Little Caesars is looking to expand its pizza restaurant business in Kuwait and Egypt. While it has growth potential due to trends favoring pizza and dining out, the brand faces challenges. It has low market share and brand awareness compared to competitors like Pizza Hut. The document recommends improving quality perception, expanding to new locations like malls, revising promotional strategies and menus, and investing more in marketing to strengthen the Little Caesars brand in the Middle East region. A unified regional positioning and communication strategy focusing on quality ingredients is advised.
Little Caesars was founded 50 years ago in Michigan and is now the largest carry-out pizza chain in the world. It is known for its affordable pizza and focus on value for customers. The target market includes middle and low-income families who want an inexpensive meal to feed their family, as well as students on a budget. The document discusses Little Caesars' goals, strategies, and proposed marketing budget to increase growth by appealing to students through digital promotions and maintaining its reputation for quality pizza at a low price.
A digital marketing strategy for Little Caesars with a focus on a new and improved mobile app, with implementations of delivery, online ordering, rewards, and an interactive game.
Little Caesars was founded in 1959 in Garden City, Michigan by Mike and Marian Ilitch with one location. It has since grown to become the largest carry-out pizza chain in America through franchising and its famous $5 HOT-N-READY pizza. Little Caesars focuses on offering quality pizza at a great value. Franchisees benefit from national advertising campaigns and ongoing support from corporate as they serve their local communities.
The Hungry Hippie Business Plan Presentationnurhudaaaaa
This document discusses plans for opening an organic cafe and bistro in Singapore. It describes the target customer as health conscious young working adults who are willing to pay $10-15 for organic food. The cafe aims to spread happiness and a healthy lifestyle through 100% organic plant and meat options in an accessible location on Haji Lane. Financial projections estimate annual sales turnover of $754,970 in the first year with break even by year 2 and an ROI of 26.7% by year 3.
FresinFries plans to open fast food outlets selling fresh-cut Belgian fries and unique signature dipping sauces. Their first outlet will be located in a prominent Singapore shopping mall as a "market tester." They aim to differentiate themselves through their creative branding, high-quality fresh ingredients, and youthful atmosphere. If successful, FresinFries hopes to expand to additional locations and franchise the concept to other Southeast Asian cities within three years.
1) Name: Priyanka .D.velgekar, Roll no. 55-2013
2) Pizza Hut is a wholly owned subsidiary of Yum! Brands founded in 1958 in Kansas, USA. It has over 34,000 outlets worldwide and entered India in 1996.
3) Pizza Hut's mission is "To be the best pizza for every pizza occasion" and vision is to make food conveniently available at affordable prices while improving customer and community well-being. Its goals include increasing revenue, profits, and customer satisfaction.
January 2014 - May 2014
Instrumented a marketing plan for a local pizza restaurant
o Conducted a SWOT analysis for the company determining the best methods to market the business
o Identified who the primary customers were for the business and concluded who the target market should be
Foodies fries: A Business presentation on a fictitious food chain.Altaf Keshwani
Business Presentation on a Fast food company which includes:
Executive summary
Objectives
Key to success
Mission
Company summary
Company Ownership
Product description
Competitive comparison
Market analysis summary
Target market segment summary
Marketing Strategy
Personal plan
Financial plan
Projected Profit/Loss
Estimations in the project are just on assumption basis.
The major objective of this presentation is to show how to make a Business presentation.
Little Caesars was founded 50 years ago in Michigan and is now the largest carry-out pizza chain in the world. It is known for its affordable pizza and focus on value for customers. The target market includes middle and low-income families who want an inexpensive meal to feed their family, as well as students on a budget. The document discusses Little Caesars' goals, strategies, and proposed marketing budget to increase growth by appealing to students through digital promotions and maintaining its reputation for quality pizza at a low price.
A digital marketing strategy for Little Caesars with a focus on a new and improved mobile app, with implementations of delivery, online ordering, rewards, and an interactive game.
Little Caesars was founded in 1959 in Garden City, Michigan by Mike and Marian Ilitch with one location. It has since grown to become the largest carry-out pizza chain in America through franchising and its famous $5 HOT-N-READY pizza. Little Caesars focuses on offering quality pizza at a great value. Franchisees benefit from national advertising campaigns and ongoing support from corporate as they serve their local communities.
The Hungry Hippie Business Plan Presentationnurhudaaaaa
This document discusses plans for opening an organic cafe and bistro in Singapore. It describes the target customer as health conscious young working adults who are willing to pay $10-15 for organic food. The cafe aims to spread happiness and a healthy lifestyle through 100% organic plant and meat options in an accessible location on Haji Lane. Financial projections estimate annual sales turnover of $754,970 in the first year with break even by year 2 and an ROI of 26.7% by year 3.
FresinFries plans to open fast food outlets selling fresh-cut Belgian fries and unique signature dipping sauces. Their first outlet will be located in a prominent Singapore shopping mall as a "market tester." They aim to differentiate themselves through their creative branding, high-quality fresh ingredients, and youthful atmosphere. If successful, FresinFries hopes to expand to additional locations and franchise the concept to other Southeast Asian cities within three years.
1) Name: Priyanka .D.velgekar, Roll no. 55-2013
2) Pizza Hut is a wholly owned subsidiary of Yum! Brands founded in 1958 in Kansas, USA. It has over 34,000 outlets worldwide and entered India in 1996.
3) Pizza Hut's mission is "To be the best pizza for every pizza occasion" and vision is to make food conveniently available at affordable prices while improving customer and community well-being. Its goals include increasing revenue, profits, and customer satisfaction.
