CINET Live! Hygiene as a driver for growth in Corona times (RTC)

1. CINET Live! PTC Special:
Hygiene as a driver in Corona times!
Global Umbrella Association
(Non-profit organization)
2 June 2021 – 15.00 CET
June 2nd, 2021: RTC
June 3rd, 2021: ITS
1

2. Welcome!
By Peter N.M. Wennekes
CEO of CINET
2

3. LIVE EVENTS: the need and backgrounds of Hygienical
cleaning
•CINET LIVE! Hygiene as a driver in
Corona times! (RTC: June 2 at 15:00 CET
// ITS: June 3 at 15:00 CET )
•CINET LIVE! Sustainability First! (RTC +
ITS: June 17 at 15:00 CET)
•CINET LIVE! Digitization & Innovation
generate growth! (RTC: July 7 at 15:00
CET // ITS: July 8 at 15:00 CET )
3

4. CINET Activity Program 2021-2022
PTC (Professional Textile Care)
World of PTC Community;
Where partners in PTC
come together and
24/7 info is available
4

5. YEP (Young Executive Professionals) Exchange Program
PTC (Professional Textile Care)
Bring Your Startup to the Next Level!
• Program for young entrepreneurs in RTC and ITS
• New sessions in 2021 & 2022
• Key topic: Sustainability - driver for new business
• Vision, concepts and examples for new business models
(RTC & ITS)
• Start-ups from UK, The Netherlands, Italy, Canada,
China, Greece, Spain, Middle East have already joined
the Program.
• CERTIFICATE AWARDED!
• More info and registrations: cinet@cinet-online.com
YEP Awards 2020:
Blanc (UK) & WAUWcloset (NL)
5

6. Events
PTC (Professional Textile Care)
• Texcare International Frankfurt
(Germany): 27 Nov – 01 Dec 2021
• CLEAN Show Atlanta (USA): 30 Jul –
02 Aug 2022
• ExpoDetergo Milan (Italy): 21 – 24
Oct 2022
6

7. • Huge impact of Corona virus as
predicted over a year ago
• At the time many people very
reluctant to accept the warnings
• In fact the impact is even worse,
by far; wider and deeper
• In spite of vaccins and testing
• Structural change of doing
business, customs and habbits
Need for Hygiene in PTC before and during Corona times
7

8. 1. Introduction; situation 9 April 2020
Updaten van 9 april
8

9. 1. Introduction; situation today
9

10. Expected 3rd and 4th wave coming winter
10

11. Hygiene will be a critical aspect of Professional
cleaning with more dimensions;
• New viruses and/or variations
• Higher risks of contamination
• Required Guarantees on Hygienic
Cleaning
• Procedures for Personal
precautions
• Demand for effective Certification
11

12. CINET initiatives regarding Hygienic issues
• Availability of update
information
• Clear statements of experts
• Effective communication on
hygienical issues
12

13. International Hygiene Advisory Committee
• Effective risk assessment of
international experts
• Early warning system
• Clear communication
Mr. Simon Hemmes,
Chairman of The International
Hygiene Advisory Committee
13

14. International Reference Protocols & Procedures
Approved by experts
• Delivery of
Hygienical Clean
textiles
• Safe working
procedures for
employees
14

15. Wopcom; availability of all relevant info regarding
Hygienical clean textiles
15

16. Hygiene as a driver in Corona times!
• Objectives;
• Share the current status of
the situation;
▪ need for hygienical textiles and
cleaning
▪ availability of reliable data
▪ effective cleaning solutions
▪ practical certification supporting
effective organisation
▪ address business opportunities
• Discuss future perspective
16

17. Quality & Hygiene Management:
Basics for professionals!
Frank Aarts
Executive Director Cerclean®
17

18. 18
Certification: so much more than a certificate
Certificate: proof of conformity!

