Chief's Creole Cafe is a new upscale restaurant located in the historic 22nd Street South neighborhood of St. Petersburg, Florida. The cafe aims to advertise to the local African American community and emphasize the unique flair of the historical district. It will feature an open-air kitchen and formal dining room. The marketing strategy will leverage the restaurant's membership in the local business group and pursue an inexpensive yet sustainable advertising campaign for at least two years to build local brand awareness.

1. Chief’s Creole Cafe’
Aaron Cross
MAR4413

2. Target Customer Paint Point
• Getting the word out about the 'Burg's very
upscale south-side dining options.
• Need to Effectively Advertise to the area’s Local
African American community.
• Incorporate a sustainable marketing campaign
which emphisizes the historical district’s unique
flare to its fullest effect.

3. The Business
• Chief's Creole Cafe–brainchild of 'Burg real estate
entreprenuer and revitalizer Elihu Brayboy, and his wife
Carolyn.
• Featuring an open air kitchen, on the north side of the
building, and a formal dining room, on the south side.
• A member of "The Deuces," aka the 22nd Street South
neighborhood, a historical district that was once the heart of
the 'Burg's very happening African American Community.
• bringing hot and cold together, with a plan that joins the cafe
with a soon-to-open ice cream parlor.

4. Relationship & Solution
Statement/Selling Philosophy
• Relationship strategy
▫ Leverage membership of “the Dueces Live”
business group, as well available crowd sourced
funding, to build local brand awareness.
• Selling Philosophy
▫ Develop an inexpensive yet effective advertising
campaign. One which is both immediately
executable, as well as sustainable for at least 2
fiscal years.

5. Product Strategy
• Cafe offerings
▫ Upscale Southside Dining
▫ Both Dinner and Desert Options
 Independent of one or the other, or both
▫ Established Relationship with local community
organizer ( The Dueces Live)
▫ Online Presence (unknown?)

6. Top Prospects
Contact
Name
Contact
Info.
Company Need Unique Value
Proposition
Start
Date/
End
Date
Outcome
(Red or
Green)

7. Customer Strategy
• Customer Strategy
▫ Local Outreach
▫ Word-of-Mouth Referrals
▫ Customer Follow-Up Program
▫ Value-Added Promotions
▫ Feedback Opportunities
▫ Cost Effective Marketing Options

8. Presentation Strategy
• Presentation Strategy
▫ Develop a Company Logo
▫ Create a Café Flyer
▫ Develop a Strategic Advertizing Plan
 Fostore and Enrich all web-presences
 Share patron testimonials & pictures
▫ Generate Community Interest
▫ Create a Destination Mindset Business Model

9. Call to Action
• Elihu Brayboy
• Brayboy Business Center
• 1025 22nd Street South
• St. Petersburg, FL 33712
• (941) 840-0388
• Ebrayboy@elihubrayboy.com
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