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China Regional East Beer Market Insight 2012

This 82-page report from Canadean provides an in-depth market analysis of the beer industry in China's East region. It details market trends, industry structure, brand performance, packaging, pricing, and profiles major brewers like Tsingtao, CRSB, and Anheuser-Busch InBev. The report found that beer consumption and prices increased in 2011 due to economic growth and rising costs. Major brewers expanded through acquisitions and new breweries to increase competition in the region. The report provides historical and forecasted data through 2012 to analyze market dynamics and segmentation in granular detail compared to other reports.

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China Regional East Beer Market Insight 2012 Report Details: Published:September 2012 No. of Pages: 82 Price: Single User License – US$9970 Product Synopsis A detailed market research report on the China East region beer industry. Researched and published by Canadean. Introduction and Landscape Why was the report written? This report comprises high level market research data on the China East beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. What is the current market landscape and what is changing? Due to continued economic growth, beer consumption continued to increase in 2011. Brewers in China raised product prices during 2011 as they fought soaring raw material costs and low profit margins. CRSB made a number of acquisitions of breweries, Tsingtao also made an acquisition and international brewer A-BInBev also increased its investment in east China. What are the key drivers behind recent market changes? Being a comparatively developed region in China, competition in east China was fiercer than ever before What makes this report unique and essential to read? The China East Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers. Key Features and Benefits This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China East Beer industry. Data includes volumes from 2007 to
2011, plus forecasts for 2012, enabling historical and current trend analysis. This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type. This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011. This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers. This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, and multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included. Key Market Issues Due to continued economic growth, beer consumption continued to increase in 2011. Brewers in China raised product prices during 2011 as they fought soaring raw material costs and low profit margins. CRSB made a number of acquisitions of breweries and announced plans for new breweries, Tsingtao also made acquisitions and announced expansions and A-BInBev increased it''s investment in the area. CRSB made a number of acquisitions of breweries and announced plans for new breweries, Tsingtao also made acquisitions and announced expansions and A-BInBev increased it''s investment in the area. CRSB made a number of acquisitions of breweries and announced plans for new breweries, Tsingtao also made acquisitions and announced expansions and A-BInBev increased it''s investment in the area. Key Highlights Due to continued economic growth, beer consumption continued to increase in 2011. Being a comparatively developed region in China, competition in east China was fiercer than ever before. 2011 also saw consolidation and capacity expansion by the major players; Tsingtao, CRSB and A- BInBev pointing towards future fierce competition. As China struggles to export its domestic brands westwards, Tsingtao seems to have bucked the trend to be one of the few to have had any semblance of success in the western consumer
markets. Mainstream beer still dominates the market with Snow expanding very fast. The number one premium brand in China, Budweiser, grew at a double-digit rate, benefiting from further geographic expansion and innovations. Budweiser aluminum can was launched in the east region. Get your copy of this report @ http://www.reportsnreports.com/reports/195390-china-regional-east-beer-market-insight-2012.html Major points covered in Table of Contents of this report include Canadean China Regional East Beer Market Insights Report 2012 Executive Summary Section 1 Market Context MARKET CONTEXT Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation LEGISLATION AND TAXATION TABLES Table 1.5.1 - Taxation Base Table 1.5.2 - Historical Excise Rates of Beer Table 1.5.3 - Legal Controls on Beer Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011 Section 2 Market Background Briefing MARKET BACKGROUND BRIEFING Table - Beer Definitions by Type - Local Segmentation Table - Beer Definitions by Type - Standard Price Segmentation Table - Beer Definitions by Type - Alcoholic Strength Table - Beer Definitions by Type - Beer Type Table - Beer Definitions by Type - Local, National and International Section 3 Market Update MARKET UPDATE Beer Key Facts Market Size Growth Market Value Segmentation 2011 Distribution 2011 Packaging 2011 MARKET COMMENTARY Current and Emerging Trends Outlook
