You place a lot of trust in dog grooming product manufacturers. Learn why you need to pay attention to ingredients and select a safe and non-toxic pet shampoo for your dog, cat, and other 4-Leggers! Choosing a certified organic pet shampoo is not only smart - it is safe!

1. Only
Cer)fied
Organic
Dog
Shampoo
is
Natural
Why
You
Want
a
Cer.fied
Organic
Dog
Shampoo

2. Who
is
Making
Your
Dog’s
Shampoo?
You
put
a
VERY
high
level
of
trust
in
the
manufacturer
of
your
dog’s
shampoo
You
trust
that
they
will
not
use
ingredients
that
may
cause
health
issues
in
your
dog
Many
dog
shampoos
on
the
market
contain
ingredients
that
are
NOT
safe

3. No
Regula)ons
in
Pet
Industry
for
Grooming
Products
There
are
no
regula.ons
in
the
pet
industry
for
grooming
products.
Some
dog
shampoo
labels
list
NO
ingredients
Some
labels
are
vague
(may
say
“proprietary
blend…”)
Never
trust
a
manufacturer
who
won’t
disclose
ingredients!

4. “Natural”
=
More
Money
for
Manufacturers
ONLY
cer)fied
organic
products
ARE
natural
All
other
dog
shampoos
are
“greenwashing”
Marke.ng
their
product
as
natural
when
they
are
NOT
Consumers
wants
“natural”
and
are
willing
to
pay
more
for
a
product
labeled
as
natural
The
consumer
assumes
natural
=
safe
&
non-­‐
toxic
&
doesn’t
always
read
ingredients
The
word
“natural”
on
a
label
means
nothing
unless
the
product
is
cer.fied
organic

5. What
is
Organic?
A
few
organic
ingredients
mixed
in
with
toxic
ingredients
does
not
make
a
product
“natural”
or
“organic”.
It
makes
a
product
that
was
a
bad
decision
to
manufacture:
Wasteful
to
mix
cer.fied
organic
ingredients
with
toxic
ingredients
Confusing
to
the
consumer

6. Let’s
Look
at
the
Differences
Between
Cer)fied
Organic
Dog
Shampoo
and
Other
Dog
Shampoo

7. Ingredient
Standards
Cer.fied
organic
products
must
disclose
100%
of
ingredients
at
the
.me
of
cer.fica.on.
Ingredients
must
comply
with
federal
USDA
organic
standards.
No
GMO
(gene.cally
modified)
ingredients
are
allowed.
Strict
standards
for
growing,
storage,
processing,
packaging,
&
shipping!
There
are
no
regula.ons
in
the
pet
industry
for
what
has
to
be
listed
on
the
label
and
no
review
of
the
ingredient
lifecycle
(growing/
processing/packaging/shipping).
Only
dog
shampoo
that
make
medical
claims
need
to
register
with
the
EPA
and
follow
regulatory/labeling
guidelines.
Cer)fied
Organic
Dog
Shampoo
Other
Dog
Shampoo

8. Cleaning
Agents
Saponified
organic
oils
-­‐
the
highest
grade
that
is
available
• No
GMO
• No
pes.cides
• No
herbicides
• No
ar.ficial
colors
• No
ar.ficial
fragrance
Typically
sodium
lauryl
sulfate
or
sodium
laureth
sulfate.
Both
are
known
skin
irritants.
Both
are
oen
contaminated
with
byproducts
of
the
manufacturing
process.
These
byproducts
are
known
carcinogens,
have
effects
on
the
nervous
system,
liver,
and
kidneys.
They
also
pollute
the
environment
through
wastewater.
Cer)fied
Organic
Dog
Shampoo
Other
Dog
Shampoo

9. Thickening
Agents
Guar
gum
or
xanthan
gum
can
be
used
as
a
thickening
agent.
However,
it
will
reduce
lathering
in
the
product.
Consumers
equate
lathering
with
ability
to
clean
so
thickeners
are
not
used
frequently.
Ethanolamines
are
oen
used
to
boost
foaming
and
create
a
thicker
creamy
texture.
They
also
break
down
and
form
nitrosamines.
Nitrosamines
are
carcinogenic,
have
reproduc.ve
toxicity,
developmental
toxicity,
and
organ
system
toxicity.
Cer)fied
Organic
Dog
Shampoo
Other
Dog
Shampoo

10. Fragrance
Essen.al
oils
are
added
to
the
product
to
give
the
fragrance
and
as
an
added
bonus,
the
natural
beneficial
proper.es
of
the
essen.al
oils
are
in
the
final
product.
For
example,
lavender
essen.al
oil
is
oen
used
for
lavender
fragrance.
It
also
helps
with
dry
and
itchy
skin
when
used
in
a
dog
shampoo.
Synthe.c
fragrance
can
originate
from
hundreds
to
thousands
of
separate
ingredients.
None
of
the
ingredients
have
to
be
listed
on
the
label.
Some
synthe.c
ingredients
have
been
linked
to
serious
health
problems
like
cancer
and
reproduc.ve
and
developmental
toxicity.
Cer)fied
Organic
Dog
Shampoo
Other
Dog
Shampoo

11. Color
There
are
natural
color
dyes
that
can
be
used
in
organic
products
but,
they
are
expensive,
pH
and
temperature
sensi.ve,
shelf
life
unstable,
weaker
in
strength,
&
sensi.ve
to
light.
Typically,
the
color
of
the
product
is
dictated
by
the
ingredients
selected
for
their
beneficial
proper.es.
For
example,
hemp
oil
is
a
beau.ful
green
due
to
the
high
level
of
chlorophyll.
You
add
hemp
oil
for
its
excellent
moisturizing
proper.es.
Your
product
will
likely
have
a
green
color
–
but
you
added
hemp
as
a
moisturizer,
not
because
it
is
green.
Typically
FD&C
or
D&C
synthe.c
colors
synthesized
from
petroleum.
Many
of
the
synthe.c
dyes
raise
concerns
that
range
from
organ
damage,
cancer,
birth
defects,
and
allergic
reac.ons.
Synthe.c
dyes
are
not
pure
chemicals
and
oen
have
impuri.es
(byproducts)
that
may
be
toxic.
Cer)fied
Organic
Dog
Shampoo
Other
Dog
Shampoo

12. Preserva)ves
Use
natural
an.oxidants
to
keep
oils
from
going
rancid
and
essen.al
oils
for
an.-­‐microbal
and
an.-­‐fungal
proper.es.
• Rosemary
extract
• Grapefruit
seed
extract
• Vitamin
E
Deriva.ve
called
Tocopherol
Use
one
of
4
types:
• Formaldehyde
releasers
• Isothiazolinones
• Sodium
Benzoate
• Parabens
All
of
these
preserva.ves
have
been
linked
to
some
health
issues
that
range
from
allergies
to
cancer,
organ
system
toxicity,
neurotoxicity,
leukemia,
and
other
blood
disorders.
Cer)fied
Organic
Dog
Shampoo
Other
Dog
Shampoo

13. Perspec)ve
• Nearly
50%
of
dogs
die
from
cancer
• Studies
es.mate
that
approximately
5%
of
these
cancers
are
hereditary
(rates
vary
by
breed)
• The
remaining
95%
of
dog
cancers
are
due
to
lifestyle
and
environmental
factors
like
grooming
products,
food,
etc.

14. Choose
Wisely

15. To
learn
More
about
4-­‐Legger
Cer.fied
Organic
Pet
Products,
the
ingredients
in
dog
shampoo,
&
how
to
choose
a
healthy
grooming
product
for
your
pet
visit
www.4-­‐legger.com