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City Council
June 19, 2012
Pool Naming Rights
June 19, 2012
Proposed Pool Naming Rights
• Payment: $56,000 (Annually $7,000, 8-year term)
• Contract terms: Love Family would like family season
  pass for them and their 4 kids. Family would also like
  2 private parties.
• Some signage around the pool and at entrance, and
  referenced by CoSA with incorporation of the name
  “Love.”
• Recommendations: Recreation Advisory Board
  approved proposal 3-2 and preferred name of “Love
  Municipal Pool.” Staff recommends approval and
  prefers “Love Pool.”
Proposed Pool Naming Rights
• Signage relatively small – largest at 3 feet in diameter.
• TBSC got $60K over 6 years, Foster Communications
  Coliseum $200K over 10 years. Both are open and
  used year-round. Pool open only 3 months each year.
  Given that – and that capacity is much smaller than
  TBSC or Coliseum – $56K seems fair.
• City would have to sell 910 daily passes to equal
  $4,550 – CoSA’s annual share.
Proposed Pool Naming Rights
• Pool operates more as an enterprise fund and needs
  to generate as much revenue as possible to support
  itself without relying upon tax dollars.
• Another naming rights alternative is to place a
  corporate name on it.
Proposed Pool Naming Rights
Love family bio:
• The Kevin and Kara Love family are third-generation
  farmers of peanuts and cotton. Largest peanut
  producers in Texas over past 5 years.
• Eight years ago, they expanded into deer breeding.
• Decided few years back to make San Angelo their
  home. Interested in naming the pool as a way to
  contribute to the community they "love."
Proposed Pool Naming Rights
Proposed Pool Naming Rights
Proposed Pool Naming Rights

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City Council June 19, 2012 Pool naming rights agreement

  • 3. Proposed Pool Naming Rights • Payment: $56,000 (Annually $7,000, 8-year term) • Contract terms: Love Family would like family season pass for them and their 4 kids. Family would also like 2 private parties. • Some signage around the pool and at entrance, and referenced by CoSA with incorporation of the name “Love.” • Recommendations: Recreation Advisory Board approved proposal 3-2 and preferred name of “Love Municipal Pool.” Staff recommends approval and prefers “Love Pool.”
  • 4. Proposed Pool Naming Rights • Signage relatively small – largest at 3 feet in diameter. • TBSC got $60K over 6 years, Foster Communications Coliseum $200K over 10 years. Both are open and used year-round. Pool open only 3 months each year. Given that – and that capacity is much smaller than TBSC or Coliseum – $56K seems fair. • City would have to sell 910 daily passes to equal $4,550 – CoSA’s annual share.
  • 5. Proposed Pool Naming Rights • Pool operates more as an enterprise fund and needs to generate as much revenue as possible to support itself without relying upon tax dollars. • Another naming rights alternative is to place a corporate name on it.
  • 6. Proposed Pool Naming Rights Love family bio: • The Kevin and Kara Love family are third-generation farmers of peanuts and cotton. Largest peanut producers in Texas over past 5 years. • Eight years ago, they expanded into deer breeding. • Decided few years back to make San Angelo their home. Interested in naming the pool as a way to contribute to the community they "love."