Imports and Exports Segmentation BRANDS Top 10 Beer Brands - Volume, 2009-2011 Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011 Licensed Brand Owners and Licensees Brand Analysis Private Label/Private Label Producers New Products Activity INDUSTRY STRUCTURE Chart - Leading Brewers/Importer, 2011 Market Structure Brewers PACKAGING Chart - Consumption by Pack Material/Type, 2011 Packaging Trends CHANNEL ANALYSIS Chart - Distribution by Channel, 2011 Chart - Consumption by Price Segment, 2011 Market Valuation and Pricing Beer Market Valuation (Local Currency), 2010-2012F Distribution Trends DISTRIBUTION AND PRICING TABLES Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011 Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011 Table 3.7 - Leading Retail Groups for Beer Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011 Table 3.8.B - Leading Beer Importers, 2011 Table 3.9 - Trade Margin Build-Up Model Table 3.10.1 - Selected Consumer Beer Prices, East Region: Off-Premise, 2010-2012 Table 3.10.2 - Selected Consumer Beer Prices, East Region: On-Premise, 2010-2012 Table 3.11 - Beer Consumption by Province/Region, 2007-2011 DATA TABLES Beer Production/Trade/Consumption, 2001-2012F Beer Production/Trade/Consumption, Growth, 2001-2012F Beer Foreign Trade by Country (Imports), 2008-2012F Beer Foreign Trade by Country (Exports), 2008-2012F Beer Market Valuation (Local Currency), 2010-2012F Beer Consumption by Local Definition, 2008-2012F Beer Consumption by Standard Price Segmentation, 2008-2012F Beer Consumption by Alcoholic Strength, 2008-2012F Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F Beer All Trademarks, 2007-2011 Beer Brands by Local Definition, 2007-2011 Beer Brands by Standard Price Segment, 2007-2011 Beer Brands by Alcoholic Strength, 2007-2011 Beer Brands by Type, 2007-2011 Beer Imported Brands by Origin, 2007-2011 Beer Licensed Brands, 2007-2011 Beer Private Label Brands, 2007-2011 Beer Trademark Owners, 2007-2011 Beer Local Operators, 2007-2011 Beer Leading Brewers/Importers, 2007-2011 Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F Beer Distribution: On-Premise v Off-Premise, 2008-2012F Section 4 Brewer Profiles BREWER PROFILES ANHEUSER-BUSCH INBEV CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011 ASAHI Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asahi Full Brand List, ABV%, Pack Type Table - Asahi Brewerie Brand Volumes, 2007-2011 ASIA BREWERY INC Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asia Brewery Full Brand List, ABV%, Pack Type Table - Asia Brewery China Brand Volumes, 2007-2011 CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER) Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - CRSB Full Brand List, ABV%, Pack Type Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011 CHONGQING BREWERY GROUP Ownership/Shareholders
Company Data Table - Breweries, Capacity, 000s HL Table - Chongqing Brewery Group Full Brand List, ABV%, Pack Type Table - Chongqing Brewery Brand Volumes, 2007-2011 HEINEKEN ASIA PACIFIC BREWERIES LIMITED Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011 KIRIN CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Kirin Full Brand List, ABV%, Pack Type Table - Kirin China Brand Volumes, 2007-2011 SUNTORY Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Suntory Full Brand List, ABV%, Pack Type Table - Suntory China Brand Volumes, 2007-2011 TSINGTAO BREWERY CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Tsingtao Full Brand List, ABV%, Pack Type Table - Tsingtao Brand Volumes, 2007-2011 BEIJING YANJING BREWERY GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type Table - Yanjing Brewery Brand Volumes, 2007-2011 ZHUJIANG BEER GROUP COMPANY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Zhujiang Brewery Full Brand List, ABV%, Pack Type Table - Zhujiang Beer Group Brand Volumes, 2007-2011
JIANGSU DAFUHAO BREWERIES CO LTD Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type SHANDONG NEW IMMENSE BREWERY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type SMALLER BREWERS Shandong Longkou Milk Way Brewery Methodology Beer Attributes Definitions Product Definitions Packaging Definitions Glossary MapCanadean China Regional East Beer Market Insights Report 2012 Executive Summary Section 1 Market Context MARKET CONTEXT Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation LEGISLATION AND TAXATION TABLES Table 1.5.1 - Taxation Base Table 1.5.2 - Historical Excise Rates of Beer Table 1.5.3 - Legal Controls on Beer Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011 Section 2 Market Background Briefing MARKET BACKGROUND BRIEFING Table - Beer Definitions by Type - Local Segmentation Table - Beer Definitions by Type - Standard Price Segmentation Table - Beer Definitions by Type - Alcoholic Strength Table - Beer Definitions by Type - Beer Type Table - Beer Definitions by Type - Local, National and International Section 3 Market Update
