This document provides tips and strategies for marketing a school library. It recommends focusing on four cornerstones: marketing 101, unique selling proposition, strengths, and stakeholders. The library team should determine their strengths and communicate a consistent message to key stakeholder groups like administration, faculty, students, and parents. Marketing should tell the library's story through visuals and promotions on their website, social media, and events. The goal is to demonstrate how the library aligns with the school's mission and remains relevant through innovative services and resources.

1. Marketing Strategies for Your Library Susan Geiger and Anne Arriaga Computers in Libraries Moreau Catholic H. S. Washington DC March 21, 2011 Full Service Library

2. Four cornerstones to marketing strategy Marketing 101 Our Right to Win Our Powerhouse What we are uniquely able to own Who we talk to Our Image

3. USP Unique selling proposition

4. You are the CIO for your school Info Pro

5. Stake your claim

6. Benefit What you do best Library’s Strength

7. My Library’s Strengths ? ? ? ? ? ?

8. “No amount of …promotion is going to make you relevant. Your vision for how the library can contribute …makes you relevant.” -Paul Gandel From Buffy Hamilton’s presentation, Beyond Balance: Participatory Librarianship for Creating, Connecting, Conversing, and Contributing

9. Copyright: 2009, Florida Center for Instructional Technology

10. Game Changers

11. Promote stories not objects

12. Nose Tackle on the Varsity Football Team and Book Club President

13. Your Story Brand Positioning

14. Communication

15. A strong brand enables a company to communicate their difference, express their value, and essentially tell their unique story in a clear, concise manner. Garr Reynolds

16. Make it visual Sue Waters

17. The catch phrase It’s sticky

19. School libraries are learning laboratories… --Ross Todd and Carol Gordon School Libraries, Now More Than Ever:A Position Paper of The Center for International Scholarship in School Libraries

22. A rose is a rose… The power of names

23. Buffy Hamilton, Creekview HS Georgia

24. Anna Koval, Casa Grande High School in Petaluma

25. Mrs. Geiger Librarian Mrs. Arriaga Librarian Mrs. Stanton Library Assistant Library Team

27. Consistent Message

33. Administration Faculty and Staff Students Parents

34. Administration Align with your school’s vision and goals

35. WASC WIKI

37. Faculty Not all digital natives

38. TOPTEN REASONS WHY YOU SHOULD PARTICIPATE The “23 Things” Comes to Moreau!

44. Geometry Resources Synchronous/ Asynchronous Chat Scribblar Documents

45. Window of Opportunity

49. http://www.yudu.com/

50. OUR JOB The mission of the MCHS Library is to ensure that students and staff know how to find, assess, interpret, and synthesize information. This mission is accomplished by providing access to information in all formats, working with faculty and other educators, and designing learning strategies to meet the needs of students. The library prepares students for a successful post-secondary experience and for life-long learning.

51. YouDream It… We will build it for you. We will help you use it. We will learn something new together. This is our job.

54. Parent Club Meeting February 2, 2010 TECH SAVVY PARENTS A Presentation by the Moreau Catholic High School Library

55. Students

56. Go where they are

57. Go Mobile

60. Imitation is the sincerest of flattery.-- C. C. Colton

61. Speaker at Internet Librarian 2009

64. Live at MCHS

66. Part of the Life of the School

77. Monthly Statistics

78. A Different Web Tool Showcased Each Month

79. Useful Tools

80. Your BEST friends

82. Home Page Real Estate

83. Cast a wide net

84. Library Accounts

86. WE WIKIS

89. Picnik: cheap (free) and easy

90. Screen casting software.. …makes your library virtual

91. Tutorials embedded in Moodle

92. You get what you pay for…. LibGuides

95. Presentation Gurus Garr Reynolds Nancy Duarte Guy Kawasaki

96. Nancy Duarte, Slide:ology

97. Engage through storytelling

101. Have FUN

102. Marketing keeps your community up to speed

103. Image Credits Slide 27 http://commons.wikimedia.org/wiki/File:Harvard_Rowing_Crew_at_Henley_2004_-2.JPG Slide 32 http://thegoldguys.blogspot.com Slide 33 http://www.flickr.com/photos/chailey/138654755/ Slide 45 Simon Tong via CC http://si.smugmug.com/Portfolio/Portfolio/1674201_UxZmP#82090714_6s4kK Slide 70 http://www.flickr.com/photos/usefulguy/226373498/sizes/z/in/photostream/ Slide 74 http://www.geograph.org.uk/photo/612827 Slide 100 http://www.flickr.com/photos/chberge/3803475294