The strategic plan for Prague outlines its strengths as a cultural, economic, and political center of Central Europe with a well-educated population and attractive business environment. However, it also notes increasing problems with traffic, crime, and lack of affordable housing. The plan aims to reduce environmental issues, improve competitiveness through innovation, and better manage development while preserving cultural heritage. It emphasizes partnership and sustainable development to secure Prague's role as a dynamic region in the new Europe.
City Branding: the case of Copenhagen and Pariszouzoukax2006
The document discusses city branding of Copenhagen and Paris. Copenhagen adopted a new branding strategy called "OPEN Copenhagen" to portray the city as open and flexible. The branding is humanistic and aims to gather all positive aspects of Copenhagen. Paris has very strong brand recognition due to its cultural assets like architecture and being known as the city of lights. Both cities score highly on brand strength and asset strength according to studies. Their branding capitalizes on cultural attractions, food, shopping and being romantic destinations.
This document outlines Turkey's Tourism Strategy for 2023. The strategy aims to guide Turkey's tourism sector over the next 15 years by establishing a vision, objectives, and strategic plans.
The vision is for Turkey to become one of the top 5 countries for tourism receipts and visitors by 2023 through sustainable tourism practices.
Key objectives include reducing regional development disparities, increasing competitiveness, improving marketing, and establishing "tourism cities" focused on alternative tourism types like health, thermal, golf, and winter sports.
Strategic plans cover areas like planning, investment, organization, transportation, education, service quality, city branding, and tourism diversification to strengthen Turkey's tourism industry and realize the goals of
From Rubbles to Smart City: The Case Study of Korean Smart CitiesJin-Hyeok Yang
The document discusses several case studies of Korean smart cities, including Dongtan, Songdo, and Seoul. Dongtan was Korea's first operational smart city located near Seoul, with integrated infrastructure and services focused on safety, transportation, and the environment. Songdo is a large new smart city development near Incheon with a public-private partnership model. Seoul launched its Smart Seoul 2015 initiative to expand smart infrastructure and services across the city, including participatory government programs and future initiatives around safety, transportation and the economy.
Barry Goodchild, of Sheffield Hallam University, gave this presentation on the theory of storytelling in urban planning at the IEA DSM Task 24 workshop on behaviour change in Graz, October 14, 2014.
This document summarizes an article about architectural identity in multi-cultural countries undergoing political changes. It discusses how architectural identity has often been decided by dominant cultural groups through top-down decision making that ignores other groups. Two case studies of Iraq are presented: Baghdad, where identity was shaped by international modern architecture, and Erbil, where Kurdish identity was neglected. The document argues democratic participation is needed to consider all cultural identities in architectural development.
Belmond offers exceptional travel experiences worldwide including iconic hotels, renowned trains, river cruises, and safaris. Their expertise allows them to create inspiring and memorable events for groups of any size. Belmond properties offer unique local experiences and high quality service to delight customers.
City Branding: the case of Copenhagen and Pariszouzoukax2006
The document discusses city branding of Copenhagen and Paris. Copenhagen adopted a new branding strategy called "OPEN Copenhagen" to portray the city as open and flexible. The branding is humanistic and aims to gather all positive aspects of Copenhagen. Paris has very strong brand recognition due to its cultural assets like architecture and being known as the city of lights. Both cities score highly on brand strength and asset strength according to studies. Their branding capitalizes on cultural attractions, food, shopping and being romantic destinations.
This document outlines Turkey's Tourism Strategy for 2023. The strategy aims to guide Turkey's tourism sector over the next 15 years by establishing a vision, objectives, and strategic plans.
The vision is for Turkey to become one of the top 5 countries for tourism receipts and visitors by 2023 through sustainable tourism practices.
Key objectives include reducing regional development disparities, increasing competitiveness, improving marketing, and establishing "tourism cities" focused on alternative tourism types like health, thermal, golf, and winter sports.
Strategic plans cover areas like planning, investment, organization, transportation, education, service quality, city branding, and tourism diversification to strengthen Turkey's tourism industry and realize the goals of
From Rubbles to Smart City: The Case Study of Korean Smart CitiesJin-Hyeok Yang
The document discusses several case studies of Korean smart cities, including Dongtan, Songdo, and Seoul. Dongtan was Korea's first operational smart city located near Seoul, with integrated infrastructure and services focused on safety, transportation, and the environment. Songdo is a large new smart city development near Incheon with a public-private partnership model. Seoul launched its Smart Seoul 2015 initiative to expand smart infrastructure and services across the city, including participatory government programs and future initiatives around safety, transportation and the economy.
Barry Goodchild, of Sheffield Hallam University, gave this presentation on the theory of storytelling in urban planning at the IEA DSM Task 24 workshop on behaviour change in Graz, October 14, 2014.
This document summarizes an article about architectural identity in multi-cultural countries undergoing political changes. It discusses how architectural identity has often been decided by dominant cultural groups through top-down decision making that ignores other groups. Two case studies of Iraq are presented: Baghdad, where identity was shaped by international modern architecture, and Erbil, where Kurdish identity was neglected. The document argues democratic participation is needed to consider all cultural identities in architectural development.
Belmond offers exceptional travel experiences worldwide including iconic hotels, renowned trains, river cruises, and safaris. Their expertise allows them to create inspiring and memorable events for groups of any size. Belmond properties offer unique local experiences and high quality service to delight customers.
