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Cinema on Screen Presentation new1.pptx
1. Explore more on www.khushiadvertising.com
AIRPORTS
CINEMAS
CORPORATE
PARKS
DIGITAL
MARKETING
MALLS
MOVIE MARKETING OOH
2. MULTIPLEX
Premium Multiplex
chains PAN India
Marketing Mix Proposal
Ambient Media
Captive and relevant Target Audience near POS
Targeted advertising & consumer engagement
Relatively informed, tech savvy and affluent
consumer demography
Flexibility to run a geography specific campaign
Multi-Sensory Medium
4. QUBE CINEMA NETWORK
OVERALL BOX OFFICE COLLECTION
TOP 18 MOVIES BASIS DOMESTIC BOX OFFICE COLLECTION
761 Cr 646 Cr 545 Cr 643 Cr 317 Cr 407 Cr
435 Cr 345 Cr 235 Cr 182 Cr 331 Cr 206 Cr
212 Cr 263 Cr 156 Cr 122 Cr 150 Cr 178 Cr
Source:Ormax
Media
2023
Indian Box Office : A Deep Dive in 2023
5. 950+ SCREENS 750+ SCREENS
MULTIPLEX
BRANDS IN
INDIA
• First Global multiplex brand
• Pan India presence in Metro, Tier 2 & 3
cities
• Pioneered the Megaplex concept and has 3
Megaplexes at Pune, Thane and Bengaluru
• Huge Customer Base: Serving over 40
million customers annually.
• Growing at CAGR of 15% in last 3 years
410 SCREENS 200+ SCREENS
• Presence across 40 cities and 16
states in India
• Received several awards and
recognition, including ET Business
Awards for the Most Admired
Multiplex of the year.
27 SCREENS
• Fastest growing brand in the space
of cinema digitization with satellite
technology in India
Indian Cinema Industry
6. WEST Region Reach :
3
62
24
127
221
0 50 100 150 200 250
Chhattisgarh
Gujarat
Madhya Pradesh
Maharashtra
Grand Total
Cinépolis + Miraj + NY Cinemas
8. 250+ professionals with wide range of experience & expertise
Strong pan India reach and monitoring network with 25 offices across India
Impeccable media planning & buying and operations team
17+ Years of market presence in the ambient media industry
PRANAY SHAH | DIRECTOR
VISHNU TELANG | CEO
In-house experiential marketing & creative team to deliver innovative branding
solutions
About Khushi Advertising
10. Benefits of Centralized Media Buying via Khushi
MONITORING ASSISTANCE
21 Offices across India – enables us to
monitor the campaign across
EXECUTION ASSISTANCE
In-house Production & Visual
Merchandizing Wing “Hammer”
COMPETETIVE PRICING
Media buying done for brands with
National/Regional/Retail presence - This enables us
to give the Best Pricing
One Stop Shop for all media across India
ONE STOP SHOP
CREATIVE ASSISTANCE
In-house Creative & Visualization team for
Innovative Concepts Development