January 2014 - May 2014
Instrumented a marketing plan for a local pizza restaurant
o Conducted a SWOT analysis for the company determining the best methods to market the business
o Identified who the primary customers were for the business and concluded who the target market should be
Foodies fries: A Business presentation on a fictitious food chain.Altaf Keshwani
Business Presentation on a Fast food company which includes:
Executive summary
Objectives
Key to success
Mission
Company summary
Company Ownership
Product description
Competitive comparison
Market analysis summary
Target market segment summary
Marketing Strategy
Personal plan
Financial plan
Projected Profit/Loss
Estimations in the project are just on assumption basis.
The major objective of this presentation is to show how to make a Business presentation.
Veggie Heaven is a new vegetarian cafe opening in Natick, MA. The cafe will offer a variety of healthy breakfast, lunch and dinner options that are vegetarian, vegan and gluten-free. The owner, Abby Rosen, has created a business plan that includes financial projections showing the cafe will be profitable. It seeks a $40,000 loan to cover initial expenses until steady profits are earned. The cafe is well positioned in Natick due to its commuter population and proximity to local schools and shopping destinations.
Pizza Crisp is a quick service restaurant (QSR) that will offer high quality pizzas and the unique ability for customers to make their own pizzas. The goals are to establish a market presence, reach healthy monthly sales targets, and achieve double digit profit margins. Pizza Crisp will be located in a crowded market area in Patrakarpuram that sees a lot of foot traffic. The marketing strategy will involve various forms of advertising and promotions. Payment options will include cards, e-wallets, vouchers, and cash on delivery. Orders can be placed online or by phone.
This document outlines a marketing strategy for Lazeez, a Middle Eastern quick service restaurant chain. It includes conducting influencer marketing campaigns on social media, introducing new menu items and branded products, organizing corporate social responsibility initiatives like charity sports events, developing a mobile app, and pursuing business-to-business partnerships. The implementation plan spans 3 phases over 12 months, starting with setting up infrastructure, followed by rolling out new products and campaigns, and culminating in the full launch of the mobile app and B2B partnerships. Return on investment calculations show that an Instagram influencer strategy alone could generate over 500% ROI through increased sales and customer referrals.
A Comparative Study on Pizza Hut and Domino's; An innovative Health Restaurant.Rajalaxmi Prakash
This document provides a comparative analysis of Pizza Hut and Domino's Pizza in India. It summarizes the history, key facts and figures, franchise requirements, training programs, financing options, and obligations of both companies. It also analyzes their marketing strategies over time, positioning, similarities and differences. A SWOT analysis is given for each brand. The document concludes with proposals for new healthy restaurant concepts focusing on fresh, organic ingredients with customized healthy options and promotions to target health-conscious customers.
CANDY Growth Opportunities Middle East June 2014 by Val Misra @ KRAFT:MondelezVal Misra, MBA
Wael, thanks for taking the time to chat with me today. Can you tell me a bit about your candy preferences?
Wael: Sure, no problem. I really like Halls Cherry because it freshens my breath and gives me a nice sweet taste. I chew it after meals or when I'm out with friends. It's become a habit for me now.
Mc Fries aims to open restaurants in Dubai to take advantage of the large market. They plan to treat customers and employees well, expand globally over time, and donate a portion of profits to charity. The restaurants will offer burgers, fries and drinks, using fresh local ingredients, at locations including the airport, malls and business areas. The owners plan to find qualified employees and train them to provide excellent customer service.
This document profiles Amor Maclang as a brand architect, strategist, and advocate for Mindanao. It then summarizes the key lessons from 5 rules of local hospitality branding based on case studies of launching foreign brands in the local market. The rules are: 1) Target market and actual users are different, 2) Food is one part of the customer journey, 3) Branding elevates discourse, 4) Cultural relevance is important, 5) Local is new premium and provenance is new branding. The purpose is to help local brands champion local resources to drive tourism, agriculture and prosperity in Mindanao.
This business plan proposes an innovative rooftop café and greenhouse located on top of a skyscraper in a busy city. The café aims to provide a tranquil escape for customers to relax amid nature and recharge. Key aspects of the plan include growing produce on-site, serving healthy and organic meals, promoting an eco-friendly image, and targeting urban residents, families, and environmentally conscious customers. Financial projections estimate the café will reach $2.3 million in annual sales by the end of the first year.
This document provides a marketing campaign proposal for Pizza Hut to increase its online sales. It recommends a partnership with Netflix where Pizza Hut would be featured on Netflix's platform, allowing users to easily order pizza for delivery. The campaign would include TV, print, radio, and social media advertising to promote the collaboration. It would also hold pop-up concerts in major cities where attendees could get pizza and drink vouchers if they download the Pizza Hut app. The goal is to increase online orders from 43% to 75% by getting more customers, especially millennials, to associate Pizza Hut with convenient digital ordering.
Domino's Pizza was founded in 1960 in the United States and has since expanded to over 11,000 stores across 55 countries. In Pakistan, Domino's first opened in 2004 and now has around 50 outlets across 8 cities. Domino's vision is to be the best pizza delivery company in the world by focusing on exceptional customer service. Their goals include introducing new product lines, improving the delivery process, and creating customers for life by ensuring high satisfaction. To achieve this, Domino's analyzes the market environment, customer needs and demands. They offer various pizza and meal options tailored to different cultures and income levels.
- Best Burgers & More is seeking $500,000 in investment capital to open an innovative gourmet burger restaurant focusing on healthy yet tasty options and diverse protein choices.
- The owner, Steve Gara, will operate the restaurant and has experience successfully running other businesses.
- The restaurant aims to attract customers interested in unique, high-quality burgers and who care about sustainability by sourcing locally and maintaining a low carbon footprint.
