11. Some learnings from this approach
•Semiosis happens best when a need to communicate
•Context is everything, without it = aberrant decoding
•Open texts without cluescan always be misconstrued
•People can be threatened by a sense of the unknown
•Intrigue, intoxication, and a rhetoric are not enough
•Semioticians are lonely, atomized, isolated, outliers
•We’re much stronger when we communicate together
•Cannot be passive, expecting others to be interested
12. Some questions for Semiofest attendees
•How do you explain semiotics when you are
asked?(the best examples)
•How can semiotics brand itself in the best way?
(what are the main image problems)
•How can coming together help us do we think?
(initiatives, commitments, brand ideas)
