WPNT Company Presentation 2016

WPNT Communications Company Overview, 2016
Making Successful Leaders
Better Communicators
©Copyright 2016 WPNT Communications. All rights reserved. 1

To do list for successful companies…
 Make sure our leaders can inform, persuade and motivate
customers, investors, governments, partners and staff.
 Make sure we are relevant, that we engage with key
stakeholders and we get our message across in media.
 Make sure our speeches drive results.
 Make sure that in a crisis we are seen to be responsive,
compassionate, and committed.
 Make sure our communications efforts support our key
business objectives.
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WPNT is a global communications training firm
• Growing presence in Brussels, Houston, London, Melbourne
and San Diego.
• More than 20 senior trainers with real world public affairs
and media experience.
• Running training programs in Europe, Africa, the Middle
East, Russia, Asia-Pacific, Australia and the Americas.
• World-class executive speech coaching, presentation skills
training, media training, stakeholder engagement, and crisis
management in a range of industries.
• Working with the most senior levels of client organizations.
3
Healthcare
Ray Thompson on how to engage
stakeholders.
Financial ServicesTechnology
EnergyRenewables Transportation Electric Utilities
Manufacturing

WPNT Communications Company Overview, 2016 4
“This should be considered mandatory training for anyone who
has to interact with senior executives on a regular basis.”
Managing Director at a consulting firm about Advanced Presentation Skills Training
“Tailor-made perfection.”
Director for leading technology company about Advanced Media Training
“The executive coaching session was the best media training I have received in my
32+ year career, the vast majority of it spent in crisis management.”
Emergency Response Manager for international energy company
“Great use of time and an incident that is realistic and helpful.”
Communications Director for a transportation company about Crisis Communications Training
“Excellent energy, experience, and credibility and took
the time to understand our business going in.”
Senior Vice President for industrial mining and explosives manufacturing company
about Crisis Communications Training
“Fantastic! So knowledgeable and very comforting in an uncomfortable setting.”
Senior Counsel for world-leading exploration and production company (Energy)
about Executive Presentation Skills Training
What our clients tell us

“Thank you for what
certainly was one of the
best trainings during my
30 years in the business.”
Country Manager, Poland.
“Most helpful was the
real time critique and
video replays.”
Secretary General, EU
Trade Association.
WPNT offers a world-class training curriculum
 Executive Presentation Skills (basic and advanced)
 Executive Media Training (basic and advanced)
 Crisis Communications Training (basic and advanced)
 Digital Crisis Communications
 Crisis Leadership Training
 Executive Communications Coaching
 Stakeholder Engagement Training
 Analyst & Financial
Communications
5
Dimitri Schildmeijer and Stephen
Claney compare notes.

WPNT Communication training programs include:
 Senior trainers who are skilled in executive coaching.
 Extensive on-camera feedback and critique.
 Training designed around real-world business issues.
 Feedback that is offered in a positive environment.
 All preparatory logistics, coordination and scheduling.
 Pre-training calls, research and consultation.
 Travel time for trainers and audiovisual team.
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COMMUNICATIONS TRAINING
PROGRAMS
WPNT CURRICULUM
7

We’ll help maximize your net impression
Provide alignment between enhanced
skills and achieving business goals
• Understand and address your audience
• Develop a compelling message
• Deliver with impact
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Dimitri Schildmeijer coaches
presentation skills.
“Yes, this was relevant for
my job. The Q&A exercise
and camera were very useful.”
General Manager BeLux, Global Food
& Beverage Company.
“The quality of
the WPNT instructors
was excellent. Most
helpful were the
suggestions on visual,
vocal and verbal”
Secretary General, EU
Trade Association.

