This 105-page report from Euromonitor International provides an in-depth analysis of the alcoholic drinks market in Canada. It details market size and forecasts to 2016, reviews the competitive landscape of major companies and brands, and analyzes trends in sectors like beer, cider, spirits and wine. The report finds that while sales values improved in 2011 due to price increases, overall volume growth remained slow. It identifies craft beers and Canadian wines as segments poised for growth.

1. Alcoholic Drinks Market in Canada
Report Details:
Published:January 2012
No. of Pages: 105
Price: Single User License – US$1900
"Overall, sales of alcoholic drinks in dollar value terms showed an improvement in 2011 compared
to the previous year and the recessionary times. Price increases played a role in improved value
performance, supported by outright price increases as well as healthy sales of a number of
premium-positioned products in categories like, for instance wine, craft beer and some spirits
categories. The overall volume growth of sales, however, remained relatively slow in 2011, which
was primarily the...
Euromonitor International's Alcoholic Drinks in Canada report offers a comprehensive guide to the
size and shape of the market at a national level. It provides the latest retail sales data (2007-
2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the
leading brands and offers strategic analysis of key factors influencing the market - be they
legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to
change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.
"

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Major points covered in Table of Contents of this report include
"ALCOHOLIC DRINKS IN CANADA
Euromonitor International
January 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Dollar Value Shows Improvement But Overall Volume Remains Slow
Still Grape Wine Is the Alcoholic Drink of Choice for Increased Numbers of Canadians
Product Development Helps To Liven Up Competitive Landscape
Foodservice Sales Gain Strength, Whilst Bulk of Sales Comes From Government-controlled Retail
Outlets
Alcoholic Drinks Will Experience Modest Growth
Key Trends and Developments
Although Slow, Recovery Helps Sales Growth, Aided Also by Weather
Craft Beers Are Seen As Opportunity for Growth in Otherwise Difficult Beer Category
Canadian Wines Enjoy Industry and Consumer Support
New Product Launches Seek To Liven Up Demand and Sales
Specialist Retailer
Summary 1 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 2 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 3 Typical Wholesaler and Retailer Off-trade Markups by Selected Categories 2011
Table 4 Selling Margin of a Typical Beer Brand 2011
Table 5 Selling Margin of a Typical Wine Brand 2011
Table 6 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2006-2011

3. Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume
Analysis 2011
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Andrew Peller Ltd in Alcoholic Drinks (canada)
Strategic Direction
Key Facts
Summary 4 Andrew Peller Ltd: Key Facts
Summary 5 Andrew Peller Limited: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Andrew Peller Ltd: Competitive Position 2011
Big Rock Brewery Income Trust in Alcoholic Drinks (canada)
Strategic Direction
Key Facts
Summary 7 Big Rock Brewery Income Trust: Key Facts
Summary 8 Big Rock Brewery Income Trust: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Big Rock Brewery Income Trust: Competitive Position 2011
Brick Brewing Co Ltd in Alcoholic Drinks (canada)
Strategic Direction
Key Facts
Summary 10 Brick Brewing Co Ltd: Key Facts
Summary 11 Brick Brewing Co. Ltd: Operational Indicators
Company Background

4. Production
Competitive Positioning
Summary 12 Brick Brewing Co. Ltd: Competitive Position 2011
Les Brasseurs Du Nord Inc in Alcoholic Drinks (canada)
Strategic Direction
Key Facts
Summary 13 Les Brasseurs du Nord Inc: Key Facts
Company Background
Production
Competitive Positioning
Liquor Control Board of Ontario in Alcoholic Drinks (canada)
Strategic Direction
Key Facts
Summary 14 Liquor Control Board of Ontario: Key Facts
Summary 15 Liquor Control Board of Ontario: Operational Indicators
Internet Strategy
Company Background
Chart 1 LCBO: LCBO store in Toronto
Competitive Positioning
Summary 16 LCBO : Competitive Position 2011
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Lager Price Band Methodology
Summary 17 Lager by Price Band 2011
Category Data
Table 23 Sales of Beer by Category: Total Volume 2006-2011
Table 24 Sales of Beer by Category: Total Value 2006-2011
Table 25 Sales of Beer by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Beer by Category: % Total Value Growth 2006-2011
Table 27 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011
Table 28 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 30 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 31 Beer: Production, Imports and Exports: Total Volume 2005-2010
Table 32 Beer Imports by Country of Origin: Total Volume 2005-2010
Table 33 Beer Imports by Country of Origin: Total Value 2005-2010
Table 34 Beer Exports by Country of Destination: Total Volume 2005-2010
Table 35 Beer Exports by Country of Destination: Total Value 2005-2010
Table 36 Company Shares of Beer by National Brand Owner 2007-2011

