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Children’s Advocacy
Alliance
Whitney Mayo and Sean Mayberry
SMART Goals & Key Messages
Social Media Assessment
Strengths
a. Facebook
i. Good blend of different kinds of post.
b. Instagram
i. Posts were promoting events going on at that time.
c. Twitter
i. Included links to content from their other social media profiles.
Social Media Assessment (cont.)
Weaknesses
a. Facebook
i. They don’t receive much engagements on post.
b. Instagram
i. Very little post.
c. Twitter
i. Only one kind of post.
Competitor Assessment
Strengths
Many engagements; likes, shares, comments
Weaknesses
Not posting consistently or frequently
Pillars of Content
Circle of Hope Sunday
Mentor Monday
Talk it out Tuesday
Thankful Thursday
Favor Friday
Storytime Saturday
Facebook
“Child abuse is when a parent or caregiver, whether through action
or failing to act, causes injury, death, emotional harm or risk of
serious harm to a child. There are many forms of child
maltreatment, including neglect, physical abuse, sexual abuse,
exploitation and emotional abuse. For more information regarding
child abuse visit https://www.childhelp.org/child-abuse/
#PassThePinwheel#BlueRibbon”
Facebook
“Individuals who experience child abuse
lose their childhood, and though the
statistics are outdated the stories like this
still impact countless others on a daily
basis today.
http://www.cbsnews.com/sections/i_vide
o/main500251.shtml?id=4477483n
Twitter
“Join us today at 12pm for a Twitter chat discussing how to
spot child abuse and what to do if you think a child is being
abused. #TalkItOutTuesday#PassThePinwheel#BlueRibbon”
Twitter
According to the CDC (Centers for Disease Control &
Prevention), Out of all the victims of reported in child
abuse incidents in 2014, how many were under age 3?
a. 90%
b. 53%
c. 27%
Instagram
Children are our future, Let’s work
together to keep them safe.
#PassThePinwheel#ChildAbuseAwarene
ssMonth#BlueRibbon
Instagram A new leaf is placed on
our Tree each time a
child finds a better
environment through
Children’s Advocacy
Alliance. It’s Spring so
come help us put new
leaves up!

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Children’s advocacy alliance

  • 2. SMART Goals & Key Messages
  • 3. Social Media Assessment Strengths a. Facebook i. Good blend of different kinds of post. b. Instagram i. Posts were promoting events going on at that time. c. Twitter i. Included links to content from their other social media profiles.
  • 4. Social Media Assessment (cont.) Weaknesses a. Facebook i. They don’t receive much engagements on post. b. Instagram i. Very little post. c. Twitter i. Only one kind of post.
  • 5. Competitor Assessment Strengths Many engagements; likes, shares, comments Weaknesses Not posting consistently or frequently
  • 6. Pillars of Content Circle of Hope Sunday Mentor Monday Talk it out Tuesday Thankful Thursday Favor Friday Storytime Saturday
  • 7.
  • 8. Facebook “Child abuse is when a parent or caregiver, whether through action or failing to act, causes injury, death, emotional harm or risk of serious harm to a child. There are many forms of child maltreatment, including neglect, physical abuse, sexual abuse, exploitation and emotional abuse. For more information regarding child abuse visit https://www.childhelp.org/child-abuse/ #PassThePinwheel#BlueRibbon”
  • 9. Facebook “Individuals who experience child abuse lose their childhood, and though the statistics are outdated the stories like this still impact countless others on a daily basis today. http://www.cbsnews.com/sections/i_vide o/main500251.shtml?id=4477483n
  • 10. Twitter “Join us today at 12pm for a Twitter chat discussing how to spot child abuse and what to do if you think a child is being abused. #TalkItOutTuesday#PassThePinwheel#BlueRibbon”
  • 11. Twitter According to the CDC (Centers for Disease Control & Prevention), Out of all the victims of reported in child abuse incidents in 2014, how many were under age 3? a. 90% b. 53% c. 27%
  • 12. Instagram Children are our future, Let’s work together to keep them safe. #PassThePinwheel#ChildAbuseAwarene ssMonth#BlueRibbon
  • 13. Instagram A new leaf is placed on our Tree each time a child finds a better environment through Children’s Advocacy Alliance. It’s Spring so come help us put new leaves up!