A cluster mapping study was undertaken to ‘discover’ where Serbia's clusters are located (quantitative) and to evaluate the potential for further cluster development (qualitative). The study includes mapping and analysis of key parameters such as: the types and numbers of companies in the cluster, the numbers of workers and their levels of skills, business interdependencies and trade links, export activity and how the cluster works with universities, other clusters and organisations such as Chambers of Commerce.

1. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Support to Enterprise Competitiveness
and Export Promotion in
the Republic of Serbia
CLUSTER WORKSHOP
Belgrade, 22nd June 2010
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

2. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Goals
• SECEP to share its impressions of cluster development with
participants
• Ministry of Economy to share its ideas on future cluster support
with participants
• Participants to learn about the POLUS programme in Hungary as
an example of best practice
• Consensus between participants on main obstacles to better
clustering
• Development of an approach to tackling these challenges
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

3. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Cluster Workshop schedule (1/1)
• 09.30 – 09.45 Welcome word by SECEP Team leader
Goals of the workshop and agenda
• 09.45 – 10.45 Impressions and Recommendations from SECEP
Cluster analysis by SECEP Cluster Team
• 10.45 – 11.00 Coffee break
• 11.00 – 11.45 POLUS, Hungary - Cluster Support Programme by
guest speakers from POLUS program
• 11.45 – 12.30 Presentation by MoERD – Cluster Support in 2010
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

4. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Cluster Workshop schedule (1/2)
• 12.30 – 13.30 Lunch Break
• 13.30 – 14.30 The Challenges of Cluster Development in Serbia:
Facilitated group discussion
• 14.30 – 15.30 Break-out sessions on solutions to key challenges
(2 to 4 groups) Coffee served
• 15.30 – 16.30 Presentation by each group (15 minutes each)
• 16.30 – 17.00 Summary, Conclusions, Next Steps. SECEP Team Leader
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

5. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
SECEP work with clusters to date
• Statistical mapping based on 3 star
analysis. Data-base completed and working.
• Assessment of existing clusters (10 Ministry
grantee clusters) Completed.
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

6. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
SECEP work with clusters to end 2011
• Assessment of potential clustering
initiatives throughout Serbia. Starting now!
• Support to 6 clusters in action planning &
implementation. Starting now!
• Support to all clusters via cluster network.
Depends on you!
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

7. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Cluster Statistical Mapping
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

8. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Methodology
• Based on European Cluster Observatory
• 38 cluster categories
• Cluster categories are developed using
EU Cluster category methodology and
national classification
• Analysis is based on both, no. of
companies and no. of employment
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

9. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Rating method
• Size – relative to sector countrywide for all
cluster categories. 3 star > 7%
• Dominance – in city/region relative to all
cluster categories. > 3 star 7%
• Specialization – Dominance in relation to
size
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

10. Belgrade European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Main Concentration of Industries and Services:
3 Stars Concentrations on both categories:
• Business Services
2 Stars Concentrations on both categories:
• Distribution Services
• Education and Knowledge Creation
• Publishing and Printing
2 Stars Concentrations on one category:
• Biopharmaceuticals
• Communications and Equipment
• Financial Services
• Heavy Machinery
• Hospitality and Tourism
• Information Technology
• Leather products
• Production Technology
• Transportation and Logistics
Business Support Organizations:
Regional Centre for SMEE Development
(Regionalni centar za razvoj MSPP d.o.o. Beograd)
Universities: Main Research Institutions:
University of Belgrade Institute of Economics
Singidunum University Institute “Mihajlo Pupin”
Megatrend University Institute “Ivo Lola Ribar”
Institute for traffic “CIP”
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

