Wastes and tools in the lean marketing strategy . This paper has been present...Andrea Payaro
The lean management is doing more with less by employing “lean thinking.” It involves never ending efforts to eliminate or reduce wastes in design, manufacturing, distribution, and customer service processes. One of the key steps in Lean is the identification of which steps add value and which do not. By classifying all the process activities into these two categories it is then possible to start actions for improving the former and eliminating the latter.
This paper aims to :
• Adapt to marketing the wastes identified in the lean;
• Propose some tools that can contribute to the reduction or the elimination of wastes present in the marketing strategies.
• Measure the results of the application of these tools in the marketing strategies in a sample of 10 SME.
Companies must be able to reduce the costs of marketing strategies to be more competitive in an increasingly dynamic market . Therefore it is a key factor to know the areas in which the activities are not value-added . The effectiveness of the tools presented has already been demonstrated in previous studies.
The seven wastes in marketing context are:
1) Overproduction : documents, information, materials or functions of a product in excess. In fact, some goods have functionalities that are not required by the market. These functionalities have been a cost for the company but they are not value for the customer.
2) Inventory : Storage of goods in excess of the demand or lower than market expectations. The stock is the effect of incorrect distribution networks or unexpected variability of the market .
3) Waiting: Also known as queuing, waiting refers to the periods of inactivity in a downstream process that occur because an upstream activity does not deliver on time. The customer does not like to wait , so the company must deliver value quickly. Delays in delivery or delays in responding to customer demand cause loss of market.
4) Transportation: It includes any movement of goods that does not add any value to the product, such as moving materials between workstations or different areas in a point of sell. Improper design of the logistics network increases costs , environmental impact and the waiting time for the customer.
5) Over-Process: It is unintentionally doing more processing work than the customer requires in terms of product quality or features. If a process is not organized or managed properly than it is a waste. For example the incorrect management of the customer relationship cause the loss of market and customer dissatisfaction .
6) Motions : It includes any customer unnecessary physical motions or even unnecessary or difficult physical movements. It involves poor ergonomics or poor usability of product.
7) Defects : In addition to physical defects which directly add to the costs of goods sold, this may include incorrect delivery, or incorrect specifications.
Carbon Footprint is a measure of organization's Greenhouse Gases emmissions. Many organizations nowadays are conscious with their carbon footprint.
This consciousness led to the development of PAS 2050, a standard developed by the British Standards Institute to assess the lifecycle GHG emissions of goods and services.
Wastes and tools in the lean marketing strategy . This paper has been present...Andrea Payaro
The lean management is doing more with less by employing “lean thinking.” It involves never ending efforts to eliminate or reduce wastes in design, manufacturing, distribution, and customer service processes. One of the key steps in Lean is the identification of which steps add value and which do not. By classifying all the process activities into these two categories it is then possible to start actions for improving the former and eliminating the latter.
This paper aims to :
• Adapt to marketing the wastes identified in the lean;
• Propose some tools that can contribute to the reduction or the elimination of wastes present in the marketing strategies.
• Measure the results of the application of these tools in the marketing strategies in a sample of 10 SME.
Companies must be able to reduce the costs of marketing strategies to be more competitive in an increasingly dynamic market . Therefore it is a key factor to know the areas in which the activities are not value-added . The effectiveness of the tools presented has already been demonstrated in previous studies.
The seven wastes in marketing context are:
1) Overproduction : documents, information, materials or functions of a product in excess. In fact, some goods have functionalities that are not required by the market. These functionalities have been a cost for the company but they are not value for the customer.
2) Inventory : Storage of goods in excess of the demand or lower than market expectations. The stock is the effect of incorrect distribution networks or unexpected variability of the market .
3) Waiting: Also known as queuing, waiting refers to the periods of inactivity in a downstream process that occur because an upstream activity does not deliver on time. The customer does not like to wait , so the company must deliver value quickly. Delays in delivery or delays in responding to customer demand cause loss of market.
4) Transportation: It includes any movement of goods that does not add any value to the product, such as moving materials between workstations or different areas in a point of sell. Improper design of the logistics network increases costs , environmental impact and the waiting time for the customer.