4. KUALA LUMPUR Tourism Master Plan analysis.pdfAisyahNorazli1
This document summarizes tourism initiatives in Kuala Lumpur's master plan from 2015-2025. It discusses Kuala Lumpur as part of Malaysia's national conurbation and focuses on its tourism distribution and segments. The document outlines initiatives to expand shopping tourism through services like shuttles and buses. It also proposes developing distinct shopping areas and a pedestrian-friendly tourist environment. The overall goal of the master plan is to increase tourism arrivals, length of stay, and spending through cooperation across stakeholders.
This document is a Europass curriculum vitae for Ekrem Tufan. It summarizes his work experience including positions as an Associate Professor and Assistant Professor teaching accounting and finance courses. It also lists his education, including a PhD in finance and an MBA. Personal skills noted include English proficiency, social and organizational competencies, and technical skills in software programs. Training experiences are provided conducting workshops on topics such as project cycle management, strategic planning, and fundraising.
The document provides details about the city of Sao Paulo, Brazil. It states that Sao Paulo is the largest and richest city in Latin America, with a population of over 11 million people. Nearly half of residents have Italian ancestry. The document then lists various facts about Sao Paulo's infrastructure, including its subway system, skyscrapers, and parks. It also describes the neighborhood and apartment where the author lives, and plans to give a friend a tour of the city.
This document discusses theories and practices of city branding, using examples from Edinburgh and Shanghai. It outlines key factors to consider when branding a city, such as brand relationship theory, consumer needs, and a city's image and symbols. The document also provides an 8-step process for developing a city brand, including defining objectives, identifying the current brand image, and measuring brand success. Edinburgh is presented as a case study of a successfully branded city through collective marketing campaigns and alignment of stakeholders like government and local organizations.
Abstract
The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level. The utilization of Information Communication Technology by tourism destinations, when well-articulated with a destination branding strategy, could be a driving force to improve their strategic positioning, competitiveness, and to optimise the benefits they derive from tourism. The aim of this paper is to explore developments in branding Portugal as a tourism destination, namely what the online tourism promotional material is saying about the country. We intend to contribute to the discussion concerning the best strategies for Destination Portugal.
INTERNATIONAL CONFERENCE: SUSTAINABILITY ISSUES AND CHALLENGES IN TOURISM
3-5 October 2013, Istanbul, Turkey
http://www.butrmconferences.org/
Milan is located in northern Italy and is the second largest city. It is a major financial and fashion center. The climate is Mediterranean with warm, dry summers and mild winters where snow is common. Italian is the official language and the euro is the currency used. There are many museums, churches, and landmarks to visit such as the Duomo cathedral and Pinacoteca di Brera art museum.
Milan Stojkovic: Proactivity and Entrepreneurship in TourismSerbia4Youth
The document discusses several topics related to education and career development. It addresses some problems with formal education programs and encourages self-education instead. It emphasizes the importance of being proactive and continuously learning new skills, especially with rapid changes in technology and available jobs. The document also provides advice on entrepreneurship, sharing the story of the author's own business ventures and lessons learned around careful planning, choosing partners, and providing value to clients.
Delving into "the Mediterranean city branding approach", using Madrid as example.
"Cultural Marketing | City Branding"
Professor: Betty Tsakarestou
Team: Anagnostaki Eva, Koukouli Marilena, Mavriki Ourania, Rizou Anastasia
Forum Brand Milano - ONLYLYON Action Plan 2015, Lionel FlasseurComitato Brand Milano
The ONLYLYON 2015 Action Plan has 3 key challenges: 1) Boosting Lyon's position and attractiveness, 2) Strengthening programs in key areas like education and business, and 3) Prioritizing geographical targets like Paris. The plan proposes a cross-disciplinary approach, targeting cities travelers frequent, and strengthening communication through digital screens and campaigns in key cities. It also focuses on partnerships, ambassador networks, and governance to execute the strategic marketing and operational plans.
This document outlines plans for a smart city project in the Porta Romana/Vettabbia district of Milan. The project aims to retrofit buildings, install smart lampposts and an electric vehicle sharing platform, and create a microgrid to make the area more connected, sustainable, and socially inclusive. Key goals include saving 198,1007 kWh of energy annually and reducing CO2 emissions by 388 tons per year through building retrofits. The project also hopes to replace 1% of vehicles with EVs to reduce NOx and PM10 emissions and save on mobility costs.
This document discusses destination branding and reputation management. It defines destinations as both geo-political systems and socio-cultural constructions. Effective destination brands create unique experiences that emotionally bond with stakeholders and target markets. Building a strong brand provides value through a powerful identity. However, destination reputation is based on communication, evaluation, and distinction, not just marketing. The key challenges for reputation management are leadership, partnership, communication, and relevance.
Madrid & Lyon ~ City branding analysis and critiqueEva Anagnostaki
Madrid and Lyon both use city branding campaigns to promote their cities on the global stage. Madrid's campaigns emphasize the city's culture, food, parks and atmosphere of being welcoming to all. Lyon promotes innovation, business opportunities, cultural events like the Festival of Lights, education and quality of life. While both cities have successful campaigns, critics note they could better reflect the unique character of each place and engage local citizens in co-creating their city's identity.