1. Executive Presentation Skills
Effectively engage audiences
in internal presentations or
public speaking
opportunities.
All staff who are required to
make presentations.
Customers, business partners,
employees, senior
management, conferences,
government, and other
stakeholders.
Full-day, up to four participants
per trainer, on-camera with
direct feedback. Q&A and use
of PowerPoint or Keynote
included.
Goal
Participants Formats
9
Audiences

2. Executive Media Training
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Effectively engage external
audiences through proactive
news media interviews.
Senior executives, subject
matter experts, facility
managers, spokespersons.
Customers, industry analysts,
business partners, investors,
regulators, legislators and other
stakeholders.
direct feedback. Multiple
interview formats are
simulated.
Goal
Audiences

We’ll help you protect your reputation in a crisis
Provide context and communicate determination
• Show concern and empathy
• Detail responsible actions
• Describe cooperative efforts
• Emphasize engagement and transparency
• Demonstrate resolve
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Neil Chapman shares 25 years of
crisis experience.
WPNT trainers have real-life
experience from major
crisis situations.
“The crisis
communications
presentation on
lessons learned was
inspirational”
Communications
Advisor, Dutch Energy
Company.

3. Crisis Communications Training
12
Develop effective
spokespersons to represent
the company in a crisis.
Spokespersons, leadership
teams, subject matter
experts, facility managers,
on-site communicators.
Wide range of key stakeholders
and local, national,
international and online media.
direct feedback. Multiple
communications formats are
simulated.
Goal
Audiences

4. Digital Crisis Communications
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Effectively respond to a crisis
playing out in social media.
Communications and social
media personnel.
Stakeholders reached through
social media platforms --
communities, NGO’s,
authorities, regulators,
business partners, employees.
Full-day exercise and crisis
simulation with tailored
scenario and secure online
platform running with Twitter,
YouTube, Instagram, news /
blog and Flickr.
Goal
Audiences

5. Crisis Leadership Training
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Effectively respond to a crisis
with all internal and external
stakeholders.
ICS roles, business leaders,
HR, legal, communication,
HSE, GR, subject matter
experts, business
continuity…
Site, business unit or corporate
response teams, communities,
authorities, business partners,
social media, employees,
NGO’s…
Full-day crisis simulation with
tailored scenario and team
crisis coaching.
Goal
Audiences

STORM crisis simulation portal makes it real
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• Live simulation for
online news and a
social media
conversation.
• Helps assessment
and priority.
• Allows response
personnel to post
content

We’ll make your senior leaders better
communicators
Provide senior executives
with the skills to become great
communicators.
• A graduated-curriculum to fully develop the skills of
your most visible leaders.
• Help executives learn how to motivate and inspire
customers, governments, partners and staff.
• Get the message across with top tier media.
• Give speeches that move opinion.
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Tricia Majors coaches on how to talk to
media and the financial community.
“The best
training so far.”
Member of the
Executive Board at a
multinational company.
“It was very
relevant. Not only
for defensive purposes,
but to take advantage
of opportunities”
VP Global R&D
at a chemical company.
WPNT trainers have
C-suite experience
with Fortune 50
companies.

6. Executive Communications Coaching
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Help senior leaders reach
their full potential as
communicators.
C-suite executives, senior
leaders, high potential
employees.
Internal and external
audiences. Local, national or
international media.
Private, one-on-one sessions;
graduated curriculum; two to
four hours in length. Focus may
be keynote address, employee
town hall meeting, media
interview, webcast, etc.
Goal
Audiences

We’ll help gain public acceptance for your projects
Provide project teams with communication
skills needed to succeed in a new
investment or initiative.
• Gain trust and buy-in from surrounding
communities.
• Understand the role of communications in project
management.
• Show empathy, and be open and clear.
• Reduce fear and anxiety over the risks
of the project.
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Randy Sumner helping participants
understand the importance of
empathy.
WPNT trainers have
led stakeholder outreach
programs in the field.
“Very skilled
and talented
facilitators”
Director of Sustainable
Development at a
multinational
corporation.