19. Certification: so much
more than a certificate
• Starting point for:
• Optimizing business performance
• Developing processes,
procedures
• Continuous improvement of
tools & know-how
• Increase sustainability
• Increase safety
• Improve services
• Meeting customer demands and
build on trust with customers
19
19

20. Certification: so much more than a certificate
Safety Hygiene
Quality Sustainability
20

21. Standardized procedures result in less re-wash, less accidents,
appropriate use of resources and optimal loading ratios
Increase quality = increase profits!
Certification: so much more than a certificate
21

22. Certification: so much more than a certificate
Sustainability
Work methodology
Best practices after evaluating up to 215 companies in The Netherlands
• Study in cooperation with Dutch authorities
• Program “Schoner Produceren” (Cleaner production)
Results:
• Meeting the safe emission limits!
– Safe working area and adjacent buildings
• No spills
– No pollution of soil
– No extra costs!
22

23. Certification: so much more than a certificate
Hygiene
Bacteria
Viruses
Hygienic clean textiles
23

24. Certification:
so much more than a certificate
Occupational health
• Risk inventory
• Corona Protocol
24

25. Certification: so much
more than a certificate
• Focus now:
• Quality and Hygiene management
• The road to certification is developing a
management system
25

26. Quality is meeting customer expectations!
Set standardized procedures for quality control
Do you know them?
Quality and Hygiene management
26

27. Quality and Hygiene management
Customer requirements: intended use of textiles
Healthcare
▪ Flat linnen and OR-textiles
▪ Uniforms and OR-clothing
▪ Protection staff and patients!
➢ Availability
➢ Lifetime: sustainability and cost
▪ Work-/corporate wear
▪ Protective wear
▪ Representation and protection staff!
Industry
➢Protection!
➢Hygiene!
27

28. Quality and Hygiene management
Customer requirements: intended use of textiles
➢Brightness!
➢Stain free!
➢Hygiene!
Hospitality and recreation
▪ Flat linnen
▪ Work-/corporate wear
▪ Representation and protection guests!
➢ Availability
➢ Lifetime: sustainability and cost
Consumers
▪ Clothing
▪ Bedding
▪ Curtains
▪ Cleaniless, stain free
28

29. 29
Quality and Hygiene management
Requirements: law and legislation
Requirements (overview)
▪ Law/Legislation
▪ National and international standards
• Overview!
• Check confirmity products/services!
29

30. 30
Quality and Hygiene management
Subjects
•Quality policy
•Quality objectives
•Quality instruments
•Quality manual
•Organizational structure & responsibilities
•Data management, documentation
•Processes
Quality management system: basic requirements
30

31. 31
Quality and Hygiene management
Example: quality objectives & planning
PROCESS PROBLEM – what
improvement
should be made?
(Note! SMART)
CAUSE – why is
this going
wrong?
GOAL – what
objective will you set
to solve the problem
(Note! SMART)
CORRECTIVE MEASURES
(Note! SMART)
DEADLINE
(date)
RESPONSIBLE
employee
Success
(Yes/No/maybe +
why?)
Sales
Already 3 times my
hotel customer
comes back with a
complaint about my
services
The exact service
level is not clearly
defined
Lower the number of
complaints from
business customers
(b2b) by 20%
The checklist Information
(Form F2) will be
implemented for all of our
18 business (b2b)
customers
30-3-2018 Shop
manager
Yes, seems to be
improved though we
will first evaluate for
the next 6 months
and re-evaluate
Sales
Over the last year
over 50% of the
complaints was
related to the
ironing of the shirt
The technique
applied for
ironing the shirts
is not carefully
applied
Lower the total
number of complaints
by 10% and the shirts
related complaints to
30%
Organize a repetitive
training once a month for
the next 6 months +
organize a weekly
competition with the staff
31-12-
2018
Shop
manager +
ironing staff
Training is still
ongoing, so far
positive reactions
from the staff
31

32. 32
Quality and Hygiene management
Basis:
• Quality management
• Specific goals/objectives
➢Hygiene
Hygiene management system
32

33. 33
Quality and Hygiene management
Hygiene management system
• Analysis leading to hygiene plan for textile cleaning operation
• Based on RABC critical control points
33

34. 34
Quality and Hygiene management
Hygiene management system
Step: define critical control points
Control points to ensure the hygienic quality
34

