An outline of a typical Starbucks customer, complete with consumer needs, optimizations, shortcomings, objections, and examples of social media messages you can use to reach out to them. You can use this outline for any brand or company you want to promote!
An outline of a typical Starbucks customer, complete with consumer needs, optimizations, shortcomings, objections, and examples of social media messages you can use to reach out to them. You can use this outline for any brand or company you want to promote!
The Pizza Company's Communication ProposalMinh H. Nguyen
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Buyer personas are fictional representations of your ideal Starbuck customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.
Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.
The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.
The Pizza Company's Communication ProposalMinh H. Nguyen
Communications Strategy. This is to reposition a brand to be more suitable for local Vietnam market. The scope is bigger than a normal communications but still doable because the size of the business is not very big.
SMM Project 1 - Shake Shack Social Media Strategy Ashley Powers
A comprehensive social media strategy for Shake Shack. Includes: Social Media Audit, Objectives, Strategies and Tools, Timing and Key Dates, Roles and Responsibilities, Policy, Critical Response Plans, and Measurement and Reporting Results
At Biola University, in our Strategic Management, I worked with my group partners to choose our project, Chipotle Mexican Grill. This course has a fifteen-week capstone that my group and I worked on our project, Chipotle Mexican Grill. We are split our work on our categories into a problem statement, situational analysis, SWOT Analysis and new sources of Competitive Advantage, and Recommendations. We are required to include our speaker's notes on each slide that we use to passing the ball to each other that we share our work. We will deliver our final formal PowerPoint presentations in front of panelists. However, due to the coronavirus situation, we will deliver our final formal PowerPoint presentations to canvas (online) that allow the professor to grade on it.
Buyer personas are fictional representations of your ideal Starbuck customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.
Fast food is largely enjoyed by people around the world. This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage. We also wanted to find out how people order fast food online.
The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020.
Local advertising is a rapidly evolving market for startups, traditional media and local businesses. Offline Media CEO David Shaner breaks down the top 5 trends that matter in 2016.
Chipotle has a wide range of customers. College students are only a small portion of the demographic they serve. This presentation describes one of the many buyer personas Chipotle targets: The young college male in a fraternity.
Localyser is the Middle East’s first local social media monitoring and engagement tool that helps restaurants, cafes, bars, spas, and F&B-centric hotels manage their locations’ ratings and reviews from across the Internet. From one single interface you can quickly respond to reviews, improve operations, and engage customers to obtain positive reviews that helps your outlets rank higher on search engines & maps. Find out more at http://bit.ly/sps_hotels_localyser
Nancy Kruse - Spotting Millennial Food TrendsJohn Blue
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More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
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Diese Fallstudie beschreibt den Prozess der Persona Bildung am Beispiel Online-Shopper aus Deutschland. eResult hat für diverse Kunden ebenfalls schon individuelle personas erstellt und in den internen Prozessen etabliert.
A primer on youth culture and commerce in an era of converged media and transformation shaking the foundation of every industry by young adults not conditioned to conform to institutionalized thought.
This is my slide deck for a guest talk I'm doing on content curation for a Trends in Social Media Communication course (EXSM 3991) at the University of Alberta. Exciting!
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Growth hacking is something that's been defined and re-defined over the years to the point that most of the tactics have become fairly weak. Suneet Bhatt, Help Scout's Chief Growth Officer, in his presentation at Price Intelligently's SaaSFest 2016 walks through how to properly model, evaluate, and understand growth, particularly when it comes to stepping on the gas and accelerating metrics across the board.
This is a persona profile of a college age female who loves to eat Chipotle, but fears spending money, which she makes herself, on food that may not be the healthiest option for her.
Hotel management involves overseeing all aspects of a hotel's operations to ensure smooth functioning and exceptional guest experiences. This multifaceted role includes tasks such as managing staff, handling reservations, maintaining facilities, overseeing finances, and implementing marketing strategies to attract guests. Effective hotel management requires strong leadership, communication, organizational, and problem-solving skills to navigate the complexities of the hospitality industry and ensure guest satisfaction while maximizing profitability.
Food Processing and Preservation Presentation.pptxdengejnr13
The presentation covers key areas on food processing and preservation highlighting the traditional methods and the current, modern methods applicable worldwide for both small and large scale.
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
Water treatment study ,a method to purify waste water
Chipolte buyer persona
1.
2. Say Hello to Colleen College-Student!
Chipotle Buyer Persona Profile
3. Colleen College-Student
Background:
• Sophomore at College University
• Works part-time in her college’s housing
department
• She is an Engineering major
• She plays on two intramural sports teams
Demographics:
• 20 years old
• Female
• Makes >$1000 a month
• Lives in a suburban city
• She is the oldest of three children
Identifiers:
• Unruffled demeanor
• Very personable and easy to talk to
• Always has her phone in hand
• Very busy, so she is constantly in a hurry
4. Colleen College-Student
Goals:
• To graduate college on time
• Be as financially dependent from
her parents as she can
• To stay healthy and active while
in college
Challenges:
• Balancing her challenging school
load with her extracurricular
• Finding enough time in the day
for everything
How we help:
• Offer affordable food that is quick
and healthy
5. Colleen College-Student
Real Quotes:
• “I really enjoy my major and
playing on intramural teams but
it is hard to find a balance—
especially with my job.”
• “I’m always really busy so I
never have time to cook food for
myself.”
• “I love to stay fit so eating food
that is fresh and healthy is
important to me.”
6. Colleen College-Student
Common Objections:
• I’m worried about spending too
much money on food.
• I don’t like eating fast food
because it isn’t healthy.
• I don’t have a lot of time to wait
for my food.
7. Colleen College-Student
Social Messaging:
• Twitter and Instagram would be
the best networks to connect
with Colleen because she is
always on her phone and trying
to keep up with the world around
her.
• Twitter example: Send a tweet
out that said: “Need a study
break? Come over to Chipotle
and enjoy 10% when you show
your student ID!”
• Instagram example: Post a
picture of a celebrity athlete
eating Chipotle and endorsing
it’s healthiness.
8. Colleen College-Student
Marketing Message:
• Chipotle is a healthy, fast food
alternative.
Elevator Pitch:
• Chipotle is a very affordable,
fast-food restaurant that uses
fresh and healthy ingredients
while offering a wide variety of
options.