7. Stakeholder Engagement Training
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Build trust and get buy-in
from stakeholders in a
proposed project or initiative.
Project teams, community
relations, government
relations, spokespersons.
Local communities,
government officials, investors,
authorities, regulators, NGO’s.
Full-day, multiple on-camera
exercises with feedback engaging
stakeholders in one-on-one
meetings, town hall presentations,
poster sessions, dealing with an
angry public, etc.
Goal
Audiences

We’ll strengthen your investor communications
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Provide on-camera practice and coaching
for senior leaders involved in financial
communications.
• Quarterly investor conference calls
• Investor road shows
• Annual shareholder meeting
• Analyst briefings
• Meetings with credit rating agencies
• Interviews with financial media
Sandy Kaye and Ray Thompson
at a client coaching session in
Melbourne aimed at investors in
a major project.
WPNT coaches work with
your IR team to bring your
message to life.
“BTW, I didn’t thank you for the work
you did with us before our analyst day. It
was a big success and you and your team
made a huge difference – it simply
wouldn’t have worked without your
coaching. Thanks”
Member of the Executive Team
of a Fortune 100 company.

8. Analyst & Financial Communications Training
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Distinguish your company
from its peers and
competitors.
C-suite executives, senior
leaders, high potential
employees, investor relations
personnel.
Financial analysts, portfolio
managers, institutional
investors, bond holders, rating
agencies, financial media.
Full- or half-day sessions to prepare for
and practice earnings calls, investor
road shows, meetings with buy- and
sell-side analysts, credit rating
agencies, and business media
interviews. Emphasis on script delivery
and Q&A.
Goal
Audiences

EXPERIENCE
WPNT TEAM
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Ray Thompson
Houston, Texas
Ray Thompson is the owner of WPNT Communications and has nearly three
decades of experience in the development and implementation of
communications training programs for senior executives. He has extensive
training experience in the Americas, Asia Pacific, Europe, Africa, and the Middle
East. He has worked in government affairs, issues & crisis management, media
relations, investor communications and executive development.
Neil Chapman
London, England
Neil Chapman is a Partner and Senior Trainer for WPNT based in the United
Kingdom. He has worked on high profile public affairs issues in different parts of
the world for more than 25 years. He has responded to major crises in the US
and Europe - including the tragic BP Deepwater Horizon incident and a deadly
refinery blast. As an oil company executive, he was PR chair for three major US
and UK based energy associations. Neil was a journalist working for newspapers,
TV, and radio.
Dimitri Schildmeijer
Brussels, Belgium Dimitri Schildmeijer is a Partner and Senior Associate for WPNT based in
Belgium. He has almost 20 years corporate communications experience with
eight years in the communications and public affairs department of a Fortune 10
multinational energy company. His WPNT clients are in IT, energy, beverages, and
manufacturing. He speaks English, French, and Dutch.
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WPNT Associates

Geoff Paddock
Chester, England Geoff Paddock spent ten years as a journalist with Thomson regional newspapers in the
northwest of England, and his later career has been spent in high-level corporate
communications. He is an experienced press officer and crisis manager, and developed
his skills in this area in the corporate press offices of British Nuclear Fuels and Imperial
Chemical Industries (ICI ), both household names in controversial sectors. Most recently
he has run a small consultancy specializing in digital communications for FTSE 100
companies.
Marine Champon
Quimper, France
Marine Champon has more than 15 years corporate communications and crisis
communication experience, with two years in an international NGO on development and
fair trade, eight years in the Public Affairs and Government Relations/Lobbying
departments of a Fortune 10 multinational energy company, and eight years as
Corporate Affairs Director of an international leader in the agribusiness sector. She
speaks French, English, Spanish, and Portuguese.
Salvador Rivera
San Diego, California Salvador has been in the television news industry for more than a quarter century
working for ABC News, CNN, and FOX. He covered Hurricane Katrina and its aftermath,
presidential elections in both the United States and Mexico, and the drug war in
Northern Baja. His work has garnered numerous Emmys, Press Club Awards and the
prestigious Edward R. Murrow Award. He is fluent in English and Spanish and is
bicultural, able to navigate the customs, traditions and cultures throughout the
Americas.
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WPNT Associates

