This document discusses various metrics for measuring the impact and importance of academic journals, articles, and authors. It describes journal impact factors, h-indexes, and other bibliometric tools like Web of Knowledge, Google Scholar, and Scopus that provide citation data. It notes that no single tool provides comprehensive coverage and that metrics can be influenced by many factors. The document cautions that impact metrics should not replace peer review and various limitations must be considered. It also introduces altmetrics that measure social media mentions as a new way to assess research impact.