The document provides information about the fast food industry in India and compares two major players in the Indian fast food market - Domino's and Pizza Hut. It discusses their history, operations, supply chain, marketing strategies and compares their strengths, weaknesses, opportunities and threats. Domino's focuses on quick delivery within 30 minutes and has expanded to smaller towns, while Pizza Hut emphasizes dining experience but has fewer outlets. Both are growing rapidly due to changing lifestyles and food preferences in India.
Pizza Hut was founded in 1958 in Wichita, Kansas by brothers Dan and Frank Carney. They opened the first Pizza Hut restaurant that year. By 1959, Pizza Hut had opened its first franchise location and entered the international market by opening an outlet in Canada. Pizza Hut has since grown to over 30,000 restaurant locations worldwide, employing over 300,000 people. It remains one of the largest pizza chains globally and is now owned by the parent company YUM! Brands.
This document provides an executive summary and background information about a marketing research project on customer satisfaction with Domino's Pizza in Hubli City, India. It discusses the objectives and scope of the study, which uses surveys and questionnaires to collect primary data from 50 respondents on their attitudes towards Domino's Pizza. Secondary data is also collected from sources like journals and websites. The document provides background on Domino's Pizza as an international franchise founded in 1960 in the US that is now the second largest pizza chain in the country. It also gives an overview of trends in the fast food industry in India.
The document summarizes the history and operations of Taco Maker Mexican Grill, a Mexican quick service restaurant franchise. It was founded in 2006 when a group acquired an existing franchise with over 100 locations. By 2015, they had launched a new concept called Taco Maker Mexican Grill with corporate offices in Orlando. They have sold 70 franchises in Miami and Central Florida so far. The document provides details on their headquarters, franchise model and benefits, as well as initial franchise fees.
This document provides a franchise proposal for a new casual German restaurant called Red Bang in Korea. Key points include:
- The concept brings German snacks like currywurst and fries to the Itaewon neighborhood of Seoul in a casual dining setting.
- The target customer base includes young professionals, expats, and tourists seeking good food and drinks in a unique experience.
- The restaurant aims to create a comfortable atmosphere focused on selling alcoholic drinks and snacks to enjoy with them.
- Franchisees are offered training, support, and use of the Red Bang brand in exchange for an initial fee and ongoing royalty payments. Success is expected through a defined concept and continuity of operations.
This document discusses the importance of takeout menus for restaurants. It notes that customers prefer convenience and having food at home or work rather than dining out. Every takeout order should include the latest takeout menu to promote additional orders. Takeout menus can be used to promote online ordering and capture customer contact information. Takeout menus feature quick and easy to transport foods and are affordable options that do not require much money to increase pick-up and delivery sales. Effective takeout menu printing can boost a restaurant's takeout business.
The document discusses considerations for opening a restaurant, including planning, organizing, leading, and controlling aspects. Some key points covered are developing a business plan, choosing a location and target market, creating a menu, obtaining funding, and understanding safety regulations. Market research, building a financial model, and determining necessary sales volumes to cover costs are also emphasized as important planning steps.
The document discusses considerations for different types of cake businesses, including:
1. An online store requiring a website, photos, ordering forms, and packaging.
2. Partnering with bakeries and event planners by providing brochures and testimonials.
3. Opening a retail store with seating, displays, samples, and party hosting facilities.
4. Operating a mobile cake ordering service from a truck or shop.
5. Participating in events by renting stalls, managing supplies and cash flow.
6. Baking cakes for sale as well as offering classes which require kitchen space, recipes, and marketing of future classes.
The document discusses marketing challenges and opportunities faced by various companies. The biggest challenges included attributing sales to specific marketing efforts due to lack of common data standards, gaining ROI from influencer marketing, and setting objectives for cross-departmental teams. The biggest opportunities included growth in delivery and online ordering, with delivery providing incremental sales and occasions not otherwise served. However, challenges with delivery platforms included high fees and lack of customer data sharing. Successful marketing approaches driving growth were delivery, online ordering, and loyalty programs leveraging first-party customer data. The most disappointing approaches were influencer marketing and radio due to difficulties tracking results and ROI.
Veggie Heaven is a new vegetarian cafe opening in Natick, MA. The cafe will offer a variety of healthy breakfast, lunch and dinner options that are vegetarian, vegan and gluten-free. The owner, Abby Rosen, has created a business plan that includes financial projections showing the cafe will be profitable. It seeks a $40,000 loan to cover initial expenses until steady profits are earned. The cafe is well positioned in Natick due to its commuter population and proximity to local schools and shopping destinations.
Pizza Crisp is a quick service restaurant (QSR) that will offer high quality pizzas and the unique ability for customers to make their own pizzas. The goals are to establish a market presence, reach healthy monthly sales targets, and achieve double digit profit margins. Pizza Crisp will be located in a crowded market area in Patrakarpuram that sees a lot of foot traffic. The marketing strategy will involve various forms of advertising and promotions. Payment options will include cards, e-wallets, vouchers, and cash on delivery. Orders can be placed online or by phone.
This document outlines a marketing strategy for Lazeez, a Middle Eastern quick service restaurant chain. It includes conducting influencer marketing campaigns on social media, introducing new menu items and branded products, organizing corporate social responsibility initiatives like charity sports events, developing a mobile app, and pursuing business-to-business partnerships. The implementation plan spans 3 phases over 12 months, starting with setting up infrastructure, followed by rolling out new products and campaigns, and culminating in the full launch of the mobile app and B2B partnerships. Return on investment calculations show that an Instagram influencer strategy alone could generate over 500% ROI through increased sales and customer referrals.