Bernhard Warner
Rome, Italy Bernhard is a veteran journalist turned communications strategist and media trainer. He
has over two decades of newsroom experience, plus eight years advising companies on
e-reputation and crisis communications issues. He provides strategy, analysis and
training on how to manage crises in the age of the Twitter tempest or Facebook furor.
Bernhard has trained scores of communications executives on how to manage social
media crises and how to defuse reputation-bruising brand issues that emerge through
social and/or mobile channels.
Johan Ral
Brussels, Belgium
Johan started as a journalist in 1979 and worked as a producer, reporter and anchor for
the Flemish public radio and television. Johan has counseled leading Belgian and
international companies, industry associations, business coalitions, public institutions
and NGO’s – in Belgium, Europe and abroad, including Africa and China. Johan
specializes in issues and reputation management, message development, crisis
communication training and coaching at CEO and Board level. A Belgian national, Johan
in fluent in Dutch, French and English and has a solid working knowledge of German.
Luiz Lobo
Brasília, Brazil Based in Brasília, Brazil, Luiz Lobo is an avid speaker, trainer, and communication
consultant with expertise in public and corporate communications, creative
collaboration, design thinking, and executive coaching. As an award winning broadcast
journalist and news anchor for many years, he wrote and produced stories and
interviews in his native Brazil, and for assignments with PBS, CBC, The History Channel,
CNN International, and The Dutch Public Network.
WPNT Associates
25

Tricia Majors
San Diego, California Tricia has nearly two decades of experience in the communications industry, including
as a TV journalist. She began consulting C-suite executives in Fortune 100 companies on
presentation, internal communication and media training in 2004. Tricia has provided
customized counsel to many industries including automotive, defense, energy,
education, finance, law, healthcare, information technology, sports, and national food
chains. She has trained executives to be exceptional leaders through direct, effective
and impactful communication.
Randy Sumner
Houston, Texas With over a quarter century of experience in the communications field, Randy provides
training and counsel tailored to the priorities and concerns of newsmakers on six
continents. In addition to being a seasoned media, presentation and speech coach,
Randy specializes in crisis communications and stakeholder engagement. Randy excels
in helping clients strategically engage social media to advance the organization’s
business interests. Whether in response to an incident or through proactive relations,
Randy is skilled in helping clients use the latest tools to enhance their business.
Melannie O’Connor
Houston, Texas Melannie worked for 17 years as an award-winning broadcast news anchor, reporter,
and producer at network television affiliates in Arizona, Florida, and Texas. She has
special expertise in strategic media messaging and relationship building, helping
organizations engage crisis communications from a proactive stance. Melannie has
extensive experience in healthcare, education, information technology, shipping and
transportation, space, and retail.
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WPNT Associates

Suzanne Buck
Houston, Texas Suzanne has been teaching both undergraduate and graduate communication classes
for the Valenti School of Communication at the University of Houston since 1999. In
addition to teaching, Suzanne conducts specialized training programs for various
companies and organizations. Her training programs and conference presentations have
been recognized by local, national and international organizations. She has also co-
authored several editions of public speaking and business and professional
communication textbooks.
Greg Clock
Houston, Texas Greg has extensive energy industry experience, both as a reporter for two newspapers
and a magazine, and in corporate media relations for two large oil and gas companies
and a chemical company. At the Oil & Gas Journal, a leading industry periodical based in
Tulsa, he covered a wide range of issues, including alternative fuels. Greg made 13 trips
to the Former Soviet Union as part of an effort to give the multinational a foothold in
Russia, Azerbaijan and Kazakhstan. He also served as director of media relations at a
large energy company in Houston.
Erika Olivares
Houston, Texas
Erika has been in the communications industry for nearly fifteen years, primarily as a
television journalist. Her past awards include Austin’s Goodwill Industries Media Person
of the Year for television news coverage, the Austin area American Red Cross
Achievement Award for unique disaster relief coverage and she was awarded the Capital
Area Food Bank’s Outstanding Media Coverage Award following a series of special
reports about the food bank’s special efforts to combat area hunger.
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WPNT Associates

