I wrote a paper giving avenues to create an online presence and develop a successful implementation of the online presence with a physical company.

1. Online Presence
Alphonzo A. Wright III
Trident University International

2. The sum of all the identities you’ve created (both personal and business driven) and the
interactions those identities have established and participated in online is an online presence.
There is a lot of effort that goes into building a website (home base), all the way to figuring out
best ways to engage and interact across these different mediums. This paper will give avenues to
create productive online presence.
Strategize
The first and most important to creating an online presence is to understand what the
business goals are- both short-term and long-term. When the starting and building an online
presence the company should be constantly asking themselves how each of their online efforts
are helping them take steps toward business goals. A way to properly oversee that goals are
being completed is to simply write down business goals and refer back to them when checking to
ensure that what is done online is helping the business take steps forward. A company should
never build an online presence just because it is perceived as a necessity but a strategic way to
best help business goals. Erickson, K. (n.d.)
Establish a Concrete Platform
The website (business home base) is the start of building a concrete platform. The website
is the business hub: an accumulative place where individuals can go research more about wat the

3. business has to offer, how to contact the business and interact and engage with the business’s
content. There are ways to implement a solid platform:
 Clear message ( what is the business about)
 Easy-to-use navigation
 Option to receive business information and sales (building an email contact list)
 Contact page (accept grievances and feedback)
The platform is not only for the business but for the consumer; it allows being
diverse in every age audience by the simplicity that is of the website. The business
has to be social, reaching audiences via social media. That is a way to engage and
get to know their audience (and vice versa). The platform should always be
optimizing and improving. The business’s online platform will gain credibility and
authority by providing consistent value. Erickson, K. (n.d.)
Optimizing and Improving
The thought putting something out online until its perfect is incorrect, it will never
be perfect. The business can and will always be improving business content. The
business should always be in search for ways to improve and optimize their online
presence and content post-launch. The business has to realize that the online
presence is a process and the hold off of the online launch will make it a longer
duration to reach business goals. Erickson, K. (n.d.)

4. Consistent Value
A company should always be striving for providing consistent value, via the
business website, an online community or through social media. The content that is
provided may come in many forms, from a blog, a podcast, videos or books. As
long as the content is consistent and valuable it will be captivating to the projected
audience. The creation of consistent and valuable content allows the business to
gain credibility and authority in the current market. The business would provide
value to their online communities to ensure online growth. The business should
understand that the type of content that is shared with their online community and
followers might not be their own content but is still valuable to the business‘s
followers. The business should implement a mix of the 80/20 rule: share other
peoples content eighty percent of the time and twenty percent of the time of
business content. This implementation can build trust with the company’s followers
by helping them to understand that the business is not in the market for itself. The
rule will help the business build relationships with others in the industry because
the business shared their content with the business’s audience. The sharing of
information is a great way to reach others outside of the business network who
might be interested in the business content. Erickson, K. (n.d.)

5. Being Social
A business should have two channels that they regularly post and engage
on. The goal is to increase the business followers, and consistency is the way to
achieve the goal. Social media is a great tool to reach a broad audience but after the
company gains initial fans and followers the company should reach consumers,
whom they know, like and trust the company. Social media allows the business to
engage and listen to customers and engage with them, build strong relationships. In
order to adapt a business culture must avoid the media traps. The traditional
marketing strategies are not the future of the company’s progress. The innovation of
communication platforms is waiting to be utilized but if it is solely a ‘loud speaker’
to promote the business’s products and offers, than the business won’t change, it
has to find creative ways to engage online consumers. When the business’s e-
commerce department faces challenges of achieving the same feel as the consumers
being in-store, the implementation of great costumer service, fast checkouts and
customized payment pages is necessary. Erickson, K. (n.d.)
Tracking
The way a business knows that its online presence is working is tracking
their progress. The company can track progress by simply seeing how likes on
Facebook, the number on Twitter followers, and how many circles they have on
Google+. Erickson, K. (n.d.) A company could download Google Analytic

6. application and track the website traffic. Tracking allows the business a way to
recognize trends. A business can identify large spikes in traffic or the decrease
number of visitors. The company must test different avenues of tracking and
develop a process that is best designed for the business. Being able to track your
online presence will establish what is working for the business and what’s
not.Erickson, K. (n.d.)
I will end this topic with a business doesn’t have to be everywhere online
but it does have to be somewhere online and bring up the opportunity and avenues
used to capitalize on what the online has to offer. The deep influence of emerging
technologies in our day to day lives is what can challenge the e-commerce of
business today. A business has to adapt and overcome many obstacles that may
arise to become productive in its market.Erickson, K. (n.d.)

7. References
 Erickson, K. (n.d.). 7 Ways to build you online presence. Retrieved from
http://www.entrepreneuronfire.com/7-ways-to-build-your-online-presence/

8. References
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Shim, Jae K. and Joel F. Siegel. The Vest Pocket Guide to Information Technology. John Wiley
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Torode, Christina. "xSPs Rethink Business Models." Computer Reseller News. 15 July 2002.
Zwass, V. (n.d.). INFORMATION SYSTEM. Retrieved from
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