11. Novi Sad European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Main Concentration of Industries and Services:
3 Stars Concentrations on at least one category:
• Business Services
• Distribution Services
• Oil and Gas Products and Services (3 stars on
employment)
2 Stars Concentrations on both categories:
• Publishing and Printing
• Communications and Equipment
• Financial Services
• Information Technology
• Lightening and Electrical Equipment
• Medical Devices
• Power Generation and Transmission
• Sports, Recreational and Children Goods
Business Support Organizations:
ALMA MONS - Regional Agency for Development Small and
Medium Enterprises, Novi Sad
Vojvodina Investment Promotion Agency (VIP)
Guarantee Fund of AP Vojvodina
Universities: Main Research Institutions:
University of Novi Sad Center for Economic Research and
Strategic Studies - Vojvodina CESS
Institute of Field and Vegetable Crops
Electrotechnics Institute “Nikola Tesla”
Institute for Food Technology
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

12. Niš European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Main Concentration of Industries and Services:
2 Stars Concentrations on both categories:
• Analytical Instruments
• Communications and Equipment
• Medical Devices
• Power Generation and Transmission
• Tobacco
2 Stars Concentrations on one category:
• Information Technology (2 stars on Employment)
• Production Technology (2 stars on Companies)
Business Support Organizations:
Regional Chamber of Commerce
Regional Development Agency
Universities: Main Research Institutions:
University of Niš Health Institute Niš;
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

13. Publishing and Printing European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Novi Sad
Novi Sad
Beograd Beograd
per no. of Companies per no. of Employees
Total no. of Companies: 5,729
Total no. of Employees: 18,680
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

14. Medical Devices European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Novi Sad
Novi Sad
Vršac
Beograd
Beograd
Niš
Niš
per no. of Companies per no. of Employees
Total no. of Companies: 326
Total no. of Employees: 1,796
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

15. Plastic and Rubber European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Stara Stara
Pazova Pazova
Moravički Moravički
okrug okrug
Pirotski Pirotski
okrug okrug
per no. of Companies per no. of Employees
Total no. of Companies: 2,691
Total no. of Employees: 14,541
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

16. Agricultural Products European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Severno-banatski
okrug Severno-banatski
okrug
Južno-banatski Južno-banatski
okrug okrug
Sremski Sremski
okrug okrug
per no. of Companies per no. of Employees
Total no. of Companies: 15,032
Total no. of Employees: 83,787
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

17. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Evaluation of
10 grantee clusters
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

18. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Clusters selected by MoERD
for qualitative analysis
• Automotive Cluster of Serbia
• Serbian Software Cluster
• Embedded software cluster
• Association of Textile "Asstex"
• “Feniks“-cluster of the Serbian aviation industry
• “Šumadijski cvet” - Flower Producers Cluster
• BIPOM Cluster – Balkan and Black Sea Industry of Agricultural Machinery
• Royal Vacation – Tourism Cluster of the municipality of Kraljevo and surrounding
municipalities
• Agency for Wood” -Serbian Wood Processing Cluster
• Serbian Film Cluster
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

19. Automotive European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Novi Sad Srednje-banatski
okrug
Novi Sad
Novi Sad
Sremski
Beograd okrug
Beograd
Sremski Beograd
okrug
Kragujevac Mačvanski Kragujevac
Mačvanski Užice okrug
okrug Užice
Kruševac
Kruševac
Niš
Niš
Per no. of Companies Companies in Registered Per no. of Employees
Cluster
Total no. of Companies: 20,075
Total no. of Employees: 63,271
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

20. Apparel (Asstex) European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Ada
Ada
Novi Bečej
Lajkovac
Valjevo
Aleksinac
Arilje Svrljig
Ivanjica Dimitrovgrad
Arilje
Novi Pazar Sjenica
Novi Pazar
Jugoistočna Srbija Novi Pazar Babusnica
Per no. of Companies Companies in Asstex Per no. of Employees
Total no. of Companies: 7,904
Total no. of Employees: 34,471
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

21. ICT Sector (Software) European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Novi Sad
Novi Sad Beograd
Novi Sad
Beograd Kovin
Beograd
Trstenik Trstenik
Niš NišGadžin Han
Bela Palanka
ICT, per no. of Companies Companies in Serbian ICT, per no. of Employees
Software Cluster
Total no. of Companies: 9,557
Total no. of Employees: 27,660
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