35. 35
Quality and Hygiene management
Hygiene management system
Step: Inventory criticial points and risk assessment
Step: inventory criticial points and risk assessment
35

36. 36
Quality and Hygiene management
Hygiene management system
Step: Inventory criticial points and risk assessment
Step: monitoring and controlling
Process: dry cleaning, laundering
Surfaces: end product
Process: machines, trolleys, personal hygiene
36

37. Quality and Hygiene management
37
Quality and Hygiene management
Continuous……………
37

38. Quality and Hygiene
management
• Meeting targets!
• Textiles ready for intended use!
38

39. Certificates
Are proof of conformity!
Create trust for the customer
…..and for stakeholders!
39

40. BEST PRACTICES =
PROFITABLE & SUSTAINABLE BUSINESS!
40

41. THE INTERNATIONAL HYGIENE ADVISORY COMMITTEE
Introduction and first results
Chairman Mr. Ing. Simon Hemmes
41

42. Team members
Anneke Dijkmans MD,
PhD
dr. Anton
Buiting
Ing. Ellanie de
Bruijne
Prof Dr Dirk
Bockmühl Anthony
Hendriks
42

43. ➢ To create a reference guide for
the most dominant hygiene
threats
➢
OBJECTIVES
THE INTERNATIONAL HYGIENE ADVISORY COMMITTEE
43

44. PATHOGENIC SPECIES
WHY ALL DOMINANT THREATS ?
Taxanomic catagory Nmber
Bacteria 550
Fungi 338
Paracetic worms [Helminths] 286
Viruses 189
Protozoa 60
Prions 3
44

45. ➢ To create a reference guide for the
most dominant hygiene threats
➢ To initiate an early warning system for
emerging infectious diseases
OBJECTIVES
THE INTERNATIONAL HYGIENE ADVISORY COMMITTEE
45

46. This CINET team will stay in contact with
➢ International hygiene organizations
➢ CINET members
EARLY WARNING
THE INTERNATIONAL HYGIENE ADVISORY COMMITTEE
46

47. ➢ To create a reference guide for
the most dominant hygiene
threats
➢ To initiate an early warning
system for emerging infectious
diseases
➢ Communicate recommended
solutions
➢ Create and / or adapt laundry
protocols
OBJECTIVES
THE INTERNATIONAL HYGIENE ADVISORY COMMITTEE
47

48. PUBLICATIONS
HYGIENICALLY CLEAN LINEN
Q : Are some wash classifications a hygiene risk?
A: Some fabrics cant be washed at high temperature.
➢ Especially wool and microfibre polyester are sensitive fabrics
➢ They require low temperature wash and low mechanical action.
➢ Chemo thermal disinfection is a must have
➢ Dosage of a quaternary based product in the last rinse is an
option. This recommendation is not virus related !
48

49. PUBLICATIONS 2
VIRUS VARIANTS and TRANSMISSIBILITY
The virus has evolved into some Variants of Concern [VOC’s] :
➢ English or Kent B.1.1.7. 33 %
➢ Brazilian P1 B.1.1.28 49 %
➢ South African B.1.351 50 %
➢ Indian [ 3 x ] B.1.617 YY % VUI
➢ Vietnam VUI
49

50. PUBLICATIONS 2
VIRUS VARIANTS
Higher transmissibility urges for a focus on training !
Staff [Re]training is required
➢ Safe transport of infected linen
➢ Sorting with appropriate face mask
➢ Social distancing
➢ Hand hygiene
➢ Contact surface disinfection
50

51. PUBLICATIONS 3
LAUNDRY PROTOCOL
51

52. PUBLICATIONS 3
LAUNDRY PROTOCOL UPDATE
➢ Social distancing highlighted
➢ Face mask: minimum FFP1
Disadvantage of FFP2 or N95
➢ Emphasis on cleaning contact points –
such as touchscreens, keyboards, light
switches, taps in sanitary facilities and
tables in canteens.
52

