The new vision for Comfort Life - Canada's guide to retirement, helps families understand, plan for and move into their dream retirement communities and homes.
Social media for retirement homes: Calculating return on investment (ROI) Our Kids Media
Social media can be one of the most challenging platforms for retirement homes to measure return on investment (ROI). But it's an area you can't afford to ignore. Agnes Stawicki of Comfort Life Guide to Retirement Homes (comfortlife.ca) provides practical advice for developing a goal-based approach to measuring your social media marketing return on investment (ROI).
What you'll learn:
- Measurement tools for tracking your social media efforts
- How to set up goals
- How are Canadian retirement communities and senior care providers using social media (case studies)
- A goal-based approach to measuring ROI
Offered by Comfort Life Marketing Academy (ourkidsmedia.com/marketing/retirement-living/), a division of Comfort Life (comfortlife.ca), Canada's #1 guide and online resource to the best retirement homes and senior care options.
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
Максим Спиридонов. Практика развития веб-проектов: путь от идеи к сайту с мас...Доп.Реальность
Доп. Реальность — ведущие деятели Рунета в Лофт Проекте ЭТАЖИ.
http://dopreality.ru
http://twitter.com/dopreality
Разбор механики построения успешного, посещаемого сайта на базе практических примеров, созданных автором мастер-класса веб-проектов. В фокусе внимания ресурсы, имеющие посещаемость до 100 тысяч человек в сутки – познавательный журнал «ШколаЖизни.ру», сайт социальных закладок «Memori.ru», интернет-энциклопедия «Calend.ru», сервис «БобрДобр», подкаст-терминал «PodFM.ru». Рассказ о зарождения идеи, предпосылках возникновения и истории развития каждого из проектов.
Вместе с вопросами производства и технологий рассматриваются пути просчета бизнес-перспектив сайта, подводные камни веб-коммерции и в целом – состояние Рунета, как места для ведения бизнеса.
Максим Спиридонов
Основатель и руководитель продюсерского центра «Ройбер», занимающегося созданием веб-сервисов и интернет-СМИ. Как идеолог, продюсер и руководитель участвовал в создании более чем 10 крупных веб-проектов, наиболее известные из которых, – познавательный журнал «ШколаЖизни.ру», сайт социальных закладок «Memori.ru», интернет-энциклопедия «Calend.ru», сервис «БобрДобр », подкаст-терминал «PodFM».
ComfortLife Marketing Academy: Social value of communityOur Kids Media
The value of social communities is consistently debated. In this presentation, you will learn of the kind of results you can expect from building and nurturing a community, how to start, and what it takes.
The value of social communities is consistently debated. In this presentation, you will learn of the kind of results you can expect from building and nurturing a community, how to start, and what it takes.
Social media for retirement homes: Calculating return on investment (ROI) Our Kids Media
Social media can be one of the most challenging platforms for retirement homes to measure return on investment (ROI). But it's an area you can't afford to ignore. Agnes Stawicki of Comfort Life Guide to Retirement Homes (comfortlife.ca) provides practical advice for developing a goal-based approach to measuring your social media marketing return on investment (ROI).
What you'll learn:
- Measurement tools for tracking your social media efforts
- How to set up goals
- How are Canadian retirement communities and senior care providers using social media (case studies)
- A goal-based approach to measuring ROI
Offered by Comfort Life Marketing Academy (ourkidsmedia.com/marketing/retirement-living/), a division of Comfort Life (comfortlife.ca), Canada's #1 guide and online resource to the best retirement homes and senior care options.
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
Максим Спиридонов. Практика развития веб-проектов: путь от идеи к сайту с мас...Доп.Реальность
Доп. Реальность — ведущие деятели Рунета в Лофт Проекте ЭТАЖИ.
http://dopreality.ru
http://twitter.com/dopreality
Разбор механики построения успешного, посещаемого сайта на базе практических примеров, созданных автором мастер-класса веб-проектов. В фокусе внимания ресурсы, имеющие посещаемость до 100 тысяч человек в сутки – познавательный журнал «ШколаЖизни.ру», сайт социальных закладок «Memori.ru», интернет-энциклопедия «Calend.ru», сервис «БобрДобр», подкаст-терминал «PodFM.ru». Рассказ о зарождения идеи, предпосылках возникновения и истории развития каждого из проектов.
