Hendrick's Gin held a 12-night pop-up bar event in Dublin from December 2014 to January 2015 to promote the brand. The objective was to build brand awareness and equity by engaging influential people and consumers in an unusual experience reflecting the "12 Days of Christmas." Key performance indicators included influencer attendance and social media engagement. The pop-up bar decorated the windows and interior with a Hendrick's twist on the "12 Days of Christmas" theme and offered special drinks and entertainment to immerse patrons in the world of Hendrick's gin.
Destination Marketing: More Traffic, More Sales, More ReturnWilson
With over a decade helping recognized Theme Parks, Regional Attractions and Ohio’s largest Convention and Visitor’s Bureau attract and boost attendance, we know one thing: everyone has a destination motivation. For some, it’s a well-planned family vacation, a weekend getaway, a sports tournament or a
regional staycation. Knowing how to keep your brand and products top-of-mind
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2017 Marketing Inishowen ~ Inishowen Tourism. ITS is creating & sharing quality digital content, on a constant basis, to drive engagement to ITS members.
ITS have built a content schedule to provide a mix of Articles to complement the visitor's journey. Food, Wildlife, Walks, Arts, Landmarks, Stories & Experiences help guide visitors when planning Inishowen trips.
Destination Marketing: More Traffic, More Sales, More ReturnWilson
With over a decade helping recognized Theme Parks, Regional Attractions and Ohio’s largest Convention and Visitor’s Bureau attract and boost attendance, we know one thing: everyone has a destination motivation. For some, it’s a well-planned family vacation, a weekend getaway, a sports tournament or a
regional staycation. Knowing how to keep your brand and products top-of-mind
takes more than a seasonal approach.
2017 Marketing Inishowen ~ Inishowen Tourism. ITS is creating & sharing quality digital content, on a constant basis, to drive engagement to ITS members.
ITS have built a content schedule to provide a mix of Articles to complement the visitor's journey. Food, Wildlife, Walks, Arts, Landmarks, Stories & Experiences help guide visitors when planning Inishowen trips.
2017 Key Objectives ~ Inishowen Tourism. ITS is creating & sharing quality digital content, on a constant basis, to drive engagement to ITS members.
ITS have built a content schedule to provide a mix of Articles to complement the visitor's journey. Food, Wildlife, Walks, Arts, Landmarks, Stories & Experiences help guide visitors when planning Inishowen trips.
Whether your art house has been a 501(c)(3) for years or is considering it for the future, it’s much more than a tax status. It’s a fundamental foundation of identity, message and mission. But for many audiences and the general public, a nonprofit movie theatre is not an easy-to-grasp association. Effective strategies to tell the story of an art house’s nonprofit role are crucial to its mission and to becoming a philanthropic cultural priority for prospective donors.
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Get to know NIgel barker through this quick overview and take advantage of key platforms for future collaboration. Look forward to working with you
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2017 Key Objectives ~ Inishowen Tourism. ITS is creating & sharing quality digital content, on a constant basis, to drive engagement to ITS members.
ITS have built a content schedule to provide a mix of Articles to complement the visitor's journey. Food, Wildlife, Walks, Arts, Landmarks, Stories & Experiences help guide visitors when planning Inishowen trips.
Whether your art house has been a 501(c)(3) for years or is considering it for the future, it’s much more than a tax status. It’s a fundamental foundation of identity, message and mission. But for many audiences and the general public, a nonprofit movie theatre is not an easy-to-grasp association. Effective strategies to tell the story of an art house’s nonprofit role are crucial to its mission and to becoming a philanthropic cultural priority for prospective donors.
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Get to know NIgel barker through this quick overview and take advantage of key platforms for future collaboration. Look forward to working with you
Gerry Rojas
Carole Argo always had a strong desire to help others. In her presentation, she shares four food fundraising ideas that can help nonprofits of all backgrounds.
Sheffield DM Vol#5: The Brand We Built By Accident - Abi GollandGiorgio Cassella
Slides from Abi Golland, Director at Street Food Chef, presented at her talk at Sheffield DM Vol#5 on Thursday 19th September 2019, titled "Street Food Chef: The Brand We Built By Accident"
What You Don't Know About Event Sponsorship Today by Lance BroumandBizBash
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New Year is such a great occasion to fundraise! People are in their holiday mood, and they just feel more generous.
Find out some tips on how to successfully fundraise on New Year.
Furthermore, there would be some recommended types of campaigns your organization can host to fundraise on this holiday time.
2. Objective of Activity
Inspire influential people in Dublin to talk about
Hendricks Gin and how unusual & cool it is. To
drive consumer awareness by building the brands
equity, cool credentials and word of mouth by
being unusual, quirky and self-ironic. The goal is to
get more people to discover Hendricks while still
earning the love of existing fans. Consumers want
it to feel like a discovery so they can tell their
friends.
Budget / Timing
• On Trade: 12 Nights before Christmas Pop Up Bar
within Meet and Meat
• Due to the success of the Pop Up , the event was
extended until the 5th
of January 2015
KPIs
- Key influencers attending/embracing the unusual
world of Hendricks.
-Engaging with influencers such as key bar owners
and staff and developing a long term relationship.
- Inspiring patrons to engage with the Hendrick’s
Social Media Platforms
-Create theatre & talkability!
-Strengthen Relationships with On Trade Partners
Mechanics
On Trade:
•A most peculiar affair where Hendrick’s Gin celebrates
an unusual interpretation of the’12 Nights of Christmas’
•The windows are dressed with a Hendrick’s inspired ‘12
Days of Christmas’ theme to evoke curiosity and
engagement with passers by and patrons.
•The interior of the venue, the entertainment and the
food and drink specials are also reflective of the ‘12
Days of Christmas’ to further engage with curious
patrons.
•Form an experiential escape within the Pop Up
that absorbs target consumers into the world of
Hendricks, in a way that gets them to share their
experience and help others discover the brand.
HENDRICK’S 12 NIGHTS BEFORE CHRISTMAS POP UP