5) Over-Process: It is unintentionally doing more processing work than the customer requires in terms of product quality or features. If a process is not organized or managed properly than it is a waste. For example the incorrect management of the customer relationship cause the loss of market and customer dissatisfaction .
6) Motions : It includes any customer unnecessary physical motions or even unnecessary or difficult physical movements. It involves poor ergonomics or poor usability of product.
7) Defects : In addition to physical defects which directly add to the costs of goods sold, this may include incorrect delivery, or incorrect specifications.
Carbon Footprint is a measure of organization's Greenhouse Gases emmissions. Many organizations nowadays are conscious with their carbon footprint.
This consciousness led to the development of PAS 2050, a standard developed by the British Standards Institute to assess the lifecycle GHG emissions of goods and services.
Incepted in the year 1997, Ramp Impex Private Limited is a distinguished Manufacturer, Distributor, Trader, Buying House offering an enormous consignment of Fabric Testing Instruments, Yarn Testing Instruments, Lab Dyeing Machines, Textile Testing Instruments, X-Rite Spectrophotometer and much more. Immensely acclaimed in the industry owing to their preciseness, these are presented by us in standard and modified forms to our clients.
Globalization has made it easier than ever to ignore where our clothes come from. The fashion industry has complex connections to many other fields, including manufacturing, advertising, production of raw materials, transportation and retailing. Begin to educate consumers about the importance of APPAREL STANDARDS.
Implementable Recommendation of Cleaner Production Progress in PakistanUmay Habiba
This presentation is representing the details of three different major industries of Pakistan i.e. oil and gas sector, Leather industry and textile industry
The Principles of Quality Management
Workshop on laboratory basics and fundamentals of ISO Quality Management Standards
March 21-22, 2018, Kyiv, Ukraine
Incepted in the year 1997, Ramp Impex Private Limited is a distinguished Manufacturer, Distributor, Trader, Buying House offering an enormous consignment of Fabric Testing Instruments, Yarn Testing Instruments, Lab Dyeing Machines, Textile Testing Instruments, X-Rite Spectrophotometer and much more. Immensely acclaimed in the industry owing to their preciseness, these are presented by us in standard and modified forms to our clients.
Globalization has made it easier than ever to ignore where our clothes come from. The fashion industry has complex connections to many other fields, including manufacturing, advertising, production of raw materials, transportation and retailing. Begin to educate consumers about the importance of APPAREL STANDARDS.
Implementable Recommendation of Cleaner Production Progress in PakistanUmay Habiba
This presentation is representing the details of three different major industries of Pakistan i.e. oil and gas sector, Leather industry and textile industry
The Principles of Quality Management
Workshop on laboratory basics and fundamentals of ISO Quality Management Standards
March 21-22, 2018, Kyiv, Ukraine
2018-11-14
1
Project Management
Class – 10
Project Quality
Management
Learning Outcomes
Ø What is quality and what are different dimensions of
quality?
Ø What are the main quality concepts
Ø Define different cost elements of quality
Ø Implement quality planning, assurance, and control in
projects
Ø Discuss the basic quality control tools
Ø Explain how control charts are designed and the concepts
that underlie their use.
2
2018-11-14
2
Quality Concepts
3
$550
Which watch has the higher quality?
Let’s not confuse quality with
luxury…
Ø Which watch has the higher
quality?
$110
4
2018-11-14
3
Which watch has the higher quality?
Movado
üStainless steel
üQuartz movement
üWater-resistant
üShock-resistant
üFashionable!
Timex
üStainless steel
üQuartz movement
üWater-resistant
üShock-resistant
üDate indicator
üHour/minute markings
üIlluminated dial
üFashionable??
Let’s consider
their features:
5
What is Quality?
There are two ways of defining quality:
Ø Conformance to requirements: The project’s processes and products
meet written specifications. The International Organization for
Standardization (ISO) defines quality as “the degree to which a set of
inherent characteristics fulfills requirements” (ISO9000).
§ Those requirements may be imposed by government (such as the Ontario
Building Code) or by the client (deliverables in the agreement) or by a
consultant (materials described in a building specification).
Ø Fitness for use: A product can be used as it was intended. Fitness may
be determined by the client, users or other key stakeholders.