Destination Branding workshop run for the CommDe School of Design, Chulalongkorn University Bangkok.
Introduction and briefing presentation to 2nd and 3rd Year Design students, leading to the creation of a unique city brand for Bangkok.
Workshop conducted entirely in English.
Auckland is the largest city in New Zealand with over 1.3 million residents. It is known for its natural beauty, multicultural population, and as the "City of Sails". A brand analysis found Auckland's identity is centered around outdoor activities and sports, with icons like the Sky Tower and harbor bridge. Its essence is nature and surroundings. Suggestions to improve Auckland include better public transport, protected architecture, and developing the waterfront and cultural events to strengthen the economy. Communication of Auckland's character worldwide could also help tourism.
Luca Caputo - Smau Milano 24 ottobre 2017Luca Caputo
Lo speech analizza l'importanza nell'uso dei Big Data e Internet of Things per il settore turistico, sia per le strutture ricettive sia per le destinazioni
This document discusses the rebranding of Amsterdam's city brand by design firm edenspiekermann. It notes that managing a city brand is more complex than managing a product brand due to more media, messages, actors and politics involved. The rebranding of Amsterdam is presented as a showcase example. It describes the process of developing a new visual identity for Amsterdam and its districts/services by establishing common visual elements to create a unified "family" while allowing for distinctive identities. The rebranding was based on research into Amsterdam's image and distinguishing characteristics.
The document discusses disruption and its opportunities. It notes that disruption is inevitable and represents an opportunity for action. It examines examples of companies that failed to adapt to disruption, like Blockbuster, and those that disrupted industries, like Netflix and Uber. The document also categorizes types of disruption and provides strategies for dealing with disruption, such as being aware of potential disruptors, creating your own disruption, and pivoting when needed. Overall, the document frames disruption as an opportunity and provides guidance on how to view disruption positively and act in light of it.
This document discusses how social media has become a trusted source of information for travelers and how it can be leveraged for tourism marketing. It notes that traditional advertising is less effective while user-generated content and recommendations from social connections strongly influence travel decisions. The key aspects are how the network effect of social media allows stories and experiences shared by visitors to reach a wide audience, how this user-generated content builds destination brands, and how tourism boards can facilitate storytelling through passionate communities and remarkable online content to promote places.
The document outlines the mission, vision, goals, and strategic plan of Milan Tourism Matters to promote Lombardy, Italy as a leisure tourism destination rather than just a business market. The plan includes repositioning the brand image, increasing attractions like lakes and mountains, improving infrastructure, and attracting more international tourists. Key goals are to promote Lombardy's leisure activities, make Milan more sustainable, and improve awareness of attractions. The strategic plan details the marketing objectives, target markets, product, price, place, promotion, partnerships, and implementation, monitoring, control and evaluation of the strategy over short and long-term.
4. KUALA LUMPUR Tourism Master Plan analysis.pdfAisyahNorazli1
This document summarizes tourism initiatives in Kuala Lumpur's master plan from 2015-2025. It discusses Kuala Lumpur as part of Malaysia's national conurbation and focuses on its tourism distribution and segments. The document outlines initiatives to expand shopping tourism through services like shuttles and buses. It also proposes developing distinct shopping areas and a pedestrian-friendly tourist environment. The overall goal of the master plan is to increase tourism arrivals, length of stay, and spending through cooperation across stakeholders.
This document is a Europass curriculum vitae for Ekrem Tufan. It summarizes his work experience including positions as an Associate Professor and Assistant Professor teaching accounting and finance courses. It also lists his education, including a PhD in finance and an MBA. Personal skills noted include English proficiency, social and organizational competencies, and technical skills in software programs. Training experiences are provided conducting workshops on topics such as project cycle management, strategic planning, and fundraising.
The document provides details about the city of Sao Paulo, Brazil. It states that Sao Paulo is the largest and richest city in Latin America, with a population of over 11 million people. Nearly half of residents have Italian ancestry. The document then lists various facts about Sao Paulo's infrastructure, including its subway system, skyscrapers, and parks. It also describes the neighborhood and apartment where the author lives, and plans to give a friend a tour of the city.
This document discusses theories and practices of city branding, using examples from Edinburgh and Shanghai. It outlines key factors to consider when branding a city, such as brand relationship theory, consumer needs, and a city's image and symbols. The document also provides an 8-step process for developing a city brand, including defining objectives, identifying the current brand image, and measuring brand success. Edinburgh is presented as a case study of a successfully branded city through collective marketing campaigns and alignment of stakeholders like government and local organizations.
Abstract
The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level. The utilization of Information Communication Technology by tourism destinations, when well-articulated with a destination branding strategy, could be a driving force to improve their strategic positioning, competitiveness, and to optimise the benefits they derive from tourism. The aim of this paper is to explore developments in branding Portugal as a tourism destination, namely what the online tourism promotional material is saying about the country. We intend to contribute to the discussion concerning the best strategies for Destination Portugal.
INTERNATIONAL CONFERENCE: SUSTAINABILITY ISSUES AND CHALLENGES IN TOURISM
3-5 October 2013, Istanbul, Turkey
http://www.butrmconferences.org/
Milan is located in northern Italy and is the second largest city. It is a major financial and fashion center. The climate is Mediterranean with warm, dry summers and mild winters where snow is common. Italian is the official language and the euro is the currency used. There are many museums, churches, and landmarks to visit such as the Duomo cathedral and Pinacoteca di Brera art museum.
