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CIVITAS Forum
Session: Participation: involving citizens, stakeholders and experts
29.09.2016, Gdynia
The CIVITAS CIPTEC project concept and findings
concerning market trends, users’ and stakeholders’ needs and innovations ranking
Prof. Aristotelis Naniopoulos, Aristotle University of Thessaloniki
2
Contents
• CIPTEC project in brief
• Main outcomes of CIPTEC, in as far (first year)
• Ongoing activities involving citizens
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
3
Video of the project
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
Video for the project
https://www.youtube.com/watch?v=RRo8A1YgYAE
4
Video of the project
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
5
CIPTEC project
Study of the current supply and demand side for services and products in
the Public Transport sector
Identification of promising existing innovations in PT and adjacent fields
Development of new innovative concepts in the public transport sector by
means of collective intelligence (crowdsourcing and co-creation
workshops)
Testing of the new ideas using advanced marketing research methods
Development of the “Toolbox for Public Transport Innovation”
Leveraging of social entrepreneurship in order to validate the toolbox and
improve policy recommendations
Phase 1
The current
innovation
Phase 2
The future
innovation
Phase 3
Building on
results
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
6
Main outcomes of CIPTEC, in as far
(first year) and the involvement of citizens,
experts and stakeholders
<Event> • <Date> • <Location> • <Speaker>
Identification of main Economic and Societal Trends
and estimation of their influence on Public Transport
through questionnaire survey
experts
PT transport users segmentation and identification of
their needs through literature review
experts
Survey results of PT bodies needs stakeholders
Identification, review and qualitative assessment
(through a questionnaire survey and interviews) of the
main existing innovations in Public Transport and in
other business sectors
experts
Ongoing co-creation workshops citizens
Design and development of the crowdsourcing
platform
citizens
7
Major social and economic trends
Which are expected to affect demand for PT
services, over the next 10 years?
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
Enhancement of
Urban Governance
Globalization
Population ageing
Shared Economy
Transforming families
and household sizes
Urban SprawlInnovative Technologies
Sustainable Lifestyles
Environmental
degradation
Harmonisation
of EU Legislation
Urbanisation
Corporate social
responsibility
Social Innovation Flexible Economy
Individual
Empowerment
Source: CIPTEC D1.1 ‘Report on major market trends, the effect of societal trends on market, and their influence on public transport’
Research method: Questionnaire survey, 441 respondents (153 fully completed
quest.), from 7 EU countries (April-May 2016), analysis with SPSS 23 statistics
8
How will major social and economic trends affect
the demand for PT services, over the next 10
years?
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
Howwilltheidentifiedtrendsevolveoverthe
next10yearsinaEuropeancontext?’
‘How will the demand for Public Transport services evolve over the
next 10 years under the influence of social and economic trends?’
Enhancement of urban governance
Globalisation
Shared Economy
Flexible Economy
Individual Empowerment
Corporate social responsibility
Social innovation and social
entrepreneurship
Population ageing
Transforming families and household sizes
Urbanisation
Urban sprawl
Sustainable lifestyles
Innovative and affordable technologies
Environmental degradation
Harmonisation of Legislation at EU level
INNOTECH
AGE
GLOB
SUSTLIFE
URBAN
FLEX-ECO
INDIV
CSR
FAMSIZE
SPRAWL
SOC-INNO
SHARED-ECO
GOV
ENV
EU-LAW
9
Poster of main survey findings on trends
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
Sources:
CIPTEC Consortium, D1.1 ‘Report on major
market trends, the effect of societal trends on
market, and their influence on public transport’
CIPTEC Consortium, D1.5 ‘Implementation of
workshops and personal interviews with experts
10
PT transport users segments’ needs:
highlights of examples (segment based on age)
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
Source: CIPTEC Consortium, D1.2 ‘Report on analysis of customers' groups and users' needs per customer group’
Segment Needs
19-25
High reliability
High frequencies
26-45
High reliability
First- and last-mile solutions
High frequencies
46-64
High reliability
First- and last-mile solutions
High frequencies
65+
Accessibility:
 Low-floor vehicles
 Short distances to stops and end location
 Readable travel information
 Elevators or escalators for stations
Safety and security
Available seats (both in vehicles and on stops)
from July 2015 until Feb. 2016
11
PT bodies and their needs
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
Some findings derived from the questionnaire survey addressed to the
members of the EMTA’s network (period: from July 2015 until Feb. 2016):
 Over 80% of the authorities have doubts concerning the affordability of
developing and implementing innovations.
