This presentation summarizes the performance of PharmaSim Team 6 from rounds 5-8 of the simulation. Key points include an overview of their increasing sales, net income, and market share over the rounds. Successes are noted such as a price increase for their Allround drug. Setbacks include not further increasing Allround's price and not launching an additional drug sooner. The presentation concludes with recommendations from Ethik, such as additional price increases and adjusting their sales force and advertising budgets, as well as lessons learned like taking risks and accounting for inflation.

1. PharmaSim
Final
Presentation
Team 6
Andrea Arrizabalaga, Jacqueline Levy,
Alexandra Saldivia, Olivia Samuels, and
Fatma Marafie

2. ■ Overview of Performance from Rounds 5-8
■ Successes and Setbacks
■ Ethik Recommendations
■ Lessons We Learned
TABLE OF CONTENTS

3. Overview of
Performance
from Rounds 5-8

4. Period 5 6 7 8
Manufacturer Sales $533.5M $622.1M $711.2M $797.6M
Cumulative
Manufacturer Sales
$2659M $3281M $3992M $4790M
Net Income $89.2M $103.9M $161.5M $184.4M
Cumulative Net
Income
$423.2M $527.1M $688.6M $872.9M
Share of
Manufacturer Sales
22.9% 25.1% 26.7% 27.7%
Stock Price $55.43 $70.41 $95.17 $113.58
Gross Margin 45.7% 47.7% 50.1% 49.7%

5. SUCCESSES
AND
SETBACKS

6. Success 1
$0.90 increase for Allround
1. Price went from $6.19 to
$7.09.
1. Margin for Allround went
from 46.7% to 50.2%.
1. Net income for Allstar went
from $103.9M to $161.5.

7. Success 2
Recognizing a more efficient
use of our budget
1. Lowering Digital marketing
and Advertising budget.
1. Increasing Sales Force
budget.

8. Success 3
Sales Force
1. Became more aggressive with our
approach to sales force.
1. This increased shelf space which
led to more revenue.

9. Setback 1
Standstill of Allround’s Price
1. Not keeping up with inflation.
2. Increasing price would lead to higher profit margins.
3. Increased perceived quality of Allround.

10. Setback 2
Not adding Allround+ in Decision 3
1. Lost out on a year of revenue.
1. Competitive advantage.
1. More brand recognition earlier
on.

11. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by
Freepik and illustrations by Stories
.
Setback 3
Company Messages About
Promotion
1. Didn’t realise importance of
company messages early
enough.
1. Realized how much
promotional allowance was
taking away from our gross
and net income.

12. ETHIK
RECOMMENDATIONS

13. Price of Effective and Extra
Increase price:
● Effective by $0.50
○ $5.29 to $5.79
● Extra by $0.40
○ $5.69 to $6.09
→ Price signals value
→ Increase the gross margin

14. Ethik’s Sales
Force:
Increase Ethik’s salesforce
numbers. Focus on channels
which account for the most
market sales and growing
segments.
● In Year 7, Ethik has 276 sales
people.
● Allstar, in comparison, has
489.

15. Ethik’s Advertising Budget
Lower advertising budget for End:
● Based on market share of End in comparison to Effective, EndPlus, and
Extra.
● Ineffective allocation of Ethik’s budget.

16. LESSONS WE
LEARNED

17. Take Risks!
1. 90 Cent Increase.
1. Lower digital
marketing from $3.4
Million to $1.5 Million.
1. Running the Replay
in the last round.

18. Beware
of
Inflation
Rate

19. Carefully Listen
to Company
Messages

20. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by
Freepik and illustrations by Stories
.
THANK
YOU!
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