THE GAP BETWEENWHAT YOU WANT TOCOMMUNICATE AND   WHAT PEOPLE ACTUALLY TAKE INGETS BIGGER EVERY       DAY.
STO     ?              RY TRANSMEDIA     CONSISTENTSTORYTELLING   STORYTELLING
PEOPLE DON’T WALK AROUNDTALKING ABOUT YOUR BRAND ALL DAY.
Marketing
http://www.velocitypartners.co.uk/ideas-and-insights/
And what about you?http://www.velocitypartners.co.uk/ideas-and-insights/
The winners will be those who build
GREAT   STORY   BRANDS
The price of a coffeehere (X) in BarMundial, Lissabon?                        X
Yahoo!/BBDO study (2012 Feb) "Whats Your Story."
PROGRESSION OF ECONOMIC VALUE
3BASIC RULESIN TELLING A GOOD STORY
#1You are not the hero of the story!   It is not about your brand.
#2            Show some love!A stories is ALWAYS build on emotions.
#3Be Truthful!
Twitter:@rafstevens
WHY GRINGOWAS SUCCESSFUL?                  1. It is not about Gringo ! It’s about all of us.                  2. It is an ...
Want some more onhe power of corporate storytelling?www.NoStoryNoFans.com
No Story No Fans - Storytelling lessons
No Story No Fans - Storytelling lessons
No Story No Fans - Storytelling lessons
No Story No Fans - Storytelling lessons
No Story No Fans - Storytelling lessons
No Story No Fans - Storytelling lessons
No Story No Fans - Storytelling lessons
No Story No Fans - Storytelling lessons
Upcoming SlideShare
Loading in …5
×

No Story No Fans - Storytelling lessons

1,290 views

Published on

Published in: Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,290
On SlideShare
0
From Embeds
0
Number of Embeds
303
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

No Story No Fans - Storytelling lessons

  1. 1. THE GAP BETWEENWHAT YOU WANT TOCOMMUNICATE AND WHAT PEOPLE ACTUALLY TAKE INGETS BIGGER EVERY DAY.
  2. 2. STO ? RY TRANSMEDIA CONSISTENTSTORYTELLING STORYTELLING
  3. 3. PEOPLE DON’T WALK AROUNDTALKING ABOUT YOUR BRAND ALL DAY.
  4. 4. Marketing
  5. 5. http://www.velocitypartners.co.uk/ideas-and-insights/
  6. 6. And what about you?http://www.velocitypartners.co.uk/ideas-and-insights/
  7. 7. The winners will be those who build
  8. 8. GREAT STORY BRANDS
  9. 9. The price of a coffeehere (X) in BarMundial, Lissabon? X
  10. 10. Yahoo!/BBDO study (2012 Feb) "Whats Your Story."
  11. 11. PROGRESSION OF ECONOMIC VALUE
  12. 12. 3BASIC RULESIN TELLING A GOOD STORY
  13. 13. #1You are not the hero of the story! It is not about your brand.
  14. 14. #2 Show some love!A stories is ALWAYS build on emotions.
  15. 15. #3Be Truthful!
  16. 16. Twitter:@rafstevens
  17. 17. WHY GRINGOWAS SUCCESSFUL? 1. It is not about Gringo ! It’s about all of us. 2. It is an emotional statement. 3. We believe him. It is authentic.
  18. 18. Want some more onhe power of corporate storytelling?www.NoStoryNoFans.com

×