Milan Stojkovic: Proactivity and Entrepreneurship in TourismSerbia4Youth
The document discusses several topics related to education and career development. It addresses some problems with formal education programs and encourages self-education instead. It emphasizes the importance of being proactive and continuously learning new skills, especially with rapid changes in technology and available jobs. The document also provides advice on entrepreneurship, sharing the story of the author's own business ventures and lessons learned around careful planning, choosing partners, and providing value to clients.
Delving into "the Mediterranean city branding approach", using Madrid as example.
"Cultural Marketing | City Branding"
Professor: Betty Tsakarestou
Team: Anagnostaki Eva, Koukouli Marilena, Mavriki Ourania, Rizou Anastasia
Forum Brand Milano - ONLYLYON Action Plan 2015, Lionel FlasseurComitato Brand Milano
The ONLYLYON 2015 Action Plan has 3 key challenges: 1) Boosting Lyon's position and attractiveness, 2) Strengthening programs in key areas like education and business, and 3) Prioritizing geographical targets like Paris. The plan proposes a cross-disciplinary approach, targeting cities travelers frequent, and strengthening communication through digital screens and campaigns in key cities. It also focuses on partnerships, ambassador networks, and governance to execute the strategic marketing and operational plans.
This document outlines plans for a smart city project in the Porta Romana/Vettabbia district of Milan. The project aims to retrofit buildings, install smart lampposts and an electric vehicle sharing platform, and create a microgrid to make the area more connected, sustainable, and socially inclusive. Key goals include saving 198,1007 kWh of energy annually and reducing CO2 emissions by 388 tons per year through building retrofits. The project also hopes to replace 1% of vehicles with EVs to reduce NOx and PM10 emissions and save on mobility costs.
This document discusses destination branding and reputation management. It defines destinations as both geo-political systems and socio-cultural constructions. Effective destination brands create unique experiences that emotionally bond with stakeholders and target markets. Building a strong brand provides value through a powerful identity. However, destination reputation is based on communication, evaluation, and distinction, not just marketing. The key challenges for reputation management are leadership, partnership, communication, and relevance.
Madrid & Lyon ~ City branding analysis and critiqueEva Anagnostaki
Madrid and Lyon both use city branding campaigns to promote their cities on the global stage. Madrid's campaigns emphasize the city's culture, food, parks and atmosphere of being welcoming to all. Lyon promotes innovation, business opportunities, cultural events like the Festival of Lights, education and quality of life. While both cities have successful campaigns, critics note they could better reflect the unique character of each place and engage local citizens in co-creating their city's identity.
Destination Branding workshop run for the CommDe School of Design, Chulalongkorn University Bangkok.
Introduction and briefing presentation to 2nd and 3rd Year Design students, leading to the creation of a unique city brand for Bangkok.
Workshop conducted entirely in English.
Auckland is the largest city in New Zealand with over 1.3 million residents. It is known for its natural beauty, multicultural population, and as the "City of Sails". A brand analysis found Auckland's identity is centered around outdoor activities and sports, with icons like the Sky Tower and harbor bridge. Its essence is nature and surroundings. Suggestions to improve Auckland include better public transport, protected architecture, and developing the waterfront and cultural events to strengthen the economy. Communication of Auckland's character worldwide could also help tourism.
Luca Caputo - Smau Milano 24 ottobre 2017Luca Caputo
Lo speech analizza l'importanza nell'uso dei Big Data e Internet of Things per il settore turistico, sia per le strutture ricettive sia per le destinazioni
This document discusses the rebranding of Amsterdam's city brand by design firm edenspiekermann. It notes that managing a city brand is more complex than managing a product brand due to more media, messages, actors and politics involved. The rebranding of Amsterdam is presented as a showcase example. It describes the process of developing a new visual identity for Amsterdam and its districts/services by establishing common visual elements to create a unified "family" while allowing for distinctive identities. The rebranding was based on research into Amsterdam's image and distinguishing characteristics.
The document discusses disruption and its opportunities. It notes that disruption is inevitable and represents an opportunity for action. It examines examples of companies that failed to adapt to disruption, like Blockbuster, and those that disrupted industries, like Netflix and Uber. The document also categorizes types of disruption and provides strategies for dealing with disruption, such as being aware of potential disruptors, creating your own disruption, and pivoting when needed. Overall, the document frames disruption as an opportunity and provides guidance on how to view disruption positively and act in light of it.
This document discusses how social media has become a trusted source of information for travelers and how it can be leveraged for tourism marketing. It notes that traditional advertising is less effective while user-generated content and recommendations from social connections strongly influence travel decisions. The key aspects are how the network effect of social media allows stories and experiences shared by visitors to reach a wide audience, how this user-generated content builds destination brands, and how tourism boards can facilitate storytelling through passionate communities and remarkable online content to promote places.
The document outlines the mission, vision, goals, and strategic plan of Milan Tourism Matters to promote Lombardy, Italy as a leisure tourism destination rather than just a business market. The plan includes repositioning the brand image, increasing attractions like lakes and mountains, improving infrastructure, and attracting more international tourists. Key goals are to promote Lombardy's leisure activities, make Milan more sustainable, and improve awareness of attractions. The strategic plan details the marketing objectives, target markets, product, price, place, promotion, partnerships, and implementation, monitoring, control and evaluation of the strategy over short and long-term.
