This document summarizes tourism initiatives in Kuala Lumpur's master plan from 2015-2025. It discusses Kuala Lumpur as part of Malaysia's national conurbation and focuses on its tourism distribution and segments. The document outlines initiatives to expand shopping tourism through services like shuttles and buses. It also proposes developing distinct shopping areas and a pedestrian-friendly tourist environment. The overall goal of the master plan is to increase tourism arrivals, length of stay, and spending through cooperation across stakeholders.

1. TOURISM in KUALA LUMPUR
By Siti Aisyah Binti Norazli Sham
(62216119490)
Nurul Nadzirah Binti Saupi
(62216119561)
Prepared for
Madam Norfatin Adila Md Diton
TOURISM GOVERNANCE
(EFB 20403)

2. Draft Kuala Lumpur
Structure Plan 2040
Kuala Lumpur Tourism
Master Plan 2015-2025

4. Overview of Kuala Lumpur

5. Kuala Lumpur as part of the
National Conurbation
National Conurbation is a region that has a
keen interest in the national and global
economic system. Among the functions are:
• It has urban centres that have a strong
agglomeration of physical growth centres;
• It experiences the growth of economic
townships with strong business, service,
education, administration and social
relations amongst the city centres;
• It undergoes positive population growth;
and
• As an international gateway for air and
sea.

6. Kuala Lumpur Tourism
Distribution

8. Kuala Lumpur Tourism Segments

9. Kuala Lumpur Tourism Policy

11. URBAN TOURISM
Shopping

14. Initiative 2.1 – Expand value-added services for
shopping tourists
•Introduce KL Shopping Shuttle
•Go KL City Bus Line (free)
•KL Hop-on Hop-off bus (paid)
• Launch integrated shopping card
•KL Pass

15. GO KL City Bus Lines

16. KL Hop-on Hop-
off bus

17. KL Pass

18. Initiative 2.2 – Develop and promote distinct
shopping atmosphere
• Mitigate construction impact of MRT Bukit Bintang
• Improve surrounding areas and infrastructure
• Develop iconic fleas, arts and vintage market

19. MRT Bukit Bintang

20. KL old city area as a
Culture and Local
Creative Industry Precinct

23. Initiative 2.3- Strengthen impactful product and
sale proposition
• Revamp existing
sale periods

25. Initiative 10.4 –
Develop
integrated KL
Tourist Pass

26. Initiative 10.12 – Support pedestrian and
wheel-friendly environment at tourist areas
• Pilot partial pedestrianisation
• Introduce comprehensive way-
finding, signage, map and transport
system

29. CONCLUSION

30. Kuala Lumpur Tourism Master Plan 2015-2025
as a catalyst for growth
• Increase in tourist arrivals
• Increase in average length of stay of visitors and average spend per day
• Creating greater returns for the city and its stakeholders with
participation and cooperation of all parties

31. Q&A