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Digital marketing plan of Hackathon Viet Nam 2015 At HCM City

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Digital marketing plan of Hackathon Viet Nam 2015 At HCM City

  1. 1. Digital Marketing Plan Of Hackathon 2015 PRESENTED BY DUC DUONG
  2. 2. Agenda 1. Introduction to Hackathon 2015 2. Creative Idea 3. The Plan
  3. 3. Introduction to Hackathon 2015
  4. 4. CHALLENGE  Looking to find innovative ways to help jobseekers find a job.  Propose ideas that can be delivered during the Hackathon event.  Involve one of the following concepts: 1. Search and Matching (Natural Language Process and Machine Learning) 2. Internet of Things 3. Big data
  5. 5. REQUIREMENT  Invited to submit ideas that would help jobseekers find a job in an innovative way  Registrants must form a team of 3 to 5 members  Ideas will be shortlisted  Source code and documentation must be provided by GitHub URL, Prototypes
  6. 6. WHO SHOULD APPLY  IT teams who have an idea can help jobseekers find a job in an innovative way.  Legal residents of Vietnam, near HCM city  Eighteen (18) years of age or older  Not employees of the Organizer and household members.  Duration: From Sep 21 to Oct 31, 2015
  7. 7. EVALUATE  Quality of Idea: The solution is innovative  Review Style: Contest Owner Sign-Off
  8. 8. WINNER $10,000
  9. 9. HOW DO REGISTRANTS START?  Sign up with Facebook account  Share Hackathon 2015 with friends  Join the discussion on Vietnamwork Facebook Page or Vietnamwork Website
  10. 10. HACKATHON VIETNAM CHALLENGE Minister Nguyen Quan
  11. 11. WHAT HOLDS?
  12. 12. Đón Mưa Thành Công WHAT‘S THE BENEFIT ?
  13. 13. CREATIVE IDEA Đón Mưa Thành Công
  14. 14. WIN – WIN - WIN MODEL
  15. 15. 1 3WIN – WIN - WIN MODEL Many solutions for future technologies, can learn more from the solution Promote their technology projects that can make better lives. The competition can elevate Navigos as a prestigious brand
  16. 16. THE PLAN
  17. 17. Teasing: Hackathon 2015 Comeback!! In – Event: Hackathon 2015 - The solution is innovative for? Afterward: We are still with you
  18. 18. Hackathon 2015 Comeback : Attract attention of the publics to the coming Hackathon 2015 through activations, mass media, and interacted communication activities such as social media, digital , email, PR, owned) Phase 1: Teasing Phase 2: In -Event Phase 3: We are still with you Hackathon 2015 - The solution is innovative : Bring the real information to competition through activations, Hackathon event and on – site communication activities through 360 communication activities ( mass media, social media, digital, news …) We are still with you : Keep updating information about Hackathon 2015 report. It’s promoted to the public through social media, etc.
  19. 19. Phase 1 Hackathon 2015 Comeback (6 week : 21/9 – 31/10) Phase 2 Hackathon 2015- The solution is innovative ( 3 week: 1/11 – 21/ 11) Phase 3 We are still with you (1 week: 23/11 – 27/11) Objectives  Ring the bell to aware that Hackathon 2015 is back.  Start getting registration via facebook  Keep communication on-site and off-site through engagement activities.  Getting more registration. Maintain relationship with key stakeholders Implemen tation • Increase awareness about Hackathon 2015. • Spread out Hackathon 2015 on online media • Implement advertising execution. • Send to Email for User when time begin registration. • Make Landing Page to register for the program. • Contact with Tech influencer and invite them to talk about the Event. • Online Pr Articles publishing. • Share Pr Articles on Tech Forum, Group Tech on social media. • Following Registration and tracking source to Website. • Maintain managing website and social media. • Online Pr articles publishing. • Send to Email for User when time up the program registration. • Share PR Articles on Tech Forum, Group Tech on social Media. • Following Registration and tracking source to Website. • Launch Hackathon 2015 aftermovie. • Maintain communicating through Website and fanpage. • Online PR articles publishing. • Send to Email notifications Winner, fully informed ideas, product…
  20. 20. Channels Email marketing Vietnamwork.com – Landing Page Pr Online, Forum Seeding, Facebook Seeding Facebook ads Pr Online Social Media Influencer Email Marketing Email Marketing PR Online, Forum Seeding, Facebook seeding Facebook Ads Vietnamwork.com.vn – Landing Page Data Management Landing Page Data management Outcomes • Awareness about Hackathon 2015 amongst Key Stakeholders is increased • Increase traffic to Website: 30,000 user • Increase Registration : 3000 • Increase Registration : 6000. • Communication flow is smooth. • Information about Hackathon 2015 spreads out on online and social media to attract people’s interactivities. Success and achievement of Hackathon 2015 are widely announced to online media.
  21. 21. Teasing Hackathon 2015 Comeback!!
  22. 22. Media • Digital : Landing Page, content • Social Media: Facebook ads, content • Online media : PR Article • Email marketing, content • Youtube channel, content • Forum Seeding Influencer CTO in Tech Company on HCM City STAKEHOLDERS FOCUSING
  23. 23. Media Digital Online Media Facebook ads Hackathon’s Youtube Vietnamworks .com PR ARTICLE Email marketing Forum seeding
  24. 24. ONLINE MEDIA – PR ARTICLE
  25. 25. DIGITAL – Vietnamworks.com Banner Ads Article Email Marketing Landing Page
  26. 26. DIGITAL – Facebook ads Events on Fanpage and post more event-relevant content Facebook ads – Post Engagement
  27. 27. DIGITAL – Youtube’s channel Make video series about “ Thành Công “ concept such as: 1. Introduction to Hackathon 2015 2. Success story of an IT guy at Hackathon 2014 3. Current tech trends with tech industry leaders 4. The tips from the influencer
  28. 28. DIGITAL – Forum Seeding Focus tech forum
  29. 29. Influencer Mr. Dinh Le Dat – CTO of FPT Online Mr. Truong Gia Binh – Director of FPT
  30. 30. Influencer Mr. Nguyen Thanh Binh – Director of Coc Coc
  31. 31. In – Event
  32. 32. Media • Social Media: Facebook ads, content • Online media : PR Article • Email marketing, content
  33. 33. MEDIA Digital Facebook Content Vietnamworks .com Email marketing
  34. 34. DIGITAL – Vietnamworks.com Banner Ads Article Email Marketing
  35. 35. DIGITAL – Facebook ads Updated content about Hackathon 2015
  36. 36. Afterward
  37. 37. Media • Digital : Landing Page, content • Social Media: Facebook ads, content • Online media : PR Article • Email marketing, content • Youtube channel, content
  38. 38. ONLINE MEDIA – PR ARTICLE
  39. 39. DIGITAL – Vietnamworks.com Article Email Marketing Landing Page
  40. 40. DIGITAL – Youtube’s channel The Aftermovie will capture amazing moment of winners and event.
  41. 41. THANK YOU

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