Вместе с вопросами производства и технологий рассматриваются пути просчета бизнес-перспектив сайта, подводные камни веб-коммерции и в целом – состояние Рунета, как места для ведения бизнеса.
Максим Спиридонов
Основатель и руководитель продюсерского центра «Ройбер», занимающегося созданием веб-сервисов и интернет-СМИ. Как идеолог, продюсер и руководитель участвовал в создании более чем 10 крупных веб-проектов, наиболее известные из которых, – познавательный журнал «ШколаЖизни.ру», сайт социальных закладок «Memori.ru», интернет-энциклопедия «Calend.ru», сервис «БобрДобр », подкаст-терминал «PodFM».
ComfortLife Marketing Academy: Social value of communityOur Kids Media
The value of social communities is consistently debated. In this presentation, you will learn of the kind of results you can expect from building and nurturing a community, how to start, and what it takes.
The value of social communities is consistently debated. In this presentation, you will learn of the kind of results you can expect from building and nurturing a community, how to start, and what it takes.
How retirement homes can use social media to aid in marketing and communicationsOur Kids Media
Not many retirement homes, nursing homes or senior care providers are using social media and communities to interact with and build their reputation online. There is a HUGE opportunity out there. This presentation outlines the value of online networks, how to build an online communications strategy and features two important case studies from top retirement homes using social media.
Originally presented by Eden Spodek for the Comfort Life Marketing Academy Lunch & Learn in Toronto, April 8, 2014.
Ольга Стерник. Измерения в социальных медиа: как, что, зачем?Доп.Реальность
Презентация к выступлению Ольги Стерник в рамках образовательной серии «Доп.Реальность» в Лофт Проекте ЭТАЖИ. http://dopreality.ru/archive/social-media-olga-sternik/
Бренды и малые бизнесы, НКО и вузы, музыкальные группы и клубы по интересам — все пришли говорить со своей аудиторией или своим потребителем в социальные сети, в блогосферу, в твиттер. Потратили время, усилия или деньги. Пора оценить эффект. Как поставить цели себе или исполнителям? Тысяча участников группы вконтакте – это хорошо или плохо? И достаточный ли показатель – количество участников?
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Increase the media coverage—newspaper, magazine, online, radio and TV—for your school, camp or small business with these key tools that have proven to make media pay attention. Learn how to write a press release, contact reporters, connect via social media and build your free promotions. Presented by Carly Maga, Our Kids Media.
Retirement home marketing: shifts in the online advertisingOur Kids Media
Marketing and advertising to boomers and seniors is seeing a shift into digital and online channels as they being to act as powerful lead sources. Not only generating leads, marketing a retirement community in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and how that will affect your retirement homes online marketing results. Plus, it includes a list of the best digital marketing trends for retirement communities in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Comfort Life Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
Travis Allison's presentation to members of the Ontario Federation of Independent Schools from April 16, 2010.
A revised version of our webinar presentation that was posted previously.
At Our Kids Media's 2010 Meeting of the Minds, Travis Allison, Jim Huinink, and Agnes Stawicki speak to Toronto and Mississauga-area private and independent schools about the changing world of marketing in education. Topics covered are social media, online optimization, and how to make the most of marketing with Our Kids Media.
Google Analytics : Overview & CustomizationOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.
Social media tools for marketing retirement communitiesOur Kids Media
Social media has forever changed the way we communicate, and the way in which we expect to be communicated to. Agnes Stawicki of Comfort Life and comfortlife.ca discusses the multitude of social media platforms & tools available and the opportunities they offer retirement homes and senior care providers as communication and marketing tools.
This webinar includes
- stats about Canadian seniors online
- how seniors use social media
- an overview of Facebook, Twitter, Pinterest, LinkedIn and YouTube.