 Over 70% of the authorities noted that the propensity to innovate depends
on the assessment of how a particular innovation will be adopted by the
general public and the politicians responsible for the measures.
 Bonus/malus systems can lever a quality impetus to do better than the
absolute minimum (e.g. with focus on achieving higher customer
satisfaction).
 In certain Northern European countries the business environment proves
to be more cooperative in pushing for smart innovation than elsewhere.
Source: CIPTEC Consortium, D1.3 ‘Report on PT Authorities and Operators' mapping/ typology and needs’
12
Identification of promising innovations &
ranking
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
≈200 innovations
identified by consortium
(PT, OT, OB)
voting by
consortium
31 most promising
innovations, worked out in
detail (PT, OT, OB)
validation by experts (interviews,
online questionnaire, workshop)
Selected
innovations will
feed the ‘toolbox’
For an innovation to succeed:
 PT of high quality and in large cities
 Innovation must make PT easier &
more fun
 Barriers to overcome such as:
 Distribution costs/benefits
 Privacy and liability issues
 Lack of continuity
CIPTEC Consortium, D2.2 ‘Portfolio of public transport services and "products" targeted to the traditional and new customer base, incorporating field
research results’
CIPTEC Consortium, D2.3 ‘Portfolio of existing innovative supply from other transport systems or/and business sectors, incorporating field research results’
CIPTEC Consortium, D2.4 ‘Workshop on existing innovative supply’
Methodological process:
Research methods:
Most Promising
innovations:
1. Paperless Travel
2. Combined tickets
3. Mobility as a
Service
Ranking criteria:
 Feasibility
 Transferability
 Correspondence to
the PT users’ needs
 Correspondence to
the PT bodies’ needs
From Sep. 2015 until June 2016
13
Ongoing activities involving citizens in
innovation creation
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
 Two specific types of
collective intelligence are
exploited: crowdsourcing
and co-creation.
A group, in the right
circumstances, can be
smarter than its smartest
member.
 8 co-creation workshops
(Frankfurt, Rotterdam,
Thessaloniki, Southern
Tuscany) aiming to
stimulate the development
of creative and innovative
concepts (services &
products) in PT.
 One crowdsourcing
platform, in English,
accessible by any European
citizen and four city based
crowdsourcing initiatives, in
national languages,
promoted by the partners at
local site
From May 2016 until March 2017
14
Ongoing activities involving citizens: co-
creating ideas
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
 Time-plan: all workshops are under implementation and will be
concluded by the end of 2016.
Introduction –
first stage
• An initial session
where participants
are introduced to
the basic concepts,
ideas and goals of
the respective
project. In this
stage participants
will have the
chance to get to
know each other as
well
Core Phase –
second stage
• A second session
in which
participants, aided
by a co-creation
methodology
generate
innovative
concepts that
serve the
objectives of the
project
Evaluation –
third stage
• A final session,
where the generated
concepts are
assessed, mainly in
terms of feasibility,
potential and
correspondence to
the needs and
trends that have
emerged from WP1
 Structure: Almost every CIPTEC co-creation workshop plan is
based on the structure with - more or less - the same line of
activities, tailored to the specific workshop objectives and
activities.
From May 2016 until Dec. 2016
15
Involving citizens: crowdsourcing
CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
 Generate innovative ideas share ideas
discuss & rate Stimulate dialogue & discussion
 Time-plan: crowdsourcing platform has been launched. Disseminate it!
From Oct. 2016 until March 2017
Thank you!
Prof. Aristotelis Naniopoulos
Contact Details
Aristotle University of Thessaloniki
Transport Systems Research Group
naniopou@civil.auth.gr
www.tsrg.gr
http://www.civitas.eu
email: auth@ciptec.eu
Twitter: @ciptec
Facebook: www.facebook.com/ciptec
CIPTEC project has received funding by the Horizon 2020 research
and innovation programme of the European Union (No 636412).