A Comparative Study on Pizza Hut and Domino's; An innovative Health Restaurant.Rajalaxmi Prakash
This document provides a comparative analysis of Pizza Hut and Domino's Pizza in India. It summarizes the history, key facts and figures, franchise requirements, training programs, financing options, and obligations of both companies. It also analyzes their marketing strategies over time, positioning, similarities and differences. A SWOT analysis is given for each brand. The document concludes with proposals for new healthy restaurant concepts focusing on fresh, organic ingredients with customized healthy options and promotions to target health-conscious customers.
CANDY Growth Opportunities Middle East June 2014 by Val Misra @ KRAFT:MondelezVal Misra, MBA
Wael, thanks for taking the time to chat with me today. Can you tell me a bit about your candy preferences?
Wael: Sure, no problem. I really like Halls Cherry because it freshens my breath and gives me a nice sweet taste. I chew it after meals or when I'm out with friends. It's become a habit for me now.
Mc Fries aims to open restaurants in Dubai to take advantage of the large market. They plan to treat customers and employees well, expand globally over time, and donate a portion of profits to charity. The restaurants will offer burgers, fries and drinks, using fresh local ingredients, at locations including the airport, malls and business areas. The owners plan to find qualified employees and train them to provide excellent customer service.
This document profiles Amor Maclang as a brand architect, strategist, and advocate for Mindanao. It then summarizes the key lessons from 5 rules of local hospitality branding based on case studies of launching foreign brands in the local market. The rules are: 1) Target market and actual users are different, 2) Food is one part of the customer journey, 3) Branding elevates discourse, 4) Cultural relevance is important, 5) Local is new premium and provenance is new branding. The purpose is to help local brands champion local resources to drive tourism, agriculture and prosperity in Mindanao.
This business plan proposes an innovative rooftop café and greenhouse located on top of a skyscraper in a busy city. The café aims to provide a tranquil escape for customers to relax amid nature and recharge. Key aspects of the plan include growing produce on-site, serving healthy and organic meals, promoting an eco-friendly image, and targeting urban residents, families, and environmentally conscious customers. Financial projections estimate the café will reach $2.3 million in annual sales by the end of the first year.
This document provides a marketing campaign proposal for Pizza Hut to increase its online sales. It recommends a partnership with Netflix where Pizza Hut would be featured on Netflix's platform, allowing users to easily order pizza for delivery. The campaign would include TV, print, radio, and social media advertising to promote the collaboration. It would also hold pop-up concerts in major cities where attendees could get pizza and drink vouchers if they download the Pizza Hut app. The goal is to increase online orders from 43% to 75% by getting more customers, especially millennials, to associate Pizza Hut with convenient digital ordering.
Domino's Pizza was founded in 1960 in the United States and has since expanded to over 11,000 stores across 55 countries. In Pakistan, Domino's first opened in 2004 and now has around 50 outlets across 8 cities. Domino's vision is to be the best pizza delivery company in the world by focusing on exceptional customer service. Their goals include introducing new product lines, improving the delivery process, and creating customers for life by ensuring high satisfaction. To achieve this, Domino's analyzes the market environment, customer needs and demands. They offer various pizza and meal options tailored to different cultures and income levels.
- Best Burgers & More is seeking $500,000 in investment capital to open an innovative gourmet burger restaurant focusing on healthy yet tasty options and diverse protein choices.
- The owner, Steve Gara, will operate the restaurant and has experience successfully running other businesses.
- The restaurant aims to attract customers interested in unique, high-quality burgers and who care about sustainability by sourcing locally and maintaining a low carbon footprint.
The document provides information about the fast food industry in India and compares two major players in the Indian fast food market - Domino's and Pizza Hut. It discusses their history, operations, supply chain, marketing strategies and compares their strengths, weaknesses, opportunities and threats. Domino's focuses on quick delivery within 30 minutes and has expanded to smaller towns, while Pizza Hut emphasizes dining experience but has fewer outlets. Both are growing rapidly due to changing lifestyles and food preferences in India.
Pizza Hut was founded in 1958 in Wichita, Kansas by brothers Dan and Frank Carney. They opened the first Pizza Hut restaurant that year. By 1959, Pizza Hut had opened its first franchise location and entered the international market by opening an outlet in Canada. Pizza Hut has since grown to over 30,000 restaurant locations worldwide, employing over 300,000 people. It remains one of the largest pizza chains globally and is now owned by the parent company YUM! Brands.
This document provides an executive summary and background information about a marketing research project on customer satisfaction with Domino's Pizza in Hubli City, India. It discusses the objectives and scope of the study, which uses surveys and questionnaires to collect primary data from 50 respondents on their attitudes towards Domino's Pizza. Secondary data is also collected from sources like journals and websites. The document provides background on Domino's Pizza as an international franchise founded in 1960 in the US that is now the second largest pizza chain in the country. It also gives an overview of trends in the fast food industry in India.
The document summarizes the history and operations of Taco Maker Mexican Grill, a Mexican quick service restaurant franchise. It was founded in 2006 when a group acquired an existing franchise with over 100 locations. By 2015, they had launched a new concept called Taco Maker Mexican Grill with corporate offices in Orlando. They have sold 70 franchises in Miami and Central Florida so far. The document provides details on their headquarters, franchise model and benefits, as well as initial franchise fees.
This document provides a franchise proposal for a new casual German restaurant called Red Bang in Korea. Key points include:
- The concept brings German snacks like currywurst and fries to the Itaewon neighborhood of Seoul in a casual dining setting.
- The target customer base includes young professionals, expats, and tourists seeking good food and drinks in a unique experience.
