- The document is a market report on the beer industry in China that analyzes various aspects of the market such as size, hot areas, top companies, import/export trends, and market share. - It discusses the size of China's beer market and changes in production volume in recent years. It also identifies the top beer producing regions in China. - The report analyzes the market share and structure of the beer industry in China, including the shares of foreign companies and imported beer. It also lists the top 10 beer companies in China.

2. CHINA BEER MARKET
REPORT
Beijing Zeefer Consulting Ltd.
August 2011

3. INTRODUCTION
This report discusses the beer market in China mainly from the following
sections.
- Size of Beer Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China beer
market size, industry sales revenue and domestic beer output in 2008 - 2010,
this report presents a picture of the real development of beer market in China
and changes in the overall market size.
- Hot Areas of China Beer Market
Based on the comparison and analysis on China's beer production and import
in different provinces or cities, this report points out those hot areas in China
for beer market deserve most attention.
- Top 10 Enterprises in China Beer Industry
Based on the comparison and analysis on top 10 leading enterprises in China
beer industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the beer market in China.
Additionally, this report lists basic contact information of the top 10 leading
enterprises.
- Market Share and Market Structure of China Beer Market
This report analyzes the beer market share distribution in China by segments
based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of beer product and regional
markets in China in terms of sale revenue, profitability, production volume,
number of enterprises and the value of imports... The report offers data on the
market shares of imported beer products, foreign enterprises and enterprises
in other forms. It also offers a comparison of profitability by forms of
enterprise ownership, presents a picture of the market share of leading
enterprises and the distribution of major regional markets in China. In
addition, the report figures out the structure and concentration ratio of the

4. current beer market in China by means of Bain's Market Structure
Classification and Index of CR4.
- Import and Export of Beer Products
In this section, the report includes the main source countries / regions of
imported beer products for China and their market shares, the domestic
destinations of imported beer products in China and shares for these
destinations, major export destinations (countries or regions) for Chinese
produced beer products and shares of these destinations, major origins of the
exported beer products and their shares.
- Beer Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning beer products generally accepted in the beer industry in China,
including standard names both in Chinese and English as well as their unified
code numbers.
- Major Beer Importers in China
The report lists 10 major importers for beer products in China and provides
their contact information such as company name, address, website, telephone
number and fax number.
- Summary on Key Statistics of the Beer Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Beer Market Report
presents the current situation, the growth rate and profitability of the beer
industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE BEER MARKET SIZE..................................................3
2.2 ANALYSIS ON THE CHANGES IN BEER PRODUCTION VOLUME IN
RECENT YEARS .....................................................................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR BEER PRODUCTS ACROSS CHINA........10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF BEER
PRODUCTS............................................................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED BEER PRODUCTS ......................................................................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21
CHAPTER 6 THE MARKET SHARE...................................................................23
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................23
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................23
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................25
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................27
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................27
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................28
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 QINGDAO BEER CO., LTD. .........................................................................38
7.2 BEIJING YANJING BEER MANUFACTURING BASE.............................38
7.3 GUANGZHOU ZHUJIANG BEER CO. LTD. ............................................39
7.4 YANJING BEER (GUILIN LIQUAN) CO., LTD.........................................40
7.5 INBEV-SEDRIN BEER CO., LTD..................................................................40
7.6 BUDWEISER (WUHAN) INTERNATIONAL BREWING CO., LTD......41
7.7 SICHUAN BLUE SWORD INVESTMENT MANAGEMENT CO., LTD.
..................................................................................................................................41
7.8 CHONGQING BEER CO., LTD. ...................................................................42
7.9 HUARUN SOWN BEER (LIAONING) CO., LTD......................................43
7.10 COFCO MALT (DALIAN) CO., LTD.........................................................43
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46
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CHAPTER 3
HOT SPOTS FOR BEER
PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of beer mfg. enterprises above designated size
across China
Heilongjiang
30
Jilin
14
Inner Mongolia
14 Liaoning
Xinjian 26
Hebei Beijing
14
9
29 Tianjin
Shanxi <4
Ningxia Shandong
8 9
Qinghai <4 74
<4
Gansu Henan Jiangsu
30 Shaanxi 55 Anhui 46
Tibet Shanghai
Hubei 23 6
<4
Sichuan 22 Zhejiang
25 7 37
Chongqing Jiangxi
Hunan
20 Fujian
Guizhou 16
5 17
1-3 1
4-7 Yunnan Guangdong 4
14 Guangxi
28
8-9 5 8
10-19 10
20-39 20
Hainan
40+ <4 40
Shandong, Henan and Jiangsu are the major production bases for beer in
China. From Jan. to Nov. 2010, enterprises engaged in beer production above
designated size in the above three areas added up to 175 firms, accounting for
about 29.56% of all beer producers above designated size all over China for
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign beer mfg. enterprises across
China and the comparison of foreign enterprises and enterprises of other ownership
2008 2009 2010
Percentage of foreign enterprises Changes593
in the percentage of
全国 589 592
in term s of the num ber of num bers of foreign-funded
oreign-funded 171 184 187
enterprises in 2010 enterprises
e of ownership 405
oreign-funded 171 184 187 nded
Private 152 39% 157
36% 35% 162rivate
Joint-equity 35 37 37
31.59% 6%
Others 231 6% 215
6% 206
oreign-funded 29% 31% 32%
27%
Private68.41% 26% 26% 26%
26% 27%
Joint-equity 6% 6% 6%
Others 39% 36% 32%
35%
29% 31%
2008 2009 2010
Foreign-funded Private
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 592 beer mfg. enterprises above designated size across
China, 187 are foreign enterprises, accounting for about a share of 31.59% of
all. In terms of the number of enterprises, there were 3 foreign enterprises
more than that in 2009, while a rise of 0.56% in terms of the percentage that in
2009.
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