MARKET UPDATE Beer Key Facts Market Size Growth Market Value Segmentation 2011 Distribution 2011 Packaging 2011 MARKET COMMENTARY Current and Emerging Trends Outlook Imports and Exports Segmentation BRANDS Top 10 Beer Brands - Volume, 2009-2011 Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011 Licensed Brand Owners and Licensees Brand Analysis Private Label/Private Label Producers New Products Activity INDUSTRY STRUCTURE Chart - Leading Brewers/Importer, 2011 Market Structure Brewers PACKAGING Chart - Consumption by Pack Material/Type, 2011 Packaging Trends CHANNEL ANALYSIS Chart - Distribution by Channel, 2011 Chart - Consumption by Price Segment, 2011 Market Valuation and Pricing Beer Market Valuation (Local Currency), 2010-2012F Distribution Trends DISTRIBUTION AND PRICING TABLES Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011 Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011 Table 3.7 - Leading Retail Groups for Beer Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011 Table 3.8.B - Leading Beer Importers, 2011 Table 3.9 - Trade Margin Build-Up Model Table 3.10.1 - Selected Consumer Beer Prices, East Region: Off-Premise, 2010-2012 Table 3.10.2 - Selected Consumer Beer Prices, East Region: On-Premise, 2010-2012
Table 3.11 - Beer Consumption by Province/Region, 2007-2011 DATA TABLES Beer Production/Trade/Consumption, 2001-2012F Beer Production/Trade/Consumption, Growth, 2001-2012F Beer Foreign Trade by Country (Imports), 2008-2012F Beer Foreign Trade by Country (Exports), 2008-2012F Beer Market Valuation (Local Currency), 2010-2012F Beer Consumption by Local Definition, 2008-2012F Beer Consumption by Standard Price Segmentation, 2008-2012F Beer Consumption by Alcoholic Strength, 2008-2012F Beer Consumption by Type, 2008-2012F Beer Consumption by Geographic Scope, 2008-2012F Beer All Trademarks, 2007-2011 Beer Brands by Local Definition, 2007-2011 Beer Brands by Standard Price Segment, 2007-2011 Beer Brands by Alcoholic Strength, 2007-2011 Beer Brands by Type, 2007-2011 Beer Imported Brands by Origin, 2007-2011 Beer Licensed Brands, 2007-2011 Beer Private Label Brands, 2007-2011 Beer Trademark Owners, 2007-2011 Beer Local Operators, 2007-2011 Beer Leading Brewers/Importers, 2007-2011 Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F Beer Distribution: On-Premise v Off-Premise, 2008-2012F Section 4 Brewer Profiles BREWER PROFILES ANHEUSER-BUSCH INBEV CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011 ASAHI Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asahi Full Brand List, ABV%, Pack Type Table - Asahi Brewerie Brand Volumes, 2007-2011 ASIA BREWERY INC Ownership/Shareholders Company Data
Table - Breweries, Capacity, 000s HL Table - Asia Brewery Full Brand List, ABV%, Pack Type Table - Asia Brewery China Brand Volumes, 2007-2011 CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER) Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - CRSB Full Brand List, ABV%, Pack Type Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011 CHONGQING BREWERY GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Chongqing Brewery Group Full Brand List, ABV%, Pack Type Table - Chongqing Brewery Brand Volumes, 2007-2011 HEINEKEN ASIA PACIFIC BREWERIES LIMITED Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011 KIRIN CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Kirin Full Brand List, ABV%, Pack Type Table - Kirin China Brand Volumes, 2007-2011 SUNTORY Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Suntory Full Brand List, ABV%, Pack Type Table - Suntory China Brand Volumes, 2007-2011 TSINGTAO BREWERY CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Tsingtao Full Brand List, ABV%, Pack Type Table - Tsingtao Brand Volumes, 2007-2011 BEIJING YANJING BREWERY GROUP Ownership/Shareholders Company Data
Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type Table - Yanjing Brewery Brand Volumes, 2007-2011 ZHUJIANG BEER GROUP COMPANY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Zhujiang Brewery Full Brand List, ABV%, Pack Type Table - Zhujiang Beer Group Brand Volumes, 2007-2011 JIANGSU DAFUHAO BREWERIES CO LTD Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type SHANDONG NEW IMMENSE BREWERY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type SMALLER BREWERS Shandong Longkou Milk Way Brewery Methodology Beer Attributes Definitions Product Definitions Packaging Definitions Glossary MapCanadean China Regional East Beer Market Insights Report 2012 Executive Summary Section 1 Market Context MARKET CONTEXT Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation LEGISLATION AND TAXATION TABLES Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer Table 