Snapple, Lemonade Iced Tea 16 oz 220 14 Gatorade 20 oz 140 9 Vitamin Water 20 oz 125 8 Capri Sun, Splash Cooler 1 pouch 90 6 Nutrition information adapted from MyFitnessPal content OTH-4307©2013 Financial Assistance Legacy Health is committed to providing services to all people in its service area. Uninsured patients may qualify for free or reduced cost care by filling out a financial assistance application. If you have questions or are in need of financial assistance, please call 503-413-4048 or 360-487-4048 or 800-495-7076. Legacy Health secompromete a proporcionar servicios a todas las personas que se encuentren en su área de servicio. Es posible que los pacientes que no tengan seguro médico reúnan los requisitos para recibir atención médica gratis o a costo reducido rellenando una solicitud de ayuda económica. Si tiene preguntas o necesita ayuda económica, por favor llame al 503-413-4048 o al 360-487-4048 o al 800-495-7076. Система здравоохранения «Legacy» прилагает все усилия для предо- ставления обслуживания всем людям в своей зоне обслуживания. Заполнив заявление на получение финансовой помощи, незастрахо- ванные пациенты могут попасть под критерии оценки для получе- ния бесплатной медицинской помощи или помощи по льготной цене. Если у вас есть вопросы или если вы нуждаетесь в финансовой помощи, пожалуйста, звоните по телефонам 503-413-4048 или 360-487-4048 или 800-495-7076. Legacy Health cam kết cung cấp dịch vụ cho tất cả mọi người trong khu vực phục vụ. Những bệnh nhân không có bảo hiểm có thể hội đủ điều kiện để được chăm sóc miễn phí hay giảm giá bằng cách điền đơn xin trợ cấp tài chánh. Nếu quý vị có thắc mắc hay cần trợ cấp tài chánh, xin gọi số 503-413-4048 hoặc 360-487-4048 hoặc 800-495-7076.
  66. 66. Legacy Health | Brand Book 65April 2014 Wall e t C a r d s Card options are designed to fit into a wal- let or badge holder. The first option, wallet card, can hold information on either one or both sides. The folded and tri-fold versions are useful for storing multiple phone num- bers, listings, quick-reference information and more. Ta b l e t e n ts Table tents are designed to be free-standing pieces on counters or desks. We offer three sizes of table tents to accommodate a variety of needs while being cost-effective to print. Color varies depending on the target audi- ence and type of information included. Cards and table tents Folded wallet card Wallet card Tri-fold wallet card Small table tent 4 × 6.25 Large table tent 8.5 × 3.875 Medium table tent 5.875 × 5.75 How to reach us Subhead single line best Larger text ex et aut plitaqu ian- diciderro minveni hicidem quis nempera idigenia con perruptatia volor sin re, sunt voluptassit vel. Subhead single line best Lentio do luptias eaquatque nit, occum untia quod quod mos qui dunt eaquias Lentio do luptias eaquatque nit, occum. Subheadsinglelinebest Largertextexetautplitaquiandiciderrominvenihicidem quisnemperaidigeniaconperruptatiavolorsinre,sunt.Iquis ilelloreserovitlabinihiciuntvoloramusipsanissuscidmo ium,utaditatiotoodiatecabo.Oditeumiusamexplabo. Loremoluptaquedisditatiacorerrovidemreceseautesto denonessimporisautqueentiquomaionsequirepererum coratepliberenonremsamliquamfaccabipisvelitetaudit remessiaturautoditlabo.Uteavolutvoluptamustias pitaestqueparumfuga. •per,suntvoluptassitvel •per,suntvoluptassitvel •per,suntvoluptassitvel Etquibusdolorpormolorumquoipidisutocculpaquae pariainpedictatinissit,temporumest,sequecorionsectur abipismanatatur?Quisaliqueconetquireiumequiium fugitperatusaimenesetilitatursimiduciatur?Quisquo doluptaest,nonetentquisintomnimpelitissiconemiliquae susantquamquamaudamusdaeapit,quasint,adisestlat quatutperumreperinatmosmoditisdolorepratepelestem voluptaesutodmagnatioblamfugiasitataspeliquoestiore JOB-0000©2010000000 How to reach us Neque nus ratur Xxxx Xxxxxx Xxxx Medical Center Address, Street, Suite City, OR, 97XXX Phone: XXX-XXX-XXXX Fax: XXX-XXX-XXXX www.legacyhealth.org/ xxxxxxxxx ABC-000©2010000000 Text messaging is here Sign up today Send www.legacyhealth.org Get your appointment reminder by text message Now, you can receive appointment reminders on your cell phone. It’s quick and easy. Talk to one of our team members to learn more. Our legacy is yours. Full details here: www.legacyhealth.org/newhome Join us February 11 WILLAMETTERIVER North to Seattle Salem Rose Quarter Broadway/Weidler Exit 302A 5 5 30 5 405 405 26 84 Legacy Emanuel Medical Center Randall Children’s Hospital at Legacy Emanuel Randall Children’s Hospital at Legacy Emanuel 2801 N. Gantenbein Ave. Portland, OR 97227 www.facebook.com/legacychildrens www.legacyhealth.org/kidsonly CHC-4492©2012 You’re invited! Community celebration Randall Children’s Hospital at Legacy Emanuel Saturday, Feb. 11, 2012, noon–6 p.m. FREE family fun Bring family and friends to tour our new