- Three case studies to show you how Canadian retirement homes are using social media in their marketing and communication plans
Watch and listen to the webinar recording at http://www.ourkidsmedia.com/marketing/retirement-living/webinars/social-media-for-retirement-living-industry-the-right-tools-for-the-right-impact-2015-11
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И о том, как и какими способами многое из этого можно видеть уже сейчас.
How being Green can build community and customers, while changing your life and the world.
3 Key Ingredients to energize your business and your life
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10 Best Senior Care Service Providers to Watch 2023_compressed.pdfinsightscare
Insights Care’s latest edition, 10 Best Senior Care Service Providers to Watch 2023 walks you through the companies that ensure high-quality care in their services making the older adults feel homely and independent through their care and offer a range of services that are designed to meet the unique needs of each individual.
8 Things to Look for in a Senior Living CenterPickering Manor
When it's time to move a loved one to a senior center, you need to carefully consider your options to choose a center that will be an excellent fit. Here are eight things to look for as you try to find a center that will meet your loved one's needs well.
How retirement homes can use social media to aid in marketing and communicationsOur Kids Media
Not many retirement homes, nursing homes or senior care providers are using social media and communities to interact with and build their reputation online. There is a HUGE opportunity out there. This presentation outlines the value of online networks, how to build an online communications strategy and features two important case studies from top retirement homes using social media.
Originally presented by Eden Spodek for the Comfort Life Marketing Academy Lunch & Learn in Toronto, April 8, 2014.
Ольга Стерник. Измерения в социальных медиа: как, что, зачем?Доп.Реальность
Презентация к выступлению Ольги Стерник в рамках образовательной серии «Доп.Реальность» в Лофт Проекте ЭТАЖИ. http://dopreality.ru/archive/social-media-olga-sternik/
Бренды и малые бизнесы, НКО и вузы, музыкальные группы и клубы по интересам — все пришли говорить со своей аудиторией или своим потребителем в социальные сети, в блогосферу, в твиттер. Потратили время, усилия или деньги. Пора оценить эффект. Как поставить цели себе или исполнителям? Тысяча участников группы вконтакте – это хорошо или плохо? И достаточный ли показатель – количество участников?
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Increase the media coverage—newspaper, magazine, online, radio and TV—for your school, camp or small business with these key tools that have proven to make media pay attention. Learn how to write a press release, contact reporters, connect via social media and build your free promotions. Presented by Carly Maga, Our Kids Media.
Retirement home marketing: shifts in the online advertisingOur Kids Media
Marketing and advertising to boomers and seniors is seeing a shift into digital and online channels as they being to act as powerful lead sources. Not only generating leads, marketing a retirement community in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and how that will affect your retirement homes online marketing results. Plus, it includes a list of the best digital marketing trends for retirement communities in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Comfort Life Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
Travis Allison's presentation to members of the Ontario Federation of Independent Schools from April 16, 2010.
A revised version of our webinar presentation that was posted previously.
At Our Kids Media's 2010 Meeting of the Minds, Travis Allison, Jim Huinink, and Agnes Stawicki speak to Toronto and Mississauga-area private and independent schools about the changing world of marketing in education. Topics covered are social media, online optimization, and how to make the most of marketing with Our Kids Media.
Google Analytics : Overview & CustomizationOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.
Social media tools for marketing retirement communitiesOur Kids Media
Social media has forever changed the way we communicate, and the way in which we expect to be communicated to. Agnes Stawicki of Comfort Life and comfortlife.ca discusses the multitude of social media platforms & tools available and the opportunities they offer retirement homes and senior care providers as communication and marketing tools.
This webinar includes
- stats about Canadian seniors online
- how seniors use social media
- an overview of Facebook, Twitter, Pinterest, LinkedIn and YouTube.
- Three case studies to show you how Canadian retirement homes are using social media in their marketing and communication plans
Watch and listen to the webinar recording at http://www.ourkidsmedia.com/marketing/retirement-living/webinars/social-media-for-retirement-living-industry-the-right-tools-for-the-right-impact-2015-11
Антон Волнухин. Микроблоги и новое в социальных сетях: что в этом такогоДоп.Реальность
В последнее время много говорят о феномене микроблогов и твиттера, а также о новом этапе развития социальных сетей.