53. PUBLICATIONS 3
VIRUS VARIANTS AND PROTOCOL
Textile care companies are obliged to create and maintain
safe working conditions
➢ Wearing non medical mouthmask if safe distancing
can’t be maintained
➢ Face shields are NO replacement for a face mask
➢ Disinfect contact surfaces of car after use
➢ Safely discharge disposable gloves
➢ Wash hands after removing gloves or face mask
53

54. FOOT NOTE: INSTRUCTIVE
THE INTERNATIONAL HYGIENE ADVISORY COMMITTEE
54

55. FOOT NOTE: INSTRUCTIVE 2
THE INTERNATIONAL HYGIENE ADVISORY COMMITTEE
➢ NOROVIRUS
➢ CDC - NoroSTAT – tracks the number of
Noro outbreaks in 12 states.
➢ As well as foodborn illnesses
➢ The next slide shows the results of
2012 till now .
55

56. FOOT NOTE: INSTRUCTIVE 2 ?
THE INTERNATIONAL HYGIENE ADVISORY COMMITTEE
56

57. THE INTERNATIONAL HYGIENE ADVISORY COMMITTEE
57

58. THE INTERNATIONAL HYGIENE ADVISORY COMMITTEE
58

59. A substantial **part of the virus load will be removed
➢ By mechanical action
➢ By dilution
** NOT the part that is “hidden” in soil such as stool /
faeces.
OBJECTIVES
Disinfection of SARS CoV 2 Contaminated linen
59

60. The virus – will be deactivated by
➢ Surface active agents
➢ High alkalinity – or better high pH
This deactivation starts in the prewash
OBJECTIVES
Disinfection of CoV SARS 2 Contaminated linen
60

61. Additionally that virus envelop is sensitive for
➢ Dissication
➢ Heat
OBJECTIVES
Sensitivity of the lipid layer
61

62. The disinfection takes place in the main wash
➢ Thermal disinfection
➢ 25 Minutes at 70˚ C
0r
➢ 10 Minutes at 85˚ C
➢ Chemo Thermal disinfection
OBJECTIVES
Disinfection
62

63. Background : IF and only IF and WHEN no masks are
available.
Question: Can new data – now available - change
this recommendation ?
Survivial of the test virus HCoV – OC43
❖ 100 % polyester - 3 days
❖ 100 % cotton - 24 hrs
❖ polycotton - 8 hrs
5 DAYS STORAGE OF CONTAMINATED LINEN
63

64. Survival results are influenced by:
The relative moisture level in the air
The choice of soil [in this case saliva]
The choice of the test virus
Most of all the amount of virus applied
Recommendation: No change
Based on the complexity of the parameters applied in
laboratory tests
5 DAYS STORAGE ?
64
64

65. Up till now : No disinfection possible when dry
cleaning.
On the horizon:
New and innovative solutions from Kreussler [Cinta
Sept] and BÜFA with Diasol
Both in process of getting approvals
DRY CLEANING AND HYGIENE
65

66. HYGIENE ALERT
66

67. HYGIENE ALERTS
67

68. The Global Incident map shows [last 14 days]:
❑ Pakistan + Uganda Congo virus
❑ Nigeria Lassa Fever
❑ Cholera
❑ India > 11000 cases of Black Fungus
❑ Mucormycosis**
❑ Romania / Korea/ Philip. Swine Fever
❑ USA Santa Fe NM multiple outbreaks Noro
** COVID 19 related. > 120 fatalities sofar.
HYGIENE ALERTS
68

69. EXAMPLE HYGIENE ALERT - 1
CANDIDA AURIS:
This yeast can - in some hospital patients - enter the
bloodstream and spread throughout the body, causing
serious invasive infections. This yeast often does not
respond to commonly used antifungal drugs, making
infections difficult to treat.
The mortality is between 30 and 60 %. Especially lethal
for immuno compromised patients.
69

70. EXAMPLE HYGIENE ALERT - 2
CANDIDA AURIS OUTBREAK :
Health Authorities in Hong Kong and China are worried about the
rising numbers of Candida Auris infections. The latest number in
Hong Kong is 136 people got infected in 2020 [where there were
only 20 reported cases in 2019]. The USA alone count - as of
October 2020 is 1394 cases - mainly New York, New Jersey and
Illinois.
70

