The document proposes opening a Coffee Cake Signature Shop in Nongbua Lamphu, Thailand. The shop aims to be a family gathering place, a meeting spot for business and friends, and a landmark for tourism. It will offer coffee and bakery items to be consumed in-store or packaged to-go. The shop will select a prime location to decorate and advertise on social media, using discounts and coupons to target families, tourists, and the business community.

1. Coffee Cake Signature Shop
By SMART team Group 1

2. Rationale

3. Project Definition:

4. Project objectives
• To be the place for family reunion
• To be the meeting point for business and friends
• To be the signature place for tourism
• To be the landmark of Nongbua Lamphu

5. Coffee Cake Signature Shop
Product Price Place Promotion Positioning
- Choose type of coffee
and bakery.
- Prepare for packaging.
- Calculate the cost.
- Set the price.
- Select location
and decorate.
- Advertise shop by
Social Network.
- Discount and
give special
coupon.
- Aim to target group:
family, tourists and
business group
- Provide Check
in point.