- The restaurant aims to create a comfortable atmosphere focused on selling alcoholic drinks and snacks to enjoy with them.
- Franchisees are offered training, support, and use of the Red Bang brand in exchange for an initial fee and ongoing royalty payments. Success is expected through a defined concept and continuity of operations.
This document discusses the importance of takeout menus for restaurants. It notes that customers prefer convenience and having food at home or work rather than dining out. Every takeout order should include the latest takeout menu to promote additional orders. Takeout menus can be used to promote online ordering and capture customer contact information. Takeout menus feature quick and easy to transport foods and are affordable options that do not require much money to increase pick-up and delivery sales. Effective takeout menu printing can boost a restaurant's takeout business.
The document discusses considerations for opening a restaurant, including planning, organizing, leading, and controlling aspects. Some key points covered are developing a business plan, choosing a location and target market, creating a menu, obtaining funding, and understanding safety regulations. Market research, building a financial model, and determining necessary sales volumes to cover costs are also emphasized as important planning steps.
The document discusses considerations for different types of cake businesses, including:
1. An online store requiring a website, photos, ordering forms, and packaging.
2. Partnering with bakeries and event planners by providing brochures and testimonials.
3. Opening a retail store with seating, displays, samples, and party hosting facilities.
4. Operating a mobile cake ordering service from a truck or shop.
5. Participating in events by renting stalls, managing supplies and cash flow.
6. Baking cakes for sale as well as offering classes which require kitchen space, recipes, and marketing of future classes.
The document discusses marketing challenges and opportunities faced by various companies. The biggest challenges included attributing sales to specific marketing efforts due to lack of common data standards, gaining ROI from influencer marketing, and setting objectives for cross-departmental teams. The biggest opportunities included growth in delivery and online ordering, with delivery providing incremental sales and occasions not otherwise served. However, challenges with delivery platforms included high fees and lack of customer data sharing. Successful marketing approaches driving growth were delivery, online ordering, and loyalty programs leveraging first-party customer data. The most disappointing approaches were influencer marketing and radio due to difficulties tracking results and ROI.
GuYS!! is proposing a mobile food business that will deliver food to customers using trucks. The business will be a sole proprietorship run by Gunjan Bhardwaj, Yogesh Sharma, and Sakshi Modi. It will have 2 trucks that deliver a rotating weekly menu of foods like burgers, pizza, noodles and more to the campus of LPU University and surrounding cities. The plan outlines products, market analysis, strategy, finances and risks. It projects breaking even in the first year and achieving a margin of safety, with potential for growth by adding more trucks.
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...Surya Adavi
The document presents a business plan for a new fast casual juice and smoothie restaurant in Minneapolis. The plan outlines the restaurant concept, which will focus on fresh, cold-pressed juices, smoothies, acai bowls, and other healthy options. Financial projections estimate that the restaurant will become profitable within 3 years. A SWOT analysis identifies strengths such as a lack of competition, while weaknesses include lack of brand recognition. The unique selling points of the concept are its focus on nutrition, competitive pricing, and potential for expansion.
The document presents a business plan for a new fast casual juice and smoothie restaurant in Minneapolis. The plan outlines conducting market research on consumer trends favoring healthy, fresh foods. It proposes a concept serving cold-pressed juices, smoothies, acai bowls and coffee. Financial projections estimate the restaurant will break even in its third year of operation and become profitable thereafter. A SWOT analysis identifies strengths in health-conscious customer base but also weaknesses of limited brand awareness and budget. The unique selling points are positioned as fast, nutritious options with competitive pricing and a loyalty program.
Fusion is a proposed multi-cuisine restaurant located in Mumbai, India that will offer Italian, Chinese, Indian, and continental cuisines. It aims to provide excellent food and service to appeal to a wide customer base including families, couples, students, and business people. The restaurant plans to raise funds through a combination of secured and unsecured loans. Financial projections estimate that Fusion will break even in the beginning of the third year of operations. Key aspects of the business plan include market analysis, operational plans, HR considerations, and long-term development goals of expanding to additional locations.
Agriculture marketing trade and price
01.The key factors that the marketing manager should consider when choosing the specific radio stations to use for the campaign.
02 .New K.C.C. Ltd is in the process of developing a new yoghurt brand. Explain how you would use the 4 Ps of marketing to position it as the most preferred yoghurt for the young people between 15 and 25 years.
03 Role played by State Agricultural Marketing Board in helping the farmers a better price
This document outlines 10 secrets to restaurant success. It begins by providing context about the size and economic impact of the restaurant industry. However, it notes that 60% of restaurants do not make it past the first year. The secrets outlined are to always overestimate capital needs, conduct thorough market research to determine the best location, have a detailed business plan, focus on excellent customer service, establish quality control standards, implement a simple menu, accurately calculate food costs, execute a strategic marketing plan, control inventory and costs, and keep the restaurant clean and organized.
E-contest 2020 is a citywide competition hosted by YEC Club, attracted more than 300 participating teams. This season provides the theme of trade marketing.
After 3 rounds, our team of 3 members has to propose a trade marketing plan for developing Oreo's sale channels to gain more market share.
Looking forward to receiving your feedback.
1) The document proposes setting up a cafe business called Esperanto that aims to provide good food and a relaxing environment for customers of all ages.
2) Esperanto will be located in Bugis due to its large population of teenagers, lower rental costs, and convenient transportation access.
3) The cafe will target customers aged 12-25, including students and young working professionals, and will segment its offerings based on demographics, behaviors, and needs of this group.
