San angelo city council 11 5-13 - nasworthy presentation

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San angelo city council 11 5-13 - nasworthy presentation

  1. 1. Lake Nasworthy Initiative November 5, 2013 The designs and concepts in this presentation are for illustrative purposes only
  2. 2. PARC Peter A. Ravella Consulting, LLC
  3. 3. Linking Neighborhoods and Tourism • Continually gather Public Input • Capturing market while preserving neighborhoods • Resolving complex community interests • Design for implementation • Focus on locals as tourists
  4. 4. Deliverables • Master Plan and Comprehensive Plan Amendment [completed] • Catalytic Projects [in process] • Implementation Strategy [in process]
  5. 5. Extensive Public Participation
  6. 6. Public Input • Who are the Stakeholders? A diverse group of recreational users, homeowners, elected officials, chamber representatives, university and business owners • Without the stakeholder input, the project could not have fairly represented the community’s wants and needs.  Total number of stakeholders interviewed = 75+  Total Outreach Hours = 200+
  7. 7. Stakeholder Meetings Lake Users & Recreation • Rick Ogan, Kayaker and Biker • Bill Cullins, Riding and Running enthusiast • Alan Prest, Windsurfer/Columnist • Ron Allison, Ross Creek Trail Riders • Wayne Nickell, Concho Cruises • Danny Stevens, Concho Cruises • Juan Hernandez, Concho Bass Club • Mark Barta, CV Archery Association • Larry Leland, CV Archery Association Lake Residents: • Robin Bockelman, Lakeshore Village • Kevin Collins, Bentwood Country Club • Ken Schaldt, Bentwood Country Club • Tad Logan, President Lake Nasworthy HOA • Greg Kerley, Lake Nasworthy HOA Agencies • Manny Scott, TPWD • John Ingle, TPWD • Chuck Brown, Upper Colorado River Authority Business • Jenni Hutcheson, Conv. & Visitors Bureau • Phil Neighbors, Pres., Chamber of Commerce • Paul Marshal & Sharri Gray KOA/Pack Saddle BBQ • Lee Brown, Spring Creek Marina and RV Park Angelo State University • Greg Pecina, Director, ASU, Boat House • Jessica Manning, ASU Boathouse • Terry Maxwell, ASU, Birding Follow-up communications were also undertaken in response to comments, questions and concerns
  8. 8. Workshops & Outreach • Workshops 2013  March – General Public  April – General Public  May -- Community Breakfast and Evening Mtg  June – Cultural District  June – Incoming City Council • Outreach  Postcard Mailer to All Lake Property Owners  Radio Spots  Flyers  Web
  9. 9. Stakeholder Guidance
  10. 10. Public Input • Stakeholders played a vital role in steering this project into its final direction • Potential market areas of interest that where discussed by stakeholders during interviews: – – – – – – Restaurant/ Marina Development Park Improvements Special Events Area Hike/Bike trail Restrooms Improvements Boat ramp Improvement
  11. 11. Key Quotes from Stakeholders • “Promote community wellness, look into unused land, extension of bike and pedestrian trails” • “We have the unique opportunity to fill the needs in a way that complements our city’s landscape, and West Texas country character.”
  12. 12. Key Quotes from Stakeholders • “[We see] a carefully planned public-­­private partnership that results in a functional blend of improved lake access and supporting infrastructure for residents, open space/greenbelt areas, selectively approved economic development activities by private investors that do not negatively impact existing recreational activities for San Angelo residents, and non-­­motorized connectivity enhancements that mitigate motorized vehicle traffic issues and promote increased physical activity on the part of residents and visitors.”
  13. 13. Final Outreach • Follow up and one on one calls with stakeholder groups and individuals • October 21, 2013 – Planning Commission Presentation and Unanimous Endorsement for Adoption – Parks Board Presentation and Discussion – Public Presentation and Q+A [45+ attendees]
  14. 14. Assessment of Community
  15. 15. Need Resource Management • Erosion (dredging and other mitigations) • Storm water management • Water level management
  16. 16. Lake Management Needs • The following requiresfd further study and local action: – – – – – Water supply and lake level Storm water runoff /lake clarity and sedimentation Shoreline erosion Vegetation management Recurring maintenance costs • Recommend the City retain professional experts in the field to address theses specific issues • Without those issues being embraced the plan will enjoy limited success
  17. 17. Market Analysis for a Realistic Plan
  18. 18. Analysis Approach • Detailed demographic analysis of city and the region • Demand projections of activities for these markets • Understanding of visitor market potential • Comparisons of other similar lake areas • Demand analyses for restaurant, hotel, and special uses
  19. 19. Assessment of Preferences
  20. 20. Market Opportunities • Additional programming of water events • Tourism from other west Texas communities • Education and family venues • Quality of life activities for locals
  21. 21. Nasworthy Master Plan
  22. 22. Character Zones Special Opportunity Natural Encounter Action Sports Harbor Village Nature/Education Existing Neighborhoods