Антон Волнухин расскажет о том, как мы будем узнавать о важных новостях в ближайшем будущем и о том, почему для понимания происходящего в интернете (в том числе для поиска) всё более важными становятся микроблоги и соц. сети.
И о том, как и какими способами многое из этого можно видеть уже сейчас.
How being Green can build community and customers, while changing your life and the world.
3 Key Ingredients to energize your business and your life
Health
Conservation
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10 Best Senior Care Service Providers to Watch 2023_compressed.pdfinsightscare
Insights Care’s latest edition, 10 Best Senior Care Service Providers to Watch 2023 walks you through the companies that ensure high-quality care in their services making the older adults feel homely and independent through their care and offer a range of services that are designed to meet the unique needs of each individual.
8 Things to Look for in a Senior Living CenterPickering Manor
When it's time to move a loved one to a senior center, you need to carefully consider your options to choose a center that will be an excellent fit. Here are eight things to look for as you try to find a center that will meet your loved one's needs well.
So You Want to be Supportive in a Crisis...Limeade
You’ll hear from Taylor Helgren, Fitbit Health Solutions’ VP of Product and Strategy, and Lindsay Lagreid, Sr. Advisor, Limeade Institute as they delve into how Fitbit and Limeade are helping people stay well at home.
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A recent Gartner poll shows that 88% of organizations in the U.S. have encouraged or required employees to work remotely due to coronavirus. That means millions of employees were forced to change the way they live and work almost overnight, and employers were faced with new and challenging ways to support and manage their workforces. Long time partners, Fitbit Health Solutions and Limeade come together to discuss the ways in which our companies are supporting both individuals and organizations through this unprecedented time.
Introduction to BlogWell DC, presented by Andy SernovitzSocialMedia.org
SocialMedia.org's CEO, Andy Sernovitz introduces BlogWell DC at USA TODAY's headquarters. BlogWell featured case studies from UnitedHealth Group, the U.S. Navy, the National Association of REALTORS, Delta Air Lines, ConAgra Foods, the IRS, Discovery Communications, and USA TODAY.
The normal Child Boomer is actually 65 years old these days. Good Usa Census Institution record, Most of us Folks: Ageing In America -- a special Census 2000 document composed by means of
March 17, 2020
Leilani Estrella A01179344
Florecito Gelario Jr A01190312
Simarjeet Kaur Gill A01084606
Sukhmanpreet Kaur A01204025
Harmony Home
Care
Operational Management (OPMT 1198)
Assignment 2
Harmony Home Care I Operational Management (OPMT 1198) Page | i
TABLE OF CONTENTS
I. Executive Summary………………………………...………………………………… 1
II. Statement of Assumptions…………………………………………………………… 2
III. Vision, Mission, and Objectives……………………………………………..…........ 3
IV. Our Customers………………………………………………………………………… 4
A. Independent Living……………………………………………..……………...…. 4
B. Assisted Living…………………………………………………………………….. 4
C. Memory Care…………………………………………………………………….... 5
D. Nursing Skilled Care…………………………………………………..…….……. 6
V. Scope of the Business……………..…………………………………………….…... 7
VI. Nature of Business…………….………………………………………………….….. 9
VII. Competitive Strategies……………………………………………………………….. 10
VIII. Products and Services Offered…………………………….…………………….….. 12
IX. Forecast of Demand for Product (Next 12 Months) ……………..………..……... 14
X. Process Flow of Operations…………………………………………………………. 15
XI. Business Layout…………………………………………………………...………….. 20
XII. Identification of Equipment………………………………………………………..…. 28
XIII. Work System and Operational Staffing Requirements………….……………..…. 35
XIV. Workforce Scheduling …………………………………………………………….…. 42
XV. Capacity Planning and Identification of Capacity Limitations ………...…………. 47
XVI. Inventory Control ….………………………………………………………………….. 52
XVII. Supply Chain ………………………………………………………………………….. 54
XVIII. Quality ………………………………………………………………………………..... 55
XIX. Key Performance Measurements …………….…………………………………….. 56
XX. Risk in Operations Management.……………………..…………………...……….. 59
XXI. Other Issues ..…………………………………………………………………………. 62
Harmony Home Care I Operational Management (OPMT 1198) Page | 1
Harmony Home Care “Health Care for Elders” is a high-end, 2-story, retirement building
located at 1111 West 41st Avenue, Vancouver, British Columbia. It was established by Mr.