22. ICT Sector (Embedded) European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Novi Sad
Novi Sad Beograd
Novi Sad
Beograd Kovin
Beograd
Trstenik Trstenik
Niš NišGadžin Han
Bela Palanka
ICT, per no. of Companies Companies in Embedded ICT, per no. of Employees
Cluster
Total no. of Companies: 9,557
Total no. of Employees: 27,660
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

23. Hospitality and Tourism
(Royal) European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Kladovo, Novi Sad
Majdanpek,
Novi Sad
Negotin Podunavlje
Beograd
Kraljevo
Beograd
Kraljevo Sokobanja
Kraljevo Sokobanja V.Banja
Zlatibor-Tara
Zlatibor-Tara
Kopaonik
per no. of Companies Companies in Cluster per no. of Employees
“Royal”
Total no. of Companies: 4,704
Total no. of Employees: 63,825
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

24. Entertainment (Film) European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Novi Sad
Beograd
Novi Sad
Beograd
Beograd
Niš
per no. of Companies Companies in Film per no. of Employees
Cluster
Total no. of Companies: 16,957
Total no. of Employees: 32,462
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

25. Forest products European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Novi Sad
Sremski
Beograd
Novi Sad okrug
Beograd
Beograd
Niš
Moravički
okrug
Zlatiborski
okrug
per no. of Companies Companies in Forest per no. of Employees
Cluster
Total no. of Companies: 8,026
Total no. of Employees: 22,469
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

26. Furniture European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Furniture Sremski
Novi Sad
Beograd
Novi Sad okrug
Beograd
Šumadijski
okrug
Beograd
Niš
Raški okrug
Zlatiborski
okrug
per no. of Companies Companies in Furniture per no. of Employees
Cluster
Total no. of Companies: 6,162
Total no. of Employees: 22,919
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

27. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Qualitative assessment of
MoERD grantees
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

28. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Qualitative Cluster Mapping
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

29. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

30. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Software Embedded Flower Royal VacationPhoenix Asstex Film Bipom Wood
0.5 0.5 0.5 0.25 0.25 0.25 0.25 0.25 0.25
0.75 0.75 0.75 0.75 0.25 0.75 0.75 0.5 0.5
150 10 2.1 2.9 1 9.1 1 16 175
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

31. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Some impressions
• Lean on business infrastructure v. Be off-balance
• Find the common enemy v. Find common friends
• 20/20 Vision & Strategy v. Ad hoc activities
• Generate services revenue v. Grant dependency
• Co-petition v. Co-existence
• Absorb loads of money v. Pocket money
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

32. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Absorbing funding!
2011 2016
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

33. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
Impressions (continued)
• Innovating together v. Looking for ideas
• Use your Faculties v. Learning alone
• Regionally connected networks v. Dispersed
network
• Graduating with honours v. No recognition
• Advocacy v. Hoping for the best
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

34. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
SECEP’s next steps
Working with clusters
throughout Serbia
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

35. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
2nd tranche: Targeting mapping areas
• Cluster assessment: Business
sector structure &
competitiveness,
skills gaps
Government
• BSOs and supporting & Public Academia
Institutions
institutions: capacities
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

36. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
POLES OF COLLABORATION
BSOs
Supporting
Institutions
Regional
clusters
BSOs
Supporting
institutions
BSOs
Regional
clusters
Supporting
Institutions
Regional
clusters
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

37. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
RSEDP 2 Grant scheme
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union

38. European union Republic of Serbia
MINISTRY OF ECONOMY
AND REGIONAL DEVELOPMENT
SECEP IN COLLABORATION
RSEDP 2
BSOs Clusters
SPD
SECEP
Benefici
aries
Support to Enterprise Competitiveness and Export Promotion
Project funded by the European Union