Sales & marketing day 1[ marketing mgt on 8th dec 19]pyi kyaw lynn
This document provides an overview of sales and marketing management for a coffee shop called Coffee Talk. It includes sections on market analysis, marketing questionnaires, types of markets, case studies, and a marketing plan for Coffee Talk. The marketing plan outlines Coffee Talk's vision, objectives, target customers, competitors, SWOT analysis, marketing mix, and financial and operational KPIs. It also includes sample budgets, past sales histories, and a sales forecast. The document aims to analyze the coffee market and develop a comprehensive marketing strategy to launch and promote the new Coffee Talk brand.
A second year presentation made by my team. We were asked by our faculty to be the board of directors of an agency and we were tasked to make a detailed marketing plan to brand the "Gola". We named it "Go-la-la"
Businessplanpresentation 091220042538-phpapp01Lacto Zen
The document proposes opening a multi-cuisine restaurant called Fusion in Mumbai, India. It will offer Italian, Chinese, Indian, and continental cuisines. The restaurant aims to provide an excellent dining experience through unique flavors, high-quality ingredients, and efficient service. It will target students, families, tourists and working professionals. The entrepreneurs have secured loans and plan to allocate funds towards lease deposits, furnishings, equipment, and licensing. Market research shows demand for new dining concepts and popularity of the cuisines proposed. The business aims to succeed through quality food and service in a relaxing environment.
McDonalds marketing strategy / case study - Czech RepublicMiroslav Jiřík
The document proposes a new marketing strategy for McDonald's in the Czech Republic. It begins with an analysis of McDonald's business model, products, market position, competition, and customer segments. Key findings are that McDonald's is losing market share in the quick service restaurant sector. The proposed strategy is to take a "retail" approach focused on increasing value for money. Specific initiatives are tailored for different customer segments and aim to build the brand while offering deals. Initiatives include strengthening value menus, loyalty programs, healthy options, and expanding the McCafe brand.
This document is a marketing project presentation for a new product called Crush. It includes sections summarizing the company and product, vision/mission/goals, segmentation/target market, product lifecycle, growth strategy, new product development plans, competitor analysis, competitive advantages, SWOT analysis, pricing recommendations, distribution channels, and a budget allocation. The presentation was created for a marketing class and provides an overview plan to launch Crush, a nutritional snack product, in Pakistan.
The document provides a business plan for a proposed restaurant. The mission is to exceed customer expectations through ambiance and food that please all senses. Key business processes include developing new products, understanding customers, reducing cycle time, and providing rapid response. Financial goals are to broaden revenue, improve efficiency and health. The plan outlines management roles, a SWOT analysis, market analysis, food/beverage plans, financial projections, and strategies for promotion, pricing, and attracting customers.
The document provides a business plan for a proposed restaurant. The mission is to exceed customer expectations through ambiance and food that please all senses. Key business processes include developing new products, understanding customers, reducing cycle time, and providing rapid response. The plan outlines strengths, weaknesses, opportunities, threats, competition, goals, food and beverage plans, required resources and staffing, financial projections, market promotion, and ways to attract customers.
Digital Marketing Strategy - ASEAN Condiments Shrishti Gupta
Capstone Assignment for Certification Program - Digital Marketing: Customer Engagement, Social Media, Planning & Analytics by Columbia Business School Executive Education and Emeritus Institute of Management.
A business and digital marketing proposition - case study developed for Asian condiments brand 'Kitchen Mate'.
Assignment by:
- Shrishti Gupta
- Nicole Dörfler-Wojczik
- Alfred Juan Anthony
- Thomas Haas
- Rodolfo Rossi
This document summarizes the feasibility study for opening a bakery cafe called Confections by Design Bakery. It analyzes different service styles and determines that a fast casual style would be the best fit. It describes the types of food products that will be offered, how the business will make a profit through quality food and customer service. It also discusses the target location and markets, and analyzes the restaurant industry and lifecycle to support the feasibility of this concept.
This document discusses service style options and choosing fast casual dining for a new bakery cafe concept called Confections by Design Bakery. It analyzes fast food, fast casual, casual, and fine dining styles. Fast casual is selected as it offers healthier options and quality food without long wait times, fitting the bakery cafe's target market. The document also discusses the bakery cafe's products, revenues, location, inputs, relationship to the local area, industry description, restaurant lifecycle, competitiveness, bargaining power, market potential and need to franchise to become a branded product.
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Al Rifai Egypt - Development Plan Highlights - Aug 2015 LinkedIn Mohamed Ibrahim
This document provides an overview and development plan for Al Rifai Roastery in Egypt. Key points include:
- Egypt has a population of 90 million people, with 40 million in relevant urban areas and 7.5 million with incomes over 15,000 Egyptian pounds.
- Al Rifai has 2 shops currently and shows the highest potential for growth compared to competitors.
- Sales and financial details are presented for existing Al Rifai shops, showing top selling categories.
- A SWOT analysis identifies strengths, weaknesses, opportunities, and threats.
- The development plan outlines goals such as enhancing profitability to 50% within 2 years through initiatives like sourcing and franchising. Recommendations are made for new store
Mohamed Ibrahim successfully completed a Quality Certification test on February 10, 2014, demonstrating an understanding of basic principles and processes of Mystery Shopping. As a result, he is entitled to complete International Service Checks for Quality Certification.
Marketing & Business Consultant based in Cairo & Kuwait since 2009 with extensive experience in marketing, operations, strategy development and business consulting for various franchises and companies in food & beverage, retail and other industries. Over 15 years of combined regional management, brand management, credit analysis and financial analyst experience. Holds an MBA and Bachelor's in Business Administration.