Wong, an entrepreneur who recognized the market need for a traditionally sophisticated
eldercare residence for wealthy Asian-Canadians. Our business is committed to providing a
fully serviced senior residence and luxurious experience with 24-hour personal and
supervised care. These include our doctor care, nursing care, care-aide services, adult day
care services, security services, transportation services, pharmaceutical services, nutritional
support, housekeeping/ laundry, physical/ occupational therapy, beautification and
grooming services, fitness and wellness services, and entertainment and recreational
services.
Our target customers are wealthy Asian-Canadians seniors (single or couple). They were
categorized in terms of independent living, assisted living, memory care, and skilled nursing
care. To enrich their individual values and preferences, we utilized a client-focused
approach and holistic care. O.
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Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
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This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Comfortlife.ca
Where do retirement homes invest advertising dollars and marketing budgets? Have a look at this Marketing Retirement Homes and Senior Care presentation for the right insight.
Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing. Presented at Comfort Life Marketing Academy Seminar.
Marketing schools, camps and kids programs is complex and requires multichannel marketing, the ability to interact with parents on various platforms and during each of their consideration stages.
This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Ourkids.net.
Where do schools and camps invest advertising dollars and marketing budgets? Have a look at this Marketing Private Schools & Summer Camps presentation for some insight.
Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing.
How to Use and Track New Media - Marketing Schools, Programs & Kids CampsOur Kids Media
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
How can you use new media such as blogs, Facebook and twitter for marketing retirement homes, retirement communities or senior care. This presentation shows you how you can engage with senior during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at retirement home marketing and marketing and selling to seniors.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the Comfort Life Marketing Academy Lunch & Learn in Toronto on October 289th, 2014. More tools and resources available at www.ourkidsmedia.com/marketing/retirement-living/
Recruitment Retention & Referrals | For Private Schools & Summer CampsOur Kids Media
Marketing private schools and marketing summer camps is our specialty. These tips will help you improve your sales, get new students and kids into your programs, and keep existing families happy and raving about your camp or private school. Review the top tips to help you recruit and retain students and kids for your summer camp or private school program.
Originally presented by Agnes Stawicki for Our Kids Media at the Our Kids Marketing Academy Lunch & Learn in Toronto on April 29th, 2014. Visit www.ourkidsmedia.com/marketing for more free marketing tools and resources.
Marketing Retirement Homes: What do Seniors Really Want and Search For? [SEMI...Our Kids Media
When you look at any retirement home marketing and communications material, you see the words Beautiful, Elegant, Amenities, Services... But what is it that families looking for a retirement community REALLY want? We analyzed thousands of questions and inquiries received from families using www.comfortlife.ca (Canada's guide and directory to the best retirement homes) to give you an insiders look into the needs and wants of Canadian seniors. Start marketing your retirement community and care services with this important research and insight.
Originally presented by Agnes Stawicki or Our Kids Media at the Comfort Life Marketing Academy Lunch & Learn in Toronto on April 8, 2014.
Social Media Marketing and Advertising for Summer CampsOur Kids Media
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
The internet has changed how students and families search for and choose a school. Now more than ever, a strong online brand is crucial to your private school marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your school's exposure, it gives you more return on investment. This presentation will tell you where to start, what to include, and how to make your online marketing campaign successful. [The Association of Boarding Schools TABS Conference, December 2013, Presented by Agnes Stawicki, Our Kids Media]
Increasing Engagement in Email Marketing and Social Media | Marketing Retirem...Our Kids Media
Tips to Increase engagement and improve performance of your social media marketing and email marketing campaigns. Improve your open rates and click through rates.