1.5.3 - Legal Controls on Beer Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011 Section 2 Market Background Briefing MARKET BACKGROUND BRIEFING Table - Beer Definitions by Type - Local Segmentation Table - Beer Definitions by Type - Standard Price Segmentation Table - Beer Definitions by Type - Alcoholic Strength Table - Beer Definitions by Type - Beer Type Table - Beer Definitions by Type - Local, National and International Section 3 Market Update MARKET UPDATE Beer Key Facts Market Size Growth Market Value Segmentation 2011 Distribution 2011 Packaging 2011 MARKET COMMENTARY Current and Emerging Trends Outlook Imports and Exports Segmentation BRANDS Top 10 Beer Brands - Volume, 2009-2011 Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011 Licensed Brand Owners and Licensees Brand Analysis Private Label/Private Label Producers New Products Activity INDUSTRY STRUCTURE Chart - Leading Brewers/Importer, 2011 Market Structure Brewers PACKAGING Chart - Consumption by Pack Material/Type, 2011 Packaging Trends CHANNEL ANALYSIS Chart - Distribution by Channel, 2011 Chart - Consumption by Price Segment, 2011 Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F Distribution Trends DISTRIBUTION AND PRICING TABLES Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011 Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011 Table 3.7 - Leading Retail Groups for Beer Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011 Table 3.8.B - Leading Beer Importers, 2011 Table 3.9 - Trade Margin Build-Up Model Table 3.10.1 - Selected Consumer Beer Prices, East Region: Off-Premise, 2010-2012 Table 3.10.2 - Selected Consumer Beer Prices, East Region: On-Premise, 2010-2012 Table 3.11 - Beer Consumption by Province/Region, 2007-2011 DATA TABLES Beer Production/Trade/Consumption, 2001-2012F Beer Production/Trade/Consumption, Growth, 2001-2012F Beer Foreign Trade by Country (Imports), 2008-2012F Beer Foreign Trade by Country (Exports), 2008-2012F Beer Market Valuation (Local Currency), 2010-2012F Beer Consumption by Local Definition, 2008-2012F Beer Consumption by Standard Price Segmentation, 2008-2012F Beer Consumption by Alcoholic Strength, 2008-2012F Beer Consumption by Type, 2008-2012F Beer Consumption by Geographic Scope, 2008-2012F Beer All Trademarks, 2007-2011 Beer Brands by Local Definition, 2007-2011 Beer Brands by Standard Price Segment, 2007-2011 Beer Brands by Alcoholic Strength, 2007-2011 Beer Brands by Type, 2007-2011 Beer Imported Brands by Origin, 2007-2011 Beer Licensed Brands, 2007-2011 Beer Private Label Brands, 2007-2011 Beer Trademark Owners, 2007-2011 Beer Local Operators, 2007-2011 Beer Leading Brewers/Importers, 2007-2011 Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F Beer Distribution: On-Premise v Off-Premise, 2008-2012F Section 4 Brewer Profiles BREWER PROFILES ANHEUSER-BUSCH INBEV CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL
Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011 ASAHI Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asahi Full Brand List, ABV%, Pack Type Table - Asahi Brewerie Brand Volumes, 2007-2011 ASIA BREWERY INC Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asia Brewery Full Brand List, ABV%, Pack Type Table - Asia Brewery China Brand Volumes, 2007-2011 CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER) Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - CRSB Full Brand List, ABV%, Pack Type Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011 CHONGQING BREWERY GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Chongqing Brewery Group Full Brand List, ABV%, Pack Type Table - Chongqing Brewery Brand Volumes, 2007-2011 HEINEKEN ASIA PACIFIC BREWERIES LIMITED Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011 KIRIN CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Kirin Full Brand List, ABV%, Pack Type Table - Kirin China Brand Volumes, 2007-2011 SUNTORY Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL
Table - Suntory Full Brand List, ABV%, Pack Type Table - Suntory China Brand Volumes, 2007-2011 TSINGTAO BREWERY CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Tsingtao Full Brand List, ABV%, Pack Type Table - Tsingtao Brand Volumes, 2007-2011 BEIJING YANJING BREWERY GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type Table - Yanjing Brewery Brand Volumes, 2007-2011 ZHUJIANG BEER GROUP COMPANY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Zhujiang Brewery Full Brand List, ABV%, Pack Type Table - Zhujiang Beer Group Brand Volumes, 2007-2011 JIANGSU DAFUHAO BREWERIES CO LTD Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type SHANDONG NEW IMMENSE BREWERY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type SMALLER BREWERS Shandong Longkou Milk Way Brewery Methodology Beer Attributes Definitions Product Definitions Packaging Definitions
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China Regional East Beer Market Insight 2012

  • 1.