Lorna Donovan
Boulder, Colorado
Lorna has two decades of experience in the executive development industry. She
specializes in stakeholder engagement, facilitating business executives toward
meaningful goals, expedited decision processes and team effectiveness. Lorna is lead
facilitator with a high-profile public company, helping a group tasked with improving
management communication skills regarding a critical business asset.
Yingdan Liu
Shanghai, China With 10 years of experience in global talent development, Yingdan has designed and
delivered learning programs for more than 25 of the world’s Fortune 500 companies. She
has delivered training in the Greater China Region and Southeast Asia, including
mainland China, Taiwan, Hong Kong, Macau, Singapore, Thailand, Malaysia, and
Indonesia. Yingdan has prepared executives for high-profile news media interviews in
China and elsewhere.
Wael Nawara
Cairo, Egypt Wael Nawara has over 20 years of experience in engineering, business, marketing and
communication. He worked with many clients as a marketing and strategic business
consultant locally and internationally on projects related to change management,
developing organization culture, competitive strategy and export readiness. Wael
received several awards from European, regional and local bodies in recognition for
excellence in marketing and media development.
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WPNT Associates

Stephen Claney
Melbourne, Australia
Stephen Claney's 20-year media career covers senior positions in newspapers, radio and
television, positioning him as a leading media communicator in Australia. Stephen was a
senior reporter with Australia's biggest selling daily newspaper the Herald-Sun. Today he
provides speech coaching, presentation and media skills training to a wide range of
organizations. Stephen lives in Melbourne with his family.
Sandy Kaye
Melbourne, Australia Sandy Kaye has a track record spanning nearly 30 years in the communications industry.
Her varied career has seen her work in both radio and television as a presenter,
reporter, newsreader, researcher, writer, producer, commentator and publicist, moving
easily between hard news, current affairs, talkback, lifestyle and variety. She became
Sydney's first female radio newsreader. She also hosted her own highly successful on-air
talkback program on Melbourne radio for several years.
Tatiana Nikulshina
Moscow, Russia Based in Moscow, Tatiana Nikulshina is a skilled communications professional and
trainer with more than 20 years of experience in public affairs and strategic
communications. She has provided communications training, consulting and positioning
for Russian and international companies in the banking, food and beverage,
pharmaceuticals, professional services, manufacturing and energy sectors. She speaks
Russian and English.
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WPNT Associates

Jeff Awalt
Houston, Texas
Jeff Awalt is a former Associated Press reporter with more than two decades of
corporate and agency experience, and a specialist in the areas of crisis and reputation
management, change communications, executive communications and financial media
relations. Jeff is a native of Texas and holds a Bachelor’s Degree in Journalism-Public
Relations from The University of Texas at Austin.
Anne Marie Mitchell
Chicago, Illinois Anne Marie Mitchell is a former journalist and corporate spokesperson. She served as
media manager for a major energy company, where she helped to build media and
consumer interest in the Compressed Natural Gas (CNG) business, worked with local
and national reporters on environmental issues, and raised the profile of the company’s
research and development efforts. She is fluent in Spanish, and has lived and traveled
extensively in Spain, Mexico and South America.
Trisha Perkins
Houston, Texas
Trisha Perkins has more than 30 years of experience with international energy, minerals
and medical research companies, covering a broad span of public and government
affairs, sales and marketing, and investor relations activities. She has provided guidance
for executives in a Fortune 25 company on issues management, presentation skills, and
workforce communications. Trisha has led teams based across six continents, and
provided strategic public affairs counsel for complex resource industry challenges
associated with delivering world scale oil and gas projects in developing countries.
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WPNT Associates

WPNT Headquarters (Houston)
Our headquarters in Houston includes a team of professionals who are fully
dedicated to coordinating training programs globally. Members are experienced with
the logistics of organizing training courses around the world relieving our clients of
many administrative burdens.
Top row (starting at left): Brooke Beam, Ali Stone, Marti Beard, Gina Garrett
Bottom row (starting at left): Hannah Hofweber, Jenn Broadwell
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Contact information
Ray Thompson
Principal
rthompson@wpnt.com
www.wpnt.com
+1 281 444 3007
32

WPNT Company Presentation 2016

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