This document discusses the marketing mix concept developed by E. Jerome McCarthy in 1960. The marketing mix, also known as the 4Ps, includes product, price, place, and promotion. Product refers to the tangible and intangible items offered by a company. Price is how much a customer pays for the product or service. Place describes where and how the product is distributed and made available to customers. Promotion involves communicating and marketing the product to customers through advertising, sales promotions, public relations, and other methods. The document then provides examples of how these 4Ps apply to the cinema company Cinépolis.

1. By: Karen Arrieta
MARKETING MIX
P P P P

2. E. Jerome McCarthy
1960
The marketing mix has is one of the classic concepts of marketing,
was an American professor of accounting at Michigan State University.

3. PRODUCT
In the Marketing world, the product is all the
tangible and intangibles
They offers satisfacción and cover needs
- Benefits the customer receives when purchasing
the product.
- Features such as color , size, duration product or
service, etc
Have life time
maturityincrease

4. PRICE
How much will pay for the product or
service ?
Define the price of our products will
help us to make the right strategies.
- Cost
- Value chain
- Socioeconomic area, etc.

5. PLACE
How I will get my product or customer service? Where the product or service being offered will be sold ?
Distribution is also important
We take into account the socioeconomic factors and the right areas to have a place.

6. PROMOTION
How the costumer know how, where and what to buy?
Communicate, inform and persuate the customer about the company and the product.
For promotion we can use different tools, such as advertising, sales promotion , sales force , public
relations and interactive communication (media like the Internet, social media).

8. PRICE
The price offered cinepolis are accessible, handle high prices but worth it. So cinepolis
handles different branches for different needs.
Cinepolis sells more for food, not for tickets.

10. PRODUCT
Cinépolis is a cinema where experiences are sold with most excellent quality service and comfort,
offers products and services for all ages .
food has different categories, prices and tastes , rooms with different directions and needs.
For example: there are rooms with area for children, lounges that offer premium benefits.

11. PLACE
there are different branches for different consumer needs. What changes is not the image , but rather
the modalities.
in a austere Cinépolis have traditional rooms , sells the same food and has 3D theaters.

13. PROMOTION

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