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Explore more on www.khushiadvertising.com
AIRPORTS
CINEMAS
CORPORATE
PARKS
DIGITAL
MARKETING
MALLS
MOVIE MARKETING OOH
MULTIPLEX
 Premium Multiplex
chains PAN India
Marketing Mix Proposal
Ambient Media
Captive and relevant Target Audience near POS
Targeted advertising & consumer engagement
Relatively informed, tech savvy and affluent
consumer demography
Flexibility to run a geography specific campaign
Multi-Sensory Medium
CINEMAS
QUBE CINEMA NETWORK
OVERALL BOX OFFICE COLLECTION
TOP 18 MOVIES BASIS DOMESTIC BOX OFFICE COLLECTION
761 Cr 646 Cr 545 Cr 643 Cr 317 Cr 407 Cr
435 Cr 345 Cr 235 Cr 182 Cr 331 Cr 206 Cr
212 Cr 263 Cr 156 Cr 122 Cr 150 Cr 178 Cr
Source:Ormax
Media
2023
Indian Box Office : A Deep Dive in 2023
950+ SCREENS 750+ SCREENS
MULTIPLEX
BRANDS IN
INDIA
• First Global multiplex brand
• Pan India presence in Metro, Tier 2 & 3
cities
• Pioneered the Megaplex concept and has 3
Megaplexes at Pune, Thane and Bengaluru
• Huge Customer Base: Serving over 40
million customers annually.
• Growing at CAGR of 15% in last 3 years
410 SCREENS 200+ SCREENS
• Presence across 40 cities and 16
states in India
• Received several awards and
recognition, including ET Business
Awards for the Most Admired
Multiplex of the year.
27 SCREENS
• Fastest growing brand in the space
of cinema digitization with satellite
technology in India
Indian Cinema Industry
WEST Region Reach :
3
62
24
127
221
0 50 100 150 200 250
Chhattisgarh
Gujarat
Madhya Pradesh
Maharashtra
Grand Total
Cinépolis + Miraj + NY Cinemas
The Plan
East
West
North
South .
250+ professionals with wide range of experience & expertise
Strong pan India reach and monitoring network with 25 offices across India
Impeccable media planning & buying and operations team
17+ Years of market presence in the ambient media industry
PRANAY SHAH | DIRECTOR
VISHNU TELANG | CEO
In-house experiential marketing & creative team to deliver innovative branding
solutions
About Khushi Advertising
Brand Name Mall Cinema Airport Outdoor
(13 BRANDS)
KHUSHI ADVERTISING – EXCLUSIVE AGENCY
Benefits of Centralized Media Buying via Khushi
MONITORING ASSISTANCE
21 Offices across India – enables us to
monitor the campaign across
EXECUTION ASSISTANCE
In-house Production & Visual
Merchandizing Wing “Hammer”
COMPETETIVE PRICING
Media buying done for brands with
National/Regional/Retail presence - This enables us
to give the Best Pricing
One Stop Shop for all media across India
ONE STOP SHOP
CREATIVE ASSISTANCE
In-house Creative & Visualization team for
Innovative Concepts Development
THANK

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Cinema on Screen Presentation new1.pptx

  • 1. Explore more on www.khushiadvertising.com AIRPORTS CINEMAS CORPORATE PARKS DIGITAL MARKETING MALLS MOVIE MARKETING OOH
  • 2. MULTIPLEX  Premium Multiplex chains PAN India Marketing Mix Proposal Ambient Media Captive and relevant Target Audience near POS Targeted advertising & consumer engagement Relatively informed, tech savvy and affluent consumer demography Flexibility to run a geography specific campaign Multi-Sensory Medium
  • 4. QUBE CINEMA NETWORK OVERALL BOX OFFICE COLLECTION TOP 18 MOVIES BASIS DOMESTIC BOX OFFICE COLLECTION 761 Cr 646 Cr 545 Cr 643 Cr 317 Cr 407 Cr 435 Cr 345 Cr 235 Cr 182 Cr 331 Cr 206 Cr 212 Cr 263 Cr 156 Cr 122 Cr 150 Cr 178 Cr Source:Ormax Media 2023 Indian Box Office : A Deep Dive in 2023
  • 5. 950+ SCREENS 750+ SCREENS MULTIPLEX BRANDS IN INDIA • First Global multiplex brand • Pan India presence in Metro, Tier 2 & 3 cities • Pioneered the Megaplex concept and has 3 Megaplexes at Pune, Thane and Bengaluru • Huge Customer Base: Serving over 40 million customers annually. • Growing at CAGR of 15% in last 3 years 410 SCREENS 200+ SCREENS • Presence across 40 cities and 16 states in India • Received several awards and recognition, including ET Business Awards for the Most Admired Multiplex of the year. 27 SCREENS • Fastest growing brand in the space of cinema digitization with satellite technology in India Indian Cinema Industry
  • 6. WEST Region Reach : 3 62 24 127 221 0 50 100 150 200 250 Chhattisgarh Gujarat Madhya Pradesh Maharashtra Grand Total Cinépolis + Miraj + NY Cinemas
  • 8. 250+ professionals with wide range of experience & expertise Strong pan India reach and monitoring network with 25 offices across India Impeccable media planning & buying and operations team 17+ Years of market presence in the ambient media industry PRANAY SHAH | DIRECTOR VISHNU TELANG | CEO In-house experiential marketing & creative team to deliver innovative branding solutions About Khushi Advertising
  • 9. Brand Name Mall Cinema Airport Outdoor (13 BRANDS) KHUSHI ADVERTISING – EXCLUSIVE AGENCY
  • 10. Benefits of Centralized Media Buying via Khushi MONITORING ASSISTANCE 21 Offices across India – enables us to monitor the campaign across EXECUTION ASSISTANCE In-house Production & Visual Merchandizing Wing “Hammer” COMPETETIVE PRICING Media buying done for brands with National/Regional/Retail presence - This enables us to give the Best Pricing One Stop Shop for all media across India ONE STOP SHOP CREATIVE ASSISTANCE In-house Creative & Visualization team for Innovative Concepts Development
  • 11. THANK