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Chief's Creole Cafe Business Proposal: Revised
- 1. Chief’s Creole Café Business Proposal By Sam Engelman March 2, 2014 Business Communication
- 2. Table of Contents Executive Summary ……………………………………………………………..Slide 3 Introduction ………………………………………………………..…………...Slide 4 The Opportunity ………… … ……………………………………………………Slide 5 The Current Situation ……………………………………………………Slide 6 Key Success Factors ……………………………………………………..Slide 7 Analysis of Alternatives ………………………………………………....Slide 8 Strategic Solution Option …………………………………………....…..Slide 9 Benefits and Risks of the Strategic Solution Option…...................Slide 10 Benefits …………………………………………………………………Slide 11 Risks…………………………………………………………………….Slide 12 Final Recommendation …………………………………………………………..Slide 13 References ……………………………………………………………………Slide 14 … Appendix: Stakeholder Synopsis………………………………..…Slide 15
- 3. Executive Summary The importance of this business proposal is divided into four sections: Introduction Opportunity Benefits and Risks of the Strategic Solution Option Final Recommendation
- 4. Introduction Slated to open in December of 2014, Chief’s Creole Café can be very important to the Tampa Bay area based on the following two concepts: The Cajun Restaurant’s Purpose The Cajun Restaurant’s Involvement in the History Books
- 5. The Opportunity Since Chief’s Creole Café won’t be open in a while, the restaurant’s construction phase would be a great opportunity to develop options in terms of enhancing its dining ambiance. In theory, the opportunity stage can be divided into the following four concepts: The Current Situation Key Success Factors Analysis of Alternatives Strategic Solution Option
- 6. The Current Situation Fortunately, Mr. and Mrs. Brayboy are currently focusing on the following two areas of interest: Selecting Target Markets Implementing a Culinary Arts Program http://downtownstpete.ilovetheburg.com/article/B urg-Bits-Chiefs-Creole-Cafe-and-Sylvias-Cometo-Midtown/4245 http://www.tampabay.com/news/business/realest ate/new-retailers-opening-on-22nd-street-s-in-stpetersburg/2142406
- 7. Key Success Factors The key success factors concept is divided into three parts: Entrepreneurship Experience Family-Style Cooking Family History
- 8. Analysis of Alternatives the alternatives to the original strategic solution option can be analyzed based on the following three items: Sponsoring Local Events Helping out in the Community Participating in Local Festivals
- 9. The Strategic Solution Option In order to really convince the target markets into eating at Chief’s Creole Café, I highly suggest that Mr. and Mrs. Brayboy should focus on the following three items: http://creolenycblog.wordpress.com/ Live Entertainment Happy Hour Theme Nights http://www.oregon.gov/olcc/pages/ha ppy_hour_advertising_guidelines.asp x http://www.echox.com/Portfolio.aspx?ID=mardigra s
- 10. Benefits and Risks of the Strategic Solution Option In order to determine whether or not the strategic solution option would be the final answer to enhance Chief’s Creole Café, the option can be evaluated based on its advantages and disadvantages. In other words, the strategic solution option can be looked at because of the following: Benefits Risks
- 11. Benefits: Why someone’s dining experience is better at Chief’s Creole Café than any other local restaurant? Target Markets: Anyone who lives within a five-mile radius of the Chief’s Creole Café restaurant location (Brayboy & Brayboy, 2014). Audience Benefit # 1: History and Culture Audience Benefit # 2: Homemade Cajun cuisine Audience Benefit # 3: Live Music and Theme Nights Audience Benefit # 4: Happy Hour and Food Specials
- 12. Risks/Disadvantages of the Strategic Solution Option Strategic Solution Option Risks Risk # 1: Restaurant Space Risk # 2: Noise Level
- 13. Final Recommendation Mr. and Mrs. Brayboy should Visit the following three entertainment-themed restaurants: Joe’s Crab Shack (Clearwater) Bubba Gump’s Shrimp Company (Madeira Beach) Cajun Café on the Bayou (Pinellas Park) http://business.intuit.com/directory/info -cajun-cafe-on-the-bayou-pinellaspark-fl-1 https://plus.google.com/116581 998612872754850/about http://www.bubbagump.co m/locations/madeirabeach/
- 14. References Brayboy, E. (2014). How to Buy Real Estate Regardless of Your Circumstances. Retrieved from http://elihubrayboy.com/ Brayboy, E., & Brayboy, C. (2014). Interview by S. Engelman. Chief’s Creole Café Marketing Plans. Smith, K. S. (2013). New Retailers Opening on 22nd Street South in St. Petersburg. Tampa Bay Times, Retrieved from http://www.tampabay.com/news/business/realestate/newretailersopening-on-22nd-street-s-in-stpetersburg/2142406
- 15. Appendix: Key Stakeholders (Husband-and-Wife Entrepreneurship) Elihu Brayboy http://downtownstpete.ilovetheburg.com/article/BurgBits-Chiefs-Creole-Cafe-and-Sylvias-Come-toMidtown/4245 Carolyn Brayboy http://www.youtube.com/watch?v=Gs7epD WGcEU
Editor's Notes
- The Cajun Restaurant’s Purpose:One of the main reasons why Chief’s Creole Café was being built on the property is that the owners can revive the history and culture of 22nd Street South (Brayboy & Brayboy, 2014). The Cajun Restaurant’s Involvement in the History Books:The current restaurant building used to be a grocery store that opened in the 1930s, and Mr. and Mrs. Brayboy felt that the building was important to the city because it was the only grocery store were African American can purchase food products due to segregation (Brayboy & Brayboy, 2014).