Designed for marketing retirement homes, retirement communities and senior care. Will help you market to seniors and boomers in Canada. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Kim Fowler]
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
2. 2www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Vision of Comfort Life
To live a rich and fulfilling retirement, residents must be actively engaged in the
eight key areas of life: social, environmental, spiritual, sexual, emotional,
physical, intellectual and financial.
The more actively engaged residents are in these areas,
the richer and more fulfilling their lives will be.
Comfort Life focuses on these
eight areas of seniors’ lives and on
how retirement communities help
fulfill them.
3. 3www.ComfortLife.ca
Marketing Retirement Living Options since 2001
The eight pillars of life
1 SOCIAL
Living in a community of one’s peers.
2 ENVIRONMENTAL
Living in a great space.
3 SPIRITUAL
Giving back.
4 SEXUAL
Late life love.
5 EMOTIONAL
Embracing change.
6 PHYSICAL
Keeping the fitness in fitness programs.
7 INTELLECTUAL
Lifelong learning.
8 FINANCIAL
Being in control of your finances.
4. Online
Comfortlife.ca is Canada's #1 retirement
home search site, generating 83,427
pageviews/month.
Video
Featured videos
deliver your corporate
vision and mission statement in a
new, dynamic format
Shows & Events
Comfort Life magazine is
distributed at consumer
shows and family events
The Pulse of
Comfort Life Blog
A daily feed of news and advice
for seniors
E-newsletter
Our monthly e-news reaches 11,000+ subscribers
Comfort Life Magazine
The #1 guide for seniors and their
adult children researching retirement
homes – 200,000+ copies distributed
nationally
Events Calendar
Promote and increase awareness
about upcoming events and open
house dates
Social Media
We go where families already are
and promote your online campaigns
through our network
Connections
with
500,000
families
ComfortLife offers you...
6. 6www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Comfort Life 2011 will feature residents
who represent each of the eight areas:
1. SOCIAL
Living in a community of one’s peers. Residents who
are very involved in the social life of your residence.
2. ENVIRONMENTAL
Living in a great space. Seniors who are thriving
because their environment meets their needs and really
feels like home.
3. SPIRITUAL
Giving back. Outstanding volunteers.
4. SEXUAL
Late life love. A couple who met at your residence or
who moved there together.
5. EMOTIONAL
Embracing change. Those who embraced the change of
moving to your residence or help others to do so.
6. PHYSICAL
Keeping the fitness in fitness programs. Residents who
are very active in physical fitness (swimming, weights
etc.)
7. INTELLECTUAL
Lifelong learning. Resident who love taking courses
and/or teaching other residents.
8. FINANCIAL
Being in control of your finances. Resident who retired
after a career in the financial industry or who can talk
about being smart with money.
17. The Pulse of ComfortLife.ca Blog
17www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Beautifying Beechwood Preventing falls with Kimberley Seldon
18. Resident Profiles Video Project
18www.ComfortLife.ca
Marketing Retirement Living Options since 2001
Featured Residence Video
0:00:00
“WHY RESIDENTS LOVE TO CALL THEIR RETIREMENT COMMUNITY HOME”
20. 20www.ComfortLife.ca
Marketing Retirement Living Options since 2001
8 ways to get media coverage
1. Make your event an ‘EVENT’
2. Answer these three questions:
Why now? Why should we care? How
does my story fit the media outlet?
3. Make your story relevant to a wider
audience
4. Monitor media outlets
5. Attend community events beyond
your sector
6. Build relationships with reporters
7. Get your name out and make yourself easy to find
8. Keep a media page on your website
22. 22www.ComfortLife.ca
Marketing Retirement Living Options since 2001
5 things your media package
must include:
1. A variety of photos with captions
2. Quotes from the principals involved
3. Press release and/or articles
4. Supporting materials
5. Your contact information
Parkland at the Lakes
25. 25www.ComfortLife.ca
Marketing Retirement Living Options since 2001
8 ways to spread your message
to the wider community
1. Use social media (tweet, blog, post to
Facebook, Tumbler…)
2. Make a video
3. Write a newsletter or magazine article
4. Create an e-book and give it away
5. Take photos
6. Do an audio recording
7. Get others to spread your
story online
8. Give a presentation