5. Table 37 Company Shares of Beer by Global Brand Owner 2007-2011
Table 38 Brand Shares of Beer 2008-2011
Table 39 Forecast Sales of Beer by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Beer by Category: Total Value 2011-2016
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Cider/Perry: Total Volume 2006-2011
Table 44 Sales of Cider/Perry: Total Value 2006-2011
Table 45 Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 46 Sales of Cider/Perry: % Total Value Growth 2006-2011
Table 47 On-trade vs Off-trade Sales of Cider/Perry: Volume 2006-2011
Table 48 On-trade vs Off-trade Sales of Cider/Perry: Value 2006-2011
Table 49 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2006-2011
Table 50 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2006-2011
Table 51 Cider/Perry Production, Imports and Exports: Total Volume 2005-2010
Table 52 Cider/Perry Imports by Country of Origin: Total Volume 2005-2010
Table 53 Cider/Perry Imports by Country of Origin: Total Value 2005-2010
Table 54 Company Shares of Cider/Perry by National Brand Owner 2007-2011
Table 55 Company Shares of Cider/Perry by Global Brand Owner 2007-2011
Table 56 Brand Shares of Cider/Perry 2008-2011
Table 57 Forecast Sales of Cider/Perry: Total Volume 2011-2016
Table 58 Forecast Sales of Cider/Perry: Total Value 2011-2016
Table 59 Forecast Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 60 Forecast Sales of Cider/Perry: % Total Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 62 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 63 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 65 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 67 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-

6. 2011
Table 68 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-
2011
Table 69 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 70 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 71 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth
2011-2016
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth
2011-2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 18 Benchmark Brands 2011
Category Data
Table 76 Sales of Spirits by Category: Total Volume 2006-2011
Table 77 Sales of Spirits by Category: Total Value 2006-2011
Table 78 Sales of Spirits by Category: % Total Volume Growth 2006-2011
Table 79 Sales of Spirits by Category: % Total Value Growth 2006-2011
Table 80 Sales of Spirits by On-trade vs Off-trade Split: Volume 2006-2011
Table 81 Sales of Spirits by On-trade vs Off-trade Split: Value 2006-2011
Table 82 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 83 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 84 Sales of Gin by Price Platform 2006-2011
Table 85 Sales of Other Blended Scotch Whisky by Price Platform 2006-2011
Table 86 Sales of Vodka by Price Platform 2006-2011
Table 87 Sales of Flavoured vs Non-flavoured Vodka 2006-2011
Table 88 Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 89 Spirits Imports by Country of Origin: Total Volume 2005-2010
Table 90 Spirits Imports by Country of Origin: Total Value 2005-2010
Table 91 Spirits Exports by Country of Destination: Total Volume 2005-2010
Table 92 Spirits Exports by Country of Destination: Total Value 2005-2010
Table 93 Brandy & Cognac Production, Imports and Exports: Total Volume 2005-2010
Table 95 Liqueurs Production, Imports and Exports: Total Volume 2005-2010
Table 96 Rum Production, Imports and Exports: Total Volume 2005-2010
Table 97 Tequila Production, Imports and Exports: Total Volume 2005-2010

7. Table 98 Vodka Production, Imports and Exports: Total Volume 2005-2010
Table 99 Whiskies Production, Imports and Exports: Total Volume 2005-2010
Table 100 Other Spirits Production, Imports and Exports: Total Volume 2005-2010
Table 101 Company Shares of Spirits by National Brand Owner 2007-2011
Table 102 Company Shares of Spirits by Global Brand Owner 2007-2011
Table 103 Brand Shares of Spirits 2008-2011
Table 104 Forecast Sales of Spirits by Category: Total Volume 2011-2016
Table 105 Forecast Sales of Spirits by Category: Total Value 2011-2016
Table 106 Forecast Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 107 Forecast Sales of Spirits by Category: % Total Value Growth 2011-2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 108 Sales of Wine by Category: Total Volume 2006-2011
Table 109 Sales of Wine by Category: Total Value 2006-2011
Table 110 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 111 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 112 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 113 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 114 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 115 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 116 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 117 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 118 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 119 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 120 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 121 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 122 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 123 Sales of Still Red Wine by Quality Classification 2006-2011
Table 124 Sales of Still White Wine by Quality Classification 2006-2011
Table 125 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 126 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 127 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 128 Wine Imports by Country of Origin: Total Value 2005-2010
Table 129 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 130 Wine Exports by Country of Destination: Total Value 2005-2010
Table 131 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 132 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 133 Brand Shares of Still Light Grape Wine 2008-2011

8. Table 134 Company Shares of Champagne by National Brand Owner 2007-2011
Table 135 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 136 Brand Shares of Champagne 2008-2011
Table 137 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 138 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 139 Brand Shares of Other Sparkling Wine 2008-2011
Table 140 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 141 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 142 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 143 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 144 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 145 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 146 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
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