SlideShare a Scribd company logo
“Freestyle semiotics”: an experimental film
Codes of commerce?
Codes of eschatology?
Codes of honest protest?
Codes of demagoguery?
Codes of post modern pastiche?
Codes of economicdestitution?
Codes of contemporary art?
Codes of culture jamming?
Some learnings from this approach


•Semiosis happens best when a need to communicate
•Context is everything, without it = aberrant decoding
•Open texts without cluescan always be misconstrued
•People can be threatened by a sense of the unknown
•Intrigue, intoxication, and a rhetoric are not enough
•Semioticians are lonely, atomized, isolated, outliers
•We’re much stronger when we communicate together
•Cannot be passive, expecting others to be interested
Some questions for Semiofest attendees


•How do you explain semiotics when you are
asked?(the best examples)

•How can semiotics brand itself in the best way?
(what are the main image problems)

•How can coming together help us do we think?
(initiatives, commitments, brand ideas)

More Related Content

Viewers also liked

Week 3 pp
Week 3 ppWeek 3 pp
Week 3 pp
AShank1964
 
Ortho wires part iii
Ortho wires part iiiOrtho wires part iii
Ortho wires part iii
pratiklovehoney
 
Xylitol
XylitolXylitol
Studying Effectively in College
Studying Effectively in CollegeStudying Effectively in College
Studying Effectively in College
benjaminknott
 
Biostatics ppt
Biostatics pptBiostatics ppt
Biostatics ppt
pratiklovehoney
 
Writing narratives
Writing narrativesWriting narratives
Writing narratives
AShank1964
 
Development of occlusion AND dentition
Development of occlusion AND dentitionDevelopment of occlusion AND dentition
Development of occlusion AND dentition
pratiklovehoney
 
Poligoonoossss
PoligoonoossssPoligoonoossss
Poligoonoosssskielsar90
 

Viewers also liked (8)

Week 3 pp
Week 3 ppWeek 3 pp
Week 3 pp
 
Ortho wires part iii
Ortho wires part iiiOrtho wires part iii
Ortho wires part iii
 
Xylitol
XylitolXylitol
Xylitol
 
Studying Effectively in College
Studying Effectively in CollegeStudying Effectively in College
Studying Effectively in College
 
Biostatics ppt
Biostatics pptBiostatics ppt
Biostatics ppt
 
Writing narratives
Writing narrativesWriting narratives
Writing narratives
 
Development of occlusion AND dentition
Development of occlusion AND dentitionDevelopment of occlusion AND dentition
Development of occlusion AND dentition
 
Poligoonoossss
PoligoonoossssPoligoonoossss
Poligoonoossss
 

Similar to Semiofest - a celebration of semiotic thinking

2 5199-fashion-f15
2 5199-fashion-f152 5199-fashion-f15
2 5199-fashion-f15
Carolyn Guertin
 
Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)
Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)
Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)
Henri Weijo
 
Lesson 3 - Introduction to Ideology
Lesson 3 - Introduction to IdeologyLesson 3 - Introduction to Ideology
Lesson 3 - Introduction to Ideology
42RolandMichaud
 
Representation
RepresentationRepresentation
Theories and Application for G325 Media
Theories and Application for G325 MediaTheories and Application for G325 Media
Theories and Application for G325 Media
bearskin_2
 
How to Craft Your Origin Story
How to Craft Your Origin StoryHow to Craft Your Origin Story
How to Craft Your Origin Story
Jordan Bower
 
Roundup of GWC15 - Brighton Gamification Meetup
Roundup of GWC15 - Brighton Gamification MeetupRoundup of GWC15 - Brighton Gamification Meetup
Roundup of GWC15 - Brighton Gamification Meetup
Joshua Wong
 
Reel Diversity (Brian Johnson)
Reel Diversity (Brian Johnson)Reel Diversity (Brian Johnson)
Reel Diversity (Brian Johnson)
Association of Fraternal Leadership & Values
 
Representation exam
Representation examRepresentation exam
Representation exam
Angela Pearson
 
Masculinity presentation 2nd may
Masculinity presentation 2nd mayMasculinity presentation 2nd may
Masculinity presentation 2nd may
Emma Leslie
 
Keynote at the CIBC XX Design Challenge
Keynote at the CIBC XX Design ChallengeKeynote at the CIBC XX Design Challenge
Keynote at the CIBC XX Design Challenge
Jess Mitchell
 
Thought Leadership
Thought LeadershipThought Leadership
Thought Leadership
Tathagat Varma
 
Exploring and measuring emotion for Qual360
Exploring and measuring emotion for Qual360Exploring and measuring emotion for Qual360
Exploring and measuring emotion for Qual360
TapestryWorks
 
Creativity
CreativityCreativity
Representation
RepresentationRepresentation
Representation
fabihasjcmediastudies
 
The Art of Persuasion
The Art of PersuasionThe Art of Persuasion
The Art of Persuasion
Richard Binkney, Ph.D.
 