    China Regional EastBeer Market Insight 2012 Report Details: Published:September 2012 No. of Pages: 82 Price: Single User License – US$9970 Product Synopsis A detailed market research report on the China East region beer industry. Researched and published by Canadean. Introduction and Landscape Why was the report written? This report comprises high level market research data on the China East beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. What is the current market landscape and what is changing? Due to continued economic growth, beer consumption continued to increase in 2011. Brewers in China raised product prices during 2011 as they fought soaring raw material costs and low profit margins. CRSB made a number of acquisitions of breweries, Tsingtao also made an acquisition and international brewer A-BInBev also increased its investment in east China. What are the key drivers behind recent market changes? Being a comparatively developed region in China, competition in east China was fiercer than ever before What makes this report unique and essential to read? The China East Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers. Key Features and Benefits This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China East Beer industry. Data includes volumes from 2007 to
  • 2.
    2011, plus forecastsfor 2012, enabling historical and current trend analysis. This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type. This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011. This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers. This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, and multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included. Key Market Issues Due to continued economic growth, beer consumption continued to increase in 2011. Brewers in China raised product prices during 2011 as they fought soaring raw material costs and low profit margins. CRSB made a number of acquisitions of breweries and announced plans for new breweries, Tsingtao also made acquisitions and announced expansions and A-BInBev increased it''s investment in the area. CRSB made a number of acquisitions of breweries and announced plans for new breweries, Tsingtao also made acquisitions and announced expansions and A-BInBev increased it''s investment in the area. CRSB made a number of acquisitions of breweries and announced plans for new breweries, Tsingtao also made acquisitions and announced expansions and A-BInBev increased it''s investment in the area. Key Highlights Due to continued economic growth, beer consumption continued to increase in 2011. Being a comparatively developed region in China, competition in east China was fiercer than ever before. 2011 also saw consolidation and capacity expansion by the major players; Tsingtao, CRSB and A- BInBev pointing towards future fierce competition. As China struggles to export its domestic brands westwards, Tsingtao seems to have bucked the trend to be one of the few to have had any semblance of success in the western consumer
  • 3.
    markets. Mainstream beer stilldominates the market with Snow expanding very fast. The number one premium brand in China, Budweiser, grew at a double-digit rate, benefiting from further geographic expansion and innovations. Budweiser aluminum can was launched in the east region. Get your copy of this report @ http://www.reportsnreports.com/reports/195390-china-regional-east-beer-market-insight-2012.html Major points covered in Table of Contents of this report include Canadean China Regional East Beer Market Insights Report 2012 Executive Summary Section 1 Market Context MARKET CONTEXT Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation LEGISLATION AND TAXATION TABLES Table 1.5.1 - Taxation Base Table 1.5.2 - Historical Excise Rates of Beer Table 1.5.3 - Legal Controls on Beer Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011 Section 2 Market Background Briefing MARKET BACKGROUND BRIEFING Table - Beer Definitions by Type - Local Segmentation Table - Beer Definitions by Type - Standard Price Segmentation Table - Beer Definitions by Type - Alcoholic Strength Table - Beer Definitions by Type - Beer Type Table - Beer Definitions by Type - Local, National and International Section 3 Market Update MARKET UPDATE Beer Key Facts Market Size Growth Market Value Segmentation 2011 Distribution 2011 Packaging 2011 MARKET COMMENTARY Current and Emerging Trends Outlook
  • 4.
    Imports and Exports Segmentation BRANDS Top10 Beer Brands - Volume, 2009-2011 Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011 Licensed Brand Owners and Licensees Brand Analysis Private Label/Private Label Producers New Products Activity INDUSTRY STRUCTURE Chart - Leading Brewers/Importer, 2011 Market Structure Brewers PACKAGING Chart - Consumption by Pack Material/Type, 2011 Packaging Trends CHANNEL ANALYSIS Chart - Distribution by Channel, 2011 Chart - Consumption by Price Segment, 2011 Market Valuation and Pricing Beer Market Valuation (Local Currency), 2010-2012F Distribution Trends DISTRIBUTION AND PRICING TABLES Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011 Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011 Table 3.7 - Leading Retail Groups for Beer Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011 Table 3.8.B - Leading Beer Importers, 2011 Table 3.9 - Trade Margin Build-Up Model Table 3.10.1 - Selected Consumer Beer Prices, East Region: Off-Premise, 2010-2012 Table 3.10.2 - Selected Consumer Beer Prices, East Region: On-Premise, 2010-2012 Table 3.11 - Beer Consumption by Province/Region, 2007-2011 DATA TABLES Beer Production/Trade/Consumption, 2001-2012F Beer Production/Trade/Consumption, Growth, 2001-2012F Beer Foreign Trade by Country (Imports), 2008-2012F Beer Foreign Trade by Country (Exports), 2008-2012F Beer Market Valuation (Local Currency), 2010-2012F Beer Consumption by Local Definition, 2008-2012F Beer Consumption by Standard Price Segmentation, 2008-2012F Beer Consumption by Alcoholic Strength, 2008-2012F Beer Consumption by Type, 2008-2012F
  • 5.