- Imtenan is a natural health and wellness store that provides high quality natural products to satisfy customer health needs.
- From 2009-2011, Imtenan saw steady growth in number of branches, sales, number of customers, and product range. Sales grew over 40% from 2009-2010 and another 23% from 2010-2011.
- Imtenan took actions over 2010-2011 to expand their store network, update product range, begin organized communication efforts, build internal production capabilities, and invest in employees. The aim was to support continued growth.
Al Rifai Rebrandign Strategy - May 26 - shortMohamed Ibrahim
Stage 1 involved extensive research on packaging trends worldwide to help position and direct the client's new branding approach. Key decisions were made, agreeing on the positioning, direction, and color palette. The implementation strategy outlines the packaging branding stages for retail packaging of various products like coffee, nuts, and dried fruits. Progression concepts are shown for the coffee retail packaging and pre-pack branding, which will be color coordinated across products and include in-store murals.
Brioche Doree Marketing Presentation - Jan 2011 - Template (AF) - CopyMohamed Ibrahim
This marketing presentation summarizes market research and recommendations for a cafe brand called Brioche Dandy. It provides an analysis of the market size, competitive landscape, sales mix, and consumption patterns. Key insights include that hot drinks are the highest selling category, beverages represent 50% of sales, and desserts, ice cream, and pastries represent 30% of sales. The presentation recommends maintaining competitive pricing, revising some menu prices, focusing the menu on snacks and desserts, developing branding elements, and pursuing a penetration strategy of opening larger units first in high foot traffic areas.
Kuwait Juice Market Est - LACNOR Market Share ForecastMohamed Ibrahim
This document provides an overview of the juice market in Kuwait. Some key points:
- The population of Kuwait excluding ages 0-4 is 2.4 million people. The average juice consumption per person per day is 1.49 servings.
- The total juice, nectar, and still drink market size is approximately 89.7 million liters valued at $34.9 billion Kuwaiti Dinar. Still drinks make up 53% of the market while juice nectars are 47%.
- The top juice and drink brands by market share are RANI at around 16%, KDD at around 16%, and ABC at around 4%.
- Forecasts indicate the company LAC
3. o Pizza Restaurant business prospects & potentials in the middle east is close to these global ones;
thus, the pizza rest. global % share of the total food service industry applies in the middle east
Food Service Typ %
Sandwiches
Casual & Fine Dining
Catering
Pizza
Chicken
Café
Other QSR
Mian Pizza Concepts –
RATE CARD
15% 15% 15% 15% 15% 15% 10% 100%
Company/Brand
Share of
Voice
Penetration
Growth
Potential
Menu
Functionality
Service
Quality
Quality
Perception
Value
Perception
Total
Pizza Hut
Pizza Domino’s
Papa John’s Pizza
Little Caesars
o Among the key international pizza concepts in the region, LC rates the lowest (as per the Brand
Rate Card), although it comes first on “Growth Potentials” & “Value Perception”
4. Strengths Weaknesses
Good Menu Signature Items Low Share of Voice and awareness across the region
Value Perception Lack of proper cooperation & Co-op Activities between
countries in the Middle East
Bad practices of franchisees and deteriorating product quality
Opportunities Threats
Growing Franchisor support
Pizza is growingly being perceived as a good meal for all
family members not only youth
Political instability and changing demographics of the region
Dine-out is growingly becoming the main entertainment
option for families
Per capita food consumption: Forecasted compound annual
growth rate (CAGR) to 2017 = 4.0%
Pizza competition has always been very fierce being lead by
Pizza Hut in the Pizza Chain Category & the other local QSR
concepts that offer similar pizza-alternatives and
“Fatayer/Mana’esh”
6. oGood-to-know Info: Avg monthly spend per capita on Dining Out KD 00; Dine-out Market Size Estimate = KD 000 Mil.;
o With an Avg PSD (Per Str Per Day) Sales of KD 650 that has dropped down from their highest KD 1,000 in Jun 2001
(compared to KD 000000 of Pizza Hut), LITTLE CAESARS still has along way to go to match up to Pizza Hut’s brand
performance (operational & marketing) quality of new locations/openings
o With Locations concentrated on Co-ops (of cheap rent values) in Kuwaiti areas and in the C-Class areas (Farwaniya, City
Center Shuwaikh,..etc), LC:
o Misses a lot of B+ and above Expat market potentials
o Dine-in is not fully exploited (focuses mainly on conservative Kuwaiti families ) (31% of Trans & 38% of Sales)
o Is compelled to focus on value offers like “All You Can Eat”
o Dual-concept locations (LC with Popeyes – owned by the same company):
o Jeopardizes the LC Branding & concept perception
o Creates operational and dining experience difficulties/challenges
o Many of the promotional activities centered around throwing around the co-ops entrances piles of coupons the matter that
damages the brand and offers value perception
o ATL communication have been cheaply produced and broadcasted; besides, they were used only for tactical offer message
communication and no branding campaigns employed
9. Relevant population (Income of LE 15,000 and above + Demographic Location: Cairo + Alex + Red Sea Cities +
Delta Urban Main Cities) = 9,000,000
o Age brackets:
◦ 0-14 years old (0000%)
◦ 15 – 64 years old (0000%)
◦ 65 and older (0000%)
o Avg Yearly Spend on Food, Beverage Per Capita = LE 000
o Estimated Food Service Market Size = LE 00 Bil.
