A franchise is a patent or trademark license, entitling the holder to market particular products or services under a brand name or trademark according to predetermined terms and conditions.

1. Franchising

2. Franchising
A franchise is a patent or trademark license,
entitling the holder to market particular products or
services under a brand name or trademark
according to predetermined terms and conditions.

3. Salient Characteristics of Franchising
• Fee or Commission
• Not give Franchisee the ownership
• Fixed period of time
• Replication
• Profitability
• Duplicated & Replicated
• Termination

4. Difference between
Franchising and
Distributorship

5. Initial
Start-Up
Cost
Control
Time
Involved
Product Source
Business
Fees
Support System

6. Types of Franchising
1. Product Franchising
2. Manufacturing Franchising
3. Business-format Franchising