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E R I C K U H N 1 9 . C O M
ALWAYS KNOW WHEN GOOGLE MAKES AN
UPDATE
E R I C K U H N 1 9 . C O M
Hint: It’s extremely important as an internet
entrepreneur or digital marketer.
WHAT ARE THESE NEW GMAIL TABS?
E R I C K U H N 1 9 . C O M
GOOGLE SAYS
E R I C K U H N 1 9 . C O M
WHAT TAB WILL MY COMPANIES NEWSLETTER
GO INTO?
Unfortunately, that witty, entertaining and extremely
insightful newsletter you sent out last week will be
going into the Promotions Tab.
E R I C K U H N 1 9 . C O M
BACK UP A SECOND
E R I C K U H N 1 9 . C O M
When will Gmail users actually experience the “Tabs”?
THE GMAIL APP ON MOBILE
E R I C K U H N 1 9 . C O M
GMAIL ON DESKTOP
E R I C K U H N 1 9 . C O M
THAT’S NOT SO BAD. HOW ABOUT IPHONE AND
THAT NEW APP MAILBOX?
E R I C K U H N 1 9 . C O M
NO TABS ON MAILBOX OR IPHONE
E R I C K U H N 1 9 . C O M
WHAT A RELIEF!
E R I C K U H N 1 9 . C O M
WHAT'S MAILCHIMP THINK OF ALL THIS?
E R I C K U H N 1 9 . C O M
E R I C K U H N 1 9 . C O M
13% VS 12.5% OPEN RATE FOR THE NEW
TABBED INBOX
I THOUGHT YOU SAID GMAIL TABS
AREN'T THAT BAD??
E R I C K U H N 1 9 . C O M
LET ME EXPLAIN
• MailChimp didn’t isolate which browser your Gmail was being accessed from.
We need more information from that study to make a definitive conclusion.
• Not every Gmail user is checking email in their browser or the Gmail app.
• *Comscore estimates that 1/3 minutes online is spent on Mobile
• If your emails are not properly optimized for mobile, then this conversation
really doesn’t matter!
*http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Mobile_Future_in_Focus
E R I C K U H N 1 9 . C O M
OF THOSE MOBILE MINUTES, EMAIL IS A MAJOR
ACTIVITY
E R I C K U H N 1 9 . C O M
IF YOUR MESSAGE TO SUBSCRIBERS IS
VALUABLE
E R I C K U H N 1 9 . C O M
THEN EDUCATE THEM ON HOW THE TABS WORK
MAILCHIMP EXPLAINS HOW
E R I C K U H N 1 9 . C O M
THE GMAIL TABS AREN’T THAT BAD
• Adapt
• Educate
• Mobile First
E R I C K U H N 1 9 . C O M
Learn more at erickuhn19.com

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Gmail tabs aren’t that bad

  • 1. E R I C K U H N 1 9 . C O M
  • 2. ALWAYS KNOW WHEN GOOGLE MAKES AN UPDATE E R I C K U H N 1 9 . C O M Hint: It’s extremely important as an internet entrepreneur or digital marketer.
  • 3. WHAT ARE THESE NEW GMAIL TABS? E R I C K U H N 1 9 . C O M
  • 4. GOOGLE SAYS E R I C K U H N 1 9 . C O M
  • 5. WHAT TAB WILL MY COMPANIES NEWSLETTER GO INTO? Unfortunately, that witty, entertaining and extremely insightful newsletter you sent out last week will be going into the Promotions Tab. E R I C K U H N 1 9 . C O M
  • 6. BACK UP A SECOND E R I C K U H N 1 9 . C O M When will Gmail users actually experience the “Tabs”?
  • 7. THE GMAIL APP ON MOBILE E R I C K U H N 1 9 . C O M
  • 8. GMAIL ON DESKTOP E R I C K U H N 1 9 . C O M
  • 9. THAT’S NOT SO BAD. HOW ABOUT IPHONE AND THAT NEW APP MAILBOX? E R I C K U H N 1 9 . C O M
  • 10. NO TABS ON MAILBOX OR IPHONE E R I C K U H N 1 9 . C O M
  • 11. WHAT A RELIEF! E R I C K U H N 1 9 . C O M
  • 12. WHAT'S MAILCHIMP THINK OF ALL THIS? E R I C K U H N 1 9 . C O M
  • 13. E R I C K U H N 1 9 . C O M 13% VS 12.5% OPEN RATE FOR THE NEW TABBED INBOX
  • 14. I THOUGHT YOU SAID GMAIL TABS AREN'T THAT BAD?? E R I C K U H N 1 9 . C O M
  • 15. LET ME EXPLAIN • MailChimp didn’t isolate which browser your Gmail was being accessed from. We need more information from that study to make a definitive conclusion. • Not every Gmail user is checking email in their browser or the Gmail app. • *Comscore estimates that 1/3 minutes online is spent on Mobile • If your emails are not properly optimized for mobile, then this conversation really doesn’t matter! *http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Mobile_Future_in_Focus E R I C K U H N 1 9 . C O M
  • 16. OF THOSE MOBILE MINUTES, EMAIL IS A MAJOR ACTIVITY E R I C K U H N 1 9 . C O M
  • 17. IF YOUR MESSAGE TO SUBSCRIBERS IS VALUABLE E R I C K U H N 1 9 . C O M THEN EDUCATE THEM ON HOW THE TABS WORK
  • 18. MAILCHIMP EXPLAINS HOW E R I C K U H N 1 9 . C O M
  • 19. THE GMAIL TABS AREN’T THAT BAD • Adapt • Educate • Mobile First E R I C K U H N 1 9 . C O M Learn more at erickuhn19.com