SharePoint Saturday Stockholm - Branding Strategies for SharePoint and Add-in...Stefan Bauer
Get an introduction how to create and develop your own style guide for SharePoint, Office Add-ins or web application. It will help you save time during development and for future adoptions.
You will learn how to maintain your code and documentation at the same time. Start to develop maintainable, reusable and re-factorable design patterns now and learn what css frameworks can't do for you.
City branding and smart city. How do these two work together at the example of Lyon?
AthensCoCreation BrandingProject
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
Tourism marketing strategy and plan for Milan and LombardyAndrea Scacchioli
The document discusses Milan's destination marketing strategy and plan for Expo 2015. It recommends creating a destination management organization to coordinate tourism activities related to the Expo. It also suggests repositioning Milan's tourism branding to emphasize culture and heritage in addition to fashion and business. Promotional campaigns and tourism packages should showcase Milan and surrounding Lombardy to attract both business and leisure visitors for the Expo and beyond.
How strategic spatial planning contributes to the development of urban regionsPrivate
Presenting the From plans to land change: how strategic spatial planning contributes to the development of urban regions (CONCUR project, Swiss National Science Foundation)
Visiting period at the Dep. of Human Geography, Stockholm University within the CONCUR project
Dates:
29th of May - 23rd of June 2017
1) Cities are becoming home to more of the world's population, placing strain on infrastructure and the environment. Over 80% of greenhouse gas emissions come from cities.
2) Infrastructure renewal is needed to improve roads, rail, telecoms, electricity, and water systems, with an estimated cost of $71 trillion through 2030.
3) Smart city strategies aim to address these challenges through initiatives like sustainable development, green infrastructure, innovation districts, and cultural recognition of local identities. However, implementation faces issues like uneven participation between regions and a lack of resources.
The document discusses urban block design guidelines and sustainable mobility concepts for mega cities. It describes the METRASYS project funded by the German government to develop sustainable mobility solutions for existing and future mega cities, with a focus on Hefei, China. The project involves partnerships between German and Chinese universities and research institutions. One objective is to develop urban planning guidelines and manuals to inform sustainable development in Hefei.
L’atelier En route vers Oaxaca – Document officielCláudio Carneiro
This document is a submission for a project called "Évora's Public Use Plan" to the On the Way to Oaxaca workshop held by the Organization of World Heritage Cities. The project is led by Nuno Domingos of the Municipality of Évora in Portugal and seeks to develop Évora's capacity for participatory public use planning. Specifically, it aims to create a long-term public use plan through stakeholder engagement, improve coordination among the city's tourism entities, develop the skills of municipal staff, and foster organizational learning and decision-making within the local stakeholder community. The project addresses Évora's lack of an integrated public use management strategy due to its dispersed tourism responsibilities across different institutions.
The project aims to develop Évora, Portugal's capacity for participatory public use planning through a long-term mentoring relationship with the PUP Global Heritage Consortium. Over three years, the project will develop a public use plan through stakeholder workshops, build planning skills within the municipality, foster organizational learning, and cultivate a collaborative stakeholder community. The project addresses Évora's lack of coordinated public use management by different institutions and aims to develop sustainable public use strategies and resources through a collaborative process without reliance on outside consultants or funding.
The document discusses factors that influence regional development, including social capital, location, trust between actors, and institutional support. It emphasizes that economic development is embedded within society and requires political mediation between social networks and markets. Regional development benefits from multi-level governance with subsidiarity, bottom-up approaches, and involvement of various stakeholders. Best practices highlight the importance of transparency, public-private partnerships, consultation, and networking to access EU funds and represent regional interests.
The document summarizes key details about three cities - London, Prague, and Amsterdam - in relation to their status as smart cities. London is described as a global center of commerce, culture, and innovation with a strong economy and many higher education institutions. Prague is highlighted as one of the most advanced and competitive cities in the EU, with a historic city center and past projects strengthening its position across smart city dimensions. Amsterdam is characterized as a beautiful small city known for its canals, museums, diversity, and bike culture.
Workshop on Large-scale Sensing For Future Cities'13 / Vitor Martins/Fernando...Future Cities Project
This document discusses Porto, Portugal's efforts to become a smart city through various projects and initiatives. It provides an overview of global population trends showing increasing urbanization. It then outlines how Porto is aligning its efforts as a municipality to promote smart governance, citizens, and an innovative economy. Several key projects currently underway are then summarized, including a virtual one-stop shop for citizens, an executive portal, a tourism portal, and business intelligence/business activity monitoring portal. The presentation concludes by emphasizing Porto's focus on using technology and data to improve services, engage citizens, and promote economic development.
The document provides an overview of the PPP4Broadband project. It introduces the project idea of establishing public-private partnerships to improve broadband coverage in rural areas of Southeast Europe. It then summarizes the key project partners - the Agency for Innovation and European Cooperation (AIEC), the lead partner, and their relevant experience; the Technical University of Gabrovo and their role; and Patras Municipal Enterprise for Planning & Development (ADEP S.A.). It also briefly outlines the project goals and pilots that will demonstrate the PPP methodology.
