The document discusses chronopharmacology, the study of how biological rhythms affect drug efficacy and side effects, founded on principles established by historical figures like Jean-Jacques d'Ortous de Mairan and Franz Halberg. It highlights applications of chronopharmacology in treating conditions such as asthma, strokes, and allergies, emphasizing the importance of aligning drug administration with biological rhythms for optimized therapeutic outcomes. Recent advances in the field include potential drugs like casein kinase 1 inhibitors aimed at resetting circadian rhythms.