    Beer Consumption byGeographic Scope, 2008-2012F Beer All Trademarks, 2007-2011 Beer Brands by Local Definition, 2007-2011 Beer Brands by Standard Price Segment, 2007-2011 Beer Brands by Alcoholic Strength, 2007-2011 Beer Brands by Type, 2007-2011 Beer Imported Brands by Origin, 2007-2011 Beer Licensed Brands, 2007-2011 Beer Private Label Brands, 2007-2011 Beer Trademark Owners, 2007-2011 Beer Local Operators, 2007-2011 Beer Leading Brewers/Importers, 2007-2011 Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F Beer Distribution: On-Premise v Off-Premise, 2008-2012F Section 4 Brewer Profiles BREWER PROFILES ANHEUSER-BUSCH INBEV CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011 ASAHI Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asahi Full Brand List, ABV%, Pack Type Table - Asahi Brewerie Brand Volumes, 2007-2011 ASIA BREWERY INC Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asia Brewery Full Brand List, ABV%, Pack Type Table - Asia Brewery China Brand Volumes, 2007-2011 CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER) Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - CRSB Full Brand List, ABV%, Pack Type Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011 CHONGQING BREWERY GROUP Ownership/Shareholders
  • 6.
    Company Data Table -Breweries, Capacity, 000s HL Table - Chongqing Brewery Group Full Brand List, ABV%, Pack Type Table - Chongqing Brewery Brand Volumes, 2007-2011 HEINEKEN ASIA PACIFIC BREWERIES LIMITED Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011 KIRIN CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Kirin Full Brand List, ABV%, Pack Type Table - Kirin China Brand Volumes, 2007-2011 SUNTORY Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Suntory Full Brand List, ABV%, Pack Type Table - Suntory China Brand Volumes, 2007-2011 TSINGTAO BREWERY CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Tsingtao Full Brand List, ABV%, Pack Type Table - Tsingtao Brand Volumes, 2007-2011 BEIJING YANJING BREWERY GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type Table - Yanjing Brewery Brand Volumes, 2007-2011 ZHUJIANG BEER GROUP COMPANY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Zhujiang Brewery Full Brand List, ABV%, Pack Type Table - Zhujiang Beer Group Brand Volumes, 2007-2011
  • 7.
    JIANGSU DAFUHAO BREWERIESCO LTD Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type SHANDONG NEW IMMENSE BREWERY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type SMALLER BREWERS Shandong Longkou Milk Way Brewery Methodology Beer Attributes Definitions Product Definitions Packaging Definitions Glossary MapCanadean China Regional East Beer Market Insights Report 2012 Executive Summary Section 1 Market Context MARKET CONTEXT Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation LEGISLATION AND TAXATION TABLES Table 1.5.1 - Taxation Base Table 1.5.2 - Historical Excise Rates of Beer Table 1.5.3 - Legal Controls on Beer Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011 Section 2 Market Background Briefing MARKET BACKGROUND BRIEFING Table - Beer Definitions by Type - Local Segmentation Table - Beer Definitions by Type - Standard Price Segmentation Table - Beer Definitions by Type - Alcoholic Strength Table - Beer Definitions by Type - Beer Type Table - Beer Definitions by Type - Local, National and International Section 3 Market Update
  • 8.
    MARKET UPDATE Beer KeyFacts Market Size Growth Market Value Segmentation 2011 Distribution 2011 Packaging 2011 MARKET COMMENTARY Current and Emerging Trends Outlook Imports and Exports Segmentation BRANDS Top 10 Beer Brands - Volume, 2009-2011 Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011 Licensed Brand Owners and Licensees Brand Analysis Private Label/Private Label Producers New Products Activity INDUSTRY STRUCTURE Chart - Leading Brewers/Importer, 2011 Market Structure Brewers PACKAGING Chart - Consumption by Pack Material/Type, 2011 Packaging Trends CHANNEL ANALYSIS Chart - Distribution by Channel, 2011 Chart - Consumption by Price Segment, 2011 Market Valuation and Pricing Beer Market Valuation (Local Currency), 2010-2012F Distribution Trends DISTRIBUTION AND PRICING TABLES Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011 Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011 Table 3.7 - Leading Retail Groups for Beer Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011 Table 3.8.B - Leading Beer Importers, 2011 Table 3.9 - Trade Margin Build-Up Model Table 3.10.1 - Selected Consumer Beer Prices, East Region: Off-Premise, 2010-2012 Table 3.10.2 - Selected Consumer Beer Prices, East Region: On-Premise, 2010-2012
  • 9.