Role of Universities in Regional and Local Development / Grzegorz Gorzelak, A...EUROsociAL II
This document discusses the role of universities in regional development from a global and local perspective. It explores how universities act as bridges between local environments and global science through knowledge creation and research. The document also examines the fields of regional influence universities can have as economic entities, knowledge producers, business agents, human capital creators, regional actors, and space creators. Specific examples from Europe, the US, and Finland are provided to illustrate how universities can aid regional development through workforce education, entrepreneurship support, innovation, international cooperation, and more. The roles of policies like cohesion policy, regional/city authorities, and national concentration vs deconcentration policies in shaping universities' contributions to regions are also considered.
TCI 2015 The Dynamic Interaction between Clusters, Cities and Internationaliz...TCI Network
The document discusses the dynamic interaction between clusters, cities, and internationalization. It uses the city of Porto, Portugal as a case study. Porto has developed competitiveness policies through InvestPorto, which aims to create a favorable environment for business promotion and investment attraction. InvestPorto works with 9 clusters and over 12,000 companies in Porto. It has signed 31 protocols, led international missions, and supported 32 investment projects. The document argues that cities can promote cluster internationalization through policies that help access global networks and value chains. Cities are also key players in globalization and can catalyze regional competitiveness.
O Sumário executivo do Projecto Morgenstadt: City Lab Lisbon, que contou com a colaboração da Lisboa E-Nova, resume as principais conclusões do trabalho realizado pela equipa do Instituto Fraunhofer IAO, iniciado em Setembro de 2015, sobre gestão inteligente e sustentável da cidade. Lisboa foi a terceira cidade escolhida por este centro de investigação alemão que estuda as resiliências das cidades e propõe soluções de gestão inteligente para combater o desperdício e preparar propostas de soluções integradas e sustentáveis, seja do ponto de vista económico, ou ambiental.
This document discusses strategies for developing sustainable and liveable Arctic cities. It summarizes a case study analysis of six Arctic cities - Tromsø, Gällivare, Narvik, Luleå, Oulu, and Nuuk - across key indicators like economy, society, urban planning, environment, and governance. The analysis finds that cities with a diversified economic base and support for business are more robust. Education and attracting/retaining residents are also important for sustainable societies. The document recommends long-term strategic planning around green growth, connectivity, inclusion of indigenous groups, and learning between cities.
This document summarizes the VIVA EastPart project, which aimed to improve management of minor historic centers in the Eastern Partnership region through an integrated cultural heritage approach. The project conducted research on cultural systems, developed a participatory methodology, and implemented pilot projects. Key outputs included comparative analyses, an international network, local action plans, and three pilot projects carried out based on local pacts in Armenia, Moldova, and Romania to showcase territorial cultural planning processes and management tools for sustainable heritage development.
INTERNATIONALIZATION in terms of Physical Planning.pdfPRITI CHHATOI
Internationalization
It is prepared in the context of Urban and regional planning , city planning and the internationalization of planning as a education along with case study of different internationalization agenda. Includes the advantages and disadvantages of the same. Internationalization v/s globalization. Why different cities promote internationalization as a part of its development and its effect on local population
The globalization and its impacts, political economy followed by how the globalization and political economy can affect the development of metropolitan cities of the world and the most fascinating part of the presentation which is based upon the case study of Tokyo, Japan that completely seems, the influence globalization and political economy in the city and as last concluding with the future of the urbanization.
Athens Co-Creation City Branding Project
A presentation for:
Athens Co Creation City Branding Project, Panteion University
https://www.facebook.com/groups/344955005611178/
https://medium.com/athens-co-creation-city-branding-project
This curriculum vitae is for Miloslav Hoschek. He lives in Bratislava, Slovakia and works as an analyst, consultant, and freelancer in Europe, with a focus on the countries along the Silk Road. He has over 30 years of professional experience in finance, banking, and information technology. He is currently the analyst position for an organization that monitors events in countries like Czech Republic, Hungary, Poland and Slovakia. He is active in non-governmental organizations focused on development, education, and cultural exchange.
VoD international - The new road - Holcim Awards 2010-2011VoD_group
The project proposes transforming the former industrial area of Porto Marghera, Venice into a sustainable urban area by 2050. It envisions replacing heavy industry with the production of biodiversity, soil, water, food and related services. A constructed wetland system would be implemented across 282 hectares to remediate soil pollution and manage water flows. Local stakeholders would be engaged through online forums and apps to define the vision and guide the transformation. The process would start with analysis and gradually replace surfaces to create coastal barriers, wetlands, and food production, ending the redevelopment. The goal is to establish a model of sustainable urban transformation that can be replicated elsewhere.
Similar to City branding: Prague's strategic plan (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
2. Prague is the capital and the largest city of Czech Republic and it's the
8th city at the city branding list of 88th capitals all over the world.
Prague has been a political, cultural and economic centre of central
Europe and it has a population of nearly 2 million people. Present-day
Prague is the most dynamic and most successful region in the Czech
Republic, generating a quarter of GDP.It has a reputation for being a
reliable business partner that has low level unemployment and a good
credit record, a city which attracts not only trade and investors but also
migrants from around the globe.It provides an attractive address for alla
those who want to develop their business activity within a city of
exceptional beauty that has an able and well-qualified population and
offers new opportunities to all.