- Selecting Target Markets: The owners of the Cajun restaurant have already selected their target markets in order to determine which goods and services that they should provide to those customers. In other words, the Brayboys have announced that the targeted audience for Chief’s Creole Café would be for those who live in a five-mile radius from the restaurant’s location (Brayboy & Brayboy, 2014). Implementing a Culinary Arts Program: Carolyn Brayboy stated that she and her husband would install a culinary arts program once the Cajun restaurant opens its doors in the winter of 2014 (Smith, 2013). To clarify, the program would actually allow part-time students to work in the restaurant based on culinary experience (Smith, 2013).
- Entrepreneurship Experience:Mr. and Mrs. Brayboy also founded their own real estate company in the 1980s (Brayboy, 2014). In addition, the owners are currently working on various marketing strategies for their future ice cream parlor and thrift shop (Brayboy & Brayboy, 2014). Family-Style Cooking:The owners of the Cajun restaurant announced that they will be using their relative’s homemade recipes as the menu’s food options (Smith, 2013). Probably the main reason why the Brayboys decided on a Cajun themed restaurant is that Mr. Brayboy’s late mother was originally from Louisiana (Smith, 2013). Family History: The Brayboy family has a long history of business entrepreneurship that even stretches out to its third generation. For example, Mr. and Mrs. Brayboy’s daughter recently opened a gymnasium that is located in the St. Petersburg area (Smith, 2013).
- Sponsoring Local Events: There is a possibility that having local events sponsored by the Chief’s Creole Cafe would be the first step in regards to getting the restaurant’s image out. To clarify, Mr. and Mrs. Brayboy could have their future restaurant sponsor the following events: Tampa Bay Rays games, Broadway events at local performing art centers, and holiday festivities.Helping out in the Community: Perhaps the other way for the Brayboys to get their restaurant’s brand out in the Tampa Bay region is to provide support in the local community. To illustrate, the owners of Chief’s Creole Café can team up charitable events (like Clothes to Kids and Salvation Army) in order to provide goodwill with their potential target markets. Participating in Local Festivals: Mr. and Mrs. Brayboy can get the Cajun restaurant’s name out by simply participating in local festivals. To demonstrate, the owners can participate in various food and wine festivals or Farmers’ Markets in order to demonstrate their food options.
- Live Entertainment: Live music can be a great experience for the customers because of the way it enhances the Cajun restaurant environment. To clarify, the restaurant’s target markets would have the opportunity to listen to music while enjoying their meals. Happy Hour: Perhaps another way to convince the consumers to dine at Chief’s Creole Café is to develop a happy hour format. To demonstrate, the restaurant might appease its target markets by offering weekly food specials and other discounts during happy hour. Theme Nights: One of the other ways for the owners of Chief’s Creole Café to bring in customers on a frequent basis is to host various theme nights. To illustrate, the customers would be very interested in the restaurant if it had a couple of theme nights per week or seasonal, such as Mardi Gras and the Holidays’ on the Bayou.
- Audience Benefit #1: Customers can learn about the history and culture of 22nd Street South.Audience Benefit #2: Customers can try homemade and fresh Cajun cuisine.Audience Benefit #3: Customers can enjoy live music and theme nights while eating their meals.Audience Benefit #4: Customers can save money by coming to the restaurant for happy hour and food specials.
- Risk #1: Due to the restaurant’s small space, there is a possibility that the strategic solution option could get rejected by Mr. and Mrs. Brayboy. Risk #2: If (for some reason) the live music and other entertainment outlets get too loud or too disruptive, then Chief’s Creole Café could face disciplinary action from the St. Petersburg city officials (such as possible complaints from the nearby neighbors).
- Joe’s Crab Shack:Joe’s Crab Shack (Clearwater, Florida) is frequently known for its unique internal branding system. To clarify, the seafood restaurant’s employees would actually dance and sing along to a particular song every thirty minutes.Bubba Gump’s Shrimp Company: Bubba Gump’s Shrimp Company (Madeira Beach, Florida) is famous for developing a theme that is based on the movie Forrest Gump. To demonstrate, the theme restaurant’s menu contains most of the shrimp that were referenced in the Academy Award-winning film. Cajun Café on the Bayou: Cajun Café on the Bayou (Pinellas Park, Florida) has a reputation for hosting live entertainment, as well as for its creole theme. In addition, the waterfront restaurant hosts at least several festivals and other activities per year.