    Table 3.11 -Beer Consumption by Province/Region, 2007-2011 DATA TABLES Beer Production/Trade/Consumption, 2001-2012F Beer Production/Trade/Consumption, Growth, 2001-2012F Beer Foreign Trade by Country (Imports), 2008-2012F Beer Foreign Trade by Country (Exports), 2008-2012F Beer Market Valuation (Local Currency), 2010-2012F Beer Consumption by Local Definition, 2008-2012F Beer Consumption by Standard Price Segmentation, 2008-2012F Beer Consumption by Alcoholic Strength, 2008-2012F Beer Consumption by Type, 2008-2012F Beer Consumption by Geographic Scope, 2008-2012F Beer All Trademarks, 2007-2011 Beer Brands by Local Definition, 2007-2011 Beer Brands by Standard Price Segment, 2007-2011 Beer Brands by Alcoholic Strength, 2007-2011 Beer Brands by Type, 2007-2011 Beer Imported Brands by Origin, 2007-2011 Beer Licensed Brands, 2007-2011 Beer Private Label Brands, 2007-2011 Beer Trademark Owners, 2007-2011 Beer Local Operators, 2007-2011 Beer Leading Brewers/Importers, 2007-2011 Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F Beer Distribution: On-Premise v Off-Premise, 2008-2012F Section 4 Brewer Profiles BREWER PROFILES ANHEUSER-BUSCH INBEV CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011 ASAHI Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asahi Full Brand List, ABV%, Pack Type Table - Asahi Brewerie Brand Volumes, 2007-2011 ASIA BREWERY INC Ownership/Shareholders Company Data
  • 10.
    Table - Breweries,Capacity, 000s HL Table - Asia Brewery Full Brand List, ABV%, Pack Type Table - Asia Brewery China Brand Volumes, 2007-2011 CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER) Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - CRSB Full Brand List, ABV%, Pack Type Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011 CHONGQING BREWERY GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Chongqing Brewery Group Full Brand List, ABV%, Pack Type Table - Chongqing Brewery Brand Volumes, 2007-2011 HEINEKEN ASIA PACIFIC BREWERIES LIMITED Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011 KIRIN CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Kirin Full Brand List, ABV%, Pack Type Table - Kirin China Brand Volumes, 2007-2011 SUNTORY Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Suntory Full Brand List, ABV%, Pack Type Table - Suntory China Brand Volumes, 2007-2011 TSINGTAO BREWERY CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Tsingtao Full Brand List, ABV%, Pack Type Table - Tsingtao Brand Volumes, 2007-2011 BEIJING YANJING BREWERY GROUP Ownership/Shareholders Company Data
  • 11.
    Table - Breweries,Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type Table - Yanjing Brewery Brand Volumes, 2007-2011 ZHUJIANG BEER GROUP COMPANY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Zhujiang Brewery Full Brand List, ABV%, Pack Type Table - Zhujiang Beer Group Brand Volumes, 2007-2011 JIANGSU DAFUHAO BREWERIES CO LTD Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type SHANDONG NEW IMMENSE BREWERY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type SMALLER BREWERS Shandong Longkou Milk Way Brewery Methodology Beer Attributes Definitions Product Definitions Packaging Definitions Glossary MapCanadean China Regional East Beer Market Insights Report 2012 Executive Summary Section 1 Market Context MARKET CONTEXT Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation LEGISLATION AND TAXATION TABLES Table 1.5.1 - Taxation Base
  • 12.
    Table 1.5.2 -Historical Excise Rates of Beer Table 1.5.3 - Legal Controls on Beer Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011 Section 2 Market Background Briefing MARKET BACKGROUND BRIEFING Table - Beer Definitions by Type - Local Segmentation Table - Beer Definitions by Type - Standard Price Segmentation Table - Beer Definitions by Type - Alcoholic Strength Table - Beer Definitions by Type - Beer Type Table - Beer Definitions by Type - Local, National and International Section 3 Market Update MARKET UPDATE Beer Key Facts Market Size Growth Market Value Segmentation 2011 Distribution 2011 Packaging 2011 MARKET COMMENTARY Current and Emerging Trends Outlook Imports and Exports Segmentation BRANDS Top 10 Beer Brands - Volume, 2009-2011 Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011 Licensed Brand Owners and Licensees Brand Analysis Private Label/Private Label Producers New Products Activity INDUSTRY STRUCTURE Chart - Leading Brewers/Importer, 2011 Market Structure Brewers PACKAGING Chart - Consumption by Pack Material/Type, 2011 Packaging Trends CHANNEL ANALYSIS Chart - Distribution by Channel, 2011 Chart - Consumption by Price Segment, 2011 Market Valuation and Pricing
  • 13.
