Christophe Lephilibert's presentation from our 100th Morgenbooster celebration on the topic Dare to Matter

1. DARE TO MATTER
Digital Solutions for a Better World
January 30th 2020

2. Chris in short
● 50% Danish
● 50% French
● Part CMO
● Part business developer
● Part strategist
● Part growth hacker
● 100% sustainability & passion-driven

3. My (rather long) journey into Sustainability
● 1999-2007: lifestyle and bling (& a bit of tech)

6. My (rather long) journey into Sustainability
● 1999-2007: lifestyle, bling & a little bit of tech
● 2008-2011: falling in love with tech (and apps!)

8. My (rather long) journey into Sustainability
● 1999-2007: lifestyle, bling & a little bit of tech
● 2008-2011: falling in love with tech (and apps!)
● 2011-2013: back into design & luxury

10. My (rather long) journey into Sustainability
● 1999-2007: lifestyle and… bling
● 2008-2011: falling in love with tech (and apps!)
● 2011-2013: back into design & luxury
● 2013-2015: sustainability + tech = 😍

12. kW
Smart
City
Last
mile
V2G

13. My (rather long) journey into Sustainability
● 1999-2007: lifestyle and… bling
● 2008-2011: falling in love with tech (and apps!)
● 2011-2013: back into design & luxury
● 2013-2015: sustainability + tech = 😍
● 2015-2017: trying to find my way

15. Psst.. they did not listen to me

16. My (rather long) journey into Sustainability
● 1999-2007: lifestyle and… bling
● 2008-2011: falling in love with tech (and apps!)
● 2011-2013: back into design & luxury
● 2013-2015: sustainability + tech = 😍
● 2015-2017: trying to find my way
● 2018 back on track @barry

17. La Nouvelle Vague

18. What do they have in common?
● Digital solutions
● Seek to have a real impact
● Big Purpose - and SDGs - built into their business
● Nudging -> change people’s behavior

19. The War on Talent is on
● 47% of millennials say that the purpose of business is to ‘improve
society/protect the environment' up 30% over the last two years (Deloitte)
● by 2014, 83% of MBA students polled said they’d take a 15% pay cut “for a job
that makes a social or environmental difference in the word.”
● Purpose-driven companies outperform the market more than 10 to 1 over a
15-year period.
● Purpose-driven companies have a 300% boost in number of employees who
consider themselves fully engaged with the company
● employees at purpose-driven companies are more likely to embrace innovation
and identify more strongly with the company

20. The Energytech Revolution
Toward a Conscious & Active Consumption of electricity

21. The Underlying Problem//The Market
The Electricity market
is not functioning

22. Regulation//The EU vision
Energy efficiency, EU's global
leadership in renewables & a fair
deal for energy consumers

23. The Solution regulated by EU
Smart Meters + Hourly Pricing
= conscious consumption

24. The Opportunity
Timing for an EnergyTech
Revolution is right

25. The Time is Now
● More & more data available - cf. DataHub
● Push on EU level for Hourly Pricing/Spot Price
● Push on EU level to roll out smart meters in DK/Europe
● Consumers are looking for solutions to help them make
the right choices <-> climate change consciousness

26. So, where do we start?

27. Start with the Vision

28. Our Vision
Empower Users

29. Empower Users
● We “share” our electricity supplier license with all our
customers
● Tech’ as THE enabler

30. The Challenge
Electricity is
Complicated & Boring

33. People don’t trust electricity suppliers

34. How do we address that Challenge?

35. With strong & clear Values
Let’s make Electricity Easy, Fair & Fun.

36. Easy like...
● Mobile-first... paperless & no laptop needed
● Super intuitive UX & sleek design
● We speak a language that people understand

37. Fair like...
● We only offer true Spot Price → we do not make any profit on your
consumption
● Our only revenue is a monthly subscription fee of 29 kr. - no hidden
fees, no BS
● We charge you as quickly as possible after consumption -> daily
payments

38. Fun like...
● Who says that dealing with your electricity provider
should be boring?

39. A conscious - and flexible - consumption
Sure… but how?

40. Real-time ledger technology
Product innovation: “Pay as you Go”
● You transfer whatever amount you want on
your (Barry) electricity-account
● You will always now how much you owe since
the last time you paid
● See your daily/weekly/monthly payments

41. No more bad surprise with electricity bills… especially at the end of a
cold winter or after renting your apartment out to a friend/airbnb!
Value proposition

42. Nudging users: consumption alerts
● Make our users aware of their consumption:
changes, evolution, etc.
● Possibility to customize notifications

43. Nudging users: market signals
● Make our users aware of what is flowing in their
sockets
○ Price
○ CO2 emissions-level
○ % of renewable energy
● Help them to have a flexible consumption

44. Nudging users: CO2 emissions
● Use of predictive data -> push notifications
to impact behavior
● Accounting: see how much CO2 your
household has emitted through electricity
consumption
● Gamifying consumption: running “CO2
emissions-challenges”

45. Can we do more?

46. Democratizing CO2 compensation
● Data-driven approach
● Nudge, count & offer option to “clean up”
● A smooth UX, built into the app

47. Demo video

48. Democratizing CO2 compensation
● Data-driven approach
● Nudge, count & offer option to “clean up”
● A smooth UX, built into the app
● Partnership with solid, trustworthy partner

49. A peek into the (near) future
How do we take flexible consumption to
mass-market, supporting a transition to 100%
renewable energy?

50. Barry API coming to all smart homes
2020-21
vision
Vision: make it easy for households to save on their bill
and reduce their CO2 footprint
In partnership with

51. Wanna give Barry a try?
Use the code DARE
& get 3 months free subscription