This document outlines an agenda for a seminar on connecting with the media. It includes sections on researching media contacts, building relationships, and pitching. Attendees are advised to research influencers and their topics of interest, build responsive and honest relationships through social awareness, and focus pitches on being concise, correct, and addressing why the news is relevant and who cares. Useful tools from Cision are highlighted to help attendees connect with over 70,000 UK media influencers across various platforms. Attendees are warned against ineffective pitching tactics like being entitled, using flowery language, or forgetting contact details.