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Penn Strategies TV Interview Training (January 2012)


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This presentation provides tips to help you prepare for a television interview. In the presentation, you will find information about conducting background research, developing and staying on message, mastering body language and more. For more public relations tips, follow us on Twitter @pennstrategies or our CEO’s blog

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Penn Strategies TV Interview Training (January 2012)

  1. 1. Penn Strategies Media Training Series Preparing for Your First Television Interview Preparing for TV Interview Shrita D. Sterlin © January 4, 2012 © Content Copyright 2011. Penn Strategies, LLC. All rights reserved.
  2. 2. Keys to Success <ul><li>Message discipline </li></ul><ul><li>Preparation </li></ul><ul><li>Uniquely you </li></ul>
  3. 3. Three Media Basics to Know <ul><li>Know the show’s format </li></ul><ul><li>Know the media outlet </li></ul><ul><li>Know the reporter’s or </li></ul><ul><li>interviewer’s story trends </li></ul>
  4. 4. Interview Prep <ul><li>What is the audience profile? </li></ul><ul><li>What appeals to the audience? </li></ul><ul><li>How can you use this info? </li></ul>
  5. 5. Interview Prep <ul><li>Write down and prepare for at least twenty questions </li></ul><ul><li>Thoroughly research interview topic(s) </li></ul><ul><li>Imagine post-interview blogosphere buzz </li></ul>
  6. 6. Subtle “Me Messages” Work <ul><li>Be yourself </li></ul><ul><li>Integrate your organization’s successes/efforts into the conversation </li></ul>
  7. 7. The Thing about TV <ul><li>It’s visual </li></ul><ul><li>Can be unforgiving —what you say, how you say it and how you look saying it… </li></ul><ul><li>Viewers feel they “know you” after watching you on TV </li></ul>
  8. 8. A Few Wardrobe Don’ts <ul><li>Don’t wear white, bright red or black </li></ul><ul><li>White glows; black drains light; and bright red bleeds </li></ul><ul><li>Don’t wear paisley, stripes or polka dots </li></ul>
  9. 9. A Few Wardrobe Do’s <ul><li>Dress conservatively—unless you’re a hit on “The new IT designer” reality show </li></ul><ul><li>Wear makeup and a neat hairstyle </li></ul><ul><li>Wear modest jewelry and solid colors </li></ul>
  10. 10. Master the Body Language <ul><li>Don’t look at the camera. Maintain eye contact with the interviewer </li></ul><ul><li>Don’t look down at your notes </li></ul><ul><li>Don’t slouch. Don’t fidget </li></ul>
  11. 11. Master the Body Language <ul><li>Lean forward occasionally to show interest </li></ul><ul><li>Use relaxed, natural gestures </li></ul><ul><li>If sitting, keep hands relaxed on lap </li></ul>
  12. 12. Common Misunderstandings <ul><li>Nodding = I agree with you </li></ul><ul><li>Darting Eyes = I have something to hide </li></ul><ul><li>Looking at Ceiling = I am being untruthful </li></ul>
  13. 13. Common Mistakes <ul><li>Forgetting you’re “On The Record” </li></ul><ul><li>TMI (too much information) </li></ul><ul><li>Losing complete control of interview </li></ul>
  14. 14. The Message <ul><li>Stay on message, but don’t be an automaton </li></ul><ul><li>Memorize a few main points </li></ul><ul><li>Make your point and stop talking </li></ul>
  15. 15. Ers, Ums, Ahs <ul><li>Avoid empty fillers that have negative subtexts </li></ul><ul><li>Embrace the short pause </li></ul><ul><li>Smile during a pause, when appropriate </li></ul>
  16. 16. Delivering The Message <ul><li>Be brief </li></ul><ul><li>Be succinct </li></ul><ul><li>Be present, engaging and in the moment </li></ul>
  17. 17. Strategies for Interview Control <ul><li>Packaging : Quantify key points </li></ul><ul><li>“ Our lawn care product helps people with three turf issues…” </li></ul>
  18. 18. Strategies for Interview Control <ul><li>Bridging : Redirecting the conversation back to your main point/message </li></ul><ul><li>“ I am glad you brought that up because we…” </li></ul>
  19. 19. Strategies for Interview Control <ul><li>Flagging : Using gestures to emphasize a point, e.g. tone of voice </li></ul><ul><li>“ What we really need to focus on is…” </li></ul>
  20. 20. A Final Thought <ul><li>“ Media relationships are transactional. You make news. The media covers news. People consume news.” </li></ul><ul><ul><ul><ul><ul><li>-Shrita D. Sterlin </li></ul></ul></ul></ul></ul>Control
  21. 21. For More Information, Contact <ul><li> </li></ul><ul><li>[email_address] </li></ul>Control