The document outlines key performance indicators (KPIs) and deliverable ideas for 5 areas: 1) Professionals, focusing on engaging the profession through events and social media. 2) The Profession, providing continuing professional development and university/mentor relationships. 3) Business, generating corporate leads and engaging strategic marketers. 4) Public, sharing initiatives and providing spokespeople. 5) CIM, restructuring boards/branches to align with strategy and training volunteers.

1. South East KPIs
2014-15

2. Presentation title
1) Professionals – re-engage the profession
KPIs
• 500 people attend local CIM events across the region
• 5 joint events with a local partner association across the region
• LinkedIn group membership from 1250 to 1500
• Twitter followers from 400 to 500
• Proactive support for 5 Study Centres
• Attendance at 5 careers fairs
Deliverable ideas
• Networking events
• Events to meet tactical, operational, strategic and leader needs
• Engagement through social media
• Reaching non-members through associations eg joint events
• Support for study centres

3. 2) The Profession – the voice of marketingPresentation title
KPIs
• Provide 30 hours CPD across the region
• 20 networking and educational face-to-face events across the region
– 5 events based on central Research and Insight messaging
• Engage with 5 MAP universities in the region
• Mentoring partnerships from 12 to 30
• CPD registrations from 2562 to 2800
Deliverable ideas
• Thought leadership seminars
• Practical learn local/training workshops
• Meet a mentor events
• University relationships
• Promote central research and insight initiatives through local channels/events

4. 3) Business – creating the demand
KPIs
• Generate 15 corporate leads across the region
• Be present at 5 local business expo’s across the region
• Deliver 5 events for strategic marketers across the region
Deliverable ideas
• Roundtable events or panel debates for strategic marketers
• Events that meet the needs of different sized businesses
• Relationships with key local businesses
• Stand offering marketing advice at local business expo’s
Presentation title

5. Presentation
4) Public – educating and protecting consumers title
KPIs
• Share 10 central initiatives through local digital channels across the year
• 1 piece of coverage in local press on central CIM initiative
• 1 local public interest issue used by CIM
Deliverable ideas
• Provide spokespeople for the branch/region
• Share CIM central content through local channels
• Build relationships with local journalists
• Research opportunities covering public interest topics

6. 5) CIM – what should CIM look like?
Presentation title
KPIs
• Regional Board and Branches structured to deliver strategy
• Branches trained on new systems and processes
• Volunteer network engaged and responsive
Deliverable ideas
• Review structure of the Regional Board and Branches to be aligned to the
strategy
• Apply the new brand to all local processes and promotions
• Train branches on new systems and processes
• Provide documentation and training for new branch members
• Engage the volunteer network through shared values