§ If the lobby of a new condominium building has a bare concrete floor, that
would be acceptable under the Ontario Building Code, but would not be
considered suitable by most purchasers.
6
2018-11-14
4
Eight Dimensions of Product Quality
Ø Performance refers to a product's primary operating characteristics. This
dimension of quality involves measurable attributes.
§ Example: A car’s fuel economy, acceleration rate, top speed, interior volume, seating capacity,
etc.
Ø Features are additional characteristics that enhance the appeal of the product or
service to the user.
§ Example: Availability of heated steering, AC, power brakes, alloy wheels, GPS mapping, etc.
Ø Reliability is the likelihood that a product will not fail within a specific time period.
This is a key element for users who need the product to work without fail.
§ Example: The reliability of cars is often measured by how many problems the owner has with
a particular product and how severe the problems are.
Ø Conformance is the precision with which the product or service meets the
specified standards.
§ Example: Emission control in Canada is a predetermined standard that needs to be
implemented regardless of where the car was manufactured and bought.
Competing on the eight dimensions of quality. David A. Garvin, Harvard Business Review. 1987. 7
Eight Dimensions of Produ ...
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
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While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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CINET Middle-East Best Practice Workshop
1. Middle-East Best Practice workshop
Guaranteed quality meeting to customer expectations!
Incl. ISO 9001-2015 and RABC 14065
8th of December – Dubai, UAE
Supporting partners:
3. Content of workshop
3
Time Topic
9.00 Welcome guests at Champion Cleaners incl. coffee and tea
9.15 Introduction CINET, international market trends & program of the day
9.30
A. CERCLEAN® International quality & hygiene management standards:
B. Procedure to get CERCLEAN certified
C. The 15 minute contributions from our supporting partners
12.30 Lunch
13.30 Company tour through Champion Cleaners facilities
14.45
Workshop sprint: every participating company finishes the baseline measurement of own business
compared to CERCLEAN® International Standards
15.00 Group discussion: 3 minute presentation of each company incl. feedback round
16.00 End of program, have networking drinks
17.00 Closing of the workshop
5. 1. Build a global network (exchange of info)
2. Stimulate innovation & Best Practices
3. Profile the capabilities of PTC
CINET Objectives
6. CINET main products & services
PTC (Professional Textile Care)
World of PTC Community;
Where partners in PTC
come together and
24/7 info is available
14. International Market Trends
Based on ‘Trends in laundry by 2030’ from the Washing
Board of Excellence
&
CINET observations incl. GBPA 2018
15. PTC Market Facts & Figures Worldwide: €90 bln in 2018
Source: ‘The World of PTC
Volume 2: Market
Characteristics & Trends’ (2013)
76
78
80
82
84
86
88
90
92
94
96
2013 2016 2020
inbillioneuro’s
CINET Estimates 2018 based on World of PTC book series
and market reports from members
Total Turnover in professional textile care globally (Retail and B2B)
Growth in existing segments but moreover new market segments
18. Population increase x5
Textile production x14!
→ New synthetic fibers
→ Recycled cotton &
polyester
Trends in Textiles: new types of textiles
1910 1980 2011
Population
Total
Natural
Synthetic
Biopolymers
19. TREND: Need for hygiene
1. More attention to prevent infection
2. Antibiotic resistance in bacteria will grow
19
22. “Global Online On-Demand Laundry Service Market
Expected To Reach $96,155 Million By 2024”
(Various Market Researches)
22
23. But the most important driver
for growth yet…
23
24. PTC is the best available solution
• 24% less CO-2 emission
• 35-80% less water usage
• No plastic soup
PTC superior sustainability over domestic washing:
24
25. Textile cleaning vs. domestic laundry (TNO)
PTC = up to 3 times more sustainable than domestic washing 25
Domestic vs PTC
Difference in PTC
Green Ribbon to dry cleaner by
left wing party in NL
26. Fast fashion is
destroying
our world!
More than USD 500
billion of value is lost
every year due to
clothing underutilization
and the lack of recycling
27. PTC is in the perfect position in the supply chain to
support the sustainability of the textile economy!