On the other hand, Prague is still hampered by increasing car use and
noise emissions, partly outmoded infrastructure, lack of available
housing especially for young families, an increasing crime rate and an
administration system that is not always welcoming or effective. The
historical core of Prague has found it hard to resist the strong
commercial pressure and to deal with the impact of cars and tourism.
These and other problems need to be resolved in accordance with the
city’s long-term goals and possibilities.
3. These new demands have also required changes in how the city’s
development is managed. Like other European metropolises, Prague has
prepared – and, in May 2000, adopted a comprehensive strategic plan
that sets out a complete and realistic vision of future economic, social
and spatial development with regard to these new conditions.
Prague has set forth an ambitious programme which it is determined to
implement. It has subscribed to the principles of partnership, democratic
management, market economy and the careful and environmentally
friendly use of all resources.
Here are some main points(strenghts, weaknesses and opportunities) of
this strategic plan, considering factors such as 'Prague in a anew
Europe”, “Competitiveness”, “People in Prague”, “Environment”,
“Safety & Security”, “City Management & Development”.
4. PRAGUE IN A NEW EUROPE:
Strengths (current favourable characteristics of Prague)
● Position at the heart of Europe
● Continuing attraction and general prestige of Prague
● Traditional standing as the hub of the Czech nation, state
administration, academia and culture
● Unique cultural-historical heritage of international
importance
● Improved connection to continental and global
communications and information networks
● Contacts with major cities and regions on the continent;
connection to activities within EU structures
5. Weaknesses (current high-risk and negative characteristics of
Prague)
● Integration into the European transport network (apart from air
travel) not on par with major competitive
● cities in Western Europe
● Poorly developed co-ordination of activities and co-operation
between the public and private sectors for
● the promotion of the city’s interests
● Little mutual awareness between Prague and its boroughs
regarding foreign activities
6. Opportunities (current and likely future positive external
influences)
● Greater support for Prague from the central government and
parliament; creation of a structured co-operation programme.
● Development of a common approach to promoting the shared
interests of Prague and other major European cities
● Better international co-operation for protecting Prague’s
exceptional cultural and historic richness and for integrating
multicultural activities.
● Retaining of Prague’s tourist appeal and growth in its role as a
venue for major international events
● Promotion of Prague as a suitable candidate to host the Summer
Olympic Games
● Optimum use of resources from European Union funds
● More effective use of the city’s representative offi ce in Brussels
(Prague House)
7. COMPETITIVENESS:
Strengths
●
Open business environment, great investor confi dence in the
investment stability of Prague and a well-developed private sector
● Stable labour market with diverse job opportunities and above-
average quality of the workforce
● Low unemployment
● Extensive potential of science, research and education for the
city’s innovative role
● Good accessibility for the majority of the regional hinterland and
suffi cient space both within and around
● the city for securing its development
● Existence of a strategic document on Prague’s potential for
innovation (the Regional Innovation Strategy for Prague)
8. ● Good position as an attractive tourist destination; high-quality
tourism infrastructure
● Long-term high evaluation by renowned international rating
agencies
● Weaknesses
● Problematic use of development opportunities in sites of former
manufacturing and business premises
● Insufficient use of research and development resources for
Prague’s innovation purposes on a national scale and for
resolving the city’s current problems
● Internationally perceived aspects that threaten Prague’s reputation
(such as corruption, crime, excessive bureaucracy, diffi cult
investor orientation when entering the Prague market)
● J Insuffi cient correlation between education and the labour
market, low employment of disadvantaged groups, lack of labour
in certain professions
9. Opportunities
●
Emergence of an extensive and integrated European economic
space
● Favourable climate to ensure the attraction of Prague’s
business environment
● Utilization of the well-qualifi ed and fl exible workforce and its
continuing comparative advantage in terms
● of salaries and expenditure; emergence of strong stimulative
competition on the labour market
● Promotion of quality partnership between the public and
private sectors
● Full use of the city’s potential for innovation – speeding up the
transfer of technology and know-how, greater involvement of
Prague-based research in addressing the city’s development
issues, increasing social responsibility of the city for research
10. PEOPLE IN PRAGUE
Strengths
● Continued spiritual and material
development and renewal of the spiritual
atmosphere attributed to a city that is open to
impulses from diverse cultures and
persuasions
● Above-average living standards, relatively
high social stability and a strong middle class
● Balanced social structure
● Highest concentration of high school and
university graduates in the country
● Sufficient capacity of elementary and
secondary educational facilities
11. Weaknesses
● Unfavourable demographic structure and ageing Prague
population
● High proportion of housing estates built to low technical
standards
● Insuffi cient job opportunities, civic and recreational facilities
on and near housing estates
● Lack of social integration of the disabled and of people facing
social exclusion
● Not enough correlation or continuance between the various
levels of education; insuffi cient accessibility of the educational
system
● Little emphasis on addressing certain aspects of equal
opportunities for men and women
● Low involvement of citizens in public affairs decision making
and lack of identifi cation with the local community and Prague
as a whole
12. Opportunities
● Re-evaluation of Prague’s multicultural traditions and utilization
of its cultural importance to improve its attraction 20
● Creation of stable round-the-year interest in Prague as a tourist
attraction by supporting sustainable tourism and offering an
attractive programme of events (even in the off season)
● Conservation of the overall character of the city by keeping the
aesthetic and cultural in mind when bringing development projects