    Beer Market Valuation(Local Currency), 2010-2012F Distribution Trends DISTRIBUTION AND PRICING TABLES Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011 Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011 Table 3.7 - Leading Retail Groups for Beer Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2011 Table 3.8.B - Leading Beer Importers, 2011 Table 3.9 - Trade Margin Build-Up Model Table 3.10.1 - Selected Consumer Beer Prices, East Region: Off-Premise, 2010-2012 Table 3.10.2 - Selected Consumer Beer Prices, East Region: On-Premise, 2010-2012 Table 3.11 - Beer Consumption by Province/Region, 2007-2011 DATA TABLES Beer Production/Trade/Consumption, 2001-2012F Beer Production/Trade/Consumption, Growth, 2001-2012F Beer Foreign Trade by Country (Imports), 2008-2012F Beer Foreign Trade by Country (Exports), 2008-2012F Beer Market Valuation (Local Currency), 2010-2012F Beer Consumption by Local Definition, 2008-2012F Beer Consumption by Standard Price Segmentation, 2008-2012F Beer Consumption by Alcoholic Strength, 2008-2012F Beer Consumption by Type, 2008-2012F Beer Consumption by Geographic Scope, 2008-2012F Beer All Trademarks, 2007-2011 Beer Brands by Local Definition, 2007-2011 Beer Brands by Standard Price Segment, 2007-2011 Beer Brands by Alcoholic Strength, 2007-2011 Beer Brands by Type, 2007-2011 Beer Imported Brands by Origin, 2007-2011 Beer Licensed Brands, 2007-2011 Beer Private Label Brands, 2007-2011 Beer Trademark Owners, 2007-2011 Beer Local Operators, 2007-2011 Beer Leading Brewers/Importers, 2007-2011 Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F Beer Distribution: On-Premise v Off-Premise, 2008-2012F Section 4 Brewer Profiles BREWER PROFILES ANHEUSER-BUSCH INBEV CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL
  • 14.
    Table - Anheuser-BuschInBev Full Brand List, ABV%, Pack Type Table - A-BInBev China Investment Co Ltd Brand Volumes, 2007-2011 ASAHI Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asahi Full Brand List, ABV%, Pack Type Table - Asahi Brewerie Brand Volumes, 2007-2011 ASIA BREWERY INC Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Asia Brewery Full Brand List, ABV%, Pack Type Table - Asia Brewery China Brand Volumes, 2007-2011 CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER) Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - CRSB Full Brand List, ABV%, Pack Type Table - China Resources Snow Breweries Ltd Brand Volumes, 2007-2011 CHONGQING BREWERY GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Chongqing Brewery Group Full Brand List, ABV%, Pack Type Table - Chongqing Brewery Brand Volumes, 2007-2011 HEINEKEN ASIA PACIFIC BREWERIES LIMITED Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type Table - Heineken Asia Pacific Breweries China Brand Volumes, 2007-2011 KIRIN CHINA CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Kirin Full Brand List, ABV%, Pack Type Table - Kirin China Brand Volumes, 2007-2011 SUNTORY Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL
  • 15.
    Table - SuntoryFull Brand List, ABV%, Pack Type Table - Suntory China Brand Volumes, 2007-2011 TSINGTAO BREWERY CO LTD Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Tsingtao Full Brand List, ABV%, Pack Type Table - Tsingtao Brand Volumes, 2007-2011 BEIJING YANJING BREWERY GROUP Ownership/Shareholders Company Data Table - Breweries, Capacity, 000s HL Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type Table - Yanjing Brewery Brand Volumes, 2007-2011 ZHUJIANG BEER GROUP COMPANY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Zhujiang Brewery Full Brand List, ABV%, Pack Type Table - Zhujiang Beer Group Brand Volumes, 2007-2011 JIANGSU DAFUHAO BREWERIES CO LTD Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type SHANDONG NEW IMMENSE BREWERY Ownership/Shareholders Company History Strategic Information Company Data Table - Breweries, Capacity, 000s HL Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type SMALLER BREWERS Shandong Longkou Milk Way Brewery Methodology Beer Attributes Definitions Product Definitions Packaging Definitions
  • 16.