The document discusses China's outbound tourism market in 2008 and its future prospects in 2009 and beyond. It notes that 2008 was a turbulent year for China due to events like the Tibet issue and Sichuan earthquake, but that international travel remains a status symbol. It argues high-end destinations should target customized products and services to wealthy Chinese travelers. By 2020, many experts believe China will be the world's leading economy and a major source of global brands and innovation.

1. China – The Future of Travel Prof. Dr. Wolfgang Georg Arlt China outbound tourism in 2008 - a turbulent year China outbound tourism in 2009 - a remedy in turbulent times?

2. China – The Future of Travel China outbound tourism in 2008 Tibet Torch Earthquake Olympic Games Stock & Real estate market

3. China – The Future of Travel China outbound tourism in 2008 VISA INVITATION LETTERS ZERO-DOLLAR TOURS NO BRANDS FOR QUALITY TRAVEL

4. China – The Future of Travel China outbound tourism in 2008 But: Example Galeries Lafayette, Paris February: Counterfeit Money Incident April: Torch Incident in Paris September: Normal business with Chinese

6. China – The Future of Travel China outbound tourism in 2009 Remedy in turbulent times Now is the time to attract the top-end of the Chinese market with customized products Quality, Chinese version, is the key

7. China – The Big Picture 2020 IMD (Switzerland): In a recent opinion poll (March 2008) of 531 executives and managers living in and outside China, 22% of respondents think that in 2020 China will be the world leader, 33% think that China will be the origin of the world’s top brands, and 15% think that China will become the world’s innovator. Total: 70%

8. China – The Future of Travel Prof. Dr. Wolfgang Georg Arlt Thank you for your attention! www.china-outbound.com arlt@china-outbound.com