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CIPTEC project presentation at CIVITAS FORUM Conference 2016

  • 1. CIVITAS Forum Session: Participation: involving citizens, stakeholders and experts 29.09.2016, Gdynia The CIVITAS CIPTEC project concept and findings concerning market trends, users’ and stakeholders’ needs and innovations ranking Prof. Aristotelis Naniopoulos, Aristotle University of Thessaloniki
  • 2. 2 Contents • CIPTEC project in brief • Main outcomes of CIPTEC, in as far (first year) • Ongoing activities involving citizens CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
  • 3. 3 Video of the project CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos Video for the project https://www.youtube.com/watch?v=RRo8A1YgYAE
  • 4. 4 Video of the project CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
  • 5. 5 CIPTEC project Study of the current supply and demand side for services and products in the Public Transport sector Identification of promising existing innovations in PT and adjacent fields Development of new innovative concepts in the public transport sector by means of collective intelligence (crowdsourcing and co-creation workshops) Testing of the new ideas using advanced marketing research methods Development of the “Toolbox for Public Transport Innovation” Leveraging of social entrepreneurship in order to validate the toolbox and improve policy recommendations Phase 1 The current innovation Phase 2 The future innovation Phase 3 Building on results CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos
  • 6. 6 Main outcomes of CIPTEC, in as far (first year) and the involvement of citizens, experts and stakeholders <Event> • <Date> • <Location> • <Speaker> Identification of main Economic and Societal Trends and estimation of their influence on Public Transport through questionnaire survey experts PT transport users segmentation and identification of their needs through literature review experts Survey results of PT bodies needs stakeholders Identification, review and qualitative assessment (through a questionnaire survey and interviews) of the main existing innovations in Public Transport and in other business sectors experts Ongoing co-creation workshops citizens Design and development of the crowdsourcing platform citizens
  • 7. 7 Major social and economic trends Which are expected to affect demand for PT services, over the next 10 years? CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos Enhancement of Urban Governance Globalization Population ageing Shared Economy Transforming families and household sizes Urban SprawlInnovative Technologies Sustainable Lifestyles Environmental degradation Harmonisation of EU Legislation Urbanisation Corporate social responsibility Social Innovation Flexible Economy Individual Empowerment Source: CIPTEC D1.1 ‘Report on major market trends, the effect of societal trends on market, and their influence on public transport’ Research method: Questionnaire survey, 441 respondents (153 fully completed quest.), from 7 EU countries (April-May 2016), analysis with SPSS 23 statistics
  • 8. 8 How will major social and economic trends affect the demand for PT services, over the next 10 years? CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos Howwilltheidentifiedtrendsevolveoverthe next10yearsinaEuropeancontext?’ ‘How will the demand for Public Transport services evolve over the next 10 years under the influence of social and economic trends?’ Enhancement of urban governance Globalisation Shared Economy Flexible Economy Individual Empowerment Corporate social responsibility Social innovation and social entrepreneurship Population ageing Transforming families and household sizes Urbanisation Urban sprawl Sustainable lifestyles Innovative and affordable technologies Environmental degradation Harmonisation of Legislation at EU level INNOTECH AGE GLOB SUSTLIFE URBAN FLEX-ECO INDIV CSR FAMSIZE SPRAWL SOC-INNO SHARED-ECO GOV ENV EU-LAW
  • 9. 9 Poster of main survey findings on trends CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos Sources: CIPTEC Consortium, D1.1 ‘Report on major market trends, the effect of societal trends on market, and their influence on public transport’ CIPTEC Consortium, D1.5 ‘Implementation of workshops and personal interviews with experts
  • 10. 10 PT transport users segments’ needs: highlights of examples (segment based on age) CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos Source: CIPTEC Consortium, D1.2 ‘Report on analysis of customers' groups and users' needs per customer group’ Segment Needs 19-25 High reliability High frequencies 26-45 High reliability First- and last-mile solutions High frequencies 46-64 High reliability First- and last-mile solutions High frequencies 65+ Accessibility:  Low-floor vehicles  Short distances to stops and end location  Readable travel information  Elevators or escalators for stations Safety and security Available seats (both in vehicles and on stops) from July 2015 until Feb. 2016