into fruition
● Raising of educational levels by expanding the lifelong learning
system
● Use of schools as multifunctional centres of education and culture
● Equalizing of opportunities for men and women on the labour
market by balancing family and work life
13. ENVIRONMENT:
Strengths
● Unique and well-known
genius loci
● Attractive and pleasant
environment of the city’s
historical areas with a large
number of heritage buildings
and sites
● Diversity of architectural
styles and urban structures
● Rich potential of both the city
and suburban landscape with
the added advantage of the
river Vltava
● Large proportion of green
areas
14. Weaknesses
● Overburdening of Prague’s Heritage Conservation Area (the
historical centre of the city) by car transport, unsuitable commercial
activities and other negative infl uences
● Heavy air pollution mainly in the central parts of the city, caused
by car transport and negative geomorphologic conditions
●Noise pollution from traffi c and other sources 21
● Incomprehensive, and in some cases, insuffi cient care of historical
sites, particularly those outside the conservation area
● Pollution of waterways in the city, reducing their ecological and
recreational potential
● Unacceptable state of some green areas in the city and suburbs;
partly dysfunctional greenery system
● Frequent cases of vandalism, unsatisfactory level of cleanliness of
public areas and local neglect of building maintenance
15. Opportunities
● Europe-wide trend towards reducing the negative impacts of car
transport on the urban environment
● Suitable use of vacant areas, particularly in the inner city, such as
defunct industrial plants and abandoned railway land
● Further reduction in air pollution from industrial emissions and heating
systems, for example due to economic stimulus
● Improvement in the system of heritage care, including appropriate
legislation and control mechanisms
● Revitalization of urban and suburban greenery in connection with a
heightened appreciation of its eco-stabilization function
● Trend towards emphasizing the ecological and recreational functions
of waterways
16. Opportunities
● Europe-wide trend towards reducing the negative impacts of car
transport on the urban environment
● Suitable use of vacant areas, particularly in the inner city, such as
defunct industrial plants and abandoned railway land
● Further reduction in air pollution from industrial emissions and
heating systems, for example due to economic stimulus
● Improvement in the system of heritage care, including
appropriate legislation and control mechanisms
● Revitalization of urban and suburban greenery in connection with
a heightened appreciation of its eco-stabilization function
● Trend towards emphasizing the ecological and recreational
functions of waterways
17. ● Laying down of actual prerequisites for the renewal of housing
estates as a whole, in particular by completing the infrastructure
and renovating public areas
● Development of a polycentric system for Prague to relieve the
city centre
● Greater range of tourist destinations within and outside Prague’s
Heritage Conservation Area (the historical centre of the city)
● Effective and environmentally friendly system of waste
management (higher level of waste sorting and recycling, etc.)
18. SAFETY AND SECURITY:
Strengths
● The city’s current safety and
security system, which is
designed to cope with and
minimize the effects of
exceptional and unforeseen
circumstances and to provide
help to those in need
● Implementation of
comprehensive fl ood
protection measures
● Call centre for residents and
visitors in use during major
events and in emergency
situation
19. ●Crime and drug prevention activities in the city
● Beat patrol and community policing activities, which have been received
positively by city residents
● Partial provision of replacement public transport services and supplies of
drinking water during emergency situations
Weaknesses
●High crime rates, including organized crime
● Existence of areas with a long-term concentration of street crime;
ineffective measures against vandalism
●Long-term trend showing a decrease in crime detection; increasing
proportion of police offi cers involved in crime and overall low numbers of
police offi cers in the Czech Police Force on beat patrol
● Continuing public distrust in the security services and little willingness to
co-operate with them
●Growth of problematic social groups
● Insuffi ciently effective co-operation between the city and organizations
dealing with migrants, refugees, homeless and other socially excluded
people
20. Opportunities
● Active participation of the public in providing for their own
safety, particularly during exceptional and unforeseen
circumstances
● Lowering the risks of environmental disasters and other
emergency situations by thoroughly enforcing the principles of
sustainable development
● Construction and modernization of a central operations centre
● Closer involvement of the city in national and international-
level security structures
● Helping people from high-risk groups to become involved in
society
21. CITY MANAGEMENT AND ADMINISTRATION:
Strengths
● Prague is traditionally seen as an independent administrative unit
and the city’s division into administrative districts is expected to
have long-term stability
● The City of Prague Act, which allows for comprehensive
problem solving in the areas of city administration and
development
● Long-term continuity and strategy in the spatial development
planning of the city
● Size and strength of the city economy
22. Weaknesses
● Hypertrophied and complicated system of public administration
● Insuffi cient co-operation between Prague, the Central Bohemia
Region and neighbouring suburban areas
● Continuing failure on the part of the central government to
appreciate the position of Prague and to respect its role and
needs
● Absence of mid- or long-term budget planning tied to an
investment programme
23. Opportunities
● Presence in the city of most of the central bodies of the public
administration, as well as higher education and scientifi c-research
resources for dealing with the city’s development and administration
● Well-developed and diverse telecommunications networks suitable for
multimedia communication between the city administration and the
public, state authorities, other regions and other countries
● Rapid development of choice in the provision of information and
communication technologies
● Prague’s position as a region within the European Union
● Completion of the process of dividing powers between the local
borough authorities and the city
*All the information are included on the Pragues goverment's strategic
plan
http://www.iprpraha.cz/uploads/assets/soubory/data/strategicky_plan/ang