  23. 23. Action Sports
  24. 24. Action Sports • Boat Races • • • • • Wake Boarding Archery Mountain Biking Trail Running Camping (RV, Tent)
  25. 25. Action Sports Potential Figure 47. Zone 1 Estimated Participation/Attendance Potential Activity/Year Local Market Boating Participation Estimates Market Visitor Market Share Market Share 60% 75% 2012 2,450 2,580 Archery Local Market 10 24,503 5 76,092 100,595 18,580 25,800 80,001 105,801 11,143 54,750 28,339 83,089 11,725 16,000 Total 17,669 15,218 2017 Visits per Year Visitor Market 57,660 29,796 87,456 Total 10% 75% 2012 5,475 5,668 2017 5,766 5,959 5% Mountain Biking 75% 2012 4,633 2,398 7,031 46,328 11,990 58,318 2017 4,880 2,521 7,401 48,795 12,607 61,402 29,354 33,492 130,025 163,517 30,869 35,274 136,709 171,983 8,113 53,460 13,836 67,296 8,540 56,303 14,547 70,850 4,538 2,746 21,316 24,062 4,772 2,892 22,412 25,304 Wakeboarding 50% 50% 2012 3,349 26,005 2017 3,527 27,342 5% Running/Jogging 2012 2017 75% 5,346 5,630 Camping 2012 2017 2,767 2,909 10% 5% 275 289 Source: ESRI BIS forecasts for 2012 and 2017, NSGA, SFIA, 4,263 4,482
  26. 26. Harbor Village
  27. 27. Harbor Village • Marina • Beach • Restaurants • Hotel • Sailing School • Triathlon Staging • Splash pad • Party Boats
  28. 28. Harbor Village Potential Figure 49. Zone 2 Estimated Participation/Attendance Potential Activity/Year Participation Estimates Local Market Swimming Market Share Visitor Market Market Share Visits per Year Total Visitor Market 10 10% 50% Local Market Total 5 2012 2,963 4,601 7,564 29,628 23,004 52,632 2017 Sailing 3,120 4,837 7,958 31,204 24,187 55,391 2012 2017 75% 50% 902 4,668 5,569 9,017 23,338 32,355 950 4,908 5,857 9,497 24,538 34,034 Boating 75% 60% 2012 2,450 15,218 17,669 24,503 76,092 100,595 2017 2,580 16,000 18,580 25,800 80,001 105,801 Triathlon 2012 2017 75% 10% 193 200 393 1,932 1,000 2,932 204 210 414 2,035 1,052 3,087
  29. 29. Harbor Village Potential Incorporate Mary E Lee Park and adjacent location to catalyze activity by creating a mix of uses: • • • • • Hotel on the lake - 120 to 150 rooms total Restaurants - 30,000 SF Conference center - 30,000 SF Retail/Entertainment Flex Space - 45,000 SF Beach structure with concessions - 6,000 SF
  30. 30. Hotel Opportunity
  31. 31. Harbor Village (Mary Lee Park)
  32. 32. Marina Mixed-Use
  33. 33. Harbor Village Neighborhood Preservation
  34. 34. Nature/Education
  35. 35. Nature/Education • Nature Center (relocated)  Potential partnership with larger Texas Zoo • Family Entertainment Center (FEC)  Only if risk remains on private sector
  36. 36. Nature Center Concept
  37. 37. Special Opportunity Zone
  38. 38. Special Opportunity • Walk/Jogging/Bike Trail • Windsurfing • Zip line (connection to Gun Club Hill) • Hotel (potential Interpretive Ctr.) • Residential Development • Commercial/Retail Development
  39. 39. Special Opportunity Potential Figure 52. Zone 4 Estimated Participation/Attendance Potential Activity/Year Participation Estimates Local Market Bicycle Riding Market Share Visitor Market Market Share Visits per Year 5% 65% Local Market Visitor Market 10 Total 5 Total 2012 3,852 2,300 6,152 38,516 11,502 50,018 2017 Exercise Walking 4,057 2,419 6,475 40,565 12,094 52,659 2012 4,075 1,460 5,535 40,749 7,301 48,050 2017 4,292 1,535 5,827 42,917 7,677 50,593 65% Running/Jogging 3% 75% 5% 2012 5,346 2,767 8,113 53,460 13,836 67,296 2017 5,630 2,909 8,540 56,303 14,547 70,850
  40. 40. Power Plant Catalytic Site Activation of a previously dormant parcel by taking advantage of the canal and location on the Lake: • • • • Hotel on the Channel Neighborhood retail and commercial Mixed Residential Types Potential Heritage Interpretive Center
  41. 41. Power Plant Catalytic Site
  42. 42. Interpretive Center with Hotel
  43. 43. Natural Encounter Zone
  44. 44. Natural Encounter Zone • Birding Center • Fishing • Canoe/Kayak
  45. 45. Natural Encounter Potential Figure 54. Zone 5 Estimated Participation/Attendance Potential Activity/Year Participation Estimates Local Market Bird Watching Market Share Visitor Market Market Share Visits per Year 10% 50% Local Market Visitor Market 10 Total 5 Total 2012 1,803 2,801 4,604 18,034 14,003 32,037 2017 Fishing 1,899 2,945 4,844 18,994 14,723 33,716 2012 2,319 9,002 11,320 23,185 45,009 68,194 2017 2,442 9,465 11,907 24,420 47,323 71,743 50% Kayaking 25% 50% 25% 2012 2,748 10,669 13,417 27,481 53,344 80,824 2017 2,894 11,217 14,112 28,943 56,086 85,029
  46. 46. Birding Center Catalytic Site
  47. 47. Implementation Strategy
  48. 48. Existing City Parks, Existing Residential and potential Commercial Mixed Use
  49. 49. Integrated Trail Plan
  50. 50. Gun Club Hill • Per the City Engineer, a trail could be facilitated via construction of an additional 5 to 8 foot wide improved pedestrian way adjacent to the roadway (20 feet width)
  51. 51. Relatively Low Cost Investments
  52. 52. Low Impact Trailhead (parking, bathrooms)
  53. 53. Potential Implementation Strategies • Innovative Erosion Control • Public-Private Partnerships • Special Districts (value capture) • Zoning Reforms • Catalytic Projects • Knickerbocker Redesign (coordinate w/TxDOT)
  54. 54. A gamechanging initiative

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