Cialdini Principle and Aristotle's model of persuasion
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Swiggy, An Indian food delivery servicing company.
This presentation here describes a lot about Swiggy's working, history, services, acquisitions etc.
Have a look to this complete presentation.
THE ATTRIBUTES BEHIND THE GLORY OF DELIVERY KING SWIGGY
INTRODUCTION
Swiggy is a food delivery application. It allows the users to access their application from Android, IOS, and website, to order food from nearby restaurants, delivering at an estimated time of 30 minutes at the doorstep. They partner with restaurants, have delivery services, and provide ratings that help the customer in picking eateries accordingly. At the time delivery of an order, a customer is entitled to give feedback, rate the food and the delivery services, which help the application, give the customer the best experience by gathering all data.
The company recently started with the tagline, ‘No order too small’, that is no minimum order for delivery, and faster delivery became the USP of the company. The company’s target audience is people who use smartphones regularly, 18-35 demographic. The tagline of Swiggy is, ‘Swiggy karo, phir jo chahe karo!’ which appears in the advertisements of Swiggy.
THE INCEPTION OF SWIGGY
In the year 2013, Sriharsha and Nandan came together to build a product that would connect courier companies across the country, called Bundl. Bundl was not such a huge success and these two co-founders wanted to focus on the food industry. They met Rahul who helped build the software. Hence, Swiggy was born in August 2014.
When Swiggy came to the market, the food delivery sector already had applications like Foodpanda, Tinyowl, and Ola Café. Foodpanda and Tinyowl were later acquired by Ola Cabs and Zomato respectively and Ola café later got closed. While all these companies were struggling, Swiggy already had around 100 restaurants on board, with around 70,000 orders monthly. They also received a cheque of $2 million from Accel and SAIF Partners in the year 2015. This is how the company began with a kick start.
Swiggy started in the year 2014, as a food delivery app. Eventually, Swiggy expanded in size and is working in 100 cities in India at present. In 2019, Swiggy also started its business in delivering packages to businesses and clients, with the application called, Swiggy Go.
THE INITIAL HI-CUPS FACED BY SWIGGY
Swiggy has both technical and non-technical issues that arise regularly. It is a challenge for Swiggy to calculate an estimate for each order made and making sure it gets delivered at the said time. The app also has a feature of rating for both the delivery services and the food served by restaurants; they gather this data and ensure to give the best experience to the customers.
THE BUSINESS AND REVENUE MODEL OF SWIGGY
The application works on the business model of hyper-local on-demand food delivery. Swiggy gets restaurants as partners that supply food to the customers. It has several delivery partners who aim at delivering food in less than 30 minutes. The revenue collected by Swiggy at the year ending March 2019 was Rs. 1, 128 crore.
Recommended
Swiggy, An Indian food delivery servicing company.
This presentation here describes a lot about Swiggy's working, history, services, acquisitions etc.
Have a look to this complete presentation.
THE ATTRIBUTES BEHIND THE GLORY OF DELIVERY KING SWIGGY
INTRODUCTION
Swiggy is a food delivery application. It allows the users to access their application from Android, IOS, and website, to order food from nearby restaurants, delivering at an estimated time of 30 minutes at the doorstep. They partner with restaurants, have delivery services, and provide ratings that help the customer in picking eateries accordingly. At the time delivery of an order, a customer is entitled to give feedback, rate the food and the delivery services, which help the application, give the customer the best experience by gathering all data.
The company recently started with the tagline, ‘No order too small’, that is no minimum order for delivery, and faster delivery became the USP of the company. The company’s target audience is people who use smartphones regularly, 18-35 demographic. The tagline of Swiggy is, ‘Swiggy karo, phir jo chahe karo!’ which appears in the advertisements of Swiggy.
THE INCEPTION OF SWIGGY
In the year 2013, Sriharsha and Nandan came together to build a product that would connect courier companies across the country, called Bundl. Bundl was not such a huge success and these two co-founders wanted to focus on the food industry. They met Rahul who helped build the software. Hence, Swiggy was born in August 2014.
When Swiggy came to the market, the food delivery sector already had applications like Foodpanda, Tinyowl, and Ola Café. Foodpanda and Tinyowl were later acquired by Ola Cabs and Zomato respectively and Ola café later got closed. While all these companies were struggling, Swiggy already had around 100 restaurants on board, with around 70,000 orders monthly. They also received a cheque of $2 million from Accel and SAIF Partners in the year 2015. This is how the company began with a kick start.
Swiggy started in the year 2014, as a food delivery app. Eventually, Swiggy expanded in size and is working in 100 cities in India at present. In 2019, Swiggy also started its business in delivering packages to businesses and clients, with the application called, Swiggy Go.
THE INITIAL HI-CUPS FACED BY SWIGGY
Swiggy has both technical and non-technical issues that arise regularly. It is a challenge for Swiggy to calculate an estimate for each order made and making sure it gets delivered at the said time. The app also has a feature of rating for both the delivery services and the food served by restaurants; they gather this data and ensure to give the best experience to the customers.
THE BUSINESS AND REVENUE MODEL OF SWIGGY
The application works on the business model of hyper-local on-demand food delivery. Swiggy gets restaurants as partners that supply food to the customers. It has several delivery partners who aim at delivering food in less than 30 minutes. The revenue collected by Swiggy at the year ending March 2019 was Rs. 1, 128 crore.
Swiggy Business Models
1.Swiggy
2.product line and target
3. Business models
4. Delivery options
5. Promotions
6.Logistics
7. Salary of delivery boy
8.Customer Relationship Management
9.Competitors
10. Market position
START_UP_STORY_OF_SWIGGY[1234].pptx. bba
**Swiggy: Revolutionizing Food Delivery**
In the bustling streets of modern cities, where time is a precious commodity and convenience is paramount, emerges a technological marvel that has transformed the way we perceive food delivery – Swiggy. With its inception in 2014, Swiggy has swiftly ascended the ranks to become one of India's leading food delivery platforms, disrupting traditional models and setting new standards of efficiency, reliability, and customer satisfaction.
**Introduction to Swiggy**
Swiggy, headquartered in Bangalore, India, was founded by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini with a vision to revolutionize the food delivery industry. The idea germinated from their personal experiences of frustration with existing food delivery services, plagued by delays, inconsistency, and limited restaurant choices. Determined to address these shortcomings, they embarked on a journey to create a platform that not only connected customers with their favorite eateries but also prioritized speed, reliability, and seamless user experience.
**The Swiggy Ecosystem**
At the core of Swiggy's success lies its robust ecosystem, meticulously crafted to cater to the diverse needs of both customers and restaurant partners. The platform operates through a user-friendly mobile application and website, where customers can browse through a vast array of restaurants, cuisines, and dishes, placing orders with a few simple taps. Powered by advanced algorithms and machine learning capabilities, Swiggy ensures personalized recommendations, intuitive search functionality, and real-time order tracking, enhancing the overall user experience.
For restaurant partners, Swiggy offers a lucrative opportunity to expand their reach and amplify their sales. By onboardin gnappiing reputed eateries and local favorites, Swiggy creates a comprehensive culinary marketplace, allowing restaurants to showcase their offerings to a broader audience. Moreover, Swiggy provides partner restaurants with valuable insights, analytics, and marketing support to optimize their operations and maximize their revenue potential.
**Technology and Innovation**
Central to Swiggy's operations is its relentless pursuit of technological innovation. The platform leverages cutting-edge technology to streamline every aspect of the food delivery process, from order placement to dispatch and delivery. Swiggy's proprietary algorithms optimize route planning, order batching, and delivery assignment, minimizing delivery times and ensuring efficient utilization of resources.
Furthermore, Swiggy continually invests in research and development to enhance its capabilities in areas such as artificial intelligence, data analytics, and automation. Through initiatives like Swiggy Labs, the company explores emerging technologies and experimental concepts to stay ahead of the curve and deliver unparalleled value to its customers and partners.
**Logistics and Delivery Network**
A key differentiator
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Some things will never go out of demand, one of them is the demand for food. Apart from being a basic necessity for living, we also experience the occasional craving for our favorite meal. Food is something that can bring a smile or a frown in a minute on one’s face. In their busy lifestyles, people try to save as much time as possible, and one of the services that have saved hundreds and thousands of hours and got rid of the worry associated with cooking meals is the on-demand food delivery system. Since the introduction of the on-demand food delivery apps, people prefer to order from the comfort of their couch at their home, rather than moving out and dine. This is one of the primary reasons that on-demand food delivery apps have gained tremendous popularity. Another reason for the growth of the on-demand food delivery market is that the majority of the population in India comprises youth, and technology has pervaded all types of industries, bringing them online whether it is clothing, essential items, furniture accessories, etc.
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Swiggy Business Models
1.Swiggy
2.product line and target
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In the bustling streets of modern cities, where time is a precious commodity and convenience is paramount, emerges a technological marvel that has transformed the way we perceive food delivery – Swiggy. With its inception in 2014, Swiggy has swiftly ascended the ranks to become one of India's leading food delivery platforms, disrupting traditional models and setting new standards of efficiency, reliability, and customer satisfaction.
**Introduction to Swiggy**
Swiggy, headquartered in Bangalore, India, was founded by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini with a vision to revolutionize the food delivery industry. The idea germinated from their personal experiences of frustration with existing food delivery services, plagued by delays, inconsistency, and limited restaurant choices. Determined to address these shortcomings, they embarked on a journey to create a platform that not only connected customers with their favorite eateries but also prioritized speed, reliability, and seamless user experience.
**The Swiggy Ecosystem**
At the core of Swiggy's success lies its robust ecosystem, meticulously crafted to cater to the diverse needs of both customers and restaurant partners. The platform operates through a user-friendly mobile application and website, where customers can browse through a vast array of restaurants, cuisines, and dishes, placing orders with a few simple taps. Powered by advanced algorithms and machine learning capabilities, Swiggy ensures personalized recommendations, intuitive search functionality, and real-time order tracking, enhancing the overall user experience.
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Furthermore, Swiggy continually invests in research and development to enhance its capabilities in areas such as artificial intelligence, data analytics, and automation. Through initiatives like Swiggy Labs, the company explores emerging technologies and experimental concepts to stay ahead of the curve and deliver unparalleled value to its customers and partners.
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Marketing Strategy
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Revenue Generation Methods
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Here is a sneak peak to the experience of Casia 2014. Enjoy!
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Cialdini Principle and Aristotle's model of persuasion
- 1. Whats in a NAME?
- 2. What is swiggy? • Swiggy is India's largest and highest-valued online food ordering and delivery platform founded in 2014. • Swiggy is based in Bangalore, India, and as of March 2019, was operating in 100 Indian cities. • In early 2019, Swiggy expanded into general product deliveries under the name Swiggy Stores. 2
- 3. Background of the campaign 3 • Launched in November 2018 • Telling the value of a name • Targeting the issue of delivery partners
- 11. 11 ETHOS Familiar Voice of the Narrator
- 13. 13 PATHOS
- 14. IMPACT OF THE AD CAMPAIGN 14