  • 11. 11 PT bodies and their needs CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos Some findings derived from the questionnaire survey addressed to the members of the EMTA’s network (period: from July 2015 until Feb. 2016):  Over 80% of the authorities have doubts concerning the affordability of developing and implementing innovations.  Over 70% of the authorities noted that the propensity to innovate depends on the assessment of how a particular innovation will be adopted by the general public and the politicians responsible for the measures.  Bonus/malus systems can lever a quality impetus to do better than the absolute minimum (e.g. with focus on achieving higher customer satisfaction).  In certain Northern European countries the business environment proves to be more cooperative in pushing for smart innovation than elsewhere. Source: CIPTEC Consortium, D1.3 ‘Report on PT Authorities and Operators' mapping/ typology and needs’
  • 12. 12 Identification of promising innovations & ranking CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos ≈200 innovations identified by consortium (PT, OT, OB) voting by consortium 31 most promising innovations, worked out in detail (PT, OT, OB) validation by experts (interviews, online questionnaire, workshop) Selected innovations will feed the ‘toolbox’ For an innovation to succeed:  PT of high quality and in large cities  Innovation must make PT easier & more fun  Barriers to overcome such as:  Distribution costs/benefits  Privacy and liability issues  Lack of continuity CIPTEC Consortium, D2.2 ‘Portfolio of public transport services and "products" targeted to the traditional and new customer base, incorporating field research results’ CIPTEC Consortium, D2.3 ‘Portfolio of existing innovative supply from other transport systems or/and business sectors, incorporating field research results’ CIPTEC Consortium, D2.4 ‘Workshop on existing innovative supply’ Methodological process: Research methods: Most Promising innovations: 1. Paperless Travel 2. Combined tickets 3. Mobility as a Service Ranking criteria:  Feasibility  Transferability  Correspondence to the PT users’ needs  Correspondence to the PT bodies’ needs From Sep. 2015 until June 2016
  • 13. 13 Ongoing activities involving citizens in innovation creation CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos  Two specific types of collective intelligence are exploited: crowdsourcing and co-creation. A group, in the right circumstances, can be smarter than its smartest member.  8 co-creation workshops (Frankfurt, Rotterdam, Thessaloniki, Southern Tuscany) aiming to stimulate the development of creative and innovative concepts (services & products) in PT.  One crowdsourcing platform, in English, accessible by any European citizen and four city based crowdsourcing initiatives, in national languages, promoted by the partners at local site From May 2016 until March 2017
  • 14. 14 Ongoing activities involving citizens: co- creating ideas CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos  Time-plan: all workshops are under implementation and will be concluded by the end of 2016. Introduction – first stage • An initial session where participants are introduced to the basic concepts, ideas and goals of the respective project. In this stage participants will have the chance to get to know each other as well Core Phase – second stage • A second session in which participants, aided by a co-creation methodology generate innovative concepts that serve the objectives of the project Evaluation – third stage • A final session, where the generated concepts are assessed, mainly in terms of feasibility, potential and correspondence to the needs and trends that have emerged from WP1  Structure: Almost every CIPTEC co-creation workshop plan is based on the structure with - more or less - the same line of activities, tailored to the specific workshop objectives and activities. From May 2016 until Dec. 2016
  • 15. 15 Involving citizens: crowdsourcing CIVITAS Forum • 29.09.2016 • Gdynia • Prof. Aristotelis Naniopoulos  Generate innovative ideas share ideas discuss & rate Stimulate dialogue & discussion  Time-plan: crowdsourcing platform has been launched. Disseminate it! From Oct. 2016 until March 2017
  • 16. Thank you! Prof. Aristotelis Naniopoulos Contact Details Aristotle University of Thessaloniki Transport Systems Research Group naniopou@civil.auth.gr www.tsrg.gr http://www.civitas.eu email: auth@ciptec.eu Twitter: @ciptec Facebook: www.facebook.com/ciptec CIPTEC project has received funding by the Horizon 2020 research and innovation programme of the European Union (No 636412).