This document discusses what blogs are good for. It suggests that blogs can be used to attract and retain an audience, as well as recruit others. Blogs allow you to inform and gain insights from your readers while interacting with them. They can also energize people and help build a brand. Successful blogging requires having content, writing skills, and engaging with other bloggers and readers through social media and other platforms. Proper planning of topics, posts, and a workflow are also important for an effective blog.

1. What Are Blogs Good For? Chris Garrett What Are Blogs Good For?

2. Why Blog? Attract Inform/Insights (in both directions) Interact Retain Energize Recruit What Are Blogs Good For?

3. Attract, Retain, Recruit What Are Blogs Good For? BLOG Email RSS Twitter Referral Forwards Re-tweets Email RSS Twitter SEO Social Links PR

4. Social Media Journey Take your audience on a journey What Are Blogs Good For? Visitor Return Visitor Subscriber “ Converted” Advocate

5. What You Need to Blog? A blog :) Patience. Practice. Perseverance. … and Other People. What Are Blogs Good For?

6. Audience & Community What Are Blogs Good For?

7. Your Uniqueness What Are Blogs Good For?

8. Branding What Are Blogs Good For? Your Brand Here

9. Content & Writing What Are Blogs Good For? What you know What readers want Blog This

10. Traffic & SEO What Are Blogs Good For?

11. Networking What Are Blogs Good For?

12. Building a Blog & Tech Stuff What Are Blogs Good For?

13. Productivity What Are Blogs Good For?

14. Decide: Team - Who does what? When? Schedule - Dedicate resources Topics - Build your topic bank Drafts - Create “panic posts” Workflow - Tighten your routine What Are Blogs Good For?

15. Questions? What Are Blogs Good For?