27
1) Extend lifetime of garments 2) control waste & upcycle
34. Assignment during the workshop;
Please write down how your processes differ
from the international standards as laid down
in the CERCLEAN® certification scheme
36. CERCLEAN® Main Benefits
✓ Implement internationally recognized best practices
✓ Proven solution (30 years experience) in Western Europe
✓ Continuous improvement of tools & know-how
✓ Most cost-effective solution to implement quality management
40. 2. CERCLEAN® general aspects
• Background of laundry company
• Mission statement
• Type of customers
• Type of products & production data (hours, output & cost)
• Specific norms & regulations that apply
41. Master in PTC Certificate (on personal title)
Showcase PTC expertise
44. 2. CERCLEAN® general aspects
KPI’s form – MIP (Management Information Page) with e.g.
• kg / pieces per man-hour production (per staff member)
• Energy/water/gass usage per kg washed textile
• # of complaints, repetivive complaints & NPS score
• # of deviations in washing process & scores internal audit
• % re-wash
• Downtime of machinery & # of malfunctions (per machine)
• Turnover growth (per month & year)
• Profit margin per customer & item
• Diesel / gass consumption of fleet
• # of accidents in the workspace & absence through illness (%)
45. Outline for complaint handbook
• Every company has complaints(!)
• The customer wants to be taken
seriously, always…
• Every complaint is a chance to
improve(!)
• A strict procedure with clear
responsibility is key
49. Standardized procedures result in less re-wash, less
accidents, appropriate use of resources and optimal
loading ratios
Increase quality = increase profits!
55. 5. Procurement
Control point
• Subcontractor agreements?
• Machines/equipment meet legal requirements (Europe: CE-marking, check
supplier)
• Changes to machinery and equipment are recorded (Europe CE-marking)
• Maintenance and reporting is specified in contracts
• Orders are registered and filed
• Inventory list is available incl. MSDS (especially for chemicals in case of fire)
• Contracts are archived and available
• Technical manuals/instructions of all equipment and machinery is available
57. 6. Technique & maintenance
Control point machines:
• Planning preventive maintenance (form)
• Machine log (form)
• All machines are used accordingly?
• Manuals are present?
59. 7. Transport (applicable for companies with own fleet)
• Process flow of transport
• Check critical control points for quality delivery
• Route planning & optimization
• Communication driver – customer
• Feedback on services via driver
• Maintenance & cleaning of trucks
• Contaminated laundry?
64. 9. Administration
• Monthly & annual reports?
• Financial statements?
• Clear system for archiving?
• Right licenses?
• IT systems to support the business
• Insight in cost pricing & continuous improvement plan?
➢ CINET can benchmark your cost to industry standards
71. How achieve Quality & Sustainable processing
Best practice approach working with PERC
Result after Evaluating up to 215 companies in The Netherlands
• Technology
• Work methods
• Certification/validation
72. You will implement an energy savings plan
to improve sustainability and save on
operational cost
86. 1. 450 applications
2. Nominees from 50 countries
3. 50 pitches of 3 min (2 sessions)
4. Some 20 international jury members
5. Ceremony with 250-300 attendants
6. 15 National Pre-selections in 2019
7. Intensive PR in participating countries
Compared to 2018 the goal is to promote even more the more specific key issues of new technology
and business models (such as digitization, new textiles, new customer segments, etc.) instead of
standard company profiles
Objectives 2020
87. The GBPA2020 Trophies
Optionally, awards on: Young Entrepreneur, Corporate Social
Responsibility (CSR), A Lifetime Achievement
Sustainability
1. RETAIL TEXTILE CLEANING (RTC)
3. BIG RETAIL (FRANCHISE)
2. INDUSTRIAL TEXTILE
SERVICES (ITS)
Innovation
Overall Best Practices
Sustainability
Innovation
Overall Best Practices
Sustainability
Innovation
Overall Best Practices
88. ➢ Quality
➢ Sustainability
➢ Business model & Service concept
➢ Innovation
➢ Key-note (from entrepreneur)
APPLY NOW! JOIN THE AWARDS!
www.cinet-online.com/awards/
GBPA 2020 - Criteria
89. APPLY NOW! JOIN THE AWARDS!
I. Apply DIRECTLY II. Apply via National
Pre-selectionswww.cinet-online.com/awards
Ask for a reply form at:
cinet@cinet-online.com
or
More info, on:
www.cinet-online.com/awards