Representation - Dyer
Representation - DyerRepresentation - Dyer
Representation - Dyer
Liz Davies
 
Question 1 b
Question 1 bQuestion 1 b
Question 1 b
amymyersmedia
 
Question 1 b
Question 1 bQuestion 1 b
Question 1 b
amymyersmedia
 
A2 representation latest
A2 representation latestA2 representation latest
A2 representation latest
Kim Fyson
 

Similar to Semiofest - a celebration of semiotic thinking (20)

2 5199-fashion-f15
2 5199-fashion-f152 5199-fashion-f15
2 5199-fashion-f15
 
Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)
Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)
Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)
 
Lesson 3 - Introduction to Ideology
Lesson 3 - Introduction to IdeologyLesson 3 - Introduction to Ideology
Lesson 3 - Introduction to Ideology
 
Representation
RepresentationRepresentation
Representation
 
Theories and Application for G325 Media
Theories and Application for G325 MediaTheories and Application for G325 Media
Theories and Application for G325 Media
 
How to Craft Your Origin Story
How to Craft Your Origin StoryHow to Craft Your Origin Story
How to Craft Your Origin Story
 
Roundup of GWC15 - Brighton Gamification Meetup
Roundup of GWC15 - Brighton Gamification MeetupRoundup of GWC15 - Brighton Gamification Meetup
Roundup of GWC15 - Brighton Gamification Meetup
 
Reel Diversity (Brian Johnson)
Reel Diversity (Brian Johnson)Reel Diversity (Brian Johnson)
Reel Diversity (Brian Johnson)
 
Representation exam
Representation examRepresentation exam
Representation exam
 
Masculinity presentation 2nd may
Masculinity presentation 2nd mayMasculinity presentation 2nd may
Masculinity presentation 2nd may
 
Keynote at the CIBC XX Design Challenge
Keynote at the CIBC XX Design ChallengeKeynote at the CIBC XX Design Challenge
Keynote at the CIBC XX Design Challenge
 
Thought Leadership
Thought LeadershipThought Leadership
Thought Leadership
 
Exploring and measuring emotion for Qual360
Exploring and measuring emotion for Qual360Exploring and measuring emotion for Qual360
Exploring and measuring emotion for Qual360
 
Creativity
CreativityCreativity
Creativity
 
Representation
RepresentationRepresentation
Representation
 
The Art of Persuasion
The Art of PersuasionThe Art of Persuasion
The Art of Persuasion
 
Representation - Dyer
Representation - DyerRepresentation - Dyer
Representation - Dyer
 
Question 1 b
Question 1 bQuestion 1 b
Question 1 b
 
Question 1 b
Question 1 bQuestion 1 b
Question 1 b
 
A2 representation latest
A2 representation latestA2 representation latest
A2 representation latest
 

Recently uploaded

Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
PsychoTech Services
 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
Iris Thiele Isip-Tan
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
siemaillard
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
ImMuslim
 
HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.
deepaannamalai16
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
EduSkills OECD
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
RidwanHassanYusuf
 
The basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptxThe basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptx
heathfieldcps1
 
Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)
nitinpv4ai
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
zuzanka
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
Krassimira Luka
 
CIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdfCIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdf
blueshagoo1
 
Data Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsxData Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsx
Prof. Dr. K. Adisesha
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
MysoreMuleSoftMeetup
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
zuzanka
 
How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17
Celine George
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
MJDuyan
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
imrankhan141184
 

Recently uploaded (20)

Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
 
Educational Technology in the Health Sciences
Educational Technology in the Health SciencesEducational Technology in the Health Sciences
Educational Technology in the Health Sciences
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...
 
HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
 
The basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptxThe basics of sentences session 7pptx.pptx
The basics of sentences session 7pptx.pptx
 
Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)Oliver Asks for More by Charles Dickens (9)
Oliver Asks for More by Charles Dickens (9)
 
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptxSWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
 
CIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdfCIS 4200-02 Group 1 Final Project Report (1).pdf
CIS 4200-02 Group 1 Final Project Report (1).pdf
 
Data Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsxData Structure using C by Dr. K Adisesha .ppsx
Data Structure using C by Dr. K Adisesha .ppsx
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
 
How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17How to Predict Vendor Bill Product in Odoo 17
How to Predict Vendor Bill Product in Odoo 17
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
 

Semiofest - a celebration of semiotic thinking