71. EXAMPLE HYGIENE ALERT - 3
HOW DOES CANDIDA AURIS SPREAD :
• Candida species reside in our intestine microbiome. Candida A
spreads from person to person via direct contact or by coming
in contact with contaminated surfaces or equipment. Candida
patients also shed skin particles that contain the yeast.
• The most common symptoms of invasive Candida infection is
fever and chills that do not improve after antibiotic
treatment.
71

72. EXAMPLE HYGIENE ALERT - 4
HOW CAN LAUNDRIES HELP STOPPING THIS
THREAT ?
The number one priority is sticking to the standard hygiene
guidelines.
In addition:
➢ Thermal or chemo-thermal disinfection
➢ Never use starch in a hospital or care home laundry
➢ Make sure that the cleaned linen – when leaving the laundry
– has a relative moisture level below 5 %
➢ Dosing a quaternary based product in the last rinse reduces
the hygiene risks
72

73. THE INTERNATIONAL HYGIENE ADVISORY COMMITTEE
THANK YOU AND STAY SAFE
73

74. THE INTERNATIONAL HYGIENE ADVISORY COMMITTEE
74

75. Hygienic dry cleaning
Dr. ir. Henk Gooijer
Technical manager
Textile Care Knowledge Institute (TKT)
75
75

76. 1. Hygienic Demands, an introduction
2. Hygienic cleaning processes
3. New developments
Content:
76

77. In textile cleaning, we are used to remove spots and stains and
fresh up garments. We know what to do and we are good at it!
Now, customers demand hygienically clean laundry.
And all kinds of new question pop up:
- What is hygienically clean?
- What is a hygienic cleaning process?
- How can we guarantee hygienically clean garments, as
hygienically clean is not visible?
Hygienic demands, an introduction
77

78. What is hygienically clean laundry?
Hygienically clean is that no or only a limited number of bacteria
(most guidelines focus on bacteria) are present on the garments
and laundry after cleaning.
These guidelines vary from country to country, as shown in the
next sheets. The guidelines describe the maximum number of
bacteria (expressed in c.f.u.) allowed per surface area of the
product after cleaning.
So, hygienically clean is not the same as sterile (= no bacteria)!
Hygiene demands, an introduction
78

79. Hygiene demands, an introduction
Standard Demands Organisms
France Standard NFG07-17 (AFNOR) < 12 CFU/25 cm2
Belgium Recommendation regarding treatment
of linen of health care institutes (High
Health Council)
Standard NFG07-17 (AFNOR)
< 12 CFU/25 cm2
0 CFU/cm2
Non-pathogenic
organisms
Pathogenic organisms
Australia/NZ “Certification Standards for Processing
Reusable Linen CSHLS 600” (Institute
for Sustainability and Hygiene
International)
< 50 CFU/100 cm2
Netherlands Guidelines Hospital Linen (Working
Group Infection Prevention)
≤ 2 CFU/cm2
0 CFU/cm2
0 CFU/cm2
Total germ count
Entero-bacteriaceae
Staphylococcus Aureus
Certex CERTEX (FTN) Health Care and Food ≤ 2 CFU/cm2
0 CFU/cm2
0 CFU/cm2
Total germ count
Entero-bacteriaceae
Staphylococcus Aureus
79

80. What is a hygienic cleaning process?
A hygienic cleaning process is a cleaning process that guarantees
that the laundry - cleaned according to this process - meets all
hygienic demands.
Another frequently used definition is a lethality or log reduction
of at least log 6. What does that mean?
A log reduction of 6 means that 999.999 out of 1.000.000 million
bacteria are deactivated in the cleaning process!
Hygiene demands, an introduction
80

81. The German Robert Koch Institute has additionally formulated
demands for hygienic virucidal processes, which are tested in a
laboratory set-up (EN14476):
1) Limited virucidal, minimum log 4 reduction for enveloped
viruses (as Covid-19) only
2) Virucidal, minimum log 4 reduction for enveloped and non-
enveloped viruses
Complex testing method, can not be performed outside
dedicated and sophisticated laboratories
Hygiene demands, an introduction
81