home. • Grand-prize drawings for family trips and more • Low-cost bike and snowboard helmet sale and fitting • Kite making and photo booth • Healthy Kids’Fair • Music and entertainment • Scavenger hunt • Lego Playzone • Giveaways Plus, Hanna Andersson kicks off this year’s Hanna-Me-Down program. Bring your gently used Hanna Andersson baby and children’s clothing and receive a 20 percent off coupon at any Hanna Andersson retail store. Among the nation’s best Subhead single line best Larger text ex et aut plitaqu iandi- ciderro minveni hicidem quis nem- pera idigenia con perruptatia volor sin re, sunt voluptassit vel volor. Larger text ex et aut plitaqu ian- diciderro minveni hicidem quis nempera idigenia con perruptatia volor sin re , sunt voluptassit vel volor. Larger text ex et aut plitaqu iandiciderro minveni hicidem, sunt voluptassit vel volor. Larger text ex et aut plitaqu iandiciderro minveni hi. Subhead single line best Larger text ex et aut plitaqu iandi- ciderro minveni hicidem quis nem- pera idigenia con perruptatia volor sin re, sunt voluptassit vel volor. JOB-000©2010
  67. 67. Legacy Health | Brand Book 66April 2014 We offer a variety of pieces in different shapes and sizes for special events and pro- grams. Each miscellaneous piece has been designed to incorporate elements of our brand design. Color varies depending on the target audience and type of information included. Miscellaneous Magnets Mousepads BookmarksQuick reference cards Certificates Coloring pages You can reduce your cancer risk. • Eat a healthy diet, with 5 fruits and vegetables a day • Be active: exercise! • Maintain a healthy weight • Limit alcohol intake • Do not use tobacco • Use sun protection year-round • Avoid environmental hazards • Do self-exams of skin, breast and/or testicles • Get regular checkups and screening tests Cancer Prevention and Early Detection Linda K.Jones,R.N.,B.S.,MBA Nurse Executive,Legacy Emanuel Medical Center Mary Lyn Feldt,MSN,R.N. Program Director George J.Brown,M.D. President and Chief Executive Officer Carol Bradley,MSN,R.N.,CENP Senior Vice President and Chief Nursing Officer Certificate of Completion It is hereby certified that has completed Given in the City of Portland, Oregon, on Legacy Health Versant™ Nurse Residency Program place foil seal here www.legacyhealth.org/kidcare For online advice 24/7 kids-only ER 2801 N. Gantenbein Ave., Portland www.legacyhealth.org/kidsonly In an emergency, call 911 Legacy Imaging Services www.legacyhealth.org/imaging Oregon • 503-413-7800 • 503-413-8899 (fax) Washington • 360-487-1800 • 360-487-1809 (fax) To make an appointment, call: CHC-4417-0212©2012
  68. 68. Legacy Health | Brand Book 67April 2014 Miscellaneous Invitations We also do custom-designed invitations for a few select Legacy-related events. These invi- tations retain elements of the Legacy brand while filling specific needs. Please contact Legacy Community Relations and Market- ing (creative@lhs.org) if you are looking for a custom-made invitation. An option for mak- ing an invitation is to use the Legacy note cards; see the stationery section. www.legacyhealth.org/newhome You’re invited Come see the future Please join us as we celebrate the grand opening of the new home for Randall Children’s Hospital at Legacy Emanuel. Come see the future of children’s health care. Grand Opening Sneak Preview Event Thursday, Feb. 9, 2012, 5:30–8:30 p.m. Randall Children’s Hospital at Legacy Emanuel 2801 N. Gantenbein Ave., Portland, OR 97227 Enjoy food and beverages, entertainment and tours of our new home. RSVP to randallopening@lhs.org or 503-415-5050 by Jan. 30, 2012. CHC-4474©2011 You are invited Garden Party Mixer Event Members of the Chambers of Commerce in Tualatin, West Linn, Wilsonville, Lake Oswego, Sherwood and Tigard are invited to a mixer in our unique Healing Garden. Wednesday, July 24, 2013 4:30–6:30 p.m. Legacy Meridian Park Medical Center Lewis Floetta Ide Healing Garden 19300 S.W. 65th Ave. Tualatin, OR 97062 • Appetizers and wine 5 p.m. — Short program Garden tours by Teresia Hazen, coordinator of Legacy Therapeutic Gardens and Horticulture Therapy • Questions? Contact Shelli Markell Legacy Meridian Park Medical Center, 503-692-2182 www.legacyhealth.org/meridianpark MPH-4320©2013 The Emanuel Hospital School of Nursing Nursing Alumni Association Invites you to celebrate Emanuel Hospital’s 100th Anniversary We’re wild about you!
  69. 69. Legacy Health | Brand Book 68April 2014 Banners Banners are used at Legacy medical centers and other facilities, often for events spon- sored by Legacy. A banner is similar to a bill- board. Banners are large with minimal copy designed for a quick read. We offer a variety of sizes. Banners are four-color. Be active. Play safe. Stay healthy. Healthy Kids’Street Fair • Saturday, Sept. ,  a.m.– p.m.

×