o The political situation in Egypt is currently unstable but improving. The political risk expectations are quite
acceptable
o LC has a ZERO Share of Voice; no marketing investment is being made; even online presence is very weak
o Location selection criteria is not effective
o Does not provide proper penetration in the areas it is open in due to minimal visibility
o Dining spaces are too small, missing a lot of the dining business
o The reported Quality Perception is mostly negative
11. - Positioning
o Needs to be one Positioning Strategy in the light of a set of unified brand’s key USP’s (e.g: Fresh
Dough & Ingredients, The Pizza Most Expecialized Pizza House, Best Family Time, Freshest Quick
Bite,…etc); product/ingredient quality & freshness (i.e: basic product attributes) at this re-launch
phase seems to be the best thing to start with; it is very important to “WORK ON CUSTOMER’S
PERCEPTION ABOUY QUALITY” of Little Caesars pizza in the middle east
o Target market definition: In our case (LC in the middle east), the following reasons make it easy to
decide on targeting/addressing the young age brackets of the middle and upper-middle class:
The fact that all Arab countries have young populations
Pizza is appreciated by the younger age brackets as a fulfilling meal compared to older folks
Young parents would sometimes pursue “pizza” for their kids as a healthier option than the
untrusted burger and fried food; it has everything in it (carbs, protein and vitamins)
o Although the Little Caesar “Brand Iconic Symbol” is unified everywhere, the brand perception (e.g:
Premium vs. Value,..etc) is not; it needs to be unified and premiumly positioned
- Pricing:
o Pricing needs to reflect the premium positioning; yet, the value bundles need to be competitive
o Margins can be applied on signature items (non-Index items)m unlike regular pizza items
12. - Communication
o Talk quality & freshness (basic brand attributes) given that:
o This is the main edge of the brand globally; and it is always recommended to start with the
basic edges in your first considerable communication
o Negative quality perception needs to be remedied
o Non-classic but clearly advertised value offerings
o ATL Media;
Unified social media campaigning and coordinated presences between sub-regions
PR buzz is always good to have simultaneously with the direct adv
TV campaigning needs to be carefully done in channels that serve all sub-regions
Newspaper is an effective tool, although the mechanism differs between different countries
Digital Marketing is essential: It is good to potentially have a “Landing Global Website” for
Middle East that should give you option to choose the local-country you need to visit
- Offerings:
o It is very important to minimize the excessive value offerings the way they have been done before
At this stage, out-reaching new customers is essential (first priority); it is not recommended to
carefully use “Trial Inducers” tactics instead of excessive discounts
This cheapens the concept and would not bring you a lot of potentially loyal customers
o Bounce-back offers are good, if elegantly applied (e.g: visit website & get a treat next visit,…etc)
13. - Locations:
o A flagship is crucial
o Malls are strategically crucial to be present at
- Shops look & face lifting
o VERY IMPORTANT for LC is the signage to be neatly designed, produced and installed, reflecting a
new face of LC; for that, the guidelines need to be strictly applied
o Decoration and some interesting interiors on the wall, for example, can have a positive impact on
walk-ins and even pick up order customers (down to the toilet signage choice);
- Menu Re-engineering:
o Unifying menu across the region and coordinating layout, mainstream items, signature items &
with other regions
o Offers need to be more vividly presented and with a LESS NUMBER OF OPTIONS
o Menus need to be more friendly as they are too crowded menu (in the signatures section)
o If the strategy is to promote LC as a family place, a kids menu/section is a must (healthier options
should be considered – e.g: orange juice); in that section, you might want to consider non-LC-Core
Items that are popular by kids (e.g: potato & pasta)
o Mixed platters for sides and signatures; reliefs the burden of the risk of making a wrong choice; this
would be very convenient for families and large numbers of guests on one table
o Including Great Food Shots is very essentials
14. - Penetration:
o Dual brand strategy should be discontinued
o Mall locations are VERY crucial; Recommended ones are Avenues Mall, Marina Mall, Muhallab
Mall, Kout Mall & 360
o A flagship location is needed in a commercial area (Salmiya is a first priority OR a prime spot on
Gulf Road, if possible)
o Hawalli, Sharq Fintas, Qurain & Salmiya are very important areas to be present at
o Less Co-op locations with more mall & in-line prime locations
o Delivery service needs to be given a little attention with a proper call center service
- Communication :
o Website is a priority
o Social media is a MUST
o Menu Re-engineering (e.g: Sandwich section needs to be re-studied; discontinuation shold be
considered)
o Stop throwing coupons at the doors of Co-ops
o A more effective media plan is to be considered as per the planned functions (e.g: more of Al Rai TV
and MBC, with less Local Kuwait TV,..etc)
o Newspaper insert is has always been an effective tool in Kuwait and affordable to go for
15. o Operation Enhancement is urgently needed; both quality and service need to be taken care of
o A more aggressive expansion and penetration strategies should be applied
o Marketing Investment is required AFTER the above is fixed
o For a safe take off, corporate locations and premium school locations should be considered, as
they allow you to penetrate more effectively, enhance profitability,
o Catering business has a lot of potential in Egypt
o The Main Cities in order of significance: Cairo + Alexandria + Mansoura + Port Saed + Sharm El-
Shiekh
o List of streets recommended for a flagship & Line-stores in Cairo (as provided earlier):
◦ Mohandesin: (Parts of Jamiet Al-Dowal + Jazeret Al-Arab + Lebnan St.)
◦ Dokki: (Mosaddak St. + Mohie El-ddin Abu El-Ezz)
◦ Heliopolis: (Merghany St. + Korba + Omar Ibn El-Khattab + A.Aziz Fahmy St.)
◦ Maadi: Degla + Road 9
◦ Zamalik: Brazil St.
◦ Nasr City: Abbas Akkad
16. THANK YOU
PREPARED BY:
MOHAMED A.RASHID IBRAHIM
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AUGUST 2015