82. In textile cleaning and laundry , 3 types of cleaning processes
are applied, depending on textile type:
- Laundry
- Professional wet cleaning
- Dry cleaning
Textile types and cleaning process
82

83. The choice for a washing/cleaning process depends on the type of textile
to be cleaned and equipment installed .
If possible, for most common textile products as e.g. cotton, polyester and
their blends, a laundry process is applied.
Sensitive textiles, e.g. wool or silk, are sensitive to textile damage by a
standard laundry process. A professional wet cleaning or dry cleaning
process should be applied for these materials.
The textile care label provides information on the cleaning processes
allowed for an individual piece of garment.
Textile types and cleaning process
83

84. So summarizing , in textile cleaning and laundry , 3 types of
cleaning processes are applied, depending on textile type:
Textile types and cleaning process
Textile Laundry Professional wet
cleaning
Dry cleaning
Standard Yes
Sensitive textiles No Yes Yes
84

85. Hygienic cleaning processes
The COVID 19 virus can be destroyed in laundry
processes – like most other enveloped viruses -
by thermal disinfection or by chemo-thermal
disinfection
Thermal disinfection standards for laundry can
vary greatly from one country to the other
85

86. THERMAL DISINFECTION
A commonly used method is
the time-temperature
relationship
The time that the linen is
washed at a specific
temperature for x minutes
Country Directive
ºC Minutes
Austria 90 10
Germany 90 10
85 15
Belgium 90 10
Denmark 85 10-12
Finland 65 10
71 3
France RABC **
UK 71 3
Holland TNO Formula
Sweden 70 10
85 5
Norway 85 10
USA 70 25
86

87. The WHO guideline for COVID demands a process of 25
minutes at 70˚ C.
Note: But calculations show that it is economical to carry out
shorter processes at higher temperatures
Hygienic cleaning processes
87

88. Some textiles can’t be washed at high temperatures – like
required in thermal disinfection – of 70→90˚C
Disinfection at lower wash temperatures can be achieved by
dosing a disinfecting agent in the wash process
So the answer for lower temperature washing is:
Chemo–thermal disinfection
Hygienic cleaning processes
88

89. The remarks made for a hygienical laundry process, also hold for
Professional Wet Cleaning, but additionally :
• Thermal disinfection is not possible, as this no doubt will damage
the sensitive textiles for which this process is meant
• Disinfection is only possible by using disinfecting agents
• Take care that the disinfective agent is fit for treating sensitive
textiles. Be aware that most of these disinfecting agents for
laundry processes are based on applying Per Acetic Acid
containing products, which could have negative effects on
sensitive textiles
• Please contact your detergent supplier for dedicated advice!
Hygienic cleaning processes
89

90. For Dry Cleaning, only limited data concerning hygienic effects is
available. No formally approved dry cleaning processes are
available.
Important:
• A standard dry cleaning process in PERC or HCS is not a hygienic
cleaning process
• A standard dry cleaning process in PERC or HCS does not disinfect
• Adding a disinfection agent is required to achieve disinfection
• No data available for other solvents
Hygienic cleaning processes
90

91. *Process conditions according to regulations and/or as prescribed by the supplier
Hygienic cleaning processes
Thermal disinfection Chemothermal disinfection* Disinfectant*
Laundry Yes,
25 minutes at 70 °C,
10 minutes at 80 °C
Yes
Combination of lower temperature
and a disinfectant e.g. peracetic acid
Professional wet
cleaning
No Yes Yes, adding of a
disinfectant required
Dry cleaning No No Yes, adding of a
disinfectant required
91

92. Important:
To achieve the aimed level of disinfection,
washing/cleaning parameters, as provided by the
supplier, of the processes that deactivate Bacteria and
Viruses have to be exactly followed:
• Time and temperature
• Machine settings
• Concentration of the detergent and disinfecting
agents
• Bath level
Hygienic cleaning processes
92

93. Following market demands, specialized chemical suppliers for the textile
care industry (Kreussler, Büfa, Seitz) recently introduced disinfective
agents to the market for application in solvent cleaning processes.
These disinfective agents have the following characteristics:
• Applicable in all leading solvents for dry cleaning, apart from
siloxanes (GreenEarth)
• Applicable in distilling dry cleaning machines (to prevent buildup of
the disinfective agent)
• Virucidal, bactericidal and yeasticidal activity tested according
standards (EN1276, EN1650, EN13727, EN 13624 and EN 14476)
• Gentle to colours and fibres
New developments
93

94. • Seitz: Desolan ViBac
New developments
94

95. New developments
Büfa : DIAS-OL
95

96. Kreussler : Cinta Sept
New developments
96

97. GreenEarth is developing a hygienic dry cleaning prosses for Siloxane dry cleaning. This
process does not use disinfective agents, but a patented “vapor cleansing” process which
operates at elevated temperatures.
GreenEarth claims that this process is showing deactivation rates of SARS-CoV-2 (and other
enveloped viruses) of more than 98%.
The introduction of this new process, which is to be patented, is planned for late summer
2021.
New developments
97

98. Nicolae Damu
International
Marketing &
Communication at
CINET
Hygiene for new market
opportunities
RTC // June 2nd
98

99. • Worldwide focus on increasing the volumes
through:
• new business models
• new segments
• new services
• Hygiene is a main driver for new market
opportunities, due to its crucial importance
• Huge increase of online business
• Many businesses have adopted creative
solutions to use hygiene to boost their
business
Hygiene, a driver for new business in Corona times
99

100. Hygiene: Safety
(procedures) first
American Drycleaning Company
(UK) / Laundromania (India) /
Metropole (Philippines)
• Orientation towards
safety procedures
100

101. Hygiene: New services
= new markets
Champion Cleaners (UAE)
Margaret’s (USA)
• New service: Home and
office sanitization service
• New service: bridal gowns
decontamination
New busines models, new market
opportunities
New business models, new market
opportunities
101

102. • Focus on benefits from the
hygienical cleaning point of view
• Curtains, carpets, sofas, cushions,
etc
Hygiene: Extended to
all household items
Carpet Clean Tsaknakis
(Greece) // Dry Green
New business models, new market
opportunities
102

103. • Big retail textile chains focused on
sustainability by intensification
the textile use
• Hygienical cleaning - critical for
these initiatives’ success
Sustainability +
Hygiene = New
Business
New business models, new market
opportunities 103

104. Hygiene: Less (contact)
is more (peace of mind)
Tide Cleaners (USA)
Snappy Dry Cleaner (USA)
• Drive thru service
• Minimizing the contact with the client during
the pandemic
• Maximizing convenience
Tool to increase perception of
professionalism and build trust & loyalty
104

105. Hygiene: Less
(contact) is more
(peace of mind)
Whites (UAE) / Tykaz (Laundry-
on-demand (France)
Tool to increase perception of
professionalism and build trust & loyalty
105

106. Hygiene: Less
(contact) is more
(peace of mind)
Dobbi (NL) – Laudry on
demand
Tool to increase perception of
professionalism and build trust & loyalty
106

107. Hygiene: Building
trust among
clients
Pierotti (Italy)
• Hygienical treatment – with the
expert support
• Reassurance – hygienical
treatment explained
Tool to increase perception of
professionalism and build trust & loyalty
107

108. Hygiene: Building
trust among
clients
Oxwash (UK)
• CSR approach
• New segments: elderly care
Tool to increase perception of
professionalism and build trust & loyalty
108

109. Examples from
other industries
Creative solutions from other sectors
Ocean City, Maryland, USA
H.A.N.D restaurant in Paris, France
109

110. Examples from other industries
Creative solutions from other sectors
110

111. BEST PRACTICES =
PROFITABLE & SUSTAINABLE BUSINESS!
111

112. Discussion on:
▪ Expectations
▪ Future perspective
Questions?
112

113. Thanks for your attention & to all speakers
www.cinet-online.com
cinet@cinet-online.com
113