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5th- 26th Sep 2014 
The journey that was! 
Rajashree Das
Just to let you know  
We began Casia in the year 2013,our annual case study 
competition through which we test the knowledge of future social 
media marketers. 
B- school and engineering students from across the country 
participate in the event. 
Every year, we select the top teams who demonstrate and prove 
that they are the best! 
This year, we saw some interesting participation and impact 
from the event.
Let’s see more!
21 
Colleges
96 Colleges
357% growth in the number of college participations. 
706% increase in the number of registered teams. 
993% increase in the number of registrations.
More than 350 Conversations on #casia2014 between 5th- 26th Sep 2014.
#TheBestTweets
Casia 2014 
Experience- 
What our participants 
say
We thoroughly 
enjoyed our 
experience during 
various stages of the competition & are absolutely thrilled to be 
the winners of Casia 2014 edition. 
PRAKHAR 
GAUTAM 
IIM BANGALORE
It was a very 
different experience as the competition was completely online - very very transparent process and execution. 
Congrats on your grand effort! 
APARNA TA TAPMI
Participating in 
Casia 2014 was a great learning experience for me and my team. 
It set the wheels in motion to think about the business aspects of social media marketing which has great future. 
GAURAV SURYAVANSHI IMT GHAZIABAD
The event was 
a great learning experience and it has 
broadened our view 
of social media. Being among the top three is like the cherry on that cake. 
KARISHMA 
MALPANI 
SIMC PUNE
VIPUL 
GUPTA 
DELHI UNIV. 
Casia 2014 was 
a fun event. Even we didn't know we could do this, but when you are given tasks like that, you defy your limits, you realize your hidden potential. Overall, a great learning experience.
It was a great 
learning experience from CASIA 2014. 
Every round created an anxiety and encouraged us to learn and research on real life social media marketing topics. 
DINESH SINGH IMT GHAZIABAD
Something to know 
We receive a lot of queries from colleges and students on 
internships and project opprtunities at Simplify360. 
This is a message to all of them: 
Our annual case study competition, Casia is the only platform through 
which we select interns for the marketing team every year.
Casia 2014 was a huge success! Thanks to each and every participant for making this happen. Special thanks to the juries for their effortless contribution. We look forward to next year. 
RAJASHREE DAS 
TEAM SIMPLIFY360
THANK YOU CONNECT WITH US 
SOCIAL BUSINESS INTELLIGENCE 
www.simplify360.com
Simplify360, is the world’s leading social business intelligence company. Our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs, Social Media Analytics and Social Command Center for Enterprises. We enable businesses to perform: 
Online Reputation Management, 
Customer Service, 
Community Management, 
Social Media Research & Brand Auditing, 
Online Sales Lead Generation, and 
Consumer Sentiment Analysis. We operate directly or through partners in the US, Malaysia, Korea, and Brazils to name a few. The company’s products and services are sold in over 100 countries. 
SOCIAL BUSINESS INTELLIGENCE 
US Headquartered at 
1330, Capital Parkway, 
Carrollton, TX 75006.

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A Sneak Peek at the journey of Casia 2014.

  • 1. 5th- 26th Sep 2014 The journey that was! Rajashree Das
  • 2. Just to let you know  We began Casia in the year 2013,our annual case study competition through which we test the knowledge of future social media marketers. B- school and engineering students from across the country participate in the event. Every year, we select the top teams who demonstrate and prove that they are the best! This year, we saw some interesting participation and impact from the event.
  • 6. 357% growth in the number of college participations. 706% increase in the number of registered teams. 993% increase in the number of registrations.
  • 7. More than 350 Conversations on #casia2014 between 5th- 26th Sep 2014.
  • 9. Casia 2014 Experience- What our participants say
  • 10. We thoroughly enjoyed our experience during various stages of the competition & are absolutely thrilled to be the winners of Casia 2014 edition. PRAKHAR GAUTAM IIM BANGALORE
  • 11. It was a very different experience as the competition was completely online - very very transparent process and execution. Congrats on your grand effort! APARNA TA TAPMI
  • 12. Participating in Casia 2014 was a great learning experience for me and my team. It set the wheels in motion to think about the business aspects of social media marketing which has great future. GAURAV SURYAVANSHI IMT GHAZIABAD
  • 13. The event was a great learning experience and it has broadened our view of social media. Being among the top three is like the cherry on that cake. KARISHMA MALPANI SIMC PUNE
  • 14. VIPUL GUPTA DELHI UNIV. Casia 2014 was a fun event. Even we didn't know we could do this, but when you are given tasks like that, you defy your limits, you realize your hidden potential. Overall, a great learning experience.
  • 15. It was a great learning experience from CASIA 2014. Every round created an anxiety and encouraged us to learn and research on real life social media marketing topics. DINESH SINGH IMT GHAZIABAD
  • 16. Something to know We receive a lot of queries from colleges and students on internships and project opprtunities at Simplify360. This is a message to all of them: Our annual case study competition, Casia is the only platform through which we select interns for the marketing team every year.
  • 17. Casia 2014 was a huge success! Thanks to each and every participant for making this happen. Special thanks to the juries for their effortless contribution. We look forward to next year. RAJASHREE DAS TEAM SIMPLIFY360
  • 18. THANK YOU CONNECT WITH US SOCIAL BUSINESS INTELLIGENCE www.simplify360.com
  • 19. Simplify360, is the world’s leading social business intelligence company. Our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs, Social Media Analytics and Social Command Center for Enterprises. We enable businesses to perform: Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing, Online Sales Lead Generation, and Consumer Sentiment Analysis. We operate directly or through partners in the US, Malaysia, Korea, and Brazils to name a few. The company’s products and services are sold in over 100 countries. SOCIAL BUSINESS INTELLIGENCE US Headquartered